INVESTOR DAY 2007
Rockport Strategic Initiatives 2008 And Beyond
Rick Paterno
President and CEO of Rockport
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Investor Day 2007
Rockport Mission
Rockport is a global brand
grounded in substance and authenticity.
We deliver genuine differences
to our consumers
by combining
industry defining technology
and style relevant design.
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Rockport Milestones
1971
1985
1990
1994
Rockport is founded by
Saul and Bruce Katz
Rockport introduces
the first
biomechanically
designed walking shoe
Rockport VP runs
the NYC Marathon in
Dressports
Rockport becomes the
official boat shoe
supplier of Whitbread
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
The Next “First” From Rockport: September 2007
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Rockport Profile
• Growing domestically and internationally
• Top Men’s fashion footwear department
store brand
• Highest average retail price increases
• Leads growing comfort classification
• #1, #2 or #3 position in Dress Casual,
Casual and Active Casual
categories…more than any other brand
• More Top 25 styles than any other brand
Rockport is a brand with strong momentum
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Modern Rockport Begins with the Brand
Style
Performance
"Drinks microbrew
beer with buddies"
“Plays pickup sports on
the weekends”
“Goes to his local
Starbucks”
“Works long hours”
“Reads the NY times and
Wall Street Journal”
“Well-traveled”
“Ikea graduate”
“Online investor”
Technology
“Music downloader”
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Rockport Brand Structure
Built on consumer segmentation, product categories and
distribution channels
DISTRIBUTION
High End
Mid Tier
Traditional
Neo-Classic
Fashion Conscious
CONSUMER TARGET
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Strategic Priorities
Increase global presence
Strengthen product/concept propositions
Broaden consumer base
Retail / ecommerce expansion
Leverage adidas Group synergies
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Growth Areas
Urban/Metro
Outdoor
Technology
Women’s
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
North American Strategy
• Expand segmented product approach
• Disciplined channel-specific distribution strategy
• Drive growth through increased controlled space
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Global Growth
• Leverage operational synergies with adidas
• Leverage success in regional markets
• Implement area approach in regional
structure
International sales more than 50% of total in 2010
Rockport Strategic Initiatives 2008 And Beyond
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Investor Day 2007
Thank You!
Rockport Strategic Initiatives 2008 And Beyond
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Questions & Answers
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