ENTERTAINMENT
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PROVEN SOLUTIONS FOR:
Every Budget
Every Seat
Every Auditorium
and every Movie
SOON TO BE
Over 40K seats...11 countries...
over 200 screens...and counting.
PREMIUM UPCHARGE
REASONABLE DEPLOYMENT COSTS
PROVEN ROI
Consumer Survey Results
ENTERTAINMENT
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MORE REVENUE
83% WOULD
PAY AN EXTRA
$2-$4
OR MORE TO
EXPERIENCE A MOVIE
IN 4D
45% WOULD SPEND
MORE THAN $8 OVER
STANDARD TICKET PRICE
AGES 18-44
AGES 18-44
67% WOULD DRIVE
4-7 MILES OR MORE
TO GO TO A 4D
EQUIPPED THEATER
AGES 18-65
M&F
MORE CUSTOMERS
Dec. 2013 - Feb. 2014 67 Total Respondents +/- 10% M.O.E
42% WOULD DRIVE
MORE THAN 10
MILES
AGES 18-44
M&F
80%
OF ALL RESPONDENTS
SAY 4D IMPROVES OR
GREATLY IMPROVES
THEIR OPINION OF THE
THEATER COMPANY
AGES 18-65
M&F
MORE LOYALTY
The Guitammer Company — OTCQB: GTMM
Pg. 2
WORLDWIDE INSTALL BASE
With worldwide deployment and exponential growth, ButtKicker® brand products are the proven choice for Premium Large
Format Theaters. Over 20,000 seats in over 100 auditoriums in 11 countries are outfitted with ButtKicker transducers.
EXPONENTIAL INSTALLATION GROWTH
Total Worldwide Installs
2017 Includes Pending Installations
50000
250
45000
40000
200
35000
30000
150
Seats
25000
100
20000
Auditoriums
15000
50
10000
5000
0
0
2011
2012
2013
2015
2016
2017
Selected Highlights
● “Dolby Cinema at AMC ” - every seat at every theater location is ButtKicker equipped.
47 locations and over 9,400 seats as of January 2017 with further installs pending.
● Regal Entertainment “RPX” cinemas - seven locations and 1,300 seats as of January 2017 with further
installs pending.
● Lumière Pavillions’ “Lumière Digital” - 18 locations across China with over 3,800 seats as of June 2016
with further installs pending.
● IMAX - three locations and over 1,200 seats.
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3
SOLUTIONS FOR NEW AND EXISTING AUDITORIUMS
● Lowest cost per seat for any type of motion or haptic system deployment.
● Ability to retrofit existing auditoriums; works for all types of seating - recliner and auditorium style seating.
● Ability to upgrade most cinemas without closing or impacting screenings.
● Works with existing soundtrack from all movies; no additional encoding required.
● Ability to add streaming of live sports and concerts using the Company’s “4D” broadcast technology to increase
attendance and revenue.
ENGINEERED TO THRILL
● Using patented technology, ButtKicker® brand products use the soundtrack’s existing audio signals, whether just
the .1/LFE channel or bass range from all channels, and enable the audience to “feel” the movie’s impact powerfully
and accurately.
● This added dimension dramatically increases immersion and gives every viewer the incredible impact they want without any additional volume.
BETTER BY DESIGN
● Patented “floating magnetic suspension system” that is virtually indestructible and maintenance free.
● Greater low frequency range than other haptic devices (5-200 Hz) providing a powerful bass experience for all
types of soundtracks and movies.
● Smooth, accurate musical response without resonant frequency peaks or hot spots.
● Provides similar entertainment experience at much lower cost than motion based systems.
INDIVIDUAL SEAT CONTROL OPTION*
● Allows for “per seat” experience personalization.
● Suitable for new construction and retrofit installations, in both traditional and recliner style auditoriums*
● Potential for per seat “up charge” and multi-tier ticket sales in a single auditorium.
*Suitable for certain types of seating that are not joined together nor share an arm rest.
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A SOLUTION FOR EVERY BUDGET
ButtKicker products offer the industry’s lowest cost per seat, creating an attractive and highly affordable opportunity.
Because ButtKicker products work with the existing movie soundtrack, natively, no additional encoding or “activation”
is required.
A range of commercial grade cinema amplifiers are available to power installs of any size. Most installations supply
100 to 250 watts per seat, providing excellent response at value conscious pricing.
A Solution for Every Seat
With multiple transducer sizes ButtKicker products can be added to any type of seating. No reseating
is required.
The large LFE or the mid size BK-Advance models can easily be retrofitted to traditional style seating,
mounted directly to or between the seats.
The BK-mini LFE or Concert or the BK-Advance can be incorporated directly into recliners for Premium Large Format
auditoriums.
The K Series feature all the benefits of the ButtKicker series but with a lower profile for easier seat mounting when
space is at a premium.
ButtKicker LFE
ButtKicker mini LFE
or mini Concert
ButtKicker Advance
Model Code: BK-LFE
Model Code: BK4-4
K Series
K Series
Model Code: GT-K6
Model Code: GT-K3
5.6 Inches Wide (Side to Side)
BK-LFE (or BK-Advance) with
“traditional”seating. (1 unit per 1 or 2
seats).
K Series, K3 or K6 for traditional
seating folding or fixed.
*Second seat omitted for clarity
6.129 Inches Wide
4.75 Inches Wide
BK-Advance in recliner. 1 unit per
seat.
1.37 Inches Tall
1.75 Inches Tall
3 Inches Tall
4.375 Inches Tall
5.375 Inches Tall
Model Code: BK-mini-LFE
or BK-mini-CT
7 Inch Diameter
5 Inch Diameter
BK-mini-LFE/Concert in recliner. 2 units
per seat
K Series for recliners, 1 or 2 units per
seat.
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5
END TO END DEPLOYMENT EXPERTISE
Our sales and engineering teams have extensive real-world ButtKicker integration expertise. From leading U.S.
exhibitors to specialty cinemas, we have the knowledge and expertise to create a thrilling experience for your
audience. We’re committed to customer service and will work hand in hand throughout the process to ensure a
successful deployment.
Engagement Flow Chart
Signal Flow Diagram
Initial Contact
Analog signals from system (DCP) containing low
frequency content
Requirement Gathering
Line Mixer to 1 output
All 6 channels are summed to one mono output signal *
Seating Assessment
Selection of best transducer size; mounting
configuration; design of seat specific
mounting brackets (if necessary)
System Design
Amplification Choice
Integration with existing audio system/DCP
Installation
Guitammer’s sales engineers provide
on-site or remote design, installation, and
tuning support and supervision as needed
“Tush - Test”
Tune system for optimal performance and
effect
DSP
The mono signal is
-Low Pass (typically) filtered at 80Hz,
-Delayed as necessary to synchronize ButtKicker units in the
seats with the audio system
Distribution Amplifier
Power Amplifiers
The two delayed signals are duplicated numerous times to
feed multiple power amplifiers
ButtKicker Transducers
Multiple ButtKicker transducers are driven by each amplifier
channel. Wiring is typically series/parallel combination
*Works with new object based audio systems such as Dolby
Atmos, DTS:X, and Barco Auro 11.1
Activation and Enhanced ROI
Guitammer will work hand in hand to “activate” your
audience via all marketing channels and ensure the deployment thrills your customers. Activation options include
on-screen ads, lobby displays, joint promotions with studios,
targeted cross user social marketing and more.
Pg. 6
RETROFIT AND NEW INSTALLATION EXAMPLES
Retro-fit installation of “stadium style” seating.
BK-Advance integrated into recliner. Part of a Premium Large Format
Auditorium reseat.
Pg. 7
INSTALLED SYSTEM EXAMPLE
Sample Chair Installation
Recliner with 1 BK-Advance transducer mounted to
the inside of the recliner. Wiring to unit is concealed
in wiring trench, wire-mold may also be used.
Rubber isolators are affixed to the feet of the recliner
to enhance the haptic effect.
Pg. 8
CONTROL ROOM
Digital Cinema Processor
Cross-Over
Distribution Amplifier
Sample Control Room
Equipment Rack
Exact quantities vary based on install
requirements
ButtKicker Power Amp
ButtKicker Power Amp
ButtKicker Power Amp
ButtKicker Power Amp
ButtKicker Power Amp
Pg. 9
ACTIVATION AND ENHANCED ROI
Guitammer will work hand in hand to “activate” your audience via all marketing channels and ensure the
deployment thrills your customers. Activation options include on-screen ads, lobby displays, joint promotions with
studios, targeted cross user social marketing and more.
Theater Lobby Kiosk allowing customers to experience Premium Large
Format ButtKicker equipped seating.
In Theater Advertising. In this example Guitammer worked with Warner
Bros. for a cross promotion of the “Pacific Rim” home media release.
Pg. 10
SELECTED PREMIUM LARGE FORMAT
BUTTKICKER INSTALLATIONS
AS OF MARCH 2017
Dolby Cinema at AMC
• AMC BarryWoods 24 - 253 ButtKicker Equipped Seats - Kansas City, MO
• AMC North Point Mall 12 - 154 ButtKicker Equipped Seats - Alpharetta, GA (Atlanta Metro)
• AMC Burbank 16 - 259 ButtKicker Equipped Seats - Burbank, CA
• AMC Deerbrook 24 - 189 ButtKicker Equipped Seats - Humble, TX (Houston Metro)
• AMC Willowbrook 24 - 205 ButtKicker Equipped Seats - Houston, TX
• AMC Town Center 20 - 141 ButtKicker Equipped Seats - Leawood, KS (Kansas City Metro)
• AMC Empire 25 - 241 ButtKicker Equipped Seats - New York, NY
• AMC Village On The Parkway 9 - 295 ButtKicker Equipped Seats - Addison, TX (Dallas Metro)
• AMC Century City 15 - 182 ButtKicker Equipped Seats - Los Angeles, CA
• AMC Hawthorn 12 - 230 ButtKicker Equipped Seats - Vernon Hills, IL (Chicago Metro)
• AMC NewPark 12 - 240 ButtKicker Equipped Seats - Newark, CA (San Francisco Bay Area)
• AMC Desert Ridge 18 - 150 ButtKicker Equipped Seats - Phoenix, AZ
• AMC River Park Square 20 - 172 ButtKicker Equipped Seats - Spokane, WA
• AMC Hampton Towne Centre 24 - 246 ButtKicker Equipped Seats - Hampton, VA (Norfolk Metro)
• AMC Garden State 16 - 210 ButtKicker Equipped Seats - Paramus, NJ
• AMC Mesa Grand 14 - 205 ButtKicker Equipped Seats - Mesa, AZ (Phoenix Metro)
• AMC Tysons Corner 16 - 270 ButtKicker Equipped Seats - McLean, VA (Washington D.C. Metro)
• AMC Town Square 18 - 220 ButtKicker Equipped Seats - Las Vegas, NV
• AMC NorthPark 15 - 250 ButtKicker Equipped Seats - Dallas, TX
• AMC Norwalk 20 - 200 ButtKicker Equipped Seats - Norwalk, CA (Los Angeles Metro)
• AMC West Chester 18 - 205 ButtKicker Equipped Seats - West Chester, OH
• AMC Del Amo 18 - 194 ButtKicker Equipped Seats - Torrance, CA
• AMC Flatiron Crossing 14 - 146 ButtKicker Equipped Seats - Broomfield, CO
• AMC Tallahassee Mall 20 - 241 ButtKicker Equipped Seats - Tallahassee, FL
• AMC Southlake 24 - 239 ButtKicker Equipped Seats - Morrow, GA (Atlanta Metro)
• AMC Elmwood Palace 20 - 222 ButtKicker Equipped Seats - Harahan, LA (New Orleans Metro)
• AMC Metreon 16 - 193 ButtKicker Equipped Seats - San Francisco, CA
• AMC Ontario Mills 30 - 206 ButtKicker Equipped Seats - Ontario, CA
• AMC Puente Hills 20 - 238 ButtKicker Equipped Seats - City of Industry, CA
• AMC Santa Anita 16 - 168 ButtKicker Equipped Seats - Arcadia, CA (Pasadena Metro)
• AMC Loews Georgetown 14 - 121 ButtKicker Equipped Seats - Washington, D.C.
• AMC Hoffman Center 22 - 188 ButtKicker Equipped Seats - Alexandria, VA (Washington D.C. Metro)
• AMC Potomac Mills 18 - 162 ButtKicker Equipped Seats - Woodbridge, VA (Washington D.C. Metro)
• AMC Altamonte Mall 18 - 170 ButtKicker Equipped Seats - Altamonte Springs, FL (Orlando Metro)
• AMC Aventura 24 - 193 ButtKicker Equipped Seats - Aventura, FL (Miami Metro)
• AMC Orange Park 24 - 188 ButtKicker Equipped Seats - Orange Park, FL (Jacksonville Metro)
• AMC The Regency 20 - 151 ButtKicker Equipped Seats - Brandon, FL (Orlando Metro)
• AMC Sunset Place 24 - 182 ButtKicker Equipped Seats - South Miami, FL
• AMC Veterans 24 - 232 ButtKicker Equipped Seats - Tampa, FL
• AMC Loews Crestwood 18 - 179 ButtKicker Equipped Seats - Crestwood, IL (Chicago Metro)
• AMC Oakbrook Center 12 - 192 ButtKicker Equipped Seats - Oakbrook, IL (Chicago Metro)
• AMC South Barrington 30 - 222 ButtKicker Equipped Seats - South Barrington, IL (Chicago Metro)
• AMC Castleton Square 14 - 162 ButtKicker Equipped Seats - Indianapolis, IN
• AMC Star Gratiot 21 - 177 ButtKicker Equipped Seats - Charter Twp. of Clinton, MI (Detroit Metro)
• AMC Firewheel 18 - 164 ButtKicker Equipped Seats - Garland, TX (Dallas Metro)
• AMC First Colony 24 - 229 ButtKicker Equipped Seats - Sugar Land, TX (Houston Metro)
• AMC The Parks At Arlington 18 - 174 ButtKicker Equipped Seats - Arlington, TX (Dallas Metro)
Regal RPX
• Regal Cinemas Deerfield Towne Center 16 - 165 ButtKicker Equipped Seats - Mason, OH (Cincinnati Metro)
• Regal Cinemas Fox Run 15 & RPX - 185 ButtKicker Equipped Seats - Newington, NH (Portsmouth Metro)
• Regal Cinemas Moorestown Mall 12 & RPX - 245 ButtKicker Equipped Seats - Moorestown, NJ (Philadelphia Metro)
• Regal Cinemas Medlock Crossing 18 - 195 ButtKicker Equipped Seats - Duluth, GA (Atlanta Metro)
• Regal Cinemas Evergreen Parkway 13 & RPX - 120 ButtKicker Equipped Seats - Hillsboro, OR (Portland Metro)
• Regal Cinemas Commerce Center Stadium 18 - 210 ButtKicker Equipped Seats - North Brunswick Township, NJ
(New Brunswick Metro)
• Regal Cinemas Walden Galleria 16 & RPX - 225 ButtKicker Equipped Seats - Cheektowaga, NY (Buffalo Metro)
Lumière LD
Over 3,800 ButtKicker equipped seats
• Lumière LD Huai’an
• Lumière LD Shenzhen
• Lumière LD Suzhou
• Lumière LD Kunshan
• Lumière LD Beijing
• Lumière LD Hangzhou
• Lumière LD Shenyang
• Lumière LD Beijing (2nd Location)
• Lumière LD Xi’an
• Lumière LD Luoyang
• Lumière LD Beijing (3rd Location)
• Lumière LD Shenyang (2nd Location)
• Lumière LD Changsha
• Lumière LD Chengdu
• Lumière LD Shunde
• Lumière LD Shanghai
• Lumière LD Nanjing
• Lumière LD Chengdu (2nd Location)
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1
RPX Theatres are known for providing the best possible experience;
from picture quality to sound quality to seating comfort. We’re
excited to have these low frequency transducers built right into
the theatres’ recliners so that the audience can see, hear and really
be part of the movie.
Rob Del Moro, Chief Technical and Theatre
Operation Manager Regal Entertainment
Feedback is nothing but great”
Cinema Manager
… It just makes the movies feel more
alive”
Theatergoer
...the overwhelming response we have seen has
encouraged us to further expand Lumière”s ‘4D’
ButtKicker footprint to help satisfy the demands of
our customers for unique and immersive experiences
when they visit one of our luxurious cinemas.”
Jimmy WU, Founder and CEO Lumière Pavilions
To learn more and to schedule an initial meeting
and product demonstration contact:
Guitammer Cinema Sales Team
[email protected]
614-898-9370
thebuttkicker.com/movie-theaters
THE GUITAMMER COMPANY
ButtKicker, and the “4D” Entertainment cube are trademarks
of The Guitammer Company. All other trademarks are the
property of their respective owners.