Sustainability – Hospitality’s Blindspot
Xenia Hohenlohe
Director of Marketing
Considerate Hoteliers
Lessons from Leaders
#ghp2015
Considerate Hoteliers – a brief history
1991- Considerate Hoteliers was created by Westminster
Council with a founder membership of London's flagship
hotels.
1995- John Firrell then GM of Dolphin Square Hotel took over
as Director and created the Association
1996- first Considerate Hotel of the Year Awards in
conjunction with the Masters Innholders
2012- Considerate Hoteliers Ltd created under the
Directorship of Benedetta Cassinelli & Xenia zu Hohenlohe
Considerate Hoteliers - today
• 180 + member hotels
• Knowledge Hub and best
practice sharing
• Industry monitor (e.g.
ESOS)
• Guidance & Support
• Communicating your
successes
Some of our Members
The Considerate Pillars of Expertise
Water
Carbon
Footprinting
Energy
Supply Chains
&
Procurement
Waste
People &
Communities
The Considerate
Offering
Considerate
Hoteliers
Considerate
Charter
Con-Serve
Considerate
Partners
Considerate
Leadership
Considerate
Awards
Considerate
Consulting
Considerate
Learning
How does Considerate Hoteliers drive
sustainability
Partnerships
Knowledge
sharing
Lobbying
Responsible
supply chains
Promotion and
publicity
Market drivers then & now
1991
Kyoto Protocol
2015
CO2 reporting becoming a compliance MUST for companies
• Companies Act 2013, CDP etc.
• CO2 tax in Switzerland
Tripadvisor green leaders program
• Largest accreditation program with over 8,000 hotels
• Consumer demand for transparency
What do the guests want
Managing data for better sustainability
What is Con-Serve?
• One technology platform
allowing data management
• One platform developed
specifically for the hospitality
industry
• One platform for fully on-line
real time data
• One platform for multiple sites
• One platform for multiple users
Platform Functionality
Data capture
 Simple
Centralised
Consistent
Powerful analysis
Trend analysis
Benchmarks
Carbon footprinting
Reports
Benefits
Reduce administrative time & costs
Increase traceability and transparency
Identify inefficiencies
Identify savings initiatives
Make environmental savings
Make cost savings
Compliance
Con-Serve’s 4M Approach
Measure – Monitor – Mine – Manage
• Direct setup, data upload and
management
• Multi-point health checks
• Regular reports
• 6 monthly reviews: Advice on key areas
for improvement, with suggestions of
interventions
• Track projects
Con-Serve Partnerships
Thank you
Sustainability – Hospitality’s Blindspot
Xenia Hohenlohe
Director of Marketing
Considerate Hoteliers
Lessons from Leaders
#ghp2015