CURRICULUM VITAE
Biagio Oppi
PERSONALS
Name
Address
E-mail
Nationality
Data of Birth
OPPI BIAGIO
1 / 2 VIA BATTISTI – CENTO (FE) 44042 - ITALY
[email protected]
Italian
26TH OF APRIL 1976
WORK EXPERIENCE
CURRENT JOB
Dates
Name and address of employer
Type of business
Position held
Main activities and responsibilities
September 2016
Shire Italia (legal entity: Baxalta Italy srl)
Biotech & Pharma Industry
Communication Manager Italy & Greece
Internal Communication
 Leadership Communication
 Intranet, Newsletter, Corporate identity
 Manufacturing Internal Communication
External Communication
 Media & Public Relations
 Marketing Communication
 Corporate Communication
Shire is the leading global biotechnology company focused on serving people with rare
diseases and other highly specialized conditions. Therapeutic areas include Hematology,
Immunology, Neuroscience, Lysosomal Storage Disorders, Gastrointestinal / Internal Medicine /
Endocrine and Hereditary Angioedema, Oncology and Ophthalmics.
PAST EXPERIENCE
Dates, since
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
Page 1 - Curriculum vitae
Oppi Biagio
May 2015 – August 2016
Baxalta Italy srl (now part of Shire)
Biopharmaceutical Industry (Rare Diseases)
Sr. Communication Lead Italy, Spain, Portugal & Greece
In charge of communication for the launch of the new company Baxalta Inc., a spin-off of Baxter
International Inc. focused on rare diseases.
Internal Communication
Corporate Communication, Employee Engagement, Leadership Communication,
Manufacturing internal communication, Crisis management
External Communication
Media Relations, Patients’ advocacy, Marketing/Business Communication,
Dates (since – to)
Name and address of Employer
Business
Occupation
Main activities and responsibilities
March 2011 – April 2015
Gambro Dasco spa (now part of Baxter International Inc.)
HealthCare Industry, Medical Devices
Public Relations & Communications Manager Italy
In charge of internal & external communications
Special focus on communication crisis & stakeholders management:
2011 Restructuring and 2012 Earthquake;
in 2013 and 2014 integration and change management during Baxter Integration process.
Internal Communication
 Employee Engagement
 Leadership Communication
 Restructuring activities & support to HR
 Intranet, House Organ, Newsletter
External Communication
 Media & Public Relations
 Stakeholders management & Gov./Union/Industrial Relations
 Crisis Communication
 Marketing Communication
 Corporate Communication
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
May 2004 - March 2011
Mito group srl – Modena – Italy
Marketing & communication company
PR & Communication Advisor
Projects:
2009-2011
OSA Coop (Healthcare Industry): internal and external communication:
crisis communication, Corporate Social Responsibility Report, web site, brochure, events. OSA
is a Cooperative organization providing healthcare services.
2008-2011
Motorsport ExpoTech (Motor Industry): national and international PR
manager of the unique trade show of motorsport engineering in Italy: internal and external
communication, public affairs, media relations, web marketing (UK, Sweden, Germany, France,
USA) dealing with: European companies, Italian and European trade press, Industry
association & communities (such as Motorsport Industry Association, Swedish Motorsport
Industry, etc.), France and UK Governments, International Shows (PRI, IMIS, PMW,
Autosport International, Les Mans Biz Days)
2010
National Technological Platform of Electric Mobility (Motor Industry):
member and representative of Motorsport ExpoTech. I have managed in Modena the 1st
conference of the Platform, Italian lobby of electric mobility.
2007
Overland Parigi-Pechino (Motor Industry): media relations & partnership
management in more than 50 events in Italy and abroad (Europe, Russia, China) during the road
show from London to Shanghai. Overland is a TV broadcast of RAI, Main sponsors: FIAT; Pirelli,
Iveco, Motorvalley Emilia-Romagna, WylerGeneve.
2004-2011
Modena Terra di Motori (Motor & Tourism Industry): concept, public
relations, sponsorship, event management
Page 2 - Curriculum vitae
Oppi Biagio
OTHER PROFESSIONAL
EXPERIENCES
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2006-2010
REDIPANE Bakery-Café – GMG partners srl – Parma
Franchising Bakery
PR Consultant
Public Relations & Media Relations for the shops of: Modena, Cesena, Bologna, Imola &
Montecchio Emilia
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2008
Safwood spa – Piacenza
Green & Eco –buildings
PR & Marketing Consultant
Public Relations; concept, copywriting & editing of brochure, website, booth, merchandising of
DomusLignea brand.
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2005-2007
Affari Italiani – Milan
Newspaper
Journalist
Reporter from Emilia-Romagna area
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2000-2005
Stradanove – Modena
Magazine on line
Editor
Journalist. Health Care area editor (news about sexual illnesses, drug & alcohol abuse)
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2004-2005
Ella Studio – Parma
PR agency
Writer & editor
Copywriting
Dates (since – to)
Name and address of employer
Type of business
Occupation or position held
Main activities and responsibilities
2006-2011
Futura spa and Chamber of Commerce of Caserta
Education Industry
Teacher
Training on communication, web marketing, editing, writing
Page 3 - Curriculum vitae
Oppi Biagio
EDUCATION & TRAINING
Date (since – to)
Name and type of organisation
providing education and training
Principal subjects/occupational skills
covered
Title of qualification awarded
2005
Executive Master IULM – FERPI – ASSOREL in Public Relations and Business Communication
Date (since – to)
Name and type of organisation
providing education and training
Principal subjects/occupational skills
covered
Title of qualification awarded
1995 – 2004
Bachelor of Arts in Communication Sciences – University of Bologna
Public relations, Event management, Media relations, Crisis communication, Corporate Social
Responsibility.
Master
Public relations, Semiotics, Psychology, Sociology, Communications.
5 years University Course
OTHER ACTIVITIES
Past activities

Board Delegate at large of Global Alliance for Public Relations and
Communication Management since July 2013 – June 2015 (PROBONO)

Board Delegate at Ferpi 2011 – 2013 (PROBONO)
Current activities
Page 4 - Curriculum vitae
Oppi Biagio

Corporate Communication Professor at Bologna University

LICOM ( “Language and Communication Course” at Modena University)
Associate Lecturer (PROBONO)

Delegate of Ferpi (Federazione Relazioni Pubbliche Italiana – Italian Association of
Public Relations) since June 2011 (PROBONO)
 Delegate of Emilia-Romagna Chapter
 Contributor to www.Ferpi.it & Ferpi magazine
PERSONAL SKILLS AND
COMPETENCES
MOTHER TONGUE
Italian
OTHER LANGUAGE
English
SELF ASSESSMENT
Understanding
Speaking
Writing
Very Good
Very Good
Very Good
SOCIAL SKILLS AND COMPETENCES
I have effective relational skills developed during my professional carrier as journalist and public
relations manager. I am able to work very well in multicultural work team and on international
projects. Crisis management has been my specialty.
I am passionate of communication in all its aspects: corporate communication, public relations,
advertising, CSR, digital media, stakeholder management and all the related fields.
ORGANIZATIONAL SKILLS AND
COMPETENCES
Thank to several projects and crises managed in different sort of places/situations/times, I think
to be flexible and able to manage every kind of communication problems.
My main ability is to read the complex situation and identify the map of stakeholders in
order to support the most engaging, compelling and socially responsible approach through
communication and public relations.
TECHNICAL SKILLS AND
COMPETENCES
COMPUTER SKILLS AND
COMPETENCES
ARTISTIC SKILLS AND
Technical skills on web 2.0 platforms, email, Office and similar software (Macintosh and
Windows).
Good capability in managing social networks, content management system, newsletter, mail
marketing, web marketing 2.0 and web sites
Technical and journalistic writing skills.
COMPETENCES
OTHER SKILLS AND COMPETENCES
DRIVING LICENCE
MAIN PUBLICATIONS
Interpersonal communication and training skills developed as communication teacher and coach.
Italian driving licence; B type.

Disastri Naturali. Una Comunicazione responsabile?, Biagio Oppi e Stefano
Martello, 2016, Bononia University Press (author)
Rebuilding a Company, a Reputation, a Community in “Communication Crisis in a
Digital World”, M. Sheehan & ‎D. Quinn-Allan, 2015, Cambridge University Press
(contributor)



Fond of cultural geography. I love playing golf, skiing, reading and writing.
My blog on public relations and social media is www.Pranista.com
Public Relations Professional FERPI n. 1829 ex Lege 2013/4

ADDITIONAL INFORMATIONS
Page 5 - Curriculum vitae
Oppi Biagio