UniversityofWaterloo
StratfordCampus
GBDA401
Cross-CulturalDigitalBusiness1
Fall2016
MTWTh10am-12:50pm,DMS3022
InstructorInformation
Instructor:BrianLau
Office:Office
OfficePhone:InstructorPhoneNumber
OfficeHours:Th1:00-2:30PM
Email:[email protected]
Instructor:JenniferRoberts-Smith
Office:DMS2018
OfficePhone:519-888-4567x35785
OfficeHours:MT9-10
Email:[email protected]
Allow48hforrepliestoemail.Novoicemail
please.
Instructor:VivianYang
Office:DMS3008
OfficePhone:519-888-4567x23028
OfficeHours:W1pm-2:30pm
Email:[email protected]
EmailispreferredoverphoneasImaynotcheck
voicemailinatimelymanner.
TeachingAssistant:AnnakaWillemsen
Office:DMS3006
OfficePhone:519-888-4567x23039
OfficeHours:M2pm-4pm
Email:[email protected]
GuestInstructors
WilliamChiang
Director,ELMO(HongKong)–Client
JackHang-tatLeong
Director,RichardCharlesLeeCanada-HongKongLibrary,UniversityofToronto–HongCongCultures
GeorgeKleopa
NFCAuthority,AcceleratorCentre,StratfordCampus–NetworkingTechnologiesandtheInternetofThings
JordanMandel
StratfordCampus–NetworkingTechnologies
MikeSzarka
OfficeofResearch–IntellectualProperty
EllynWinters-Robinson
StratfordAcceleratorCentre–PricingandMarketingNewProducts
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CourseDescription
Inthiscoursestudentswillstudyhowdigitalproductsandservicesaremodifiedand/orrepurposedto
suittheneedsofacommunityoutsideoftheirorigin.Studentswillworkwithglobalbusiness
consultantstoidentifyandoutlineacross-culturaldigitalbusinessprojectwithalocalorglobal
community.IntheFall2016offering,studentswillworkwithWilliamChiang,DirectorofELMO(Hong
Kong)toexplorethisdesignresearchquestion:
Howcannetworkedtechnologiesenhancethein-personsocialinteractionsthatareimplicitin
householdfurniture?
Ourspecificdesignchallengeswillbe:
1. Whatin-personsocialinteractionsareimplicitinonepieceoffurnitureinELMO’sexisting
catalogue(selectedbyMr.Chiang),andinwhatwaysmighttheybeextendedbytheInternetof
Things?
2. HowcanweembedthephysicaltechnologiesrequiredforIoTnetworkingintotheselected
ELMOpiecesinunobtrusiveways,sothattechnologyisubiquitousbuthidden?
3. HowcanIoT-networkedELMOpiecescreatesuccessfuluserexperiencesimplicitly,bymeansof
designratherthanexplicitlyteachingusersnewskills?
4. HowmightwepitchIoT-networkedpiecestoELMO’sexistingmarketandpotentialnew
markets,specifically:theretailerswhocurrentlystockexistingELMOproducts;theTheHong
KongTradeDevelopmentCouncilandCreateHK;andtheHongKongFurnitureAssociation.
5. WhatisthebusinesscaseforELMOtoproceedwithIoT-networkedfurniture?
Assessments
IndividualAssessments(seedetailsbelow)
In-classContentResponses
TeamworkSkillsStatements
GroupAssessments(seedetailsbelow)
Provotype
ViablePrototype
UsablePrototype
Pitch
Total
seeLEARNfordesignatedclasses,
best10outof17@2%each
October20,Nov14(draft),Nov24,
2@10%each
20%
October17
November7
November21
December5
15%
15%
15%
15%
100%
20%
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ScheduleandRequiredClassPreparation
RequiredcoursematerialswillbepostedintheappropriateLEARNfolderinadvanceofeachclass.
NotesandPolicies
LateWork
Lateworkwillnotbeacceptedexceptindocumentedcasesofillnessoremergency,withtheapprovalof
yourinstructors.
ElectronicDevicePolicy
Electronicdevicesaretobeusedforclass-relatedactivitiesonly.Devicesmustbeclosed,disabled,
and/orsetasidewhenrequestedbytheinstructor.Studentswhodonotcomplywiththeelectronic
devicepolicymaybeaskedtoleaveaclass.StudentswhohavemadearrangementsthroughtheOffice
forStudentswithDisabilitiesmayuseelectronicdevicesasanacademicaccommodationrelatedtotheir
disability.
AttendancePolicy
Absenceswillbetoleratedonlyincasesofillnessoremergency,andonlyifappropriatedocumentation
isprovided.Studentsmustgiveadvancenoticeofabsencesbye-mailtogroupmembersandtothe
teachingassistant.Sincefailuretoattendmeansthatstudentscannotcompletecourseassignments,
aftertwounexcusedabsencesoranythreesequentialabsences(evenifexcused),studentsmust
requestaninterviewtodiscusstheirstatus.
AcademicIntegrity
Inordertomaintainacultureofacademicintegrity,membersoftheUniversityofWaterlooare
expectedtopromotehonesty,trust,fairness,respectandresponsibility.SeetheUWaterlooAcademic
IntegritywebpageandtheArtsAcademicIntegritywebpageformoreinformation.
Discipline
Astudentisexpectedtoknowwhatconstitutesacademicintegrity,toavoidcommittingacademic
offences,andtotakeresponsibilityforhis/heractions.Astudentwhoisunsurewhetheranaction
constitutesanoffence,orwhoneedshelpinlearninghowtoavoidoffences(e.g.,plagiarism,cheating)
orabout“rules”forgroupwork/collaborationshouldseekguidancefromthecourseprofessor,
academicadvisor,ortheUndergraduateAssociateDean.Whenmisconducthasbeenfoundtohave
occurred,disciplinarypenaltieswillbeimposedunderPolicy71–StudentDiscipline.Forinformationon
categoriesofoffensesandtypesofpenalties,studentsshouldrefertoPolicy71-StudentDiscipline.For
typicalpenaltiescheckGuidelinesfortheAssessmentofPenalties.
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Grievance
Astudentwhobelievesthatadecisionaffectingsomeaspectofhis/heruniversitylifehasbeenunfairor
unreasonablemayhavegroundsforinitiatingagrievance.ReadPolicy70-StudentPetitionsand
Grievances,Section4.Whenindoubt,pleasebecertaintocontactthedepartment’sadministrative
assistantwhowillprovidefurtherassistance.
Appeals
AdecisionmadeorpenaltyimposedunderPolicy70-StudentPetitionsandGrievances(otherthana
petition)orPolicy71-StudentDisciplinemaybeappealedifthereisaground.Astudentwhobelieves
he/shehasagroundforanappealshouldrefertoPolicy72-StudentAppeals.
NoteforStudentswithDisabilities
TheAccessAbilityServicesoffice,locatedonthefirstflooroftheNeedlesHallextension(1401),
collaborateswithallacademicdepartmentstoarrangeappropriateaccommodationsforstudentswith
disabilitieswithoutcompromisingtheacademicintegrityofthecurriculum.Ifyourequireacademic
accommodationstolessentheimpactofyourdisability,pleaseregisterwiththeASofficeatthe
beginningofeachacademicterm.
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CourseGoalsandLearningOutcomes
Oncompletionofthiscourse,studentsshouldbeableto:
A. Conceptualizegenerativedesignseffectivelyby:
a. addressingstakeholderneeds;
b. conductingrelevant,crediblebackgroundresearch;
c. predictingthemeaningandimpactsofadesign.
B. Implementdesignseffectivelyby:
a. adaptingconceptstovariabledeliveryplatformsandmedia;
b. adaptingconceptstovariableuserdemandsandpotentials;
c. creatingprototypesthateffectivelyaddressdesignneeds;
d. seekingandactivelylisteningtostakeholderfeedback;
e. contributingactivelytoreflexiveselfandteamevaluation;
f. conductingrelevant,credibleusertesting;
g. integratingself,teamandstakeholderevaluationintomeaningfulconceptualand
prototyperevisions.
C. Manageaviableprojectby:
a. collaborativelysettingprojectgoalsandobjectives;
b. evaluatingandoptimizingthesustainabilityofprojects;
c. evaluatingandethicallymanagingtheimpactsofprojects;
d. effectivelyscalingandscopingprojects;
e. facilitatingpositiveandproductiveteamcommunication;
f. workingcollaborativelytoachieveproductivity;
g. workingeffectivelywithinconstraints;
h. activelyresolvingconflict;
i. consistentlymeetinghardstopdeadlines;
j. assessingthestrengthsofteammembers;
k. providingactionablefeedbackforimprovement;
l. scoping,committingto,anddeliveringone’sowncontributionstoprojects;
m. respondingtofeedbackrapidlyandrespectfully;
n. learningandhabituallyapplyingprojectmanagementandteamcommunicationtools.
D. Communicateeffectivelyby:
a. usingmultimodalcommunicationtoolstoexpressthevalues,meaning,andsocial
implicationsofadesign.
E. Evaluateaprojectby:
a. assessingone’sownperformanceinrelationtocourseexpectations;
b. settingstructuredandmeasurablegoalsforpersonalimprovement;
c. measuringtheextenttowhichdesignprototypesandprocesseshavemet
stakeholderandcourseneeds;
d. developingstrategiesforimprovementinfuturedesigniterations.
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IndividualAssessments
Foryourindividualassessments,youmaynotcollaboratewithotherstudents.
In-classContentResponses-10@2%
ThisassessmentaddressesLearningOutcomesAa-c,Ba-b,D,Ed.Attheendof17designatedclasses,
youwillbegiven10minutestopostTHREEbulletpointstotheappropriateLEARNDiscussionBoard
containing:
● somethingimportantyoulearnedinthatclass;
● anideayoudevelopedoutofthecontentofthatclass;and/or
● aquestionyouhaveaboutthecontentofthatclass.
Yourinstructormayprovidemorespecificrequirementsonanygivenday.Yourpostwilleitherbe
judgedcomplete(pass)orincomplete(fail)byyourteachingassistantandinstructors.Upto10passes
willbecountedtowardsyourgrade.LEARNfoldersfordesignatedclassescontaindiscussionboards.
TeamworkSkillsStatements1and2-2@10%
TheseassessmentsaddressLearningOutcomesBd-f,C,Ea-b.EachReflectiongivesevidenceofhowyou
usedanassignedprofessionalskillinyourcoursework.Itconsistsof:
● a500-wordaccountinSTARformat(Situation/Task,Actions,Result)
● atleastonepieceofdocumentaryevidence
TherewillbetwodraftsofStatement2.Yoursubmissionswillbegradedoutof100byyourteaching
assistantandinstructors.SeeLEARNforcompleteassignmentinstructions.
GroupAssessments
Foryourgroupassessments,youmustcollaborateeffectivelyandequitablywithstudentsinthegroup
towhichyouhavebeenassigned.Youwillgiveevidenceofyourabilitytocollaborateinoneorbothof
yourindividualProfessionalSkillsReflections.
IterativePrototypingAssignmentPart1:Provotype-15%
ThisassessmentaddressesallcourseLearningOutcomes,withanemphasisonAa-c,Ba-g,Ca-d,Ec-d.As
partoneofyourIterativePrototypingAssignment,yourProvotypedescribeswhatyourteamwouldlove
todesign,iftherewasnolimittoyourproductionresources.Itconsistsof:
●
●
●
●
●
●
●
●
yourhigh-quality,low-fidelityprovotype(digitalorphysical);
your1500-wordRationale;
Appendix1-yourSummaryTableofDesignProgress;
Appendix2-copiesoftheDesignTracesleftbyeachofyourworkingsessions;
Appendix3-yourAcademicLiteratureReview;
Appendix4-yourEnvironmentalScanwith3-5illustrations;
Appendix5-yourSpeculativeSocialImpactAnalysis;and
yourReferenceList.
Yoursubmissionwillgradedoutof100byyourinstructors,takingintoaccountfeedbackfromguest
instructorsandyourclient.SeeLEARNforcompleteassignmentinstructions.
GBDA401F16Lau,Roberts-Smith,YangwWillemsen6 of 7
IterativePrototypingAssignmentPart2:ViablePrototype-15%
ThisassessmentaddressesLearningOutcomes[LIST].AsparttwoofyourIterativePrototyping
Assignment,yourPossiblePrototypeshowshowyourteamcanadaptyourdesigntowhatispossible,
giventheproductionenvironmentandresourcesavailableinyourpartner’sorganization.Itconsistsof:
●
●
●
●
●
●
●
●
yourhigh-quality,low-fidelityprovotype(digitalorphysical);
your1500-wordRationale;
Appendix1-yourSummaryTableofDesignProgress;
Appendix2-copiesoftheDesignTracesleftbyeachofyourworkingsessions;
Appendix3-yourEnd-userConsumerMarketResearch;
Appendix4-yourPotentialMarketAnalysis;
Appendix5-yourPotentialSocialImpactResearch;and
yourReferenceList.
Yoursubmissionwillgradedoutof100byyourinstructors.SeeLEARNforcompleteassignment
instructions.
IterativePrototypingAssignmentPart3:UsablePrototype-15%
ThisassessmentaddressesLearningOutcomes[LIST].AsthethirdandfinalpartofyourIterative
PrototypingAssignment,yourImprovedPrototypeshowshowyourteamcanadapttoyourdesignin
responsetofeedbackyougetfromprospectiveusers.Itconsistsof:
●
●
●
●
●
●
●
●
●
yourhigh-quality,low-fidelityprovotype(digitalorphysical);
your1500-wordRationale;
Appendix1-yourSummaryTableofDesignProgress;
Appendix2-copiesoftheDesignTracesleftbyeachofyourworkingsessions;
Appendix3-yourUserTestProtocol;
Appendix4-yourUserTestData;
Appendix5-yourFinancialProjection;
Appendix6-yourSocialImpactAnalysis;and
yourReferenceList.
Yoursubmissionwillgradedoutof100byyourinstructors.SeeLEARNforcompleteassignment
instructions.
Pitch-15%
ThisassessmentaddressesLearningOutcomesAa-c,Cb-c,Ci,Cm,D,Ec-d.Youwillbeassignedoneof
thefollowingthreeinvestors:theHongKongTradeDevelopmentCouncilandCreateHK,theHongKong
FurnitureAssociation,ortheretailerswhocurrentlystockexistingELMOproducts.YourPitchconvinces
yourinvestortosupportyourproduct.Yoursubmissionwillgradedoutof100byyourinstructors,taking
intoaccountfeedbackfromyourclientandAcceleratorCentrementors.SeeLEARNforcomplete
assignmentinstructions.
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