NEWSLETTER
TH E L ATE ST I N FO RMATION FO R CUSTOM E RS AN D B US I N E SS PARTN E RS OF MAYR - M E LN HOF K ARTON
September 2014
EDITORIAL
CONTENT
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Editorial
Innovation: FOODBOARDTM – Conversion Work in the Frohnleiten Mill
Sustainability: MMK Cartonboard Barriers, the Environmentally Friendly Solution
Qualities: Born Again. And Again. MMK‘s WLC Qualities tell Stories about their Life.
Service: MMK Customer Survey 2014 – Thank You!
Trade Fair Update: MM Karton at the Most Important Industry Events
Dear ladies and gentlemen,
Dear business partners,
With our innovation FOODBOARDTM we have succeeded
in making a quantum leap in product safety. Now we
have taken the next logical step and started the conversion work in the Austrian parent mill of Frohnleiten for the industrial production. This will ensure that
FOODBOARDTM will be available on the market at the
beginning of 2015 – in time for when the planned mineral oil regulation comes into force. Here too, things are
moving: BMEL (German Federal Ministry of Food and
Agriculture) presented its 3rd draft of the regulation at
the end of July 2014. FOODBOARDTM meets the statutory requirements announced, and is already within the
limits targeted for the long term.
Plastic or cartonboard? The answer is clear and lies –
thankfully – more and more frequently in the hands of
consumers in the supermarket. The trend towards the
most sustainable packaging material, cartonboard, is
being maintained. Mayr-Melnhof Karton has already
been offering a diverse range of cartonboard qualities
with environmentally friendly barriers for a long time
(freeze or grease qualities), which are usually able to
replace packaging with plastic coating (polyethylene).
This is good for the environment, our customers and a
sustainable economy.
I N NOVATION
FOODBOARD
TM
Conversion Work in the Frohnleiten Mill
Top
Last year we introduced you to MMK‘s new product line
for virgin fibre cartonboard qualities, and now the spotlight is on our recycled cartonboard qualities: The new
WLC campaign is ready under the motto „Born Again.
And Again.“ The extensive range of GD/GT products is
versatile and informatively portrayed in the WLC sample book, and presented on the basis of attractive finishing methods. We are already looking forward to
your feedback!
At this point I would like to express my sincere thanks
to all those who took part in our international customer
satisfaction survey. The high response rate gives a representative picture and your feedback will enable us
to meet your expectations even better in future.
Franz Rappold
Member of the Board
4,000 m3 of concrete laid, 40,000 metres of renewed cabling: The restructuring and expansion
work in MM Karton‘s Austrian parent mill in Frohnleiten for the production of FOODBOARDTM
has begun. Security of supply is guaranteed during this phase. FOODBOARDTM will be
available on the market from the beginning of 2015.
With FOODBOARDTM Mayr-Melnhof Karton has
developed a new, high-quality, coated recycled
cartonboard with a unique functional barrier for
safe food primary packaging. FOODBOARDTM
protects packed food against defined, unintended
substances such as mineral oils, phthalates, DIPN
and Bisphenol A, and thereby represents a quantum
leap in product safety. With additional features
such as preserving the original taste and smell of
the food, extending the shelf-life as well as longer
crunchiness for packed food and light grease
resistance properties, FOODBOARDTM is rightfully
seen as „The Next Generation of Cartonboard“.
Conversion work in the Frohnleiten mill
The FOODBOARDTM investment project requires
the complete conversion of the coating section on
board machine 3, reinforcement of the foundations
and the construction of various ancillary facilities
in our Frohnleiten mill. The work is proceeding
apace. At the same time, the entire drive of BM 3 is
Fortsetzung
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NEWSLETTER
SEPTEMBER 2014
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being replaced by the installation of ultra-modern
servo drives. As a result, the machine will have
even more effectiveness in the future as well as
working with increased energy efficiency.
The entire work in Frohnleiten to convert to the
„inline production“ of FOODBOARDTM will take
about three months whereby the cartonboard
machine will be switched off for around three
weeks in November 2014. By proactively producing
standard grades in high demand in advance, we will
guarantee the highest possible security of supply
even during the conversion phase. In addition, our
proven MultiMill concept – production of specific
types of cartonboard in various group locations –
will secure a seamless supply of cartonboard.
FOODBOARDTM will be available on the market at
the beginning of 2015 – well in time before the
planned mineral oil regulation comes into force. As
things are also moving from a legal point of view:
FOODBOARDTM is in full compliance with the
provisions of the 3rd draft of the mineral oil
regulation.
On July 24, 2014, the German Federal Ministry of
Food and Agriculture (BMEL) presented a further
draft for the planned legislation, „22nd Amended
Ordinance regarding the Commodities Regulation“
(Mineral Oil Regulation). The current draft relates
to food contact materials which are produced
using recovered paper materials, and it once again
sets limits for the migration of MOSH (mineral oil
saturated hydrocarbons) and MOAH (mineral oil
aromatic hydrocarbons). Indirect migration from
the outer- and transport packaging is included in
the limits.
Industry and associations could submit comments
and suggestions regarding the draft until the
middle of September 2014. Then there may be a
further hearing or changes may be made to the
draft. Experience shows that the EU notification
process and coordination with WHO can take up
to one year. This means that the regulation cannot
be passed by the German parliament before the
second half of 2015 at the earliest. Thereafter
there will be a transition period of 24 months after
promulgation.
FOODBOARDTM meets the statutory requirements
announced as well as the stricter detection
limits targeted by the authorities in the future.
Consequently there is no need for consumer
goods manufacturers or retailers to invest in
and for expensive adaptations of primary and
secondary packaging to prevent migration during
transportation, storage and at the point of sale, as
FOODBOARDTM guarantees food safety along the
entire supply chain.
MMK Cartonboard Barriers
S U STAI N AB I LIT Y
the Environmentally Friendly Solution
Frozen vegetables, convenience food – packaging for greasy and/or moist products
normally has a polyethylene lamination (PE lamination). For many of these applications, Mayr-Melnhof Karton is offering an environmentally friendly alternative not involving plastic: cartonboard qualities with barriers.
Taking into account our responsibility towards the
environment and coming generations, we have
developed an extensive range of specially treated
types of cartonboard on a recycled and virgin fibre
basis with environmentally neutral barriers. Instead
of a lamination with PE foil, we work with the technique of so-called surface preparation. In this process, barriers are applied by means of a size press,
e.g. moisture barrier, „Freeze“, or grease barrier,
„Grease“. We currently offer the following solutions:
• Freeze: Cartonboard products, whose layers
are sized as a protection against moisture, are
called Freeze grades. This cartonboard or liner
with moisture barrier is used for chilled or frozen
food, fruit crates or yoghurt multipacks.
• Grease: Cartonboard is given a grease barrier
to protect the packaging from annoying grease
spots and discolourations. Depending on how
greasy the product is, the fat-repellent protection is applied either only to the reverse side of
the cartonboard or also to the front. This solution is used for cartonboard packaging containing
greasy food (e.g. bakery products and confectionery, snacks, fast food, soup cubes), pet food or
greasy technical products (e.g. ball bearings).
• Freeze & Grease: These special cartonboard grades combine the technologies of the moisture
barrier, „Freeze“, and the grease barrier, „Grease“. This special barrier is suitable for very greasy frozen products such as puff pastry, baked or
breaded food.
With regard to converting, our barrier solutions
stand out on account of their high functionality and
excellent machine performance during finishing
and packing, and they therefore guarantee the best
printing results and high converting performance.
Like all our cartonboard qualities, these special
grades are also completely recyclable, bio-degradable and they meet all international packaging
guidelines and statutory food regulations.
Consumers, the trade and manufacturers rightfully expect safe, environmentally friendly packaging
solutions. The aim now and in the future must be
to rely on packaging materials which meet the
principles of sustainability – renewable, recyclable/reusable, climate-friendly. Here too, MM Karton
is the right partner.
Special Qualities
GC (215–450 gsm)
Accurate™ Freeze (GC2)
Moisture barriers
Excellent Top™ Freeze (GC2)
Lino™ Freeze (GC2)
Silvaboard™ Freeze (GC2)
Grease barriers
GT/GD, LIN (250–500 gsm)
Supra™ Freeze (GT2)
Multicolor Mirabell™ Freeze (GD2)
Printa™ Freeze (GD2)
Veno™ Freeze (GD2)
X-Liner aqua-fit™ (Liner)
Optimus Top™ Grease 9–11 (GC1)
Excellent Top™ Grease 5–7 (GC2)
Accurate™ Freeze Grease 7–9 / 9–11 (GC2)
Moisture and grease barriers
Excellent Top™ Freeze Grease 9–11 (GC2)
Lino™ Freeze Grease 7–9 / 9–11 (GC2)
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SEPTEMBER 2014
QUALITIES
NEWSLETTER
SERVICE
Born Again. And Again.
MMK‘s WLC Qualities tell Stories about their Life.
„I used to be …“ – Do you believe in reincarnation? For us the question can be
answered with a resounding „Yes“: A wood fibre can be reused up to 7 times as
cartonboard and thereby start a new life. We pay an impressive and humorous tribute
to this circumstance in the new advertising campaign for our recycled cartonboard
qualities.
One wood fibre: 7 lives, 7 stories.
New WLC advertising campaign speaks for itself
Mayr-Melnhof Karton had already recognised the
high benefit of using recycled pulp by the middle of
the 20th century, and focused on the industrial production of recycled cartonboard already then. Today,
MM Karton is the world‘s leading manufacturer of
coated recycled cartonboard, and produces a wide
range of high-quality recycled cartonboard products
in five European mills in order to offer convincing,
tailor-made solutions for current and future requirements, true to its motto of providing „Sustainable
Board Solutions“.
Our long history is closely connected to the stories
which our products experience. Cartonboard is the
only packaging material that is completely bio-degradable within a short period of time or becomes a
source of energy again at the end of its life cycle. A
wood fibre has up to 7 lives. 7 lives, 7 stories. And it
is precisely these stories that we tell in our new WLC
campaign under the motto „Born again. And again“,
or – to put it better – our products speak for themselves and tell about their eventful lives.
„I used to be the first page of a brilliant book.“,
„In my next life I want to cover ice cream on a hot
day.“ – The new WLC advertising campaign gives
an insight into the individual stories of our recycled
cartonboard qualities with a wink of the eye, spotlighting them in a distinctive way. In particular, the
new identity reflects the high-quality sample book:
it presents the broad spectrum of the MMK recycled
cartonboard product range, thereby underlining the
versatility of MM Karton. The haptic experience is reinforced by numerous finishing techniques with sensory appeal (embossing, UV/HG lamination, screen
printing and many more), and the printing quality is
exceptional and sets new standards.
The WLC sample sticks pick up on the new creative
and inspiring WLC identity in an extraordinary way:
the sample cube offers twelve different cartonboard
grades to the touch, enabling fast, easy comparisons
to be made – Squared. Versatile. Functional.
MMK
Customer Survey 2014
Thank you!
Through continuous improvement,
we are having lasting success in remaining the number one choice of
our customers. That is why we wanted to find out more in the spring of
this year: how satisfied are customers with MM Karton?
With its new advertising campaign, Mayr-Melnhof
Karton is sharpening its image as the leading supplier of impressive WLC qualities combined with top
quality service. Incidentally all cartonboard grades
have one desire in common:
„In my
next life
I want to be
your
cartonboard solution.”
You will find a sample of the new design for
Multicolor Mirabell TM enclosed with this newsletter.
Let the new WLC sample book impress you too.
We are looking forward to your enquiries!
email: [email protected]
Tel.: +43 1 50136-0
In the period of May/June 2014, Mayr-Melnhof
Karton started an international online customer survey together with the independent
market research institute, „market“, in which
we tested the quality of our offer and the satisfaction of our customers with our services.
The very good response rate from the almost
1,600 folding carton manufacturers, consumer
goods producers, paper and cartonboard merchants and retailers to whom the survey was
sent, was around one quarter.
We would like to express our sincere thanks at
this point to those who took part in the survey. Your answers will help us to gain valuable
insights to enable us in future to respond to
your requirements even more precisely. Based
on the results of the survey, our aim is to reinforce our position as a professional, expert,
and reliable partner in all matters to do with
cartonboard.
We take your feedback as an obligation. We
hope that the summary of the results which
we sent you, will give you an important insight
into the packaging supply chain and its future.
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NEWSLETTER
SEPTEMBER 2014
TRADE FAR E UPDATE
MM Karton at the Most Important Industry Events
MMK was represented at two events in
the shape of RosUpack, the largest
packaging fair in Russia, and the Heidelberg Info Days at the printing machine
manufacturer‘s, „Heidelberger“, Germany;
two events which differ considerably in
terms of size and audience, but whose resumés have always been unambiguously impressive.
RosUpack
June 17 to 20, 2014, Moscow
RosUpack, the largest packaging fair in Russia, CIS
countries and Eastern Europe, was held in Moscow
from June 17 to 20, 2014. Over 700 companies from
38 different countries, among them almost all the
major folding carton manufacturers as well as cellulose, paper and cartonboard producers, presented
new production technologies, innovative techniques
and trends, thereby reflecting the whole diversity of
innovative products for packaging solutions.
MM Karton was the communicative hub with its central, well-designed stand which attracted numerous
business partners and trade visitors, and during the
fair, had a dialogue with over 100 different companies. The main topics of conversation were the current situation in the packaging industry, the present
mood of the market and the further development
of the sector in Russia. AccurateTM, the new white
GC2 quality from the Dutch mill in Eerbeek, generated lively interest among many visitors, and the
announcement that FOODBOARDTM will be supplied
from the beginning of 2015, was met with enthusiasm.
A new trend emerged due to high demand: the subject of „highly decorative, corrugated packaging
solutions“!
As the leading supplier of white top coated liner
qualities in the Russian market, MM Karton is best
placed to meet this demand.
RosUpack 2014: Attractive MMK stand
Heidelberg Info Days
June 4 to 5, 2014, Heidelberg
What is behind the innovations, and how will customers benefit from them? What new opportunities
and potential will materialise? The Heidelberg Info
Days at Heidelberger Druckmaschinen AG (Germany)
try to find answers to these questions. Designed as a
series of events on different topics from the areas of
technology, services, consumables and special applications, this year‘s Info Days focused on the subject
of „Top Performance for the Packaging Industry“.
Over 250 customers and folding cartonboard experts
experienced a world premiere: the offset printing ma-
chines, Speedmaster XL 145 with a top performance
of 18,000 sheets and the Speedmaster XL 162 with
16,500 sheets, were on display for the first time in
the Wiesloch-Walldorf location. MMK cartonboard
qualities were used as the printing material. The
GC2 grade, KromopakTM 300 gsm was printed with
an image from the cosmetics industry, and the GD2
grade Multicolor MirabellTM 300 gsm ran with a pizza
motif. The further converting steps using the latest
generation of glueing machines and die-cutting machines were then demonstrated, and the following
great result was unanimously confirmed: both cartonboard qualities and both motifs showed excellent
printing and converting results!
IMPRESSUM
PUBLISHER & OWNER
Mayr-Melnhof Karton Gesellschaft m.b.H.,
1041 Wien, Brahmsplatz 6, Austria
EDITOR
Elisabeth Hartl, Tel: +43 1 50136 91342
CONTRIBUTORS
Franz Rappold, Christoph Bathelt
PICTURE CREDITS
Mayr-Melnhof Karton GesmbH,
Heidelberger Druckmaschinen AG
EDITORIAL DESIGN
arge | zeit | media, www.argezeit.at
Heidelberg Info Days: The excellent printing results on Kromopak™ are being evaluated.
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