Digital Retailing Solutions
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Digital Retailing Solutions
Optimize your website to engage with a new generation
of automotive buyers.
Dealertrack Digital Retailing tools are designed to swiftly bring serious online shoppers further into your sales funnel.
Our website plug-ins are designed to completely complement your website experience by driving the purchase
process and providing your online shoppers with the ability to instantly calculate an accurate first pencil payment
offer and trade-in offer. Digital Retailing tools are simple to manage and can be added to your current website, or to a
Dealertrack-developed website.
With Digital Retailing from Dealertrack, you can jumpstart buyer engagement online by helping your shoppers search your inventory by monthly
payment or vehicle type; present real calculations using APRs from your selected lenders (including residuals and incentives for VIN-specific new
and used vehicles); generate an instant trade-in offer that is vehicle- and dealer-specific; plus generate finance-ready leads in addition to trade-in
leads. You can also choose to offer customers the option to pre-qualify by filling out a form inquiry or full credit application.
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Digital Retailing Solutions
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“
94% of car buyers today
start their shopping
experience online.
- Capgemini’s 14th Annual
Global Automotive Study 12/13
”
SmartFind
Let visitors easily search
your inventory by monthly
payment and more.
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PaymentDriver™
Present vehicle-specific,
dealer-controlled monthly
payments.
TradeDriver™
Capture high-quality trade-in leads
from your website and help drive more
online shoppers to your showroom.
FinanceDriver™
Improve the quality of finance
leads from your website.
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SmartFind
Let visitors easily search your inventory by monthly payment and more.
With SmartFind, your online shoppers can search your inventory by vehicle type, vehicle detail and monthly payment.
SmartFind visitors are even presented with partial match results if an exact match isn’t currently available, keeping your
shoppers fully engaged and on-page longer.
• A consumer’s search returns results every time.
• Offer side-by-side vehicle comparisons.
• Display accurate dealer-controlled payments and pricing.
• Present summary and detailed vehicle results.
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Digital Retailing Solutions
PaymentDriver™
Present vehicle-specific, dealer-controlled monthly payments.
The moment a consumer says “I can afford this car!” is the moment a sale becomes much more likely. PaymentDriver helps your
online shoppers generate an accurate monthly payment estimate with our intelligent online calculator, not a best-guess payment.
Via your website, you can deliver side-by-side, vehicle-specific first pencil
loan/lease payment calculations based on actual finance program data you select
and control. PaymentDriver gives you the power to present real APR, residuals
and incentives for VIN-specific new and used vehicles. You can even include
reserve and rate mark-ups in the monthly payment, as well as the consumer’s
down payment amount, term and trade value.
• Provide current Annual Percentage Rates from lenders you select.
• Display VIN-specific residuals.
• Apply lender and manufacturer rebates and incentives.
• Include your dealership reserve and rate mark-up.
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TradeDriver™
Capture high-quality trade-in leads from your website and help drive
more online shoppers to your showroom.
TradeDriver supercharges vehicle trade-in, providing online shoppers with an instant offer that is
vehicle- and dealer-specific. With TradeDriver you can help online shoppers on your website generate
instant vehicle- and dealer-specific trade-in appraisals.
Features & Benefits:
• Customization - TradeDriver combines Black Book® data, detailed condition
adjustments and editorial expertise, along with Dealertrack’s real-time view into
the retail market and dealer-customized pricing based on inventory.
• Control - You retain complete control over the process and the presented offer,
and can opt out of vehicles you don’t need or want. The trade-in offer is not
finalized until you physically inspect the vehicle.
• Accurate - Shoppers get a dealer-specific first pencil offer on their trade-in
instantly, and dealers get a customized picture of vehicle condition.
• Comprehensive - TradeDriver is an integral component of the Dealertrack
Digital Retailing Suite. Calculations are automatically updated, so you can always
present your customers with a realistic first pencil offer online.
Black Book® is a registered trademark of Hearst Business Media Corporation.
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Digital Retailing Solutions
FinanceDriver™
Improve the quality of finance leads from your website.
Dealertrack’s secure online credit application, FinanceDriver, is an easy and secure way to capture consumer data from any page
on your website, from emails, or other online marketing campaigns. You can offer a short form inquiry to pre-qualify consumers
based on your dealership’s finance criteria, or allow consumers to complete a full online credit application.
Once the consumer enters their information into the credit application, the detail
is integrated into dealertrack.com under the My Leads tab. The lead can also be
routed to any CRM solution. To help save even more time on the deal, there is an
option to automatically route a credit application to lenders that you’ve selected.
With online credit application functionality, you can simplify the F&I process while
generating quality finance leads.
• Generate quality finance leads through short form inquiries or
full credit applications.
• Integrate financing into vehicle inventory workflows.
• Automatically route consumers’ credit application to selected lenders.
• Push consumer data into dealertrack.com and CRM.
Pre-qualification Form
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Digital Retailing Solutions
888.705.7926
dealertrack.com/digital
Dealertrack Technologies is the leading provider of the
web-enabled technology solutions that drive progress in
North America’s retail auto industry. We are in business
to provide our customers with the technology tools and
services they need to manage inventory, transact vehicle
sales, and operate their businesses with maximum
effectiveness and efficiency. Dealertrack is continuously
improving the unification of three key workflows – vehicle
marketing, car-buying transactions and dealership
operations. Our aim is to add clarity, confidence and
pleasure to the car-buying experience. We are proud
to support the economic well-being of our nations’
dealerships and the communities they serve.
1111 Marcus Avenue, Suite M04, Lake Success, NY 11042
dealertrack.com
©2013 Dealertrack, Inc. All rights reserved.
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