INDEPENDENT INDIGENOUS INTRIGUING
FOR IMMEDIATE RELEASE
REDEFINING HOTEL CONCEPT IN MONTREAL
The Renaissance Hotel is the art of luxury living in Montreal.
Montreal, November 6, 2015 – « Independent. Indigenous. Intriguing. » Are the values that guide the
Renaissance’s culture: a unique concept presented to Montrealers and their guests. Orchestrated by
Groupe Daca, they are the first promoter to dare reinvent the hospitality experience in Montreal. Built
with style and creativity in mind, the market will experience a definite buzz as of January 18, 2016.
INDEPENDENT INVESTORS
The luxurious decor of the Renaissance Hotel, adorned with marble, walnut wood and other noble
materials, is a pleasure for both eye and hand. « This major investment will bring life back to the area
that was previously struggling with a form of development lethargy due to several hotel closings
leaving a negative net variation of 1 300 rooms since 2013 in the downtown inventory. The Renaissance’s distinctive offer and unique positioning will set us apart and allow us to seize an opportunity in
a growing market that sees its occupation rates rising » says proudly Mr. Serge Primeau, Vice President
of Operations and development at Urgo Hotels Canada and who will manage the hotel.
« The opening of the Renaissance is a major achievement that is aligned with Montreal’s strategic
plan to redefine tourism. With the Renaissance and this major investment we will give acclaim at the
crossroads of Robert-Bourassa Blvd and Cathcart Street» mentions Mr. Bertrand Leboeuf, President
and owner of Groupe Daca and owner, promotor and general contractor based in Montreal. Furthermore, this massive investment will improve Montreal’s offer. « Services are located just a few steps
away, business travellers will have the opportunity to enhance their experience to the rhythm and
dynamism of the locals.» continued Mr. Leboeuf.
The Renaissance also differs in its approach as an employer, with
plans to create more than 100 jobs and an innovative work environment. « Offering a memorable experience to our guests is our
main goal; it is just as important that we offer a stimulating work
environment to our team. Thus the Renaissance is a distinctive
employer who dares a vibrant, multimedia and dynamic environment where employees will be in constant interaction with guests.
The courteous service of a team that identifies with the concept will
satisfy our guests; a natural continuity of the experience. » believes
Ian Marceau, General Manager. Furthermore, the Renaissance
brand, through the mobilization of workers and professional services,
will generate an economic impact of tens of millions of dollars.
BUILT WITH STYLE AND
CREATIVITY IN MIND,
THE MARKET WILL EXPERIENCE
A DEFINITE BUZZ AS
OF JANUARY 18, 2016.
INDIGENOUS AUTHENTICITY UNIQUE TO THE DISTRICT
At the Corner of Cathcart Street and Robert-Bourassa Blvd, the indigenous architecture is characterised
by the preservation of the art deco styled exterior stones punctuated by aluminum-mirror. The building,
which once housed Canada Post, will inspire and provoke sensory discoveries, even among insiders.
To the rhythm of downtown Montreal, both chic
and alternative, the Renaissance brings its guests to
experience the enigmatic facets of local attractions:
our indigenous signature. Just steps from the iconic
Place Ville Marie and shopping hub of Ste-Catherine
Street, it offers walking access to all the eclectic experiences of Montreal: gourmet discoveries, emerging and
renowned artists, musical, entertainment, sports... for a
perfect blend of business and pleasure.
THE RENAISSANCE BRINGS
ITS GUESTS TO EXPERIENCE
THE ENIGMATIC FACETS
OF LOCAL ATTRACTIONS:
OUR INDIGENOUS SIGNATURE.
The Renaissance wants to ignite discovery moments for all its guests, both inside and outside its doors.
The Renaissance concept has been proven elsewhere; the uniqueness of this hotel unfolds with its
local charms.
AN INTRIGUING CONCEPT…TO BE DISCOVERED!
The prestigious Renaissance banner distinguishes itself by an original concept, both intriguing and
innovating. The elegance of the rooms offers guests a sense of tranquility in the heart of the hustle and
bustle of downtown Montreal. A stay in this 142-room and suite hotel conveys a sense of adventure
where flavours, fragrances, beauty, ambiance and rhythm are vectors of epicurean experiences.
AT THE
RENAISSANCE
EACH MOMENT
IS AN EVENT!
Renaissance is a sophisticated hotel that combines the eclectic
elegance of contemporary decor with moments of local discoveries.
Showcasing the only rooftop terrace in the downtown area, the
« oh-so » panoramic lounge displays a unique view of downtown.
All will be in place to attract business and leisure travellers. Intrigued?
Be sure not to miss out!
ABOUT THE GROUPE DACA
The Renaissance is a major project for Groupe Daca who becomes an active player in the architectural
landscape and business hubs of downtown Montreal. The group is best known for the construction of the Phenix Notre Dame complex and the luxurious residential tower Altitude Montréal. The
Altitude is one of the highest residential towers of downtown Montreal with its 190 units. Thus, helping
to revitalize this important intersection.
ABOUT URGO HOTELS & RESORTS
Urgo Hotels is a Bethesda, Maryland-based hotel company that develops, owns and/or operates
34 distinctive and unique hotels and resorts. An aggregate of more than 4,900 rooms in major markets
and resorts in the United States, the Caribbean and in Canada including Montreal, Tremblant and
Quebec City. The company develops, builds and operates for its own account, and provides thirdparty management and asset management services. For more information about Urgo Hotels and
Resorts, please visit www.urgohotels.com.
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INFORMATION
Julie Charbonneau
ESPRITS LIBRES COMMUNICATIONS
Tel : 514 448.0527 ext. 627
[email protected]
SOURCES
Bertrand Leboeuf, President
Groupe Daca
Tel : 514 393.8700
Serge Primeau, Vice-president of operations and development
URGO HOTELS CANADA
Tel : 819 681.7556 | Cell : 819 425 0224
www.urgohotels.com
Ian Marceau, General Manager
RENAISSANCE DOWNTOWN MONTREAL
Tel : 514 657.5000 | Cell : 514 655.3788