사용자 경험 특성 Flow Conservation (원활성; 흐름의 에너지가 유지됨) Sureness (확신성; 확신을 가지고 사용함) Explorability (탐험성; 탐험이 쉽게 느껴짐) Predictability (예측성; 예측이 잘 됨) Learnability (학습성; 사용 중에 쉽게 배워짐) Safety (안전성; 안전이 유지됨) HMI 설계 특성 Proper Display (제시 적절성) Information Aiding (정보도움 기능) Perceptual Consistency (지각적 일관성) Mental-Model Coherence (심적모형 정합성) Organization (조직화) Mental-Model Simplicity (심적모형 단순성) Affordance (어포던스) Guidance (인도성) Attention Handling (주의력 사용) Hinting (힌팅) Interpretability (해석가능성) Efficiency (효율성) Relation Compatibility (관계 병립성) Initiating (시작 지원) Interaction Consistency (상호작용 일관성) Feedback (피드백) Closure (매듭지음) Error-caring (실수 대응) 경험특성과 설계특성 UX Aspects HMI Characteristics Ease (Obser-Ident) Proper Display Perceptual Consistency Organization Affordance Attention handling Ease (DM-Action) Interpretability Relation Compatibility Interaction Consistency Closure Information Aiding Ease (Expln-Learning) MM Coherence MM Simplicity Predictability Also Affected by Ease (Obser-Ident) Sureness Ease (DM-Action) Ease (Expln-Learning) Sureness Guidance Hinting Ease (DM-Action) Predictability Flow Conservation Efficiency Sureness Explorability Explorability Initiating Feedback Error-caring Efficiency Predictability Flow Conservation Learnability (depth) Guidance Hinting Ease (Expln-Learning) Safety 경험특성과 설계특성 UX Aspects HMI Characteristics Ease (Obser-Ident) Proper Display Perceptual Consistency Organization Affordance Attention handling Ease (DM-Action) Interpretability Relation Compatibility Interaction Consistency Closure Information Aiding Ease (Expln-Learning) MM Coherence MM Simplicity Predictability Also Affected by Ease (Obser-Ident) Sureness Ease (DM-Action) Ease (Expln-Learning) 경험특성과 설계특성 UX Aspects HMI Characteristics Also Affected by Sureness Guidance Hinting Ease (DM-Action) Predictability Flow Conservation Efficiency Sureness Explorability Explorability Initiating Feedback Error-caring Efficiency Predictability Flow Conservation Learnability (depth) Guidance Hinting Ease (Expln-Learning) Safety Safety Enforcement Safety Guide Nielsen and Molich's Nine Heuristics Simple and natural dialog - Simple means no irrelevant or rarely used information. Natural means an order that matches the task. Speak the user's language - Use words and concepts from the user's world. Don't use system-specific engineering terms. Minimize user memory load - Don't make the user remember things from one action to the next. Leave information on the screen until it's not needed. Be consistent - Users should be able to learn an action sequence in one part of the system and apply it again to get similar results in other places. Provide feedback - Let users know what effect their actions have on the system. Provide clearly marked exits - If users get into part of the system that doesn't interest them, they should always be able to get out quickly without damaging anything. Provide shortcuts - Shortcuts can help experienced users avoid lengthy dialogs and informational messages that they don't need. Good error messages - Good error messages let the user know what the problem is and how to correct it. Prevent errors - Whenever you write an error message you should also ask, can this error be avoided? High-level constructs of UX Utility: Bases for defining the user experience measures • Does the user perceive the functions in the system as useful and fit for the purpose? Usability: • Does the user feel that it is easy and efficient to get things done with the system? Aesthetics: • Does the user see the system as visually attractive? Does it feel pleasurable in hand? Identification: • Can I identify myself with the product? Do I look good when using it? Stimulation: Value: • Does the system give me inspiration? Or wow experiences? • Is the system important to me? What is its value for me? UX and Service Product Interface Interaction Product Interface Interaction quality User Experience Service Product Interface Service quality Service Experience 8 Factors of Service Quality Garvin, 1988 performance features conformance reliability durability serviceability aesthetics customer-perceived quality. 5 Dimensions of Service Quality Parsuraman Tangibles • appearance of the physical surroundings and facilities, equipment, personnel and the way of communication - about creating first hand impressions. Reliability • performing and completing their promised service, quality and accuracy Responsiveness • willingness to help customers in providing them with a good, quality and fast service Assurance • skilled workers which are able to gain the trust and confidence of the customers Empathy • individualized attention to their customers, to make the customers feeling extra valued and special (abs 2+3+4) A Comprehensive Framework for Service Quality Dabholkar, et al, 2000 Service Quality as the Mediator 시스템 내의 인간활동 Domain Means-Ends Structure Task Situation Tasks in Decision Terms Strategy & Mental Model User’s Cognition & Criteria 13
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