FINALREPORT PeoriaHigherEducationStudy: MarketandFeasibilityAnalysis PREPAREDBY:
ESI CORPORATION
300 West Clarendon Avenue
Suite 470
Phoenix, Arizona 85013
(602) 265-6120
www.esicorp.net
February2010
ESI Corporation
March 2009
1
Central Peoria Revitalization Plan
Economic Base Analysis
PeoriaHigherEducationStudy
2010
TABLEOFCONTENTS
1.
2.
3.
Introduction..........................................................................................................................................1
PeoriaMarketAssessment...................................................................................................................2
HigherEducationAttraction...............................................................................................................11
HigherEducationInventory....................................................................................................................12
CareerTechnicalEducation....................................................................................................................13
PeoriaSites..............................................................................................................................................18
EducationTargets...................................................................................................................................22
4. HigherEducationSurvey.....................................................................................................................25
SurveyFindings.......................................................................................................................................25
5. MarketStudyConclusions..................................................................................................................33
AppendixASurveyCoverLetter.............................................................................................................A1
AppendixBSurveyInstrument................................................................................................................B1
AppendixCSurveyResults.......................................................................................................................C1
i
PeoriaHigherEducationStudy
2010
LISTOFTABLES
Table1PopulationGrowth.........................................................................................................................2
Table2–PopulationDemographics.............................................................................................................8
Table3–HouseholdGrowth........................................................................................................................9
Table4–HouseholdDemographics...........................................................................................................10
Table5–HigherEducationInventory.........................................................................................................15
Table6–PeoriaSites,MatrixofAttributes................................................................................................21
Table7–PeoriaHigherEducationTargets.................................................................................................23
Table8–SurveyResponseRate.................................................................................................................25
Table9–SiteLocationRequirements........................................................................................................29
LISTOFCHARTS
Chart1–PopulationPyramid,CityofPeoria,2008.....................................................................................5
Chart2–PopulationPyramid,CityofPeoria,2013.....................................................................................5
Chart3–PopulationPyramid,MarketArea,2008.......................................................................................6
Chart4–PopulationPyramid,MarketArea,2013.......................................................................................6
Chart5–EducationalAttainment,2008......................................................................................................7
Chart6–MedianHouseholdIncome...........................................................................................................9
Chart7–HigherEducationInstitutionGrowth..........................................................................................11
Chart8–TotalStudentEnrollmentbyInstitutionType.............................................................................12
Chart9–DegreeOfferings.........................................................................................................................26
Chart10–ProximitytoAmenities..............................................................................................................27
Chart11–FacilityAcreage(Owned)...........................................................................................................27
Chart12–FacilitySize,OwnversusLease..................................................................................................28
Chart13–InstitutionSizeandPlansforExpansion...................................................................................29
Chart14–SiteLocationFactors.................................................................................................................30
Chart15–TargetStudentDemographic....................................................................................................31
Chart16–ExpansionTimeframe................................................................................................................31
LISTOFFIGURES
Figure1–PeoriaMarketArea......................................................................................................................4
Figure2–HigherEducationInstitutions.....................................................................................................14
Figure3–PeoriaSites.................................................................................................................................20
ii
PeoriaHigherEducationStudy
2010
1.
INTRODUCTION
Overthecourseofthedecade,therehasbeentremendousenrollmentgrowthinprivateeducation,and
manycollegesaretryingtobalancetheironlineenrollmentgrowthwiththeirneedsforphysicalspace.
Today the postsecondary education market is approaching $400 billion, and enrollment in private
universities is increasing at a faster pace than traditional universities. The Peoria City Council
understandstheimportanceofeducation,andthatthecity’sabilitytostaycompetitivenationallyand
globallydependsuponaneducatedcitizenrywhocancompeteforhigh
the conceptual economy, higher
wage jobs. So in 2008 the City Council created a Higher Education In
education is more important for America’s
Visioning Committee who was tasked with the responsibility of regions than ever. Universities and colleges
a principal source of high value-added
exploringthepossibilitiesofhighereducationandidentifyingpotential are
human capital and intellectual capital.
education targets. This Committee recommended tying the higher They are also a magnet for creative class
technology companies and ineducation initiative to other economic development initiatives in amenities,
migration.
Peoria,suchasthesportscomplex,downtownredevelopmentandthe
---- Council on Competitiveness
healthcare cluster. The strategic targets that were initially identified
includedthefollowing:
x
x
x
x
Healthcare
AdvancedBusinessServices
InformationTechnology
SustainableTechnology
As a result of the Visioning Committee’s work, the city retained the services of ESI Corporation to
conductamarketandfeasibilitystudytoassessthepotentialofattractingpostsecondaryinstitutions
into Peoria. This study examines the existing demographics of Peoria and the trade area, provides an
inventory of higher education institutions and the degrees offered in the metropolitan Phoenix area,
andincludesalistofthepotentialPeoriasitesandtheirattributes.Finally,asurveywasconductedof
private postsecondary colleges in the United States to learn firsthand their site location criteria and
beginadialogueaboutpotentialexpansionplans.
1
PeoriaHigherEducationStudy
2010
2.
PEORIAMARKETASSESSMENT
In siting college campuses today, decision makers of private institutions evaluate an area’s
demographics, the population growth, employment concentrations and existing program offerings to
determine if there is a potential market for their education offerings. Different niches within the
industryconsiderthreedistinctagegroups:
x
x
x
Thepoolofyoungadultsgoingmoreorlessdirectlytocollegeortechnicalschoolafterhighschool.
Midcareeradultslookingtoupdateorrefinetheirskillstochangecareersormoveintosupervisory
rolesintheircampuses.
Retirement age persons who take classes and in many cases get degrees to enhance their own
qualityoflife.
TheMarketAreaorcommuteshedwhichwasidentifiedforPeoriaisdenotedinFigure1andshowsthe
relative distance that a potential student would be willing to travel to attend a college in Peoria. This
MarketAreaisbasedona45minutedrivetime.Thewesternportionofthismarketarea,westofI17,
hasbeendelineatedastheWestValley.UtilizingdatafromAppliedGeographicSolutions(AGS),asocio
demographic analysis was prepared showing the population and characteristics for Peoria and the
MarketArea.
TheCityofPeoriaandtheMarketAreaaredetailedinthissection,alongwithothergeographieswhere
comparisonsarewarranted.Populationandhouseholdgrowthtrendswereexaminedbetweenthebase
year(2000),currentyear(2008)andthefutureprojection(2013)inordertoexaminehowthegrowth
trendchangesoverthelastdecadeandintothefuture. Historicaltrends havealsobeeninvestigated.
The City of Peoria underwent extreme population growth spurts between 1980 and the year 2000,
reachingcompoundannualgrowthrates(CAGR)ofapproximately13percent,andaddingover93,000
peopleduringthatperiod.Sincethistime,theCityhasundergone3.1to4.0percentCAGR’s,toreachits
2008populationof148,779.TheMarketAreatrailstheCity,reachingCAGR’sof3.2%between1980and
2000.Sincethistime,theMarketAreahasexperiencedaCAGRbetween2.5and2.8percentasseenin
Table1below.TheWestValley,withapopulationthathasgrownbyover221,000people,from2008to
2013toreachaprojected1.6millionin2013,hasencountereda3.0percentCAGRduringthisperiod,
similartotheCityofPeoria.Tables2and3containthepopulationandhouseholdcharacteristicsofthe
CityofPeoria,MarketArea,andWestValleyfortheyears2008and2013.
Table1PopulationGrowth
CityofPeoria
MarketArea
Year
Population
CAGR1
Population
CAGR1
2000
2008
2013
108,364
148,779
173,212
4.0%
3.1%
2,504,717
3,118,346
3,522,767
2.8%
2.5%
Source:U.S.CensusBureau2000;AGS2008/2013
1
CompoundAnnualGrowthRate
ExaminingthepopulationpyramidsinCharts1and2revealthepercentageofmalesversusfemalesin
the City of Peoria is nearly evenly split (49% male and 51% female) between the two, and the
distribution of men versus women by age cohort is close but not identical. These cohort sex
discrepanciesincludewomanoutnumberingmenbyroughly3percentabovetheageof39,andmales
2
PeoriaHigherEducationStudy
2010
outnumberingfemalesbyapproximately0.5percentundertheageof19.Thelargerpopulationbasefor
theMarketAreasignificantlysmoothestheshapeofthepyramid,displayingmuchmorestabilityover
time; however it exhibits much of the same general characteristics as for the City of Peoria. The
populationpyramidsthatfollowshowthegraphicproportionsofthesecharacteristicsfortheyear2008
andprojectedfor2013forboththeCityofPeoriaandtheMarketArea.
The constrictive population pyramid of Peoria reveals a population which is somewhere between a
numerically stable and a slightly declining population; most likely, taking area inmigration into
consideration,itisapopulationfacingslowgrowthinthefuture.The“babyboom”andthe“echobaby
boom”arereadilyapparentasthetwobulgesinthePeoriapyramids;one30to50yearsagoandthe
“echo”, 5 to 15 years ago. The typical pattern of late survivorship amongst women, who tend to live
longerthanmen,isalsoprominentlydisplayedasfemales85andolderarealmostdoublethatofmales
inthatagecohort.
The primary target ages for higher education institutions includes recent high school graduates (17 to
19), and young adults (20 24). Other age segments which have been growing of late include adult
learners (25 59), and lifelong learners (60 and older). The Market Area for higher education facilities
located in the City of Peoria includes 150,987 recent high school graduates and 242,524 young adults
projected by the year 2013. In addition, the adult learners are projected to include almost 1.7 million
people and the lifelong learners over 619, 000 by 2013. In the West Valley alone, it is projected that
there will be 67,578 recent high school graduates, 104,451 young adults, 99,275 adult learners, and
311,635lifelonglearners.
3
Source:
TIGER 2007
AGS 2008
ESI Corp. 2009
(Based upon a 45 minute
drive-time from Loop 101
and W. Bell Rd
Peoria Market Area
Wickenburg
Buckeye
Sun City
Goodyear
Avondale
Litchfield
Park
Tolleson
Glendale
Youngtown
El Mirage
Sun
City
Surprise West
Peoria
Phoenix
New River
Black
Canyon
City
Tempe
Paradise
Valley
Chandler
Scottsdale
Carefree
Cave Creek
Gilbert
Mesa
0
Queen
Creek
Rio Verde
Fountain
Hills
8
Apache
Junction
16
Miles
4
20ͳ0
Peoria Market Area
Figure 1
PeoriaHigherEducationStudy
PeoriaHigherEducationStudy
2010
Age
Chart1–PopulationPyramid,CityofPeoria,2008
85+
8084
7579
7074
6569
6064
5559
5054
4549
4044
3539
3034
2529
2024
1519
1014
59
04
%Female
%Male
5
4
3
2
1
0
1
2
3
4
5
PercentageofPopulation
Source: AGS
Age
Chart2–PopulationPyramid,CityofPeoria,2013
85+
8084
7579
7074
6569
6064
5559
5054
4549
4044
3539
3034
2529
2024
1519
1014
59
04
%Female
%Male
5
4
3
2
1
0
1
2
3
4
5
PercentageofPopulation
Source: AGS
5
PeoriaHigherEducationStudy
2010
Age
Chart3–PopulationPyramid,MarketArea,2008
85+
8084
7579
7074
6569
6064
5559
5054
4549
4044
3539
3034
2529
2024
1519
1014
59
04
%Female
%Male
5
4
3
2
1
0
1
2
3
4
5
PercentageofPopulation
Source: AGS
Age
Chart4–PopulationPyramid,MarketArea,2013
85+
8084
7579
7074
6569
6064
5559
5054
4549
4044
3539
3034
2529
2024
1519
1014
59
04
%Female
%Male
5
4
3
2
1
0
1
2
3
4
5
PercentageofPopulation
Source: AGS
The largely white populations in the City of Peoria (86.5%) and the Market Area (79.6%), in 2008, are
experiencing a slow increase, displacing mostly people in the “other” and “two or more races”
categories.Asignificanttrendinbothgeographiesistheproportionofpeoplewhoclassifythemselves
asHispanicorLatinoethnicity;thesepersonsareexperiencingaroughly3percentincreasefrom2008
to2013inbothgeographies.Through studying Table2,itbecomesclearthat thepopulationsofboth
geographies are slowly becoming more diverse. It is also clear that Peoria proper is a much more
homogenouspopulation,raciallyandethnicallyspeaking,inrelationtotheMarketArea.Thepopulation
6
PeoriaHigherEducationStudy
2010
of the City of Peoria has a higher percentage of whites and lower percentage of Hispanics, than the
MarketAreaacrossthetimeframesanalyzed.
TheMarketArea(35.4%)exhibitsslightlymorecollegedegreeholdersascomparedtotheCityofPeoria
(34.0%)forpersonsaged25yearsandolderin2008.Bothareasareprojectedtoexperienceanincrease
of the percentage of degree holders by approximately 2 percent. In contrast, the West Valley is
projectedtoexperiencea9percentdecreaseinthepercentageofdegreeholdersfrom2008to2013.
The City of Peoria (55.8%) shows a markedly higher percentage of persons who have graduated high
schoolandgoneontocollegebuthavenotreceivedadegree,thantheMarketArea(48.3%)asawhole.
Theinverseofthispreviousrelationshipisevidentinthepercentageofpersonswhohavelessthana9th
gradeeducation;theMarketAreaat7.8percentismorethandoublethatoftheCityofPeoriaat3.6
percent. These data characteristic relationships change little through 2013. Both geographies fair
extremely well as compared to the state of Arizona as a whole, which exhibits over 15 percent of
personsovertheageof25nothavingcompletedbeyonda9thgradeeducationasof2008,whileroughly
50 percent have received a high school diploma yet no college degree as of the same time. Degree
holdersstatewidearemoreorlessonparwithbothPeoriaandtheMarketArea.
Chart5–EducationalAttainment,2008
Lessthan9thGrade
60%
DiplomaorSomeCollege
55.8%
Degree
50%
50.6%
48.3%
40%
35.4%
34.0%
34.0%
30%
20%
15.4%
10%
7.8%
3.6%
0%
CityofPeoria
MarketArea
Arizona
Source: AGS
7
1,576,456
1,541,890
Male
Female
214,120
230,951
463,807
440,703
365,691
245,428
146,464
102,773
Ages2024
Ages2529
Ages3039
Ages4049
Ages5059
Ages6069
Ages7079
Ages80andOver
3.1%
527,945
435,540
149,619
355,473
202,153
SomeH.S.,nodiploma
H.S.Grad.(orGED)
SomeCollege,nodegree
AssociateDegree
Bachelor'sDegree
Grad.orProf.Degree
Source:AppliedGeographicSolutions;ESICorp
155,910
169,112
Lessthan9thgrade
10.1%
17.8%
7.5%
21.8%
26.5%
8.5%
7.8%
33.3%
1,037,183
Hispanic/Latino
EducationAttainmentAges25+
8.5%
0.2%
2.2%
7,061
Hawaiian/PacificIslander
69,120
95,381
Asian
1.8%
266,321
55,629
Am.Indian/Alaskan
4.6%
79.6%
TwoorMoreRaces
144,138
AfricanAmerican
3.3%
4.7%
7.9%
11.7%
14.1%
14.9%
7.4%
6.9%
4.2%
25.0%
49.4%
50.6%
100.0%
8,098
16,176
8,740
24,771
29,420
6,444
3,514
33,308
2,869
6,907
254
4,201
1,133
4,662
128,754
36.1
6,973
7,709
11,713
16,754
21,858
23,040
9,129
6,842
5,357
39,402
76,293
72,485
148,778
8.3%
16.6%
9.0%
25.5%
30.3%
6.6%
3.6%
22.4%
1.9%
4.6%
0.2%
2.8%
0.8%
3.1%
86.5%
4.7%
5.2%
7.9%
11.3%
14.7%
15.5%
6.1%
4.6%
3.6%
26.5%
51.3%
48.7%
100.0%
67,159
122,665
68,174
206,330
271,766
82,497
69,121
485,209
31,915
129,685
2,928
41,183
18,857
65,060
1,106,969
35.8
51,405
74,178
119,478
156,901
185,396
201,254
99,100
89,734
56,676
362,191
695,927
700,670
1,396,597
WestValley
7.6%
13.8%
7.7%
23.2%
30.6%
9.3%
7.8%
34.7%
2.3%
9.3%
0.2%
2.9%
1.4%
4.7%
79.3%
3.7%
5.3%
8.6%
11.2%
13.3%
14.4%
7.1%
6.4%
4.1%
25.9%
49.8%
50.2%
100.0%
%ofTotal
247,803
417,841
181,121
445,445
648,486
167,853
170,495
1,268,730
62,429
241,945
9,247
120,700
58,835
168,837
2,860,774
36.5
113,907
178,737
326,989
439,941
496,841
500,022
225,314
242,524
150,987
847,506
1,736,559
1,786,208
3,522,767
45Minute
MTA
Table2PopulationDemographics
%ofTotal CityofPeoria %ofTotal
Other
2,480,696
White
PopulationbyRaceandEthnicity
35.4
129,636
Ages1719
MedianAge
778,773
Lessthan16
PopulationbyAge
3,118,346
Population
45Minute
MTA
2008
10.9%
18.3%
7.9%
19.5%
28.5%
7.4%
7.5%
36.0%
1.8%
6.9%
0.3%
3.4%
1.7%
4.8%
81.2%
3.2%
5.1%
9.3%
12.5%
14.1%
14.2%
6.4%
6.9%
4.3%
24.1%
49.3%
50.7%
100.0%
10,500
19,797
10,740
25,843
36,437
6,637
4,152
44,112
2,702
6,301
352
5,603
1,422
5,863
150,968
37.3
7,749
9,530
15,874
20,728
25,429
25,686
9,302
8,160
6,494
44,258
88,421
84,791
173,212
9.2%
17.3%
9.4%
22.6%
31.9%
5.8%
3.6%
25.5%
1.6%
3.6%
0.2%
3.2%
0.8%
3.4%
87.2%
4.5%
5.5%
9.2%
12.0%
14.7%
14.8%
5.4%
4.7%
3.7%
25.6%
51.0%
49.0%
100.0%
%ofTotal CityofPeoria %ofTotal
2013
88,042
153,314
85,483
216,783
338,888
82,940
76,901
601,592
29,442
118,863
3,957
53,778
20,953
77,598
1,313,243
36.9
56,960
91,612
163,063
194,282
214,932
222,227
99,275
104,451
67,578
401,399
803,123
814,711
1,617,834
WestValley
5.4%
9.5%
5.3%
13.4%
20.9%
5.1%
4.8%
37.2%
1.8%
7.3%
0.2%
3.3%
1.3%
4.8%
81.2%
3.5%
5.7%
10.1%
12.0%
13.3%
13.7%
6.1%
6.5%
4.2%
24.8%
49.6%
50.4%
100.0%
%ofTotal
PeoriaHigherEducationStudy
20ͳ0
8
PeoriaHigherEducationStudy
2010
ThegrowthofHouseholdsintheCityofPeoriadisplaysathirdmorecompoundannualgrowththanthe
Market Area. The compound annual growth rate of households is slightly lower than the population
CAGR. The average household size of both Peoria (2.95) and the Market Area (2.88) are projected to
increasefrom2008to2013by3percent.
Table3–HouseholdGrowth
CityofPeoria
Year
2000
2008
2013
Households
39,283
50,444
56,996
MarketArea
CAGR1
3.2%
2.5%
Households
928,067
1,083,829
1,189,250
Source:U.S.Census2000;AGS2008/2013
CAGR1
2.0%
1.9%
1
CompoundAnnualGrowthRate
As is often the case, education attainment levels contribute directly to median household incomes.
ResidentsofPeoriahaveamedianhouseholdincomeof$68,988,whichissignificantlyhigherthanthat
oftheStateat$50,340in2008.TheMarketAreahasamedianhouseholdincomeof$62,901,whichis
also higher than Arizona as a whole in 2008. The West Valley at $58,016, exceeds the State and falls
shortofPeoriaandtheMarketAreaasawhole.Thehighpercentageofpersonswithoutahighschool
diploma is likely the reason the state experiences significantly lower median household incomes as
comparedtotheothergeographiesunderstudy.
Chart6–MedianHouseholdIncome
$77,515
$80,000
$70,000
$70,408
$68,988
MedianHouseholdIncome
$62,901
2008
2013
$57,534
$60,000
$50,340
$50,000
$40,000
$30,000
$20,000
$10,000
$
CityofPeoria
MarketArea
StateofArizona
Source: AGS
9
270,707
121,107
193,773
102,176
45,490
39,602
$62,901
3Persons
4Persons
5Persons
6Persons
7Persons+
MedianHHIncome
32,125
32,460
33,853
33,026
58,729
$25,000to$29,999
$30,000to$34,999
$35,000to$39,999
$40,000to$44,999
$45,000to$49,999
$50,000to$59,999
37,381
45,025
$150,000to$199,999
$200,000andover
374,136
138,298
1,222,127
Renteroccupied
Vacant
TotalHousingUnits
100.0%
11.3%
30.6%
58.1%
3.4%
4.2%
3.9%
6.6%
10.1%
7.7%
5.4%
3.0%
3.1%
3.0%
3.0%
2.6%
2.5%
2.0%
1.3%
2.1%
3.7%
4.2%
9.4%
17.9%
11.2%
25.0%
28.7%
100.0%
56,592
6,147
8,837
41,608
2,083
1,971
3,228
6,316
8,888
7,019
4,812
2,446
2,198
2,092
2,328
1,687
1,578
1,372
887
1,539
$68,988
1,321
1,953
5,316
11,159
5,931
12,972
11,794
2.95
50,444
100.0%
10.9%
15.6%
73.5%
4.1%
3.9%
6.4%
12.5%
17.6%
13.9%
9.5%
4.8%
4.4%
4.1%
4.6%
3.3%
3.1%
2.7%
1.8%
3.1%
2.6%
3.9%
10.5%
22.1%
11.8%
25.7%
23.4%
100.0%
%ofTotal CityofPeoria %ofTotal
531,241
65,356
130,274
335,611
14,884
11,973
21,086
39,142
65,325
58,820
46,860
25,535
26,543
25,109
27,585
23,411
22,181
20,141
14,517
22,773
$58,016
18,648
21,632
48,198
88,457
52,753
119,839
116,358
2.94
465,885
WestValley
100.0%
12.3%
24.5%
63.2%
3.2%
2.6%
4.5%
8.4%
14.0%
12.6%
10.1%
5.5%
5.7%
5.4%
5.9%
5.0%
4.8%
4.3%
3.1%
4.9%
5.0%
5.9%
13.1%
24.2%
10.5%
23.9%
30.0%
100.0%
%ofTotal
1,365,067
175,817
406,926
782,324
53,785
63,346
57,980
84,858
121,975
79,271
62,273
29,725
30,574
33,022
28,984
27,620
21,688
20,408
12,446
22,202
$70,408
49,111
56,771
127,299
241,016
109,164
242,928
362,961
2.96
1,189,250
45Minute
MTA
Table4HouseholdDemographics
100.0%
12.9%
29.8%
57.3%
4.5%
5.3%
4.9%
7.1%
10.3%
6.7%
5.2%
2.5%
2.6%
2.8%
2.4%
2.3%
1.8%
1.7%
1.0%
1.9%
4.1%
4.8%
10.7%
20.3%
9.2%
20.4%
30.5%
100.0%
64,864
7,868
10,064
46,932
3,780
3,024
5,075
7,855
9,850
6,848
5,440
2,128
2,033
2,383
1,994
1,646
1,247
1,306
831
1,556
$77,515
1,786
2,554
6,800
14,120
5,508
11,985
14,242
3.04
56,996
100.0%
12.1%
15.5%
72.4%
6.6%
5.3%
8.9%
13.8%
17.3%
12.0%
9.5%
3.7%
3.6%
4.2%
3.5%
2.9%
2.2%
2.3%
1.5%
2.7%
3.1%
4.5%
11.9%
24.8%
9.7%
21.0%
25.0%
100.0%
%ofTotal CityofPeoria %ofTotal
2013
612,495
87,379
145,132
379,984
25,835
18,978
31,809
51,005
77,797
61,378
56,177
25,675
25,809
27,142
26,382
22,982
17,611
19,963
13,907
22,666
$65,218
23,418
27,382
61,113
112,802
49,126
111,421
139,854
3.04
525,116
WestValley
100.0%
14.3%
23.7%
62.0%
4.9%
3.6%
6.1%
9.7%
14.8%
11.7%
10.7%
4.9%
4.9%
5.2%
5.0%
4.4%
3.4%
3.8%
2.6%
4.3%
4.5%
5.2%
11.6%
21.5%
9.4%
21.2%
26.6%
100.0%
%ofTotal
Source:AppliedGeographicSolutions;ESICorp
709,693
Owneroccupied
Occupancy
71,505
42,545
$100,000to$124,999
$125,000to$149,999
83,619
28,579
$20,000to$24,999
109,691
27,371
$15,000to$19,999
$75,000to$99,999
21,682
$10,000to$14,999
$60,000to$74999
22,892
13,822
Lessthan$10,000
HouseholdIncome
310,974
2Persons
2.88
1,083,829
1Person
HouseholdsbySize
AverageHHSize
Households
45Minute
MTA
2008
PeoriaHigherEducationStudy
20ͳ0
10
PeoriaHigherEducationStudy
2010
3.
HIGHEREDUCATIONATTRACTION
TheNationalCenterforEducationStatistics(NCES)tracksthenumberofinstitutionsandenrollmentfor
publicandprivatecollegesthroughoutthecountry.Thenumberofprivateforprofitinstitutions(2year
and4year) haveincreasedmarkedly since1990.Someofthisgrowthcan Between Fall 2007 and Fall
be attributed to the definition of degreegranting institutions adopted in 2017, enrollment in post
199697 which included institutions not previously recognized as secondary education is expected
to increase by 10 percent.
institutionsofhighereducation.Overthistimeframethenumberofpublic
---Institute of Education Sciences
institutionsincreasedby8percentcomparedtoallprivateinstitutionsat34
percent.Likewise,growthinenrollmentofprivateeducationalinstitutions
showsanincreaseof60percentcomparedtopublicinstitutionsat24percent. However,theaverage
totalenrollmentinallpublicinstitutionsisconsiderablyhigherwith11.8millionstudentscomparedto
allprivatecollegeswith3.6millionstudents.
Chart7–HigherEducationInstitutionGrowth
2and4yearDegreeGrantingInstitutions
2,000
1,800
1,600
Institutions
1,400
Public4Year
1,200
PrivateNotfor
Profit
1,000
800
PrivateforProfit
600
400
200
20
06
20
04
20
02
20
00
19
98
19
96
19
94
19
92
19
90
0
Year
From2006to2017,theNCESprojectsanincreaseof10percentinenrollmentsofpeopleunder25,and
ariseof19percentinenrollmentsofpeople25andover.Womengetbachelors/advanceddegreesat
1.5timestherateofmen.
11
PeoriaHigherEducationStudy
2010
Chart8–TotalStudentEnrollmentbyInstitutionType
14,000,000
12,000,000
10,000,000
Enrollment
Public4Year
8,000,000
TotalPrivate
6,000,000
4,000,000
2,000,000
20
06
20
04
20
02
20
00
19
98
19
96
19
94
19
92
19
90
0
Year
Chart8showsthegrowthinstudentenrollmentatprivateandpublicinstitutionsovertheyears1990to
2007. Over that time horizon, enrollment at public institutions grew from 10.8 million to 13.5 million
students,roughly20percenttotal.Studentenrollmentatallprivatecollegesincreasedfrom3millionto
4.8 million students or 37 percent over the 17 year period. The average enrollment in public colleges
between1990and2007was11.9millionstudents.Averagestudentenrollmentinprivatecollegesover
thesameperiodamountedto3.6millionstudents.
HIGHEREDUCATIONINVENTORY
Today the metropolitan Phoenix area is home to an estimated 108 public and private post secondary
colleges,ofwhich76areprivateforprofitorprivatenonprofitinstitutions.Thesecollegecampusesare
spread throughout the valley, but are mostly concentrated along freeway corridors as can be seen in
Figure 2. Of the 108 institutions, 50 are located in Phoenix and one is located in Peoria. The list of
colleges was compiled utilizing a number of published and online resources, and may not be
comprehensiveofeverythinginthevalley.Thelistalsodoesnotincludecareertechnicaleducationsuch
ascosmetologyschools.
Thewestvalleyisunderservedinhighereducationinstitutionswithonly26collegeslocatedwestofI
17.Althoughthewestvalleyishometo39percentofthevalley’spopulation(1.39million),itcontains
only24percentofthehighereducationinstitutions.By2013thewestvalleypopulationisexpectedto
increasebynearly14percent,comparedtotheeastvalleyat11percent.1
ThefourcampusesofArizonaStateUniversity(ASU)offerafullarrayofdegreeprogramsinbusiness,
education, engineering, law, nursing, liberal arts and journalism. There are 10 community college
campusesinthemetroPhoenixareaeachofferingavarietyofcurriculumthatcouldincludebusiness,
medical studies, legal studies, aviation, information and computer technology, and arts. Northern
1
AGS2008data
12
PeoriaHigherEducationStudy
2010
Arizona University (NAU) has a strong presence in the valley and is colocated with the community
colleges. The primary focus of NAU is elementary education, with some campuses offering business,
public management and other personal enrichment studies. Finally, the private universities tend to
focus their degree programs in medical (nursing, health sciences, healthcare) dental studies,
veterinarian studies, graphic and culinary arts, film and other multimedia, legal and criminal justice
studies,computersciences,businessandinformationtechnology.
Currently,theCityofPeoriaishometoacampusofWesternInternationalUniversity,whichspecializes
inbusiness,informationsystems,leadership,criminaljustice,legalstudiesandcommunications.Inthe
City of Glendale, immediately to the east, Peoria residents can easily access Glendale Community
College,andNorthernArizonaUniversity.
Accompanying Figure 2 is Table 5, which provides background information on each college. This
information includes the college physical address, whether it is a private or public institution, what
accreditationtheschoolhas,enrollmentfigureswhenavailableandthecurriculumfocus.
Given the existing population and the projected growth, education gaps can be found in, biomedical,
health care and health related curriculum, engineering programs, aviation/aerospace, computer and
informationsciencesandhospitalityandtourism.Inaddition,withtheexceptionofASUandahandful
ofotherschools,thereareveryfewchoicesincollegesinwhichtoobtainadvanceddegrees.
CAREERTECHNICALEDUCATION
WhilethisstudydoesnotinventoryCareerTechnicalEducation(CTE)programsinthePeoriaregion,itis
importanttopointoutthatthePeoriaUnifiedSchoolDistrict(PUSD)offersseveralprogramsofstudyin
fields that correlate with some of the education targets selected by the City. In an effort to identify
linkagesbetweenCTEandpostsecondaryeducation,PUSDconductedananalysisutilizingthenational
16 career clusters as a foundation. The CTE programs currently offered by PUSD that provide an
education ladder to post secondary studies with ASU West, Maricopa Community Colleges and
WestMECincludethefollowing:
PUSDCurriculum
PeoriaEducationTarget
Arts,AudioVideotechnology&Communications
VisualArts
BusinessManagementAdministration
Business
Finance
Business
HealthSciences
Medical
Hospitality/Tourism&HumanServices(Culinary)
Hospitality/Tourism
InformationTechnology
ComputerandInformationSciences
SomeofthesePUSDprogramsalreadyhavedirectprogramconnectionsanddualenrollmentwiththe
postsecondaryschoolsnotedabove.
PUSD has also identified other CTE programs for possible alignment with post secondary education.
ThesepotentialfieldsofstudythatmeetPeoria’seducationtargetsinclude:Horticulture,International
Trade,MedicalImaging,Nursing,BioTech,Sustainability,andAerospaceMaintenance.
13
95
Sun
City
106
96
66
102
Glendale
Tolleson
0
Public Non-Profit
Private
Source:
ESI Corp. October 22, 2009
TIGER 2000, 2007
AZ 2007 Imagery, http://129.219.93.216
Goodyear
32
56
Avondale
85
Litchfield
Park
103
3
15
10
18
9
92
69
52
El Mirage
Peoria
57 40
Youngtown
Sun
City
West
4
43
42
91
34
45
67
24
107
6
31
97
50
104
44
72
71
89
83
37
4
36
8
Miles
93
Phoenix
12
70
62
76
7
23
8
22
82
65
27
86
Phoenix
28
16
20
48
19
61
100
47
13
84
81
87
98
Chandler
49
74
80
64
30
41
51 60
88
108
94
105
5
99
90
59
11
78
38
Scottsdale
29
Tempe
26
46
77
53
25
58
39
75
Paradise
Valley
35
79
68
63
33
55
Gilbert
17
101
Mesa
1
Fountain
Hills 2
14
73
Queen
Creek
54
Apache
Junction
21
14
20ͳ0
Higher Education Institutions
Figure 2
PeoriaHigherEducationStudy
Chandler
Avondale
Mesa
Phoenix
Phoenix
Phoenix
Phoenix
Scottsdale
P.O. Box 37100
2233 W Dunlap Ave
2250 W Peoria Ave
273 E Old West Hwy
2626 E Pecos Rd
6533 N Black Canyon Hwy
9630 N 25th Ave
4750 S 44th Pl
1140 S Priest Dr
2300 E Broadway Rd
2149 W Dunlap Ave
7418 E Helm Dr
1601 W Main St
2155 W Pecos Rd
3000 N Dysart Rd
5416 E Baseline Rd
10400 N 25th Ave
3908 E Broadway Rd
1661 E Camelback Rd
555 N 18th St
Taliesin West, PO Box
4430
108 N 40th St
Arizona State University - Main
Arizona State University - Polytechnic
Arizona State University - West
Art Institute of Phoenix, The
Brookline College
Brookline College
Brown Mackie College
Bryman School, The
Central Arizona College
Chandler-Gilbert Community College
CollegeAmerica
Collins College
Collins College
Collins College
Conservatory of Recording Arts and
Sciences
DeVry University
Discovery Detective Academy
East Valley Institute of Technology
Embry Riddle Aeronautical School
Estrella Mountain Community College
Everest College
Everest College
Fiber Network Training & Consulting
Services
Ford Schools/A.D. Banker of Arizona
Fortis College
Frank Lloyd Wright School of Architecture
GateWay Community College
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
Glendale Community College
Golf Academy of America
Grace Institutes, Inc.
Grand Canyon University
Interface Technical Training
ITT Technical Institute
Phoenix
7001 E Williams Field Rd
Arizona Culinary Institute
Arizona State University - Downtown
11
12
28
Phoenix
Phoenix
Phoenix
Tempe
Tempe
10585 N 114th St
411 N Central Ave
925 S Gilbert Rd
Mesa
4240 W Bethany Home Rd Phoenix
13430 N Black Canyon Hwy Phoenix
Chandler
6829 N 46th Ave
4425 W Olive Ave
Arizona Automotive Institute
Arizona College of Allied Health
9
10
6000 W Olice Ave
295 W San Marcos Dr
6201 N 35th Ave
3300 W Camelback Rd
3110 N Central Ave
10220 N 25th Ave
Arizona State University
1322 S Country Club Dr
8503 N 27th Ave
2701 W Bethany Home Rd
2233 W Dunlap Ave
Apollo College
Apollo College
Apollo College
Argosy University
5
6
7
8
Glendale
Chandler
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Mesa
Scottsdale
Apache
Junction
Phoenix
Phoenix
Phoenix
Mesa
Tempe
Scottsdale
Phoenix
Glendale
Glendale
Mesa
Phoenix
Phoenix
Phoenix
440 S 54th Ave
1515 E Indian School Rd
American Institute of Technology
Anthem College
3
4
Public Non-Profit
Private
Private
Private
Private
Private
Public Non-Profit
Private
Private
Private
Private
Public Non-Profit
Private
Private
Private
Public Non-Profit
Private
Private
Private
Private
Private
Private
Private
Public Non-Profit
Public Non-Profit
Private
Private
Private
Private
Public Non-Profit
Private
Public Non-Profit
Public Non-Profit
Private
Public Non-Profit
Private
Private
Private
Private
Private
Private
Private
Private
Public/Private
Private
Private
HLC
ACICS
None
HLC
None
ACICS
HLC
None
None
NCACS, HLC
ABET, SACSC
HLC
HLC
HLC
None
None
None
HLC
ACCSCT
ACCSCT
ACCSCT
ACCSCT
ACCSCT
HLC
HLC
ACCSCT
ACICS
ACICS
ACICS
HLC
ACICS
HLC
HLC
ACCSCT
HLC
ACCSCT
ABHES
ACCSCT
ACICS, ACCSCT,
ABHES
ACICS
ACICS
ACICS
HLC
Accreditation
HLC
ACCSCT
15
13,415
19,133
238
7,671
375
5,894
131
552
168
1,608
1,502
1,502
1,502
158
9,420
4,951
1,082
7,271
14,589
956
53,298
582
137
708
3,166
490
5,749
Enrollment
3,461
Table5HigherEducationInstitutionInventory
City
Mesa
Fountain
Hills
Phoenix
Phoenix
Address
5850 E Still Circle
16855 E Parkview Ave
Institution Name
A.T. Still University
American Institute of Interior Design
ID#
1
2
Arts; Business; General Studies; Sciences; Transfer Partnerships
Golf Instruction
Nursing Assistant
Business; Nursing and Health Sciences; Education; Liberal Arts
Computer Programming and Technology
Information Technology; Drafting and Design; Criminal Justice; Electronics; Business;
Medical Studies
Healthcare; Nursing; Business; Information Technology; Environment; Industrial
Technology; General Education/Transfer; Apprenticeships; Athletics; Computer
Information Systems; Microsoft Networking Technology; Networking Technology: Cisco
Insurance License Exam Preparation
Medical Studies; Dental Assisting; Paralegal Training; Medical Billing and Coding
Architecture
Aviation and Aerospace
Liberal Arts; Business; Mathematics; Science; Networking Technology: Cisco
Business; Criminal Justice; Medical Studies; Legal Studies
Business; Criminal Justice; Medical Studies; Legal Studies
Fiber Optics Systems
Investigation; Armed Security; Liquor Law; Process Serving; Emergency First Responder;
Food Safety
Adult Education; Business; Health Sciences and Nursing; Automotive Technology;
Computer Information Technology; Electronics; Graphic Design; Cosmetology; Culinary
Arts; Education; Hospitality; Interior Design; Massage Therapy; Industrial/Commercial
Technologies; Public Safety and Security; Audio-Video Technology
BioMedical; Business; Clinical Laboratory Science; Computer Engineering; Computer
Information Systems; Computing and Electronics; Interactive Media; Graphic Arts;
Networking Systems; Web Design; Accounting; Financial Management; HR; Project
Management; Public Administration; Entrepreneurship; Wireless Communication Systems
Aviation and Aeronautics; Business and Computing Studies; Communication and Fine
Arts; Language and the Humanities; Math; Nursing; Science; Social and Behavioral
Sciences; Wellness; Networking Technology: Cisco
Medical Studies; Business; Computing; Graphic Arts
Film, Video, and Visual Effects; Interactive Media; Visual Arts and Design
Film, Video, and Visual Effects; Interactive Media; Visual Arts and Design
Film, Video, and Visual Effects; Interactive Media; Visual Arts and Design
Audio Recording, Engineering, and Production
Dental Assisting; Massage Therapy; Medical Assisting; Medical Billing and Coding;
Pharmacy Technician; Surgical Technologist; Radiology
Accounting; Agriculture; Business; Computing; Culinary Arts; Diesel/Heavy Equipment;
Education; EMS/Paramedic; Fire Science; Medical Studies; Law Enforcement;
Manufacturing; Nutrition; Sports/fitness; Technology
Business; Education; Interdisciplinary Studies
Advertising; Graphic Design; Industrial Design; Interior Design; Animation and Special
Effects; Audio, Video, or Film Production; Game Design and Programming; Photography;
Web Design and Interactive Media; Fashion Design; Fashion Management; Culinary Arts;
Culinary Management; Broadcasting; Event Planning; Hospitality; Hotel and Restaurant
Management; Set and Exhibit Design; Visual Arts; Wine, Spirits, and Beverage
Management
Medical Studies; Legal Studies; Business
Medical Studies; Legal Studies; Business
Business; Medical Studies; Legal Studies; Liberal Arts; Edcuation; General Studies;
Technology
Aerospace; Education; Biology; Agribusiness; Manufacturing Technology; Psychology;
Business Administration; Exercise & Wellness
Business; Design and the Arts; Education; Engineering; Law; Letters and Sciences;
Liberal Arts and Sciences; Sustainability; Teacher Education and Leadership
HVAC, Welding, Automitve Repair
Medical Billing, Medical Assisting, Pharmacy Technician, Massage Therapy, Dental
Assisting, Phlebotomy
Culinary Arts
Engineering; Journalism and Mass Communication; Letters and Sciences; Nursing and
Health Innovation; Public Programs; Teacher Education and Leadership
Medical, Dental, Health/Fitness, Veterinary Studies
Medical, Dental, Health/Fitness, Veterinary Studies
Medical, Dental, Health/Fitness, Veterinary Studies
Business; Psychology; Education; Counseling; Health Sciences; Criminal Justice; Liberal
Arts
Truck Driving
Medical, Criminal Justice, Business, Technology
Cirriculum Focus
Graduate-Level Medical Studies
Interior Design
PeoriaHigherEducationStudy
2010
Phoenix
Phoenix
Glendale
Phoenix
Phoenix
Mesa
Mesa
Scottsdale
Phoenix
Tempe
19555 N 59th Ave
415 S 48th St
273 Old West Hwy
2626 E Pecos Rd
3000 N Dysart Rd
6000 W Olive Ave
108 N 40th St
145 N Centennial Wy
1833 W Southern Ave
15601 N 28th Ave
1202 W Thomas Rd
18401 N 32nd St
9000 E Chaparral Rd
7050 S 24th St
10320 W McDowell Rd
10020 N 25th Ave
18401 N 32nd St
18275 N 59th Ave
1202 W Thomas Rd
301 E Bethany Home Rd
4041 N Central Ave
2160 S Power Rd
957 S Dobson Rd
7503 E Osborn Rd
4810 N Black Canyon Hwy
2323 W 14th St
Midwestern University
Mobile Dynamics USA
Northern Arizona University - CAC
Northern Arizona University - CGCC
Northern Arizona University - EMCC
Northern Arizona University - GCC
Northern Arizona University - GWCC
Northern Arizona University - MCC #1
Northern Arizona University - MCC #2
Northern Arizona University - North Valley
Northern Arizona University - PC
Northern Arizona University - PVCC
Northern Arizona University - SCC
Northern Arizona University - SMCC
Northern Arizona University - West Valley
Ottawa University
Paradise Valley Community College
Paralegal Institute, The
Phoenix College
Phoenix Institute of Herbal Medicine and
Acupuncture
Phoenix School of Law
Pima Medical Institute
Pima Medical Institute
Progressive Dental Academy
Providence Training Institute
Rio Salado College
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
72
73
74
75
76
77
Phoenix
Phoenix
Phoenix
Phoenix
Scottsdale
Mesa
Phoenix
Chandler
Avondale
Glendale
Phoenix
Mesa
Glendale
Tempe
Apache
Junction
Mesa
Private
Private
Private
Private
Private
Public Non-Profit
Private
Public Non-Profit
Private
Public Non-Profit
Private
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Public Non-Profit
Private
Private
Public Non-Profit
Public Non-Profit
Private
Private
Private
Public Non-Profit
ACICS
ABHES
ABHES
None
None
HLC
ACAOM
HLC
HLC
HLC
DETC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
HLC
None
HLC
HLC
None
HLC
ACICS
HLC
Accreditation
ACICS
17,952
958
102
12,213
1,396
8,757
1,459
25,881
427
457
1,125
Enrollment
762
Law
Medical Studies; Veterinary Studies; Dental Studies
Medical Studies; Veterinary Studies; Dental Studies
Dental Studies
Medical Studies
Arts; Elementary Education; General Studies; Liberal Arts; Business; Science; Transfer
Partnership
Herbal Medicine and Acupuncture
Art; Elementary Education; Arts, Fine Arts; Fine Arts - Dance; Fine Arts - Theatre;
Business General; Business; General Studies Degree; Science; Transfer Partnership;
Accounting; Administration of Justice;Advanced Emergency Medical Technology
(Paramedic); Architectural Drafting; Audio Production Technologies; Banking and
Finance; Building Safety and Construction Technology; Civil Engineering Technology;
Clinical Laboratory Sciences; Computer Graphic Design;Computer Information
Systems;Credit Union Management; Culinary Studies; Dental Assisting; Dental Hygiene;
Dental Office Management; Digital Photography; Early Childhood Education and
Administration; Emergency Response and Operations; Family Development; Fashion
Design; Fashion Merchandising; Fire Science; Food Service Administration; Forensic
Technology; General Business; Gerontology; Health Information Technology; Histologic
Technology; Instructional Assistance; Interior Design; Interpreter Preparation; Journalism;
Legal Secretarial; Management; Marketing; Media Arts: Computer Art/Illustration; Media
Arts: Desktop Publishing; Media Arts: Digital Animation; Media Arts: Digital Imaging;
Media Arts: Web Design; Medical Assisting; Medical Office Support; Music Business;
Nursing; Office Support; Paralegal Studies; Programming and System Analysis;
Recreation Management; Retail Management; Surveying Technology
Liberal Arts, Biology; Business; Education; HR; IT; Psychology; Public Administration
Arts; Elementary Education; Business; General Studies; Science
Paralegal Training
Public Management; Elementary Education; Administration - Leadership;
Bilingual/Multicultural Education; Early Childhood Education; Educational Leadership;
Elementary Education-Continuing Professional Emphasis; Human Relations; Secondary
Education-Continuing Professional Emphasis
Public Management; Elementary Education; nterdisciplinary Studies - Public
Management; Personal Enrichment
Personal Enrichment
Business Administration; Elementary Education; Public Management;
Public Management; Elementary Education; Hotel & Restaurant Management; Interior
Design; Parks and Recreation Management; Administration - Leadership; Early Childhood
Education; Educational Leadership; Elementary Education-Continuing Professional
Emphasis; Human Relations; Secondary Education-Continuing Professional Emphasis
Elementary Education; Public Management; Personal Enrichment
Elementary Education; Personal Enrichment
Elementary Education; Personal Enrichment; Speech Communication
Personal Enrichment
Administration of Justice; Emergency Services Administration; Elementary Education;
Personal Enrichment (Graduate)
Administration of Justice; Emergency Services Administration; Elementary Education
Public Management; Emergency Services Administration; Occupational Education;
Administration; Counseling; English - General English Emphasis; Bilingual/Multicultural;
Education; Counseling/School Counseling; Educational Leadership; Elementary
Education with Certification Emphasis; Elementary Education-Continuing Professional
Emphasis; Human Relations; Secondary Education with Certification Emphasis
Medical Studies
Audio Systems Installation
Interdisciplinary Studies - Learning & Pedagogy; Elementary Education; Personal
Enrichment
Cirriculum Focus
Information Technology; Drafting and Design; Criminal Justice; Electronics; Business;
Medical Studies
Aviation Training
Medical Studies; Criminal Justice
Paralegal Training; Business; Medical Assisting and Billing
Business and Technology; Cosmetology; Medical Studies; Auto Body; Manufacturing;
Construction; Meat Cutting; Welding; Machining
Arts; Business; Elementary Education; General Studies; Sciences; Transfer Partnerships;
Information Assurance; Linux Networking Administration; Web Developer; Multimedia and
Business Technology;Computer Information Systems; Networking System Administration;
Microsoft Applications Development;Programming and System Analysis
71
Avondale
1833 W Southern Ave
Mesa Community College
51
Tempe
Phoenix
Tempe
Phoenix
2113 S 48th St
13610 N Black Canyon Hwy
875 W Elliot Rd
1245 E Buckeye Rd
K&S Aviation Services, Inc.
Kaplan College
Lamson College
Maricopa Skills Center
Public/Private
Private
Table5HigherEducationInstitutionInventory
47
48
49
50
City
Tempe
Address
5005 S Wendler Dr
Institution Name
ITT Technical Institute
ID#
46
PeoriaHigherEducationStudy
2010
16
8100 E Camelback Rd
7050 S 24th St
1717 E Van Buren St
1100 E Apache Blvd
3000 N Dysart Rd
South Mountain Community College
SouthWest Electrical Training Center
Southwest Institute of Healing Arts
SouthWest Skill Center
82
83
84
85
Phoenix
Glendale
Phoenix
8900 N Central Ave
1910 S Stapley Dr
10835 N 25th Ave
8888 E Shea Blvd
12600 N 113th Ave
10695 W Pierce St
Techskills
Thunderbird School of Global Management 1 Global Pl
16609 S 14th St
Techskills
Tower Crane School of Phoenix
Training Camp, The
Trendsetters CNA Academy
89
90
91
92
93
94
95
55 N Arizona Pl
14100 N 83rd Ave
9215 N Black Canyon Hwy
8860 E Chaparral Rd
Western International University
Western International University
Western International University
Western International University
105
106
107
108
7383 N Litchfield Rd
2702 N 3rd St
Wayland Baptist University
Wayland Baptist University
103
9520 W Palm Ln
University of Phoenix
102
104
4635 E Elmwood St
University of Phoenix
Scottsdale
Phoenix
Peoria
Chandler
Phoenix
Luke AFB
Phoenix
Phoenix
Phoenix
2550 W Union Hills Dr
University of Phoenix
100
101
Private
Private
Private
Private
Private
Private
Private
Private
Private
Private
Mesa
1620 S Stapley Dr
University of Phoenix
99
Private
Chandler
98
Private
Public Non-Profit
Avondale
Phoenix
Universal Technical Institute
University of Arizona College of Medicine - 550 E Van Buren St
Phoenix
University of Phoenix
3075 W Ray Rd
96
97
Private
Private
Private
Private
Private
Private
Private
Private
Private
Youngtown Private
Scottsdale
Phoenix
Mesa
Tempe
2140 E Broadway Rd
88
Scottsdale
8010 E McDowell Rd
Phoenix
2625 E Cactus Rd
Southwestern College
Southwestern College of Naturopathic
Medicine
Southwestern College of Naturopathic
Medicine
Star Canyon School of Nursing
86
87
Public Non-Profit
Private
Private
Public Non-Profit
Private
Public Non-Profit
HLC
HLC
HLC
HLC
SACS
SACS
HLC
HLC
HLC
HLC
HLC
HLC
ACCSCT
None
None
None
ACICS, HLC
None
None
None
CNME, HLC
CNME, HLC
HLC
HLC
ACCET
None
HLC
ACCSCT
HLC
Accreditation
None
None
8,909
5,457
2,356
1,194
330
361
203
1,116
4,268
10,884
Enrollment
Business; Information Systems; Leadership; Criminal Justice; Legal Studies;
Communication
Business; Information Systems; Leadership; Criminal Justice; Legal Studies;
Communication
Business; Information Systems; Leadership; Criminal Justice; Legal Studies;
Communication
Business; Information Systems; Leadership; Criminal Justice; Legal Studies;
Communication
Liberal Arts; Business; Biology; Mathematics; Chamistry; Counseling; Physical Education;
Management; Education
Liberal Arts; Business; Biology; Mathematics; Chemistry; Counseling; Physical Education;
Management; Education
Communication; Business; Criminal Justice; Education; Human Services; Healthcare;
Psychology; Technology
Communication; Business; Criminal Justice; Education; Human Services; Healthcare;
Psychology; Technology
Communication; Business; Criminal Justice; Education; Human Services; Healthcare;
Psychology; Technology
Communication; Business; Criminal Justice; Education; Human Services; Healthcare;
Psychology; Technology
Communication; Business; Criminal Justice; Education; Human Services; Healthcare;
Psychology; Technology
Medicine/BioMedical
Automotive and Motorcycle Mechanics
Nursing
Computer Technology/Programming
Crane Operation
International Business
IT; Healthcare; Business
IT; Healthcare; Business
Nursing
Naturopathic Medicine
Naturopathic Medicine
Religious Studies; Behavioral Studies; Business; Education; Music; General Education
Emergency Medical Tech (EMT); Health Care Core Curriculum (HCC); Distribution
Logistics Technician; Medical Assistant (MA); Nurse Assistant (NA); Practical Nurse (PN);
Phlebotomy (PHB); Medical Billing & Coding; Spanish Medical Interpreter (SMI)
Holistic Health Practices
Electrician Training
Arts; Business; General Studies; Science; Transfer Programs
Culinary Arts
Arts; Business; General Studies; Science; Transfer Programs
Cirriculum Focus
Medical Studies
Personal Training
Avondale
Tempe
Phoenix
Phoenix
Scottsdale
Scottsdale
9000 E Chaparral Rd
Scottsdale Culinary Institute
81
80
Public/Private
Private
Private
Table5HigherEducationInstitutionInventory
City
Mesa
Phoenix
Address
1530 N Country Club Dr
10210 N 32nd St
Institution Name
RSAA Training Institutes, Inc.
School of Exercise Training and Sciene
(SETS)
Scottsdale Community College
ID#
78
79
PeoriaHigherEducationStudy
2010
17
PeoriaHigherEducationStudy
2010
PEORIASITES
There are 11 sites in Peoria that have been identified by the city’s staff which have the potential to
accommodatehighereducationcampuses.Thesesitesincludeareasintheheartofthecommunityand
others at the periphery; each possessing varying levels of transportation and utility infrastructure
accessibility.Thespecificattributesandamenitiesofsomeofthesitesarediscussedbelowandcanbe
seeninFigure3.Inaddition,theattributesofeachofthe11sitesaredetailedinTable6.
GreenfieldSites
ThelocationsofthegreenfieldsiteshavebeenlargelydictatedbythefuturealignmentoftheLoop303
statehighwayslatedforcompletionin2015.Thisareaoffersstatelandparcels,whichareanincentive
forstatesponsoredcollegesanduniversities,whommayreceivelandgrants.Currentvehicularaccessis
primarilyfromLakePleasantRoad.
Thelargestgreenfieldsitesincludenumbers1,2,3,and5,eachofwhichencompassapproximately500
acresandarelocatedalongthefuturealignmentofLoop303,betweenUSroute60andInterstate17.
Sites4and6arelocatedontheimmediateperipheryofPeoria’sdevelopedarea,whichliesnearJomax
andLakePleasantRoads.Site4includesaplanned445,750squarefootbuildingontheroughly65acre
sitecoinedtheWestWingMountainCommercialDevelopment.Site6,namedTierradelRio,includesa
planned653,400squarefootbuildingonthe121acresiteandcurrentlyhosts10,000AADTvolumeat
LakePleasantandHappyValleyRoads.
Thesegreenfieldsiteareasofferlongtermandlargecampusopportunitiesthatmaynotbecompatible
with some of the more developed site areas. With the completion of the Loop 303 freeway, the
extensive land holdings of residential and commercial developers in the area will be in position to be
developed.Thefutureregionalconnectivityandsubsequentpopulationinfluxcouldbodewellforhigher
education institutions. Pioneering developments in the area such as Vistancia, have already broken
ground and have future phases ready for implementation. Currently, population density in the area is
verylow,especiallysites1,2,and3.
SubUrbanSites
Thesuburbansitesallofferbasicutilityandtransportationinfrastructure.Twoofthesesites,numbers9
and 10 in particular, are located in Old Town Peoria, within the confines of a City sponsored
revitalizationarea.AllofthesuburbansitesareincloseproximitytotheLoop101statehighway,and
thereforecurrentlyofferregionalconnectivityandlocalamenities.
Site 7 is located in Peoria Center at 83rd Avenue and Paradise Lane and includes an existing 85,000
squarefootbuildingon7.4acres.Thissitehosts45,000AADTonBellRoadand122,000onthenearby
segmentoftheLoop101.ArrowheadCorporatePlaceishometositenumber8,near83rdAvenueand
Greenway,whichincludesaplanned90,000squarefootbuildingonthetotalof7.5acres,with20,000
AADTatCactusRoadand110,000AADTontheclosestsegmentoftheLoop101.
Sites9and10arelocatedinOldTownPeoria,alongGrandandPeoriaAvenues.Thesesitesencompassa
total of 155 acres, serviced by water, sewer, electric, and telecommunications infrastructure. These
areas may offer investment incentives and other support. The area hosts between 16,000 and 19,000
AADTnumbers.
Thesouthernmostsite,number11,islocatedatthenorthwest corneroftheLoop101andNorthern
Avenue,adjacenttoParkWest,anopenairshopping,dining,andentertainmentdistrict.Thissiteoffers
18
PeoriaHigherEducationStudy
2010
18acresofundevelopedland,withvehiclevolumesreaching19,000AverageAnnualDailyTraffic(AADT)
atNorthern,westoftheLoop101,and141,000AADTontheadjacentsectionofLoop101.
These11sitesrepresentbothneartermandlongtermdevelopmentopportunities.Allofthenearterm
sites have the necessary infrastructure in place and are located adjacent to business, recreation and
culturalamenities.Asnoted,someofthesesiteshaveexistingbuildingsorthepotentialreuseofbigbox
retailspace.
19
PeoriaHigherEducationStudy
20ͳͲ
Carefree Hwy
Figure 3
Peoria Sites
1
2
4
Phoenix
Plea
sant
Rd
3
Lake
5
Jomax Rd
Peoria
Happy Valley Rd
6
Pinnacle Peak Rd
Deer Valley Rd
Sun
City
West
Beardsley Rd
Glendale
El Mirage Rd
El Mirage
7
8
Thunderbird Rd
Peoria Ave
Olive Ave
Potential Sites
City of Peoria
Planned 303
59th Ave
67th Ave
75th Ave
2
Miles
Freeway On/Off
83rd Ave
1
91st Ave
11
Northern Ave
0
Cactus Rd
9
10
Youngtown
Source:
City of Peoria 2009
TIGER 2007
ESI Corp. 2009
Greenway Rd
99th Ave
115th Ave
Surprise
Bell Rd
Sun City
107th Ave
Dysart Rd
Union Hills Dr
20
127.0
16.0
PeoriaPlace
SEC83rdAveandMonroeSt
SouthernandOldTownPeoria
ParkWest
NWC101HwyandNorthern
Ave
10
11
21
Source:CityofPeoria;ESICorp
28.1
PeoriaTownCenter
NEC83rdAveandPeoriaAve
6
9
121.2
TierradelRio
SWC107thAveandHappy
ValleyRd
5
7.5
500.0
Loop303Nearterm
Loop303andHappyValleyRd
4
8
64.9
WestWingMtnCommercial
Development
WestWingRdandLake
PleasantRd
7.4
500.0
Loop303Nearterm
Loop303andLoneMountain
Parkway
3
ArrowheadCorporatePlace
SWCof83rdAveand
GreenwayRd
PeoriaCenteratArrowhead
SEC83rdAveandParadiseLn
560.0
NorthernPeoria
VistanciaBusinessPark
NWCof115thAveandJomax
Rd
2
N/A
N/A
267,700
90,000
85,000
653,400
N/A
445,750
N/A
N/A
N/A
Building
(SF)
AdjacenttoRegionalMall.ParkWest
willhavesomeinfrastructureneeds
likethefrontageroadandpossible
powerandtelecom
WaterY
SewerY
ElectricN
TelecomN
WaterY
SewerY
ElectricN
TelecomN
Multifamilyresidential,singlefamilyresidential,office,movierental,department
19,000@Grandsouth
store,beautysalon,autoparts,pharmacy,florist,restaurants,fastfood,thriftstore,
ofPeoria
bank,PeoriaUnifiedSchoolDistrict#11,PeoriaCityHall,Freewayaccess1.5miles
Multifamilyresidential,singlefamilyresidential,office,retailstores,vacantland,
clothing,shoes,housewares,departmentstore,cellularphone,petsupplies,
brewpub,tavern,restaurants,fastfood,grocery,coffeeshop,autorepair,andoffice
suppliesandservices.Freewayaccess0.25miles
Land
Available
Planned
19,000@Northern
westofLoop101
124,000@Loop101
FreewayAccessjustbeyond1mile.
PeoriaPlacewillhavesomepowerand
telecomneedsasthoseitemsusually
aren'tsizeduntilaprojecthasbeen
siteplanned,rightnowwehaveno
siteplansforthearea.
WaterY
SewerY
ElectricY
TelecomY
Planned
RegionalMall,departmentstore,icecream,PeoriaSportsComplex,sportinggoods,
coffeeshop,clothing,cellularphone,restaurant,fastfood,electronics,footwear,
homefurnishings,bookstore,fabric,homeimeprovement,gaming,bulkitems,
beautysalon,officesuppliesandservices,Freewayaccess0.25miles
Existing
Multifamilyresidential,singlefamilyresidential,office,movierental,department
Vacant:Wal
16,000@Grandnorth
store,beautysalon,autoparts,pharmacy,florist,restaurants,fastfood,thriftstore,
ofPeoria
Mart,
bank,PeoriaUnifiedSchoolDistrict#11,PeoriaCityHall,Freewayaccess1.5miles
ZocaloMall
WithinPeoriaSportsComplex
TierradelRiosameissuesas14on
powerandtelecom.nositeplans
WestWinghastoconstructpavement
alongWestWingParkwayandLake
PleasantRoadandasignalatthe
intersectionalsosameissuesonpower
andtelecom
WaterY
SewerY
ElectricN
TelecomN
WaterY
SewerY
ElectricN
TelecomN
WaterN
SewerN
ElectricN
TelecomN
WaterY
SewerY
ElectricN
TelecomN
Other
Multifamilyresidential,singlefamilyresidential,office,restaurant,fastfood,
20,000@Cactuseast
grocery,autoparts,homeinprovement,bicycleshop,bank,coffeeshop,sporting
ofLoop101
goods,clothing,cellularphone,pharmacy,paint,99cent,WesternInternational
University,PeoriaUnifiedSchoolDistrict#11,privateelementary,Freewayaccess0.5 110,000@Loop101
miles
10,000@LakePleasant
andHappyValley
Multifamilyresidential,singlefamilyresidential,office,restaurant,fastfood,
grocery,autoparts,homeinprovement,electronics,departmentstore,cellular
phone,sportinggoods,icecream,officesuppliesandservices,footwear,clothing,
gaming,coffeeshop,homefurnishings,movierental,pharmacy,beautysalon,
FreewayAccess7.0miles
Utilities
WaterN
SewerN
ElectricN
TelecomN
WaterN
SewerN
ElectricN
TelecomN
WaterN
SewerN
ElectricN
TelecomN
WaterY
SewerY
ElectricY
TelecomY
N/A
N/A
N/A
N/A
5,000@LakePleasant
PkwysouthofCarefree
Hwy
TrafficCounts
(AADT)
Singlefamilyresidential
None
None
Singlefamilyresidential
None
ImmediateAmenities(0.250.5miles)
45,000@Belleastof
Loop101
122,000@Loop101
Existing
Planned
Planned
Planned
Planned
Planned
Planned
Status
Table6PeoriaSites,MatrixofAttributes
7
500.0
1
SiteNameandLocation
Loop303Nearterm
Loop303andLakePleasant
Pkwy
ID#
Site
(Ac)
PeoriaHigherEducationStudy
2010
PeoriaHigherEducationStudy
2010
EDUCATIONTARGETS
HighereducationtargetswereidentifiedduringtheCity’s“visioningproject”conductedin2008.These
educationtargetsweresupplementedbyESICorpbasedonthefindingsofinterviewsconductedwith
staff and elected officials and additional desk research. Noted in Table 7 are the 10 education focus
areas and the 63 associated college programs or majors that were selected as the refined education
targetsforPeoria.
A component of this market analysis and feasibility study was a survey of private post secondary
education providers to gain an understanding of select demographics of their student body, their site
location requirements, and whether they have plans for expansion. Based on the education targets
noted in Table 7, a database of private post secondary colleges was prepared utilizing the following
screeningcriteria.
x
x
x
x
x
Privatenonprofitorprivateforprofitinstitutions
Bachelor’soradvanceddegreesoffered
Offereithertwoorfouryearprogram
Undergraduateenrollmentofatleast700students
Campussettingeithersuburbanorcity
AlistofprivatepostsecondaryeducationproviderswascompiledfromtheNationalCenterofEducation
Statistics and a mailing list was obtained from Higher Education Publications. These targets were the
subject of a survey conducted from October 14 through November 16, 2009 and the findings are
containedinChapter4.
22
PeoriaHigherEducationStudy
2010
Table7–PeoriaHigherEducationTargets
FocusArea
1.
Aviation/Aerospace
CollegePrograms/Majors
x
x
Aeronautical/aerospaceengineering
Aeronauticsandaviationscience
2.
Dental
x
x
x
x
x
x
Dentistry andadvancedgeneraldentistry
Endodontics/endodontology
Oral/Maxillofacialsurgery
Orthodontics/orthodontology
Dentalhygiene/hygienist
Advanced/graduatedentistryandoralsciences
3.
Medical
x
x
x
x
x
x
x
x
x
x
x
x
Healthprofessionsandrelatedclinicalservices
Clinicalnursespecialist
Nursingadministration(MSN,MS,PhD)
Nursing/registerednurse(RN,ASN,BSN,MSN)
Premedicine/premedicalstudies
Medicine(MD)
Athletictraining
Hospitalandhealthcarefacilitiesadministration/management
Licensedpracticalnursing
Occupationaltherapy
Physicaltherapy
Physicianassistant
4.
VeterinarianMedicine
x
x
x
Preveterinary studies
Veterinarymedicine(DVM)
Veterinarytechnology
x
x
x
x
x
x
x
Environmentalscience
Environmentalstudies
Naturalresourcesmanagementandpolicy
Naturalresourcesandconservation
Waterresourcesengineering
Water,wetlands,andmarineresourcesmanagement
Wildlifeandwildernessmanagement
x
x
x
Materialsengineering
Mechanicalengineering
Chemicalengineering
x
x
x
x
x
x
x
x
x
Computerhardware engineering
Computersoftwareengineering
Computersoftwaretechnology/technician
Computerprogramming
Computerscience
Computerandinformationsciences
Computerengineeringtechnology
Informationsystems
Informationtechnology
5.
NaturalResources/Water
6.
SustainableTechnology/
AlternativeEnergy
7.
ComputerandInformation
Sciences
23
PeoriaHigherEducationStudy
2010
Table7(continued)–PeoriaHigherEducationTargets
8.
FocusArea
Hospitality/Tourism
9.
VisualArts
10. Business
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
CollegePrograms/Majors
Hospitalityadministrationandmanagement
Hospitalityandrecreationmarketingoperations
Sportsandfitnessadministration
Culinaryartsandcheftraining
Restaurant/cateringmanagement
Marketing
Parks,recreationandleisurestudies
Appliedhorticulture/horticultureoperations
Landscapingandgroundskeeping
Animation,interactivetech,videographicsandspecialeffects
Graphicdesign
Fine/studioarts
Businessadministrationandmanagement
Internationalbusiness/trade/commerce
Internationalrelationsandaffairs
Accounting
Finance
Economics/internationaleconomics
24
PeoriaHigherEducationStudy
2010
4.
HIGHEREDUCATIONSURVEY
Awebbasedsurveywasconductedonselectedprivatehighereducationinstitutionslocatedthroughout
theUnitedStatesduringthemonthsofOctoberandNovember2009.Thissurveywasdesignedtoassist
the City of Peoria in their efforts to attract institutions of higher learning. The objective of the survey
wastogainanunderstandingofhighereducationsiteselectioncriteriaandtodeterminethecollege’s
levelofinterestandbusinessplansforfutureexpansion.Asurveyinstrumentwasdeveloped,whichis
appendedtothisreportinAppendixB.
A database consisting of 708 private post secondary education institutions was assembled utilizing
information from the National Center for Education Statistics. This database was developed based on
theCity’seducationtargets(Table7)andascreeningmethodologyusingthefollowingcriteria:
x
x
x
x
x
Privatenonprofitorprivateforprofitinstitutions
Bachelor’soradvanceddegreesoffered
Offereithertwoorfouryearprogram
Undergraduateenrollmentofatleast700students
Campussettingeithersuburbanorcity
Once the database was assembled, a mailing list was procured from Higher Education Publications
(HEP).AletterwasmailedonOctober14,2009tothePresidentorChancellorandtheChiefPlanning
Officeroftheuniversityrequestingtheirparticipationinawebbasedsurvey(AppendixA).Telephone
followupwasconductedduringthelasttwoweeksinOctobertoencourageparticipation.
SURVEYFINDINGS
Basedontheinitialmailingandtelephonefollowup,atotalof81surveyswerecompletedforanoverall
response rate of 11.4 percent. The survey consisted of 20 questions and is divided into two subject
areas:RespondentProfileandSiteLocationCriteria.TheRespondentProfileisdesignedtounderstand
theprofileoftheuniversity,theircampusandstudentbodypopulation.TheSiteLocationRequirements
sectionofthesurveyisdesignedtounderstandtherespondent’sfutureexpansionneeds.Thesecond
portionofthesurveywasonlyansweredbythoserespondentswhoindicatedthattheyhaveplansto
expandintoothermarketsinthefuture.
Table8–SurveyResponseRate
InstitutionType
PrivateNonProfit
PrivateforProfit
Total
Database
625
83
708
Source:ESISurvey,OctNov2009
TotalResponded
70
11
81
ResponseRate
11.2%
13.3%
11.4%
RESPONDENTPROFILE
Of the 81 respondents to the survey, 70 (86%) were private nonprofit and 11 (14%) were private for
profitinstitutions.Thisratioofnonprofittoprofitresponsesisrepresentativeofthedatabasethatwas
used; however, nationally there is a 6139 percent mix of nonprofit to profit institutions. Of those
responding,53percentindicatedthattheyhavemorethanonecampuslocation.
Themajorityoftheuniversities(73%)haveanaverageenrollmentofgreaterthan1,500studentsand
offerBachelorsandMastersleveldegreeprograms,with35percentofferingdoctorallevelstudies.
25
PeoriaHigherEducationStudy
2010
Chart9–DegreeOfferings
100%
PercentofRespondents
80%
60%
40%
20%
0%
Certificate
Associate's
Bachelor's
Master's
Doctorate
Question5–StudentHousing.Whenaskedwhethertheyprovidestudenthousingorwhetherstudents
commutetoschool,66percentindicatedacombinationofthetwochoices.
Question6–GenderMix.Respondentswereaskedtoestimatethemixofmaletofemalestudents.The
resultsshowedthat,inparallelwiththenationaltrend,theinstitutionshadalargerfemalestudentbody
populationwithanoverallaverageof42percentmaleto58percentfemale.
Respondents also estimated the mix of the type students at their campus, either recent high school
graduates,adultsgoingbacktoschool,orretireesdesiringlifelonglearning.Mostcollegeshadahigh
concentrationofrecenthighschoolgraduates,someadultsgoingbacktoschoolandalmostnoretirees
Question 7 – Student Body Demographics. When asked where their students were originating from
respondents indicated that 64.8 percent of students matriculate from high school, 34.5 percent are
adultsreturningtoschooland3.7percentareretireesdesiringlifelonglearning.
Question 8 – Size of Market. The size of the market in terms of population and square miles that
respondentsdrawstudentsfromvariesamongsttherespondents,butforthemostpartincludesmulti
statesandinsomecasesinternational.Ofthosethatrespondedtothisquestion,theaveragepopulation
fromwhichtheydrawstudentsfromis17.5million peopleand185,000squaremiles. Locatedinthe
southwesternUnitedStates,Peoriaisideallysituatedinamarketthattops36.4millionpeople.2
Question 9 – Importance of Amenities. Respondents were asked to rank the importance of their
proximity to various amenities. As noted in Chart 10, 40 percent of the respondents indicated that
recreationalfacilitieswere“veryimportant”followedbyculturalfacilitiesat37percent.However,when
combiningtheresponsesof“veryimportant”and“important,”businessamenitiesgarnered77percent
ofthetotalresponses,followedbyrecreationalfacilitiesat75percent,culturalfacilitiesat74percent
andrestaurantsat72percent.Interestingtonoteisthatonly25percentoftherespondentsindicated
thattheirproximitytoretailisveryimportant.
2
ThisincludesthestatesofArizona,California,NewMexico,UtahandNevada
26
PeoriaHigherEducationStudy
2010
Chart10–ProximitytoAmenities
Reta i l
VeryImporta nt
Bus ines s Servi ce
Ameni ti es
Importa nt
Res ta ura nts
Somewha tImporta nt
NotImporta nt
Lodgi ng
Cul tura l Fa ci l iti es
Recrea ti ona l
Fa ci l i ties
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Questions 10 through 12 – Real Estate. A large majority, 86 percent, of responding institutions own
their facilities compared to 14 percent who lease space. Of those that own their building, 82 percent
indicatedthattheyhavemorethan16acres.
Chart11–FacilityAcreage(Owned)
90%
80%
PercentofRespondents
70%
60%
50%
40%
30%
20%
10%
0%
Lessthan5
Between
5and10
Between
11and15
Greaterthan16
Donotown
building
Acreage
27
PeoriaHigherEducationStudy
2010
The square footage of existing facilities (owned or leased) was also a point of interest in profiling the
respondinginstitutions.Approximately75percentofrespondentsarelocatedinafacilitythatisgreater
than100,000squarefeet.Whenexamining thesizeofthefacilityofthosethatownversuslease,the
resultsshowownedfacilitiesaregenerallymuchlargerthanleasedfacilities.
Chart12–FacilitySize,OwnversusLease
45
NumberofInstitutions
40
35
30
Own
Lease
25
20
15
10
5
0
Lessthan
15,000
Between
Between
Between
15,00125,000 25,00150,000 50,00175,000
Between
75,001
100,000
Greaterthan
100,000
FacilitySize(SquareFeet)
EXPANSIONREQUIREMENTS
The next series of questions were answered only by those respondents that indicated that they have
futureplansforexpansion.Thesequestionsweredesignedtodiscoverthecriteriathatareimportantto
universities when considering an expansion, to understand their timeframe and any incentives that
wouldencouragethemtolocateinPeoria.
Question 13 – Expansion Plans. Of the 81 respondents, 43, or more than half, indicated “yes” or
“maybe” that they have future plans to expand into other markets. When cross tabulating an
institution’splanforexpansionwiththesizeoftheirstudentbody,itisclearthatthoseinstitutionswith
alargerstudentbodyhavethehighestpropensityforexpansion.Oftheschoolsthatexpressedinterest
inexpansion,over60percenthadthelargeststudentbodyclassification.
28
PeoriaHigherEducationStudy
2010
Chart13–InstitutionSizeandPlansforExpansion
80%
70%
NumberofResponses
60%
TotalInstitutions
50%
ExpandingInstituions
40%
30%
20%
10%
0%
Lessthan500
500to1,000
1,001to1,500
Greaterthan1,500
StudentEnrollment
Question14–SiteLocationRequirements.Thisquestioninquiredastotheirsitelocationrequirements
relative to number of acres, total square feet of building, their desire to colocate and the minimum
population needed to draw from. Not everyone provided a statistical answer to the question, but for
thosethatdid,belowrepresentsanaverageoftheirresponses.
Table9–SiteLocationRequirements
Criteria
AverageofResponses
NumberofAcres
110
TotalSquareFeet
161,429
Population
858,333
Source:HigherEducationSurvey,Nov2009,ESICorp
Somerespondentsindicatedthatthesizeofthefacilitywouldvarybasedonthecurriculumorprograms
that they would offer. In terms of their interest in colocating with another educational institution, of
thosethatresponded,27percentrepliedtheywouldliketocolocate,73percentansweredtheymight
bewilling,and14percentindicatednointerestincolocating.
Question15–FactorsthatInfluenceSiteLocationDecisions.Thisquestiondealtwiththeimportanceof
thevariousfactorsthatinfluenceaneducationalinstitution’ssitelocationdecision.Respondentswere
askedtogaugetheimportanceofthesefactors,andbasedontheirresponsethemostimportantfactor
isasitewithinonemileofastateorfederalhighway.Infact42percentindicatedthatalocationwithin
onemileofastateorfederalhighwaywas“veryimportant”tothem.Ifyoucombinetheresponsesof
“very important” and “important” on this site location factor, the rate jumps to 85 percent. The next
very important/important factor is a tie between available land for student housing and for rent
residential unitswithinproximity tocampusat57percent,andproximityto cultural,recreationaland
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PeoriaHigherEducationStudy
2010
business amenities at 42 percent. The greatest response for “not important” was a tie at 33 percent
betweenproximitytoacommercialairportandathleticandrecreationscourts/facilities.
Chart14–SiteLocationFactors
Availiablelandforstudent
housing
Within1/2mileof
commuterrailline
VeryImporta nt
Forrentresidentialunits
Importa nt
Existingspaceorrehab
space
Somewha t
Importa nt
Cultural,recreationaland
businessamenities
NotImporta nt
Within25milesof
commercialairport
Athleticandrecreational
courtsandfields
Within1mileofhighway
0%
20%
40%
60%
80%
100%
Question 16 – Target Student Demographic. In addition to identifying the physical site location
requirements,respondentswerealsoaskedtoidentifytheirtargetstudentdemographic.Respondents
were asked to select from a choice of three demographic groups and could pick all that applied. The
demographic group mentioned the most number of times include adults going back to school at 91
percent, followed by recent high school graduates at 66 percent. Retirees made up 17 percent of the
expansiontarget.Otherstudenttargetsthatwerementionedinthesurveyincludedstudentsdesiringa
graduatedegree,internationalstudents,andprofessionalsseekingcertification.
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PeoriaHigherEducationStudy
2010
Chart15–TargetStudentDemographic
35
NumberofResponses
30
25
20
15
10
5
0
Recenthighschool
graduates
Adultsgoingbacktoschool
Retireesdesiringlifelong
learning
Question 17 – Timeframe. When asked about the timeframe for their expansion, of those that
responded, 53 percent indicated that it is not yet defined. Of those that had a defined timeline, 22
percentsaidwithintwoyears,14percentsaidnextyearand6percentindicatedthattheirtimeframe
wasimmediate.
Chart16–ExpansionTimeframe
6%
14%
Immediate
NextYear
Within2years
Morethan2years
52%
Notdefinedyet
22%
6%
Question 18 – Incentives. This question inquired whether any incentives would entice institutions to
considerPeoriaforanexpansionlocation.Outof the35respondents thatanswered thisquestion,51
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PeoriaHigherEducationStudy
2010
percentindicatedyes,31percentindicatednoand17percentwerenotinterested.Forthosethatsaid
yesthemostcommonincentivementionedincludedfinancialassistance.Belowisalistoftheresponses
relatingtoincentives.
x
x
x
x
x
x
x
x
x
x
x
x
Openforconsideration
Jointventureonfacilities,partnerineconomicdevelopmentandbuildoutofprograms
Helpinlocatingappropriatespace
Onlinecapabilities
Initiallyexistingspace,thenlandforconstruction,partnershipswithgovernment&business,
financialincentives
Financialassistancewithstartupcosts
Grantfundingforbuildout,accesstostateorlocalfundingforenrollmentsupportorscholarships
Assistancewithmarkets;PRsupport
Costsharing,programsupport
Freeorlowleaserates..accesstocorporatepopulationstorecruit
LandandFacilities
Taxabatements
ThelastquestionaskedwhethertherespondentwouldliketheCityofPeoriatofollowupwiththem.
Outofthe32respondentsthatansweredthisquestion,23indicatedtheywouldliketheCitytofollow
up.
ThetabulatedsurveyandresponsestoopenendedquestionscanbefoundinAppendixC.
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PeoriaHigherEducationStudy
2010
5.
MARKETSTUDYCONCLUSIONS
Institutional growth in post secondary higher education is on the increase, and expected to grow 10
percentby2017.Asacomponentofthisgrowth,Privateuniversitieshaveoutpacedpublicuniversities
four to one. Substantial enrollment growth can also be found in private universities throughout the
country. However, public institutions still maintain a very large margin of enrollment over private
universities with an average enrollment at 11.8 million students compared to 3.6 million for private
universities.
TheCityofPeoriaisideallysituatedwithinadynamictradeareaof3.1millionpeople.Inadditiontothe
4.0 percent annualized growth rate for Peoria, the trade area also grew by 2.8 percent annually.
Colleges looking to expand examine an area’s demographics, population growth, employment
concentrations and existing curriculum as a starting point in selecting new locations. Based on the
averageresponse,highereducationinstitutionsthatdesiretoexpandareinterestedinamarketareaof
atleast850,000people,whichPeoriacaneasilymeet.
An inventory of existing universities shows that there are approximately 108 public and private
universitiesinthemetroPhoenixareatoday,ofwhich70percentareprivateinstitutions.Inanalyzing
the current degree offerings at the various colleges in the metro Phoenix area, it was concluded that
withcontinuingpopulationgrowth,gapsineducationcanbeexpectedinhealthcareandhealthrelated
curriculum, engineering programs, aviation/aerospace, computer and information sciences and
hospitality and tourism studies. Also in short supply are universities that offer graduate level degree
programsinallfields.
Career Technical Education (CTE) programs offered by Peoria Unified School District (PUSD) play a
critical role in workforce development. A continuation of the collaborative efforts between PUSD and
post secondary providers will further align CTE programs to existing and future post secondary
education,andultimatelystrengthencareerladders.
TheCitystaffidentifieda numberofpotentialsitesfortheattractionofhighereducation institutions.
Thesesitesprovideawidevarietyofoptionsrangingfromrehabofvacantbigboxspacetogreenfield
sites.ManyofthesesitesarewithincloseproximitytoSR101andwithinthefuturealignmentofSR303
inthenorthernpartofthecity.Oneofthemostsignificantsitelocationcriteriamentionedbysurvey
respondentswasproximityoftheirfacilitywithinonemileofastateorfederalhighway.
Peoriaisuniquelypositionedtoattractinstitutesofhigherlearningandpossessesmanyoftheattributes
thatcollegesareseekinginanexpansionlocation.Basedonconversationswithuniversitieswhohave
expressed interest in Peoria, combined with the survey findings, it may be necessary for Peoria to
providesomeformofincentives.Thecapitaloutlayonthepartofthecollegecanbefairlysignificant
whentheylocateinanewmarket.ThetypicalincentivesthattheCitycouldconsiderincludethewaiver
offees,expeditingpermits,acceleratingtheextensionofwetanddryutilities,andpromotingthenew
collegetoarearesidents.IftheCityownedthesiteandorbuilding,therecouldbeadditionalincentives
offeredintheformoffinancialassistance,suchassubsidizedrent,reducedlandcost,utilizationofthe
Government Property Lease Excise Tax (GPLET). Last, joint venture development options such as a
publicprivatepartnershipcouldalsobeastronginducement.
Attracting post secondary education providers will provide greater education offerings and options to
Peoria residents. There are also several key economic development goals that the City could achieve,
including the development of the Peoria Sports Complex, downtown redevelopment and fostering a
healthcare cluster. By tying this higher education initiative together with other key projects, the
tangibleresultscouldbeleveragedintoachievingseveralgoals.
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