ARTICLE IN PRESS Journal of Rural Studies 23 (2007) 62–74 www.elsevier.com/locate/jrurstud Landscape stories: Using ideal type narratives as a heuristic device in rural studies Reto Soliva Swiss Federal Research Institute for Forest, Snow and Landscape Research (WSL), Section Landscape and Society, Zürcherstr. 111, 8903 Birmensdorf, Switzerland Abstract In many European mountain areas, including the Swiss Alps, agriculture has been on the decline in the last decades. This has led to changes in land use, landscape and biodiversity; changes which are perceived, explained and valued by people in different ways. In this paper, the views of local stakeholders in the Surses valley, Switzerland regarding these changes are synthesised in four ideal type narratives that take into account theoretical concepts. The aims of the paper are: firstly, to show how ideal type narratives can be constructed and used as a heuristic device in rural studies; and secondly, to understand the diverse views, values and assumptions of stakeholders regarding changes in the Alpine landscape, land use and biodiversity. The four ideal type narratives are: (1) a wilderness narrative which assumes a continued decline of the regional economy leading to land abandonment and wilderness; (2) a modernisation narrative whose proponents believe in continued technological progress and support from outside; (3) a subsistence narrative that believes in the future of the autonomous, subsistence-oriented farmer as the ideal manager of the cultural landscape; and (4) an endogenous development narrative, which stresses the endogenous development potential of mountain regions and the need for adaptations and innovations on the part of the local population. It is argued that ideal type narratives are not only a useful heuristic device in research, but that they have the potential to minimise misunderstandings in stakeholder discussions and thereby contribute to more fruitful debates in participatory landscape and biodiversity planning processes. r 2006 Elsevier Ltd. All rights reserved. Keywords: Narratives; Landscape; Biodiversity; Agricultural decline; BioScene; Switzerland 1. Introduction In the Swiss Alps, as in many European mountain areas, agriculture has been on the decline in the last decades, with a decrease both in the number of farms and the size of utilised agricultural area. The associated changes in land use have also led to changes in landscape and biodiversity and have raised questions about possible future development trajectories of mountain regions. These changes are addressed in public debate and policies. It is increasingly acknowledged that local stakeholders must be included in planning processes and policy development. However, participation of the general public in regional development issues in rural areas of the Swiss Alps has been rather weak (Rodewald and Knoepfel, 2002). Furthermore, local and Tel.: +41 44 739 23 53; fax: +41 44 739 25 88. E-mail address: [email protected]. 0743-0167/$ - see front matter r 2006 Elsevier Ltd. All rights reserved. doi:10.1016/j.jrurstud.2006.04.004 regional debates are not always well understood by actors at the national level. On the other hand, there are issues relating to the future development of peripheral regions that are primarily discussed in urban areas and by national policy makers, rather than by the general public in the concerned regions themselves. Therefore, there is a need to better bring together local and national debates. In order to achieve this, misunderstandings between stakeholders on different levels must be minimised, which in turn requires a better understanding of the diverse views of stakeholders and their underpinning assumptions and values. The present paper addresses this need by using ideal type narratives as a novel approach to the analysis of past, present and future changes in land use, landscape and biodiversity in a Swiss mountain area. The paper is based on the assumption that local stakeholders have diverse views of the role and functions of mountain agriculture, and thus perceive and assess the ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 consequences of agricultural decline in a variety of ways. People tell different ‘stories’ about changes in land use, landscape and biodiversity and about how these changes interdepend. Their perception and assessment of past changes influence the way they think about present changes and future developments. However, some problems arise when people’s views on such broad topics are to be analysed. Changes in land use, landscape and biodiversity involve a broad range of issues and aspects, on which an individual may have different and partly conflicting views. In order to better understand these views, it is necessary to look at their underlying values and assumptions. It is often found that an individual’s assumptions underpinning his or her arguments are not consistent and coherent, and that his or her views are orientated to different values, depending on the issue and place. For instance, an individual in a mountain area may ascribe value to natural processes such as liking a ‘mountain wilderness’ at high elevations, while expressing a preference for a tidy forest to an unmanaged one at lower elevations. People ascribe values to concrete objects in a creative way during interactions (Touraine, 1985). Researching people’s values towards ‘objects’ such as landscape (as opposed to their personal value-orientations in their lives) is thus very complex. There is still a lack of empirical studies into the role of people’s values in landscape interactions (Buchecker et al., in print). The task is further complicated by the variety of definitions that have been applied to the term value (Manfredo et al., 2004). In this paper, values are understood as societal defaults, which offer the actors an orientation for their actions. Values are permanently being transformed through the actors’ interactions (see e.g. Giddens, 1984). Value typologies, such as Schwartz’ value typology (Schwartz, 1992), have been used in social psychological research of human values, and have been applied to a study of landscape values by Buchecker et al. (in print). In view of the enormous complexity of social reality, interpretative sociology aims at reaching insights into reality through the construction of heuristic devices (Gerhardt, 1995). Ideal types have been a useful heuristic device in sociology since they were introduced by Max Weber in the early 20th century (see Gerhardt, 2001). An ideal type is formed from characteristics and elements of the given phenomena but it is not meant to correspond to all of the characteristics of any one specific case. A common application of ideal types in rural sociology has been the creation of ideal types of farmers or farming styles (e.g. van der Ploeg, 1994; Madsen and Adriansen, 2004; or in the Swiss context Stucki and Weiss, 1995; Baur, 1998. For an assessment of farm typologies, see Whatmore, 1994). In this study, local stakeholders’ views of changes in land use, landscape and biodiversity are categorised into ideal types by referring to coherent theoretical concepts. However, a further step increases the usefulness of these ideal types as a heuristic device. Since the study is concerned with changes, the temporal dimension should be explicitly 63 incorporated into the ideal types. This can be done through the construction of a narrative for each ideal type, as a linguistic form similar to the ‘stories’ that people tell about changes in their region. In this article ideal type narratives are understood as stories with a beginning, a middle and an end, which are told from different ideal type perspectives and which extend from the past, through the present and into the future. The process of constructing the narratives is related to Polkinghorne’s, (1995) conception of narrative analysis: ‘‘Narrative analysis is the procedure through which the researcher organizes the data elements into a coherent developmental account. The process of narrative analysis is actually a synthesizing of the data rather than a separation of it into its constituent parts’’ (p. 15); and: ‘‘The finding is the outcome of a series of constructions. [y] The write-up itself is not a neutral representation of the research finding; it is a composition that molds the story to fit the current grammatical conventions and conceptual framework of the language in which the story is expressed’’ (p. 19). While narrative enquiry has been increasingly applied in areas as diverse as education (Clandinin and Connelly, 2000), psychiatry (Coles, 1989), policy analysis (Roe, 1994), organisation theory (Czarniawska, 1997), or landscape design (Potteiger and Purinton, 1998), narratives are still largely unknown as heuristic device in landscape and biodiversity research. The aims of this paper are two-fold: firstly, to show how ideal type narratives can be constructed and used as a heuristic device in rural studies; and secondly, to understand the diverse views, values and assumptions of stakeholders regarding changes in Alpine landscape, land use and biodiversity by presenting and discussing the four narratives. However, a detailed analysis of stakeholders’ views is beyond the scope of this paper, and will be presented elsewhere (Soliva and Hunziker, submitted for publication). The paper will begin with a brief overview over the study area and a description of the research methods. The narratives will be presented and, in light of the associated theoretical concepts, their underpinning assumptions, values, knowledge bases, landscape and nature concepts and main constituencies, will be analysed. The application of ideal type narratives as a heuristic device in research will then be illustrated using the example of land abandonment. Finally, conclusions will be drawn as to the suitability of ideal type narratives as a heuristic device in rural studies and their potential as a communication tool in participatory landscape planning. 2. Study area This paper is based on research undertaken as part of the project ‘‘BioScene: scenarios for reconciling biodiversity conservation with declining agricultural use in the ARTICLE IN PRESS 64 R. Soliva / Journal of Rural Studies 23 (2007) 62–74 mountains of Europe’’. Seven European countries are involved, and the Surses Valley in the Canton of Grisons in south-eastern Switzerland was chosen as the Swiss study area. The Surses covers an area of 324 km2 ranging from 1000 to 3300 m above sea level. It encompasses nine municipalities with a total of approx. 2500 inhabitants. The population has slightly increased over the last 20 yr with the largest growth in the bigger villages in the lower part of the valley, while some of the smaller villages in the upper valley experienced a population decline down to a critical level for the maintenance of public services. The region is heavily dependant on tourism (above all ski tourism) with about half of the population earning their income directly from tourism (Zegg et al., 1993). Many farmers supplement their income from ski tourism. Agriculture is still relatively important with more than one fifth of the workers employed in the primary sector (Amt für Wirtschaft und Tourismus Graubünden, 2003). It is centred on cattle husbandry for dairy and meat production, and transhumance (mountain summer farms) is an essential component of the system. Increasing direct payments for environmentally friendly farming in recent years have led to a significant shift towards organic farming with today about 55% of farms in the Surses producing organically. Land holdings amount to 19 ha on average, which corresponds to the Swiss average (BFS, 2000; FAT (Eidgenössische Forschungsanstalt für Agrarwirtschaft und Landtechnik), 2002). As in other mountain areas in Switzerland and Europe, agriculture in the Surses has been declining over the last decades—less in terms of the volume of agricultural production, but rather in terms of farm numbers and farmed area. Between 1980 and 2000 the number of farms decreased by 35%, and the total size of agriculturally used area decreased by 10% (BFS, 1980, 2000). At the same time, forested areas increased by nearly 8% between 1985 and 1997 (BFS (Bundesamt für Statistik), 1980, 2000; BFS (Bundesamt für Statistik), 1992, 2001), indicating a trend of agricultural abandonment of marginal land and subsequent spontaneous reafforestation in these areas. 3. Methods The paper is based on literature review, semi-structured interviews using interview guidelines and a group discussion with local stakeholders in the Surses. The selection of stakeholders was carried out according to the method of theoretical sampling (e.g. Glaser and Strauss, 1967; Glaser, 1978; Strauss, 1991; Miles and Huberman, 1994; Wiedemann, 1995). This is an iterative process in which cycles of data collection and data analysis are repeated (i.e. data analysis is followed by a new phase of data collection) until the data collection yields no further results that contribute to answering the research questions. The aim of stakeholder selection was to cover a maximum range of different views, rather than to access a representative sample in a quantitative sense. Therefore, the principle of ‘maximal contrasting’ (Hunziker, 2000) was followed with those cases chosen that represented the most divergent views. Selecting these ‘extreme positions’ made it possible to consider the whole range of thematically relevant positions in the population. However, when a broad topic such as landscape change is investigated most people have hybrid views consisting of elements of different positions, and it is difficult to find persons with a ‘pure’, unambiguous view that comprises all relevant aspects of the topic in a coherent way. However, in the literature such ‘pure’ views can be found and can often be quite clearly assigned to a specific set of values and assumptions. Hence, the empirically found stakeholder positions were combined with theoretical concepts and synthesised into ideal types. This procedure is largely in accordance with Max Weber’s understanding of the construction of ideal types: ideal types are formulated by exaggerating one side of reality, or selecting multiple aspects of reality and synthesising them into a unified analytical construct (Weber, 1904/1973, p. 191). Since the study is concerned with changes in land use, landscape and biodiversity, the construction of a narrative for each ideal type accounted for the temporal dimension. For this, characteristic elements of the ideal types were synthesised into a coherent developmental account. The narratives are thus expressions of the ideal types taking into account the temporal dimension. They are pointed condensations of stakeholders’ combined ‘stories’ of change in their region, put into a ‘pure’ and unambiguous form by referring to coherent theoretical concepts. Each of these narratives stands for an ideal type underpinned by a set of typical values, assumptions and concepts. By condensing the ideal types into the narratives, the researcher gets a better grasp of the essence of the perspectives in their temporal context. For subsequent investigations of specific issues in a research project (in this case, e.g. land abandonment and spontaneous reafforestation, or scenarios of landscape change), these narratives provide a useful heuristic device for understanding stakeholders’ views and their underpinning values and assumptions. It has to be kept in mind that the narratives are built on different knowledge bases and that they focus on different aspects. While, for instance, the proponents of one narrative mostly base their arguments on conservation biology, the advocates of another narrative refer primarily to economics and the social sciences. Nevertheless, the narratives remain directly comparable at the level of values and nature concepts (see Table 2 below). The study was carried out as follows: A review of the literature and an initial series of exploratory expert interviews provided an overview of the general situation, past developments and current trends in the study area. In the course of the exploratory interviews, some respondents were asked to name one or two persons in the Surses who, in their opinion, were particularly interested in agriculture, ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 landscape, biodiversity and regional development issues. These nominated people were interviewed and asked to name a person with a contrasting view. The interviews were transcribed and analysed, and the positions were related to the positions derived from the previous interviews and the hypothetical positions derived from the literature and the exploratory interviews. The nominated persons with contrasting views were then interviewed and the interviews were again analysed and placed in the theoretical and empirical context. The research was thus carried out in repeating cycles of data collection, data analysis and literature research, similar to the research process in grounded theory (Glaser and Strauss, 1967). After some interviews, tentative characterisations of the ideal types were formed, which in the course of the research process became increasingly focused, as hypothetical assumptions about specific aspects of the ideal type perspectives were related to stakeholders’ statements. In the literature review, special attention was paid to the values, assumptions and concepts underpinning the ideal types. Narratives were constructed for the ideal types and constantly modified and refined. The procedure was repeated until interviews and literature research ceased yielding any additional relevant insight or contribution to the development of the ideal types and narratives. In total, 23 interviews were conducted, each lasting an average of 1.5–2 h. In addition to ensuring that a maximum range of different views was covered, attention was paid to the locality and to social attributes of stakeholders such as gender, age and profession. Finally, 12 out of the 23 interviewed stakeholders, representing all narratives and most of the specific 65 views encountered, were asked to participate in a 3 h group discussion about the same topics. The discussion was transcribed and analysed, and the additional insight used to refine the narratives. Table 1 gives an overview of the interviewed persons and the participants of the group discussion. 4. Narratives of changes in land use, landscape and biodiversity In this section, the following four ideal type narratives are presented: (1) a wilderness narrative which assumes a continued decline of the regional economy, opening up new chances for wilderness reserves; (2) a modernisation narrative that refers to continued technological progress and support from outside; (3) a subsistence narrative that sees both the past and the future of the region in a subsistence type of economy; (4) an endogenous development narrative that focuses on the endogenous potentials of the region, including landscape. As the narratives are related to the broader literature, the Swiss Alps are taken as a spatial reference frame for the analysis. On a more regional level, the main proponents of the narratives in the study area are then identified. The four ideal type narratives are presented and discussed in more detail as follows. Table 1 Characteristics of the interviewees No. Sex Age Occupation, hobbies/remarks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 m f m m m m m f m m m m m f f m m f f m m f m 70 54 38 60 78 65 55 43 55 48 39 61 44 49 61 47 28 65 43 61 55 60 67 Retired primary school teacher Tailoress, tourism entrepreneur, involved in regional park project Sheep farmer (organic), hobby hunter, involved in the local protest group ‘‘Pur Suveran’’ Tourism entrepreneur Retired driver and restorer, hobby hunter Retired veterinary, hobby sheep farmer, manager of a marketing organisation of regional products Farmer (organic, suckler cows) Employee in tourism sector, housewife, member of mountaineering club Cantonal employee, hobby hunter High school teacher in the Zurich area, owner of a holiday home in the Surses Electrician, local politician Surveyor, active member of a conservation organisation, owns a holiday home in the area Forester Chemist, amateur botanist Retired farmer Forester, cantonal politician Farmer (organic) Retired entrepreneur and social worker, moved from lowlands after retirement Farmer (organic, cattle and sheep) Retired farmer (conventional, dairy cattle) Gamekeeper Shop keeper, moved from Germany Retired farmer (conventional, dairy cattle) In italics: selected members of the stakeholder discussion group. ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 66 4.1. Wilderness In an interview, one stakeholder made the following statement: ‘‘The process of this [the Surses] becoming a wilderness would certainly be exciting. How this evolves, how this worksy that’s something that takes several generations [y]. If there were a few wilderness areas scattered across Switzerland, that would be something instructive for society. Because wilderness would offer people the possibility to re-establish a better relation to nature’’ (stakeholder 12). In other parts of the interview, the stakeholder expressed the need to conserve the cultural landscape. In his opinion, the ideal landscape in the Swiss Alps encompasses both used land and wilderness patches. However, he suspected that wilderness areas in the mountains might require quite a large size in order for natural processes to unfold properly, which might be in conflict with the conservation of the cultural landscape. Thus, this stakeholder’s views of future landscapes in the Surses are influenced by ecological assumptions, such as about the required size of wilderness areas, and informed by different, and partly conflicting values, such as the value of natural processes on the one hand, and the values associated with a managed cultural landscape on the other. The interviewee expressed a rather favourable overall attitude toward wilderness, but there are some ambivalent points. Much more pronounced views can be found in the international literature on nature conservation. A radical expression of the pro-wilderness position is the processoriented conservation concept, which has been subject of a relatively recent conservation debate in many western countries. It focuses on the protection of biological processes instead of the preservation of an ‘ideal’ state of nature, as prevalent in traditional nature conservation. Proponents of this concept criticise traditional conservation for its static view of nature, which in their opinion impedes the natural dynamic of ecosystems, and hence acts against nature. They argue that traditional conservation strategies, with their focus on the preservation of cultural landscapes, have the effect of turning the landscape into a museum (cf. Ziegler, 2002). Ecosystems are viewed as representing complex spatial and temporal mosaics governed by a variety of biotic (e.g., competition) and abiotic (e.g., climate, disturbance) processes and feedbacks (e.g. Scherzinger, 1997; Reichholf, 1996; Remmert, 1985, 1991). Disturbance has been attributed a governing role in shaping ecosystems as it generates complex spatio-temporal system mosaics including occasional local elimination of ecosystem components. It is generally hypothesised that, if long time periods and large areas are considered, species and habitat diversity in a ‘wilderness’ is greater than in an ecosystem disturbed by human impact, in which specific succession stages are conserved (cf. Ziegler, 2002). This implies that large wilderness areas are required in order for processes to shape ecosystems (Remmert, 1988). 4.1.1. Wilderness narrative Based on the wilderness ideal type, the following ideal type narrative of landscape and land use change in an Alpine valley like the Surses has been constructed: In the beginning there was pure nature; the Alps were a pristine area consisting of intact mountain ecosystems, moulded by natural processes and undisturbed by human beings. However, human influence in all its forms—including, among many others, settlements, agriculture, forestry, mountain tourism, traffic, and reservoirs—has drastically altered mountain ecosystems and reduced wilderness areas in the Swiss Alps to a few small, scattered patches. Traditional nature conservation has mistakenly focused on the preservation of cultural landscapes, turning the landscape into a museum, instead of allowing nature to take its own course. In recent years, however, regional economies in mountain areas have been declining, and as a consequence, large parts of the Alps are being depopulated. In the future, the urban population majority will be less willing to sustain marginal regions with public funding, which will open up new chances for wilderness areas in the Alps. This will allow society to establish a new relation to nature and to learn from nature. 4.1.2. Values and nature concept The nature concept most closely associated with the wilderness narrative can be labelled ‘Arcadian’ as derived from Donald Worster and used in van Koppen’s (2000) categorisation of nature concepts in environmental sociology. According to Worster, the ‘Arcadian view’ of the relationship between humans and nature is characterised by the recognition of an intrinsic value of nature (Worster, 1985). Also, natural processes are considered valuable and worthy of protection. The most radical views of an Arcadian perspective are taken by advocates of deep ecology (e.g. Naess, 1973; Drengson, 1980; Devall, 1997) and bio-egalitarism (e.g. Taylor, 1997). In addition to the intrinsic value of nature and the value of natural processes, proponents of the wilderness narrative ascribe aesthetic and spiritual value to wilderness (Wilson, 1993) and view it as a space for reflection and physical and spiritual compensation (cf. Stremlow and Sidler, 2002). 4.1.3. Constituency It has been frequently pointed out that the social bases of the Arcadian perspective have historically lain in the urban upper and middle classes (van Koppen, 2000). This is in line with Stremlow and Sidler’s (2002) finding that most articles about wilderness published in German language Swiss newspapers in recent years have been published in major urban newspapers. ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 Notions typical for the wilderness narrative, such as a process-oriented conservation strategy, are expressed by conservation organisations at the national and cantonal level (e.g. Geiger, 2001), yet in a moderate version: wilderness is seen as desirable—not least because it is perceived as offering prime habitat for flagship species such as wolf and lynx—but not at the cost of ecologically valuable cultural land (cf. Rodewald, 2001). Local stakeholders in the Surses, on the other hand, were largely opposed to the re-wilding of their valley on a large scale. Most respondents did not mention re-wilding in the interview, and several respondents were rather taken aback when confronted with the scenario of their valley becoming a wilderness. Two of the three respondents who expressed a positive attitude towards wilderness were persons from the lowlands who own a holiday home or had recently moved to the area. 4.2. Modernisation Like the wilderness narrative, the modernisation narrative was developed based on stakeholders views and put into a wider theoretical context, in this case the concept of exogenous, state-sponsored modernisation. The following quote from an entrepreneur in the Surses illustrates some typical aspects of the modernisation ideal type: ‘‘We have very dutiful farmers. And they are farsighted, too. If I think about it, Savognin had one of the first land consolidations in Switzerland, [y] and one of the first milk pipelines. And now there are two milk pipelines, go look around where else they have this. An industrial area needs to make sure they have enough land for their industry, and that’s exactly what the farmers in Riom-Parsonz and Savognin did with their alpine pastures. The alpine pasture corporation with its land is their [the farmers’] industry, this is farsighted, and I find this great’’ (stakeholder 4). This stakeholder emphasises the productive role of agriculture in the Surses and favours an industrialised agriculture, which in his opinion is only possible with government support. In the concept of exogenous, statesponsored modernisation of rural areas it is believed that technological progress and structural development are necessary to transform traditional, small-scale agriculture, through a process of selective growth and specialisation, into efficient and competitive food production. Small and inefficient farms have to disappear, while other, more promising farms, managed by dynamic entrepreneurs, have to be enlarged (cf. van der Ploeg, 1995). Moreover, stagnant rural regions are seen as needing to be connected to dynamic centres and expanding sectors, as the main forces of rural development are conceived to emanate from outside rural areas (Lowe et al., 1995). Modernist farmers in Switzerland take Swiss post-war agricultural policy, with its high degree of protection, as a reference model for future developments. Art. 104 Section 1 67 of the Swiss Constitution obliges the Federal government to provide for an agriculture, which contributes significantly to a secure food supply for the population and a decentralised settlement of the country. Therefore, the ongoing support of farmers through government subsidies is viewed as legally guaranteed. The Swiss government is expected to resist pressures from the EU and WTO to liberalise agricultural markets. Similarly, in tourism, proponents of the modernisation narrative expect the state to continue giving out subsidies, such as for mountain railways or for hotel investments. 4.2.1. Modernisation narrative The modernisation narrative of land use and landscape change in the Alps can be told as follows. For centuries people in the Alps have braved their harsh environment and turned the original wilderness into a productive landscape. Technological progress, structural change in agriculture, land consolidation and improvement measures, as well as a protective agricultural policy in the last decades, enabled the more industrious and entrepreneurial farmers to greatly increase production. The advent of mechanised ski tourism in the 1960s brought about new labour and income opportunities for the majority of the population, and complements agriculture very suitably. Animal husbandry and winter tourism remain the most appropriate forms of land use in the Swiss mountains, with the export of hydropower being an additional important source of income. As technological progress is likely to advance further and the government is expected to continue its supportive and protective policy, the future will require no fundamental changes on the part of the local population. 4.2.2. Values and nature concept In economic terms, the modernisation ideal type is mostly based on neo-classical economic thinking (Hahne and von Stackelberg, 1994) and its ideal conception of homo economicus, with profit being the key value. Individual economic agents are seen as acting in a rational and utility-optimising way. Regarding its nature concept, modernisation takes a clearly anthropocentric, utilitarian view that nature is here to be used and exploited by humankind (cf. van Koppen, 2000). The physical use-value of ‘nature’ and ‘landscape’ is given priority over the aesthetic, symbolic or spiritual value (cf. Halfacree, 1993). Corresponding to the notion of ‘ecological modernisation’ (Mol, 1997; Hajer, 1996; Buttel, 2000), environmental problems are believed to be solved through technological progress, without deviating from the path of modernisation. Biodiversity—as diversity in general—plays only a marginal role. Referring to the principle of economies of scale, large production units are preferred to a smallstructured, diverse cultural landscape and agriculture. Only species with a direct use to humankind are of a certain ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 68 interest, and high-yielding varieties of crops and farm animals are particularly important (cf. Schmid, 2003). consumers, including barter trade (Müller, 1999; JoosBleuler, 2001). 4.2.3. Constituency Modernisation, as a trajectory for rural development in Switzerland, was the dominant paradigm in the post-war era up until the 1980s. In the Surses, the modernisation narrative is particularly told by farmers of the older generation, by those with larger land holdings, and those in the lower part of the valley, where the land is less steep and easier to cultivate with large machinery. They had been taught by agricultural schools and extension services to increase production for the market. Often they have successfully done so by adopting new technology and leasing land. Many of them gain an additional income from winter tourism, both as employees in ski tourism and from substantial land use fees paid by the mountain railways company. Therefore, it is not surprising that many farmers speaking from a modernisation perspective regarding agriculture have also similar views with respect to winter tourism. Similarly, tourism entrepreneurs have modernist views regarding agriculture, and emphasise the mutual interdependence between farming and ski tourism. 4.3.1. Subsistence narrative From a subsistence perspective, the story of land use and landscape changes in the Alps can be narrated in the following way: 4.3. Subsistence ‘‘Subsistence will probably be the only option. If public funds are cut back and farmers have to organise themselves again, they will be forced into subsistence again, and that’s the best thing that can happen! Then they will eat their own products, and they will become again what they once were; they will start getting strong again’’ (stakeholder 6). The local stakeholder quoted above expresses a view that emphasises self-sufficiency and direct producer—consumer linkages. The logic of subsistence-oriented farm management is still quite common among Swiss farmers. Everything that needs to be bought from outside the farm entails costs, while everything that can be produced on the farm contributes to the family livelihood (Anwander Phan-huy, 2002). At the international, academic level, there is a subsistence discourse that has its theoretical roots in the 1960s and 1970s as a Marxist-influenced critique of the dominant modernisation paradigm (cf. Bennholdt-Thomsen, 1981). Its proponents have continued their resistance to global capitalism, and in particular against the neo-liberal ‘GLPpolicy’ of globalisation, liberalisation and privatisation (Bennholdt-Thomsen and Mies, 1997; Bennholdt-Thomsen et al., 2001). In German-speaking countries the subsistence discourse is driven by eco-feminist writers such as Veronika Bennholdt-Thomsen, Maria Mies, Claudia von Werlhof and Christa Müller who moreover criticise global capitalism as being patriarchal. As an alternative to capitalist, market-oriented producer-consumer relations, the subsistence position calls for regional networks of farmers and For most of the history of humankind, up until the recent past, people have lived in a subsistence-oriented way, embedded in a local moral economy. In the Alps, as elsewhere, subsistence-oriented peasants have created a varied, beautiful and semi-natural cultural landscape. In the course of the 20th century however, global capitalism has increasingly transformed agriculture into an industry dominated from the outside, leading to dependencies on powerful external actors, social and environmental problems, and a boring landscape dominated by monocultures. Formerly sovereign farmers have been degraded to state-dependent wage earners and victims of the world-markets. Similarly, growthoriented and infrastructure dependent mass winter tourism has increased outside dependencies and mutilated the alpine landscapes. Capitalist modernisation however, has no future and the recollection of food as a means of subsistence, rather than a pure means of profit making, leads to communal production methods and new producer-consumer networks. 4.3.2. Values and nature concept Seen from the subsistence perspective, the aim of economic agents should not be profit-maximisation, but securing reproduction in a ‘moral economy’1 (BennholdtThomsen and Mies, 1997; Scott, 1976) and a ‘culture of frugality’ (Bennholdt-Thomsen and Mies, 1997, p. 93). The control over the natural resources and the means of production should be in the hands of local communities trying to live in harmony with nature (Bennholdt-Thomsen and Mies, 1997). Generally, state interventions in agriculture are regarded with scepticism. In a radical subsistence position agricultural subsidies are rejected, particularly those tied to the size of the cultivated surface, as they are criticised for ruining the small land holdings while providing extra profits for the large land holdings (Bennholdt-Thomsen and Mies, 1997). In the subsistence narrative, nature is mainly seen from an utilitarian point of view. Productive, cultural landscapes are clearly given higher aesthetic value than wilderness. Bennholdt-Thomsen and Mies (1997, p. 93) argue that cultural landscapes created by peasants are the landscapes we truly love, rather than ‘‘untouched nature’’, as ‘‘naı̈ve conservationist thinking’’ suggests. In general, however, the argumentation in the literature on subsistence follows 1 In a ‘moral economy’ as understood by Bennholdt-Thomsen and Mies (1997), every human being is allowed access to the means of production in order to survive. Every member of society is committed to acting in a way that allows all the other members of society to survive. ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 social, political and economic lines, rather than ecological ones. Biodiversity is primarily seen as a by-product of a small-scaled cultural landscape that has been historically shaped by humans. 4.3.3. Constituency The subsistence narrative, with its ideological background, is rarely told in the Surses, yet it is popular with some of the workers at the alpine pastures (often persons with an urban background). Aspects of subsistenceoriented thinking have been incorporated in the philosophy of the farmers’ protest group ‘Pur Suveran’ (RhaetoRomanic for ‘sovereign farmer’). This organisation, that today has numerous sympathisers throughout Switzerland, was founded in 2000 by farmers in the upper Surses as a means of protest against external determination, especially through the tourism industry. 4.4. Endogenous development ‘‘[I hope that in the future] we can say: we have something beautiful, something unique, come and look! We are aware of it, we take care of it. We can offer guided tours: I guide botanical tours, someone guides archaeological tours, gamekeepers or hunters show animalsy Simply, that there are workplaces here’’ (stakeholder 14). The above statement contains typical aspects of the concept of ‘endogenous rural development’ (van der Ploeg and Long, 1994; van der Ploeg and van Dijk, 1995; Slee, 1994). Endogenous rural development focuses on the natural and human capital of a rural region, promoting a ‘‘development from within’’ through local participation. It has been noted repeatedly that endogenous rural development is neither a clear-cut economic concept, nor does it have clearly defined theoretical roots (e.g. van der Ploeg et al., 2000; Mühlinghaus, 2002). In the context of the agricultural sector, endogenous development has been interpreted as a series of local and regional responses to the negative consequences of the modernisation paradigm (van der Ploeg et al., 2000). A key feature is the multifunctionality of agriculture, involving activities such as the production of high-quality and region-specific products, nature conservation and landscape management, agro-tourism and the development of short supply chains. These activities lead to new interrelations at different levels between farming, the rural areas and society at large (Knickel and Renting, 2000). Since the 1990s, the notions related to the endogenous rural development concept have increasingly influenced regional policy both in the EU and in Switzerland. This is exemplified by the European initiative LEADER and by the Swiss programme Regio Plus (Mühlinghaus, 2002). 69 4.4.1. Endogenous development narrative Proponents of endogenous development would narrate the story of landscape and land use changes in the Alps as follows: When people settled in the Alps they started to transform the once monotonous wilderness into a varied cultural landscape rich in biodiversity. In the course of time they developed land use practices and a technology well adapted to the specific conditions of their environment. Since World War II, however, changes in agriculture have made the landscape more monotonous. Moreover, ski tourism has brought about ecological problems of its own and caused an unhealthy dependence of mountain areas on ski tourism income. In recent years, both ski tourism and alpine dairy production have stagnated or decreased. This trend is likely to continue in the future, threatening the present life base of the mountain population. As the willingness of society to subsidise peripheral regions decreases and simultaneously, society increasingly demands quality food products and beautiful, well-tended landscapes for recovery, mountain areas should focus on their own landscape-based development potential. Mountain farmers should focus on the environmentally friendly production of quality speciality products and the maintenance of a beautiful and varied landscape rich in biodiversity. Soft forms of summer and winter tourism should be promoted in cooperation with farmers. 4.4.2. Values and nature concept A key value in endogenous development is diversity: diversity reflected in the actors involved and their activities (Knickel and Renting, 2000), the diversity of agriculture (Long and van der Ploeg, 1994), but also the diversity of landscapes and species (cf. Bätzing, 2003). The nature concept prevailing in endogenous development is anthropocentric and utilitarian, with nature being considered as a resource to be sustainably used for the long-term wellbeing of rural populations and society at large. However, non-resource values that encompass beauty, admiration, cultural heritage, sympathy or rights of existence also have some importance in this narrative (cf. van Koppen, 2000). Biodiversity is viewed both as an outcome of traditional land management practices geared to local conditions and, under current conditions, as a commissioned good to be produced and maintained by farmers, such as through agri-environmental schemes. 4.4.3. Constituency In the Surses, the endogenous development narrative is favoured by people from different professions who are conscious of their environment and culture. In agriculture, it is most common among younger farmers on mediumsized farms throughout the valley. Many of them have shifted to organic farming and, to a lesser extent, niche products (e.g. milk sheep or goats) and direct marketing. ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 70 Moreover, some of them are involved in agro-tourism (‘holidays on a farm’) or are contracted for nature conservation measures (e.g. tending hedges and fens). Hunziker, submitted for publication), and stakeholders’ understandings of sustainable development trajectories in their regional context. 5. Applying ideal type narratives as a heuristic device in rural studies 5.1. Using ideal type narratives to design questionnaire items: the example of land abandonment Table 2 summarises the main values, assumptions, concepts and practices associated with the four narratives. The ideal type narratives can now be applied as a heuristic device to design research questions and analyse people’s views on more specific topics, and their underpinning values, concepts and assumptions. In the BioScene project, ideal type narratives are used both for further work with the local stakeholder group, and for a survey at a larger scale. In a first step, they were taken as the basis for designing questionnaire items on the causes, processes and effects of landscape and biodiversity changes in the Surses. This questionnaire was filled out by all members of the stakeholder discussion group, and will be developed into a representative survey across Switzerland. For future work with the stakeholder group, the findings permit an interpretation of individual stakeholders’ views on specific topics with respect to their underlying values and assumptions. In a later stage of the project, the ideal type narratives were used to analyse stakeholders’ assessments of landscape scenarios for their region (cf. Soliva and The use of the ideal type narratives for designing questionnaire items will now be illustrated, using the example of land abandonment—a central aspect of land use change in the Surses. The items are constructed based on the key values and assumptions underpinning the ideal type narratives. In the following paragraphs it is briefly described how land abandonment is viewed in the four narratives. Most local stakeholders recognise the tendency that land which cannot be cultivated with machinery, is extensified (e.g. conversion of cut meadows to pastures) or altogether abandoned. It was often mentioned that this tendency is strongest on high elevation meadows (above the Alpine pasture belt) and on mid-altitude forest clearings (see also MacDonald et al., 2000). Whereas stakeholders largely agree on the primary locations and the direct causes of land abandonment, their assessment of the process differs between the narratives towards which they tend. Only in the wilderness narrative is land abandonment assessed positively, as it is seen as creating space for Table 2 Summary of the main values, assumptions, concepts and practices associated with the four narratives Wilderness Modernisation Subsistence Endogenous development Key values Intrinsic value of nature; natural processes; aesthetic value of wilderness Profit, control over nature Diversity, sustainability, regional solidarity Key assumptions Undisturbed ecosystems are spatio-temporal mosaics; large wilderness areas required Main knowledge-bases Conservation biology Nature concept Bio-egalitarian, Arcadian Homo economicus, continuation and potential of technological progress; state support required Neo-classical economic theory Utilitarian Independence, tradition, respect for ancestors, frugality, communal solidarity, control over nature Persistence of subsistenceoriented moral economy; threat of food shortage Biodiversity assumptions Highest in wilderness Irrelevant Highest in traditional cultural landscapes Ideal landscape, landscape concept Untouched natural landscape; landscape as a result of natural processes Intensively used landscape; landscape as a commodity and raw material Ideal mountain agriculture None Intensive, modernised food production Main practices Process-oriented nature conservation Intensive agriculture, intensive tourism Small-structured cultural landscape; landscape as part of identity, moulded by its users and moulding its users Small-structured subsistence-oriented agriculture; farming as a way of life Extensive, subsistenceoriented agriculture Eco-feminism, peasant studies Utilitarian Endogenous development potential of rural regions Regional economics, rural sociology Utilitarian with Arcadian elements Highest in cultural landscape with wilderness patches Varied cultural landscape; landscape as living space and development potential Sustainable, multifunctional agriculture Variety of sustainable land use practices ARTICLE IN PRESS R. Soliva / Journal of Rural Studies 23 (2007) 62–74 71 Table 3 Questionnaire items regarding land abandonment, based on the ideal type narratives What is your opinion on the following statements? If in the Surses agricultural land is abandoned and grown over it is y y a chance for nature because in these areas nature is allowed to take its own course. (W; value: natural processes, intrinsic value of nature) y a possible threat for people because nature is not controlled anymore. (S, M; value: control over nature) y a concomitant of social and economic change, which has to be accepted. (M, value: profit) y a manifestation of disrespect towards the labour of our ancestors, who spent a lot of time and effort clearing and cultivating these areas. (S; value: respect for ancestors) y a loss of cultural heritage and tradition, because this way the cultural landscape is changing. (S; value: tradition) y an enrichment of the landscape, as long as the area is not fully overgrown. (E; value: diversity) y bad for species diversity, because there are more species in a managed cultural landscape than on uncultivated land. (S; assumption: biodiversity is highest in traditional cultural landscapes) y good for species diversity, as long as the area is not fully overgrown. (E; assumption: biodiversity is highest in cultural landscapes with wilderness patches) y bad for security as this increases the risk of natural hazards, such as avalanches and landslides (M, S, E; assumption: land abandonment causes natural hazards) y bad for tourism, because it looks untidy and is not as easily accessible anymore. (M, S, E; assumption: abandoned landscapes are unappealing) y good for tourism, because people from the cities like wild and untouched landscapes. (W; aesthetic value of wilderness) y critical for food supply in times of crises. (S; assumption: threat of food shortage) W—wilderness narrative; M—modernisation narrative; S—subsistence narrative; E—endogenous development narrative. Ratings were on a five-point Likert scale. wilderness and thus enabling natural processes. Wilderness is also seen as aesthetically appealing. In the modernisation narrative, the abandonment of marginal land is neither welcomed nor deplored but regarded as a logical consequence of modernisation. From this view, it is accepted as a fact that areas that cannot be used profitably anymore are given up: ‘‘The upper boundary of the mown area has been lowered a bit. This is understandable, it’s everywhere like this’’ (stakeholder 4). Proponents of the endogenous development narrative assess land abandonment in a somewhat ambivalent way. Advanced stages of vegetation succession on formerly cultivated land are in most cases perceived as a loss of landscape, cultural and biological diversity. This is deplored even more as the ‘mosaic’ of forest and open land is often seen as a part of the cultural identity of a region (cf. Rodewald, 2001). On the other hand, early succession stages and the re-wilding of species-poor former agricultural land are often valued positively, both in ecological and aesthetic terms (cf. Hunziker, 1995, 2000). The strongest rejection of land abandonment comes from the subsistence narrative. In this view, land abandonment is not only seen as a loss of aesthetical and biological value and cultural heritage, but also as disrespect towards tradition and the labour of ancestors, who spent much time keeping agricultural land clear from encroaching shrubs: ‘‘I have a meadow up there, it’s almost a forest today. I would have liked to conserve that, just as a sign of respect for my ancestors who worked hard up there’’ (stakeholder 5). Moreover, it is seen as a waste of productive land, which may well be needed in times of food shortages. In this respect, the notion of subsistence and autarchy is extended to the national level. Some stakeholders alluded to the food shortage during World War II, when every patch of potentially productive land was cultivated as per federal decree (the so-called ‘Plan Wahlen’), and argued that this might happen again in the future: ‘‘Who tells us that in thirty, forty years we wouldn’t be glad if we could implement subsistence more or less swiftly?’’ (stakeholder 4) Finally, many stakeholders expressed a fear that land abandonment and subsequent natural reafforestation and re-wilding would lead to an increased risk of erosion and natural hazards, such as avalanches and landslides. Having identified the main views on land abandonment in the four narratives, questionnaire items have been developed based on these views, as shown in Table 3. Since in the interviews the topics had been discussed in a relatively broad way and specific aspects like land abandonment were not covered to the same extent in all interviews, the questionnaire enabled a more systematic investigation of stakeholders’ specific views on land abandonment, and their underlying values and assumptions. Results of the questionnaire survey and the group discussion with the local stakeholders are presented and analysed by Soliva and Hunziker (submitted for publication). 6. Conclusion Ideal type narratives are a novel and promising heuristic device in rural studies for several reasons: (1) Narratives or ‘stories’ are a linguistic form commonly used by people to understand the human world ARTICLE IN PRESS 72 R. Soliva / Journal of Rural Studies 23 (2007) 62–74 (Polkinghorne, 1988). Thus, people construct narratives to make sense of their experience of changes in land use, landscape and biodiversity. In an ideal type form, they can be useful heuristic devices in landscape and biodiversity research and practice, as they help to understand and communicate complex relations. (2) Narratives are a suitable tool for representing people’s perceptions of change because they always include the temporal dimension. (3) The use of ideal type narratives enables the integration of individual stakeholder views and scientific, theoretical concepts and their underpinning value systems. However, when the ideal type narratives were presented in written form to the members of the stakeholder group and assessed by them, their limits became apparent. The ideal type narratives constructed in this study seem to be rather too complex to be assessed en bloc by stakeholders. Individual stakeholders tend to agree with elements of all narratives—although to varying degrees—but seldom with the narratives as entities. This is not surprising, as people’s views are often hybrids of different ideal types. Nevertheless, the arguments regarding particular issues that are brought forward by individual stakeholders are mostly based on the values and assumptions found in the ideal type narratives. Using ideal type narratives thus facilitates the analysis and interpretation of stakeholder views regarding specific issues of landscape and biodiversity changes, and their underpinning values and assumptions. In this paper, ideal type narratives were primarily presented as a heuristic device in rural studies. Indeed, they proved to be helpful in designing a theory-guided questionnaire. Moreover they have the potential to become a useful tool in participatory landscape and biodiversity planning and management, as a stimulant for stakeholder group discussions. If local stakeholders are asked to discuss the narratives, they will be confronted with positions whose existence they may not have been aware of. A skilfully facilitated group discussion may offer them the chance to understand the underlying values, assumptions and concepts of other people’s views, thus minimising misunderstandings and enabling a more fruitful debate. It will be interesting to see how well narratives can be applied to particular participatory landscape and biodiversity planning processes. At a later stage of the BioScene project they were successfully used as a tool for the interpretation of stakeholders’ assessments of landscape scenarios (Soliva and Hunziker, submitted for publication). Acknowledgements I am grateful to Marcel Hunziker, Janine Bolliger, Tamsin Cooper, Katrine Højring and three anonymous referees for their valuable comments on earlier drafts. This study was conducted in the BioScene project, with financial support from the Swiss Federal Office for Education and Science. References Amt für Wirtschaft und Tourismus Graubünden, 2003. Graubünden in Zahlen 2003. Chur. Anwander Phan-huy, S., 2002. 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