bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 1 2 3 ColourPreferencesofUKGardenBirdsatSupplementarySeedFeeders 4 5 LukeRothery1,GrahamW.Scott1&LesleyJ.Morrell1* 6 7 8 1 9 10 11 *Correspondingauthor 12 email:[email protected](LJM) SchoolofEnvironmentalSciences,UniversityofHull,Kingston-upon-Hull,UK 1 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 13 Abstract Supplementaryfeedingofgardenbirdshasbenefitsforbothbirdpopulationsand 14 15 humanwellbeing.Birdshaveexcellentcolourvision,andshowpreferencesforfooditemsof 16 particularcolours,butresearchintocolourpreferencesassociatedwithartificialfeedersis 17 limitedtohummingbirds.Here,weinvestigatedthecolourpreferencesofcommonUK 18 gardenbirdsforagingatseed-dispensingartificialfeederscontainingidenticalfood.We 19 presentedbirdssimultaneouslywithanarrayofeightdifferentlycolouredfeeders,and 20 recordedthenumberofvisitsmadetoeachcolourover37030-minuteobservationperiods 21 inthewinterof2014/15.Inaddition,wesurveyedvisitorstoagardencentreandscience 22 festivaltodeterminethecolourpreferencesoflikelypurchasersofseedfeeders.Ourresults 23 suggestthatsilverandgreenfeederswerevisitedbyhighernumbersofindividualsof 24 severalcommongardenbirdspecies,whileredandyellowfeedersreceivedfewervisits.In 25 contrast,peoplepreferredred,yellow,blueandgreenfeeders. 26 27 Introduction 28 Ithasbeenestimatedthat20-30%ofpeopleinmoredevelopedareasoftheworld 29 providewildbirdswithadditionalfood(supplementaryfeeding)atsomepointintheyear 30 (typicallyduringthewintermonths)[1,2].IntheUK,approximately60%ofhouseholdswith 31 gardensprovidefoodforbirds[3],estimatedat12.6millionhouseholds[1],7.4millionof 32 whichusebirdfeeders[4].AsaresulttheUKwildbirdfeedingindustrywasestimatedas 33 beingworth£210mperannum[5],andthewildbirdcaremarketrose15%invalue 34 between2014and2015[6].Levelsofbirdfeedingvaryenormouslyacrosssociety[7],but 2 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 35 theimportanceoftheconnectionbetweenpeopleandnaturetohumanwell-beinginurban 36 environmentsiswellestablished[8].Peoplefeedbirdsbecauseitgivesthemasenseof 37 personalwellbeing,althoughtheunderpinningemotions,experiencesandpersonal 38 perceptionsofthepeoplefeedingbirdsarecertainlymorecomplexthansuchasimplistic 39 statementmightsuggest[9].Somepeople(thoseinvolvedinavianmonitoringorresearch) 40 feedbirdsinordertoattractthemforcapture,measurementandsubsequentrelease. 41 Duringthenorthernhemispherewinternaturalfoodresourcesareattheirlowest 42 43 levelofavailability[10]andabird’sthermodynamiccostsareattheirhighest[11].Over 44 wintersurvivalisthushighlydependentuponthecharacteristicsandavailabilityoffood 45 supply[10].Gainingenoughenergyeachdaytoensureovernightsurvivalisparticularly 46 importantforsmallpasserines:individualsinthetitfamily(Paridae)canloseupto10%of 47 theirbodyweightovernightinwinter[12].Supplementaryfeedingmayoff-settheeffectsof 48 winterresourcedepletion[13]andinmanycasesawinterfeedingstationmaybethemost 49 abundantanddependablefoodsourceinaparticulararea[14].Supplementaryfeedinghas 50 beenrecordedashavinganumberofotherbenefitstobirds,includinglargerclutchsizes 51 (housesparrowsPasserdomesticus[15]),betterbodyconditionandmorerapidrecovery 52 frominjury(CarolinachickadeeParuscarolinensis,tuftedtitmiceParusbicolorandwhite- 53 breastednuthatchSittacarolinensis[16]).Supplementaryfeedingincreasesboththerange 54 ofspeciesandnumberofindividualsvisitinggardens[1,17]andincreasesabundanceata 55 landscapescale[1].IntheUK,forexample,supplementaryfeedinghasbeenimplicatedin 56 populationincreasesofbothhousesparrowandstarling(Sturnusvulgaris[18])andmaybe 3 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. 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No reuse allowed without permission. 57 importantintheevolutionof‘new’migrationstrategiesamongstover-winteringblackcap 58 (Sylviaatricapilla[19]). 59 Inorderthatthebenefitsofsupplementaryfeedingtobothbirdsandthepeople 60 61 whofeedthemarerealiseditisessentialthatfoodbeprovidedinawaythatmakesit 62 accessibletobirds.Inthecaseoftheseedbasedfoodsprovidedtopasserines 63 supplementaryfeedingmostofteninvolvestheuseofcommerciallyavailabletubularseed 64 dispensers.Thesefeederscommonlyconsistofatransparentplastictubethroughwhich 65 seedsarevisibletobirdsandcolouredmetalorplasticlids,bases,perchesandfeederports. 66 Here,wereportaninvestigationintowhetherthecolourofthesemetalorplasticparts 67 affectedthenumberofbirdschoosingtofeedataparticularfeeder.Forafeedertoattract 68 largernumbersofbirds,somethinglikelytobeseenaspreferablebythosethatpurchase 69 feeders,thecolourshouldbeattractiveorneutraltoeitheraparticulartargetspecies,or 70 seedfeedingbirdsmoregenerally.Afeederthecolourofwhichbirdsavoidwouldnotbean 71 effectivefeeder. 72 Birdshaveexcellentcolourvisionandexhibittheabilitytodistinguishandchoose 73 74 betweendifferentcoloursandshades[e.g.20-22].Here,wefocusoncolourpreferencesin 75 relationtoforaging.Multiplestudiesreportpreferencesofbirdsforfooditemsofa 76 particularcolour.Greattits(Parusmajor)bluetits(Cyanistescaeruleus)andEurasian 77 nuthatches(Sittaeuropaea)allpreferreduncoloured(natural)peanutsoverthosethathad 78 beendyedwhite[23].Willsonetal.[24]reviewedanumberofstudiesdemonstratingthat 79 frugivorousbirdspreferblackorredgrapesorcherriesoverothercolourssuchasgreenand 4 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 80 yellow,butpointoutthatpreferenceforcolourhereisconfoundedbypreferenceforother 81 factorsassociatedwithcolour,suchasripeness,sizeandnutritionalvalue[24].Other 82 studieshaveusedartificialornovelfoodsdyeddifferentcoloursandfoundcolour-based 83 preferences[24-26].Wilsonetal[24]reportedapreferenceforred,andavoidanceof 84 yellowinthreespeciesoffrugivorousbird,whileNorthIslandrobins(Petroicalongipes) 85 preferredyellowandavoidblueandbrown[26]forexample. 86 Preferencesforcolourassociatedwithsupplementaryfeeders,ratherthanfood, 87 88 haveexclusivelyfocusedonthepreferencesofhummingbirds(Trochillidae)atfeeders 89 designedtoprovidesugarsyrup.Whilehummingbird-pollinatedflowerstendtobered 90 [27,28],andbirdstendtopreferred-pigmentedflowersoverthoselackingredpigments(e.g. 91 [29-31],reviewedin[28]),experimentalstudiesonfeedersdonotshowaconsistent 92 preferenceforanyparticularcolour(e.g.[32-34],reviewedin[28]).Instead,factorssuchas 93 location[35,36],previousexperience[37-39]andnectarquality[35,39]appeartobemore 94 importantindeterminingchoice.Wehavebeenunabletofindanypeer-reviewedstudiesof 95 theimpactofseeddispensingfeedercolouronbirdfeedingbehaviour.Oneanecdotal 96 report[40]suggestedthatworkcarriedoutbytheBritishTrustforOrnithology 97 demonstratedcolour-basedpreferencesforbirdsvisitingseedandpeanutfeeders,namely 98 thatblueseedfeedersarepreferredduringthesummer,whilesilverfeedersarepreferred 99 inwinter(althoughgoldfinchespreferredgreen),andredpeanutfeedersarepreferredover 100 othercolours.Theprimaryaimofourresearchwastoinvestigatetheeffectoffeedercolour 101 onthefeedingpreferencesofwildbirds.Asanadditionalaimweinvestigatedthelevelto 5 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 102 whichbirdsandthehumanswhofeedthemagreedontheirpreferredfeedercolour,an 103 importantconsiderationforthosewhomakeandsellfeedersandthosewhousethem. 104 105 Methods 106 Birdcolourpreference Toexploretheeffectofcolouronthenumberofvisitsbybirds,werecordedbird 107 108 visitratesto8differentcolouredfeedersatthreesiteson78samplingdaysduringthe 109 winter/springof2014/15(November2014toMay2015). DatawerecollectedatTophillLowNatureReserve(Driffield,EastYorkshireTA 110 111 075,492),TheUniversityofHullBotanicGarden(Cottingham,EastYorkshireTA050,329) 112 andasuburbangardeninOtley(WestYorkshireSE195,472).Thesesiteswerechosendue 113 toaccessibilityandthepresenceofexistingartificialfeederswithregularavianvisitors.The 114 feedersused(NaturesFeastRoyalSeedFeeders,WestlandHorticulture)wereof 115 transparenttubulardesignwithmetallids,twometalportsandtwostraightmetalperches. 116 ThemetalpartsofeachfeederwerepaintedasinglecolourusingHammeriteMetalPaint. 117 TheproprietarycoloursusedwereSmoothBlack,SmoothBlue,SmoothDarkGreen,Smooth 118 Red,SmoothWhite,SmoothYellow,HammeredSilverandPurple(achievedbymixing 119 SmoothBlue,SmoothRedandSmoothWhiteataratioof3:2:1).Analysisofthefeeder 120 colourscanbefoundinthesectionbelow.Throughouttheexperimentthefeederswere 121 filledwith“Nature’sFeastHighenergyNoMess12SeedBlend”(WestlandHorticulture,UK). 6 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. Ateachsitethefeedersweresuspendedinalinefromametalcross-bar,30cm 122 123 apartfromoneanotherand1.5mabovetheground.Atanytime,onefeederofeachofthe 124 8coloursusedwasavailable(seesupportinginformation:FigS1).Theorderofthefeeders 125 alongthecross-barwaschangedafterevery30minuteobservationperiodaccordingtoa 126 pre-determinedrandompatterntocontrolforanypreferencesbasedonfeederposition 127 ratherthancolour.Feederswerefilledatthebeginningofeachobservationperiodand 128 cleanedthoroughlyevery14days.Duringeachdatacollectionsessionthenumbersof 129 feedingvisitsbybirdstoeachofthefeedersinthearraywererecordedover30minutes.A 130 feedingvisitwasdefinedasabirdlandingontheperchandtakingfoodfromthefeederport. 131 Birdswereidentifiedtospecieslevel,butasitwasnotpossibletodistinguishbetween 132 individualsofthesamespecies,eachvisittothefeederswascountedasanindependent 133 datapoint.Allobservationsperiodswerevideorecorded(SonyHandycamHDR-CX240E) 134 mountedonatripodapproximately10mfromthefeeders.Identificationandcountingof 135 birdseithertookplaceinreal-timeinthefieldorlaterusingthevideorecordings(wherethe 136 numberofvisitswastoohightoallowforaccuratereal-timerecording). Datawerecollectedacrossatotalof370observationperiods(Otley:208;Tophill;26 137 138 BotanicGardens:136),andatotalof7535visitstothefeederswererecorded(table1). 139 140 Table1:Summaryofdata,showingthetotalnumberofvisitsbyeachspeciesateachsite, 141 andthenumberofsampleperiodsinwhichthatspecieswasobservedatleastonce. Species Thwaite Tophill Gardens Low Otley Total Sample periods 7 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. BluetitCyanistescaeruleus 810 1824 629 3263 108 GreattitParusmajor 833 1564 13 2410 38 HousesparrowPasser - - 701 701 58 CoaltitPeriparusater 311 116 109 536 48 RobinErithacusrubecula 171 12 105 288 75 StarlingSturnusvulgaris - - 172 172 13 GreenfinchChlorischloris - 1 135 136 21 MarshtitPoecilepalustris - 16 - 16 3 LongtailedtitAegithalos 2 3 - 5 BullfinchPyrrhulapyrrhula 5 - - 5 3 GoldfinchCardueliscarduelis - 3 - 3 1 2132 3539 1864 7535 370 domesticus 2 caudatus Total 142 143 144 Humancolourpreference Toassessthepreferencesoflikelypurchasersofbirdfeeders,wecollecteddataina 145 146 gardencentre(HornseaGardenCentre,Sigglesthorne,Hornsea,UK)wheresimilarfeeders 147 weresold(3days,82-hoursampleperiods)andattheUniversityofHullScienceFestival(1 148 dayasasinglesampleperiod).Ateachvenueweexplainedtoadultvolunteersthatwe 149 wereinvestigatingthechoicesmadebybirdsandpeoplebutwedidnotprovideany 150 informationonactualbirdpreferences(supportinginformation:FigS2).Peoplewereshown 8 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 151 thecolouredfeedersusedinthestudyandaskedsimplytoindicate(byplacingatokeninan 152 appropriatelycolouredcontainer)whichtheywouldbemostlikelytobuyfortheirown 153 garden.Containerswereemptiedandtokenscountedattheendofeachsampleperiod.In 154 total,587‘votes’werecastduringthepoll. 155 156 Dataanalysis AllanalysiswascarriedoutusingRv3.2.3[41].Thetotalnumberofvisits(acrossall 157 158 species,togiveameasureoftheoverallpreferenceforparticularcolours)tothefeeders 159 wereanalysedusingageneralisedlinearmixedeffectsmodelwithaPoissonerror 160 distribution(asappropriateforcountdata).Observationperiodandsitewereaddedas 161 randomeffectstoaccountfornon-independenceofvisitstofeedersdisplayedatthesame 162 time,andoveralldifferencesinbirdpopulationsatagivensite.Anobservation-level 163 randomeffectwasincludedtoaccountforoverdispersioninthedata[42].Re-levelingthe 164 datawithinthemodelallowedforallpairwisecomparisonsbetweencolourstobemade, 165 andp-valueswerecorrectedformultipletestingacrosspairwisecomparisonsusingthefalse 166 discoveryratecontrolmethod[43].Thesameanalysiswasusedforthenumberofvisitsfor 167 eachspecieswithmorethan100totalvisitstothefeeders(seesupplementarytablesS1-S5), 168 toevaluatewhetherdifferentspecieshaddifferentcolourpreferences.Preferences 169 expressedbyvisitorstothegardencentreandsciencefestivalwerealsoanalysedusingthe 170 samemethodology. 171 172 Feedercolouranalysis 9 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. Toobjectivelydescribethecolourofthefeeders,photographsofthefeederlids 173 174 weretakeninRAWformatusingaCanonPowershotG12camera.Lidswereplacedintoa 175 lighttent(EZCube,Ventura,CA,USA)underdaylightspectrumilluminationwithawhite 176 reflectancestandard(OceanOptics,Dunedin,FL,USA). 177 178 forImageJ1.50i[45].Afterusingthetoolboxtolineariseandstandardisetheimageagainst 179 thewhitestandard,apatchoneachfeederthatwasapproximatelythesamedistanceand 180 orientationasthereflectancestandardandfreefromspecularreflections,wasselected,and 181 themeancamera-specificRGBvaluesofthepatchwererecorded(16-bitcolourdepth). ImageswereprocessedusingtheImageCalibrationandAnalysisToolbox[44]plugin 182 Tosummarisetheluminanceindependentcolourmeasures,RGandBYratioswere 183 calculated(RG=(R-G)/(R+G);BY=B–((R+G)/2)/B+((R+G)/2);Fig1A).Theseratiosdescribe 184 therednessversusgreenness(RG),andbluenessversusyellowness(BY)ofastimulusand 185 approximatehumanandpotentialavianopponentcolourchannels[46].Additionally, 186 luminance((R+G+B)/3)isshowninFig1B.AsthecamerawasnotUVsensitiveandhadnot 187 beencharacterised(i.e.thespectralsensitivityofeachsensormeasured),itwasnot 188 possibletomeasurereflectanceintheUVrangeortransformtheRGBvaluesintoavian 189 colourspace[44]. 10 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 190 191 Fig1:Analysisoffeedercolour.(A)RGandBYratios,and(B)luminanceforthe8different 192 feedercolours 193 194 Ethicalstatement ExperimentswereapprovedbytheUniversityofHull'sSchoolofBiological, 195 196 BiomedicalandEnvironmentalSciencesandFacultyofScienceandEngineeringethical 197 reviewcommitteesbeforecommencement.Allavianworkwasobservational,andcarried 198 outatlocationswheresupplementaryfeedingofbirdsalreadyoccurredandwouldcontinue 199 afterdatacollectionwascompleted.Permissiontocarryoutfieldworkwasgrantedbythe 200 UniversityofHull(ThwaiteGardens),RichardHampshire(TophillLowReserveWarden)and 201 MarkRothery(Otleysiteowner).Thefieldstudiesdidnotinvolveendangeredorprotected 202 species.Allparticipationinthehumancolourpreferencewasentirelyvoluntaryandthe 203 purposeoftheexperimentwasexplainedtotheparticipantseitherverballyorviaanA4 204 posterdisplayednearthestand(FigS2).Writtenconsentwasnotobtainedtoensure 205 participationwassimpleandtomaximisethenumberofparticipants,andapprovedbythe 11 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 206 institutionalreviewboardsabove.Nodataontheparticipants(otherthantheirchoiceof 207 colour)wascollected. 208 209 Results 210 Birdcolourpreference 211 Therewasasignificanteffectoffeedercolouronthenumberofvisitstothefeeders 212 (F7,875=6.120,p<0.001;Fig2A).Birdsmadesignificantlymorevisitstothesilverfeederand 213 significantlyfewervisitstotheredandyellowfeedersthananyothercolour(allp<0.05; 214 table2).Greenwasvisitedsignificantlymoreoftenthananyothercolourexceptsilver,but 215 therewasnodifferenceinthenumberofvisitstoblue,purple,whiteandblack. 216 217 Table2:Pairwisecomparisonsofvisitstofeeders. 218 Pleaseseeendofdocumentfortable2(landscapeformat) 219 Thecellsabovethediagonalshowthez-andp-values,whiletheestimate±standarderroris 220 belowthediagonal.Significantp-valuesarehighlightedinbold.Adjustedp-valuesfollowing 221 falsediscoveryratecontrolarepresented. 222 223 Forbluetits(Fig2B,supportingtableS1),therewasasignificanteffectofcolouron 224 numberofvisits(F7,749.73=4.3575,P<0.001).Yellowandredweretheleastvisitedcolours, 225 andwerevisitedwithsimilarregularity(tableS1,p>0.05).Yellowwasvisitedsignificantly 12 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 226 lessthanallothercoloursexceptwhite(p>0.050),whilevisitstoredwerenotdifferent 227 fromwhiteorgreen(p>0.05).Therewerenodifferencesinthenumberofvisitsbetween 228 theothercolours(p>0.05;tableS1). Forgreattits(Fig2C,tableS2),therewasasignificanteffectofcolouronnumberof 229 230 visits(F7,259=2.671,p=0.011).Thereweresignificantlyfewervisitstoyellowthantoall 231 othercoloursexceptred(p<0.05inallcases),whileredwasvisitedsignificantlylessoften 232 thangreen(p=0.017).Therewerenoothersignificantpairwisedifferences(tableS2). 233 Forcoaltits,therewasasignificantoveralleffectofcolouronvisits(F7,329=3.796,p<0.001), 234 butnosignificantpairwisecomparisonswerefoundaftercorrectionformultipletesting(Fig 235 2D;tableS3). Forhousesparrows,therewasasignificanteffectofcolouronvisits(F7,399=11.139, 236 237 P<0.001).Theyellowfeederwasvisitedsignificantlylessoftenthanallothercolours(Fig 238 2E,tableS4,p<0.05inallcases),andredwasvisitedlessoftenthanblue,green,silverand 239 black(p<0.05).Whiteandpurplewerevisitedlessoftenthanblue,greenandblack(p< 240 0.05)whichwerethecoloursvisitedmost(althoughnotsignificantlymorethansilver;table 241 S4) Forrobins,therewasasignificanteffectofcolouronvisits(F7,518=3.1033,p=0.003; 242 243 Fig2F).Black,themostvisitedcolour,wasvisitedsignificantlymoreoftenthanpurpleand 244 white(p<0.05,tableS5),theleastvisitedcolours,butnootherpairwisecomparisonswere 245 significant. 13 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 246 Therewasnosignificanteffectofcolouronvisitsforgreenfinch(F7,140=1.3.383,p=0.217) 247 orstarling(F7,84=1.232,P=0.294),andnootherspecieswasrecordedmorethan100times 248 duringthesampleperiod,sotheirpreferenceshavenotbeenanalysed. 249 250 Fig2:Birdcolourpreferences.Meannumbersofvisitsperobservationperiodtofeedersof 251 eachcolour,for(A)allspeciescombined,(B)BluetitCyanistescaeruleus(C)GreattitParus 14 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 252 major(D)CoaltitPeriparusater(E)HousesparrowPasserdomesticusand(F)Robin 253 Erithacusrubecula.Errorbarsrepresent+/-1S.E. 254 255 Humancolourpreference Therewasasignificanteffectofcolouronthepreferencesobservedinoursurvey 256 257 (F1,7=10.485,P=<0.001;Fig3a).Pairwisecomparisonsrevealedthatred,yellow,greenand 258 bluewerepreferredoverpurple,white,silverandblack(table3).Fig3Bshowsthemean 259 numberofvisitsbybirdsplottedagainstthemeannumberofvotesfromvisitors,and 260 suggeststhathumanandbirdpreferencesdonotnecessarilyalign.Coloursinthetopright 261 ofFig3Barethosethatreceivedhighvisitratesfrombirdsandhighnumbersofvotesfrom 262 visitors,andwesuggestthosecolours(greenandtoalesserextent,blue)maybe 263 simultaneouslymarketableandwell-visitedbybirds.Whileredandyellowreceivedhigh 264 numbersofvotesfromvisitors,thesearethecoloursthatreceivedthelowestnumbersof 265 visitsfrombirds. 266 267 Table3:Pairwisecomparisonsofnumbersofvotesforeachcolour. 268 Pleaseseeendofdocumentfortable3(landscapeformat) 269 Thecellsabovethediagonalshowthez-andp-values,whiletheestimate±standarderroris 270 belowthediagonal.Significantp-valuesarehighlightedinbold. 15 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 271 272 Fig3:Humancolourpreferences.(A)Meannumberoftokensplacedintothecontainer 273 correspondingtoeachcolouredfeederbypotentialpurchasersofbirdfeeders.(B)The 274 combinedpreferencesofpotentialpurchasers(xaxis)andvisitsbyallbirds(yaxis)foreach 275 colourfeeder.Errorbarsrepresent+/-1S.E. 276 277 Discussion 278 Overall,birdspreferentiallyvisitedthesilverfeeders,followedbygreen,andmade 279 fewervisitstotheredandyellowfeederswhenallfeedersweredisplayedsimultaneously. 280 Thesepatternsarelikelydrivenbythepreferencesofthemostabundantspeciesatthe 281 feeders(bluetitsandgreattits),whichshowedsimilarpreferencestotheoverallpatterns. 282 Thesepatternscontrastwiththepreferencesexpressedbythepotentialpurchasersof 283 feeders,whopreferredred,yellow,greenandblue,butrarelyvotedforsilver.Intermsof 284 feederdesign,thissuggeststhatgreen(andtoalesserextent,blue)maybesimultaneously 285 marketableandwellvisitedbybirds.Ourfindingsalsosuggestthatdifferentspeciesof 286 birdsmayhavedifferentcolourpreferences,althoughthetotalnumberofvisitsbysome 287 specieswastoolowtoevaluatethis. 16 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 288 Silverandgreenfeedersmaybepreferredoverredandyellowforavarietyof 289 290 reasons.Greenandsilverarecommoncoloursforbirdfeeders,andfamiliaritywith 291 particularcoloursmayhaveplayedaroleindeterminingpreferences.Inhummingbirds, 292 previousexperienceofparticularcoloursplaysaroleincolourchoice.Anna’s(Calypteanna) 293 andrufous(Salasphorusrufus)hummingbirdspreferentiallychooseredfeedersifcaptured 294 fromred-floweredRibesspeciousmplants,butpreferyellowifcapturednearyellow- 295 floweredNicostianaglauca[38].Hummingbirdscanalsobetrainedtopreferparticular 296 colourswhenthatcolourisassociatedwithhigherqualityrewards[31,35,39].Astheseed 297 qualityinourfeederswasidentical,thepreferencesexhibitedbythebirdscouldhavebeen 298 duetoourchoiceoflocationswherebirdswereregularlyfed,andthusfamiliarwith 299 commonlycolouredfeeders. 300 301 Incontrast,redandyellowareuncommoncoloursforseeddispensingbirdfeeders. 302 Neophobiainrelationtofoodcolourhasbeenwelldocumentedinbothbirds(e.g.[47-51]) 303 andotherspecies[52,53].Redandyellowarealsoassociatedwithwarningcolourationand 304 aposematism,andmaybeavoidedbyforagingbirds[54,55].Redandyellowfeedersmay 305 alsobemoreconspicuousagainstthebackground(whilegreenandsilveraremorecryptic), 306 whichmayincreaseperceivedpredationrisk[56].However,thesecoloursmayalsomake 307 theresourcemoreconspicuousfromadistance[57]andthusbrightlycolouredfeedersmay 308 beeffectiveinattractingbirdstonewforagingsitesmorerapidly:someevidencefrom 309 Anna’shummingbirdssuggeststhatredfeedersplacedinnovellocationsinitiallyattract 310 morebirdsthanothercolours[36],butredisacommoncolourofthenectarresourcefor 17 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. 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No reuse allowed without permission. 311 thisspecies,andsomaynotbeapplicabletoseed-feedingbirds.Ourexperimentdoesnot 312 allowustospeculateonwhetherparticularcolourswouldbemoreorlessattractivetobirds 313 ifputoutalone. 314 Duringdatacollection,weobserved(butdidnotrecord)multipleeventswherea 315 316 competitordisplacedfeedingindividualsfromonefeedertoanother.Thismaymaskfeeding 317 preferencesasindividualsarethenrecordedatlesspreferredfeedercolours,alimitationof 318 presentingallcolourstogether.Thewaysinwhichdifferentoptionsarepresentedoften 319 affectsthechoicesthatanimalsmake.Hummingbirdsofferedachoicebetweenredand 320 yellow-floweredMimulusaurantiacusprefertofeedattheredmorph[58],butinahybrid 321 populationwhereorangemorphsoccur,visitorangeflowersmoreoftenthanexpectedby 322 chance,giventheirprevalenceinthepopulation[28].Preferencesbetweentwooptionmay 323 alsobeaffectedbytheadditionofathirdoption(e.g.ifAispreferredoverB,andBoverC, 324 thenAisnotnecessarilypreferredoverC),violatingtheprinciplethatchoicesare‘rational’ 325 andpreferencesaretransitive[59,60].Evidencesuggeststhattheprincipleofrational 326 choiceisviolatedbyarangeofspecies,includinghumans(e.g.[61-63]),honeybees(Apis 327 mellifera[64]),rufoushummingbirds[59,65],starlings[66]andgreyjays(Perisoreus 328 canadensis[64]).Bypresentingallcolourstogether(andcoveringawiderangeofcolour 329 options)wewereabletoovercomesomeoftheseissuesassociatedwithanimaldecision- 330 making. 331 Furtherworkisneededtoexploreinterspecificdifferencesincolourpreference:for 332 333 thebirdfeederindustry,itmaybedesirabletodesignandmarketfeedersforparticular 18 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 334 targetspeciesorgroupsofspecies-thosethatareseenasdesirablebythepeoplethatfeed 335 birds.Furtherquestionsincludewhetherfeedercolourisimportantforattractingbirdstoa 336 newfeedingsite,increasingavianvisitornumbersatexistingfeedingsites,andwhether 337 differenttypesoffeeders,suchasthosedesignedtodispenseseeds,peanutsornyjerseeds, 338 wouldattractmorebirdsiftheyweredifferentcolours.Finally,otherfactors,suchas 339 distancetocover,orthetypeandqualityoffoodprovided,maybemoreimportantin 340 determiningthe‘success’ofaparticularfeederthanthecolour,asinhummingbirds(e.g. 341 [35-39])orthesefactors,andothers,maytradeoffwithcolourindeterminingthenumber 342 ofvisitsbybirds,astheyforageoptimally[67]. 343 344 Acknowledgements WethankRoseBullandAdamLeaforassistancewithdatacollection,WilliamAllen 345 346 forassistancewiththefeedercolouranalysis,MartinMcDaidandLorronBrightforuseful 347 discussions,andHornseaGardenCentreforallowingustocollectdataonhumanchoices. 348 RolandEnnos,SueHullandKatherineJonesprovidedusefulfeedbackonearlierversionsof 349 thismanuscript. 350 19 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 351 Supportinginformation 352 353 FigS1:Birdfeedersinthefield.Anexamplearrayoffilledbirdfeedersreadyfor 354 observationsinthefield.Thecolourorder(fromlefttoright)is:red,yellow,blue,silver, 355 green,purple,white,black.Colourorderwasrandomisedbetweentrials. 356 357 FigS2:Posterexplainingtheproject.Acopyoftheposterexplainingtheproject,as 358 displayedattheScienceFestivalandinthegardencentre. 359 360 TableS1:Pairwisecomparisonsofvisitstofeedersbybluetits.Thecellsabovethe 361 diagonalshowthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal. 362 Significantp-valuesarehighlightedinbold. 363 20 bioRxiv preprint first posted online Jan. 27, 2017; doi: http://dx.doi.org/10.1101/103671. The copyright holder for this preprint (which was not peer-reviewed) is the author/funder. All rights reserved. No reuse allowed without permission. 364 TableS2:Pairwisecomparisonsofvisitstofeedersbygreattits.Thecellsabovethe 365 diagonalshowthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal. 366 Significantp-valuesarehighlightedinbold. 367 368 TableS3:Pairwisecomparisonsofvisitstofeedersbycoaltits.Thecellsabovethediagonal 369 showthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal. 370 Significantp-valuesarehighlightedinbold. 371 372 TableS4:Pairwisecomparisonsofvisitstofeedersbyhousesparrows.Thecellsabovethe 373 diagonalshowthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal. 374 Significantp-valuesarehighlightedinbold. 375 376 TableS5:Pairwisecomparisonsofvisitstofeedersbyrobins.Thecellsabovethediagonal 377 showthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal. 378 Significantp-valuesarehighlightedinbold. 379 References 380 381 382 1. 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Red Red - Yellow z=-2.042 p=0.052 -0.114±0.056 - Green z=-10.765 p<0.001 Blue z=-7.383 p<0.001 Purple z=-7.129 p<0.001 White z=5.793 p<0.001 Silver z=12.751 p<0.001 Black z=-7.614 p<0.001 Yellow z=-9.440 p<0.001 z=-9.093 p<0.001 z=-7.779 p<0.001 z=-3.774 p<0.001 z=-5.128 p<0.001 Blue -0.372±0.050 -0.485±0.051 0.148±0.043 z=3.413 p=0.001 - z=-14.586 p<0.001 z=2.115 p=0.046 z=-9.569 p<0.001 Green z=-12.650 p<0.001 -0.519±0.048 -0.633±0.050 - z=-1.728 p=0.098 z=5.512 p<0.001 z=-0.135 p=0.892 Purple z=-0.363 p=0.743 -0.355±0.050 -0.469±0.052 -0.164±0.043 -0.016±0.045 - z=5.870 p<0.001 z=-0.499 p=0.666 White 0.292±0.050 z=-1.365 p=0.193 -0.406±0.052 -0.277±0.044 -0.079±0.046 -0.063±0.046 - z=-1.863 p=0.076 Silver 0.606±0.047 -0.719±0.049 0.086±0.041 z=-7.212 p<0.001 -0.313±0.043 - Black -0.378±0.005 -0.491±0.051 0.142±0.043 0.234±0.042 0.250±0.043 z=3.278 p=0.001 z=5.378 p<0.001 - 554 -0.006±0.045 -0.022±0.045 -0.085±0.046 0.228±0.042 Thecellsabovethediagonalshowthez-andp-values,whiletheestimate±standarderrorisbelowthediagonal.Significantp-valuesare 555 highlightedinbold. 27 556 Table3:Pairwisecomparisonsofvotesbyvisitorstothegardencentreandsciencefestival. Red Red - Yellow Yellow z=-0.474 p=0.810 -0.722±1.522 - Green z=0.620 p=0.715 Blue z=-0.182 p=0.0.887 Purple z=3.285 p=0.003 White z=-4.014 p<0.001 Silver z=-4.234 p<0.001 Black z=3.759 p=0.001 z=-0.657 p=0.718 z=2.810 p=0.011 z=3.540 p=0.002 z=3.759 p=0.001 z=3.285 p=0.003 0.222±1.522 z=0.146 p=0.884 - Green 0.944±1.522 z=-2.664 p=0.015 z=-3.394 p=0.002 z=-3.613 p=0.001 z=3.139 p=0.004 Blue z=-0.803 p=0.659 -0.278±1.522 -1.000±1.522 -1.222±1.522 - 5.000±1.522 4.278±1.522 z=-4.416 p<0.001 z=-0.949 p=0.568 White -6.111±1.522 5.389±1.522 z=-4.197 p<0.001 z=-0.730 p=0.688 -5.167±1.522 -6.389±1.522 -1.111±1.522 - z=3.942 p<0.001 Purple z=-3.467 p=0.002 -4.056±1.522 -5.278±1.522 - z=-0.255 p=0.895 Silver -6.444±1.522 5.722±1.522 -5.500±1.522 -6.722±1.522 1.444±1.522 z=0.219 p=0.891 - 557 z=-0.474 p=0.810 Black 5.722±1.522 5.000±1.522 4.778±1.522 6.000±1.522 0.722±1.522 -0.389±1.522 -0.722±1.522 - Thecellsabovethediagonalshowthet-andp-values,whiletheestimate±standarderrorisbelowthediagonal.Significantp-valuesare 558 highlightedinbold. 0.333±1.522 z=0.474 p=0.810 28
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