ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 THE EFFECT OF ORGANIZATIONAL LEARNING ON APPLYING MANAGEMENT ACCOUNTING INFORMATION AND FIRM PRODUCING OPERATION Fatemeh Rasouli M.A. in Accounting, Accounting Department, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran Hashem Valipour Assistant professor, Accounting Department, Firozabad Branch, Islamic Azad University, Firozabad, Iran Javad Moradi Assistant professor, Accounting Department, Shiraz Branch, Shiraz University, Shiraz, Iran Abstract Present study is examine the relation between the effect of organizational learning on applying management accounting information and firm producing operation. The universe includes the firms listed in Tehran Stock Exchange based on the conditions considered for 129 firms in 2012. The NAFMA questionnaire (National Award for Management Accounting) was used to collect the data to test the hypotheses. NAFMA is the best choice to assess the firms in field of the research. Generally the information indicate that there isn't a significant relation between interaction organizational learning, management accounting approaches and techniques firm operation but there is a positive and significant relation between the firm size and operation. Key words: Organizational learning, Management Accounting Information, Firm producing operation, Organizational learning facilitators. 1– Introduction: The study focuses on organizational learning begun 40 years ago and developed increasingly (Susana et al., 2005).Organizational learning was presented for the first time by March & Simonin 1985 (Falconer, 2006).Organizational learning is a special form of learning development in an organization by the key personnel in the organization may be in relation to following changes in the organization (Curado, 2006).Organizational learning prioritizes innovation and learning new science and focuses on the people's role in innovating and applying new science. Organizational learning is an important method to achieve successful operation and competitive advantage for organizations Miller (1992) proposes in relation to learning assessment that organizational learning means learning science by the people and groups interested in applying it in their jobs and influence others to execute their duties which are important for the organization (Choe, 2004). By virtue of above mentioned matters it can be said that organizational learning may be described simply as a situation or processes influencing production or yield (Thomas and Allen, 2006). Continuous organizational learning needs valid and transparent information, careful assessment of management accounting information and operational information about their suitability and respondence system. Organizational learning is influenced by individual learning of the organizational personnel (Rhodes et al., 2008). When an organization benefits from advanced producing technology it creates optimal operation by applying management accounting techniques and approaches to report rapidly and assess carefully management accounting information as the basis of continuous organizational learning. In previous studies only the relation between management accounting information, organizational learning and producing operation were examined while application of the management accounting information led to optimal firm operation in production had been COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 391 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 ignored. That is why in this study we examine the effect of organizational learning on applying management accounting information and firm producing operation. 2– Study hypotheses: Organizational learning is enhanced by creating variety in activities and experiences in the firm (Choe, 2004). Activities execution in different conditions increases variety of occurrences and beliefs identified by a firm; such operational variety enables firm to found a primary skill and science and enhance and increase nest firm's learning. Other facilitators protecting and promoting organizational learning are environmental changes, rapid and continuous reporting, management accounting approaches and techniques, etc. which are as an intermediate between the firm and external conditions (Sim and Killough, 1998). By virtue of lab experiences Lam (1997) found that a logistic system group for decision may increase the decision quality or influence of joint learning by improving group interaction. Shirani et al. (1999) indicated that a logistic system group may influence positively science achievement and belief creation by helping group relations. Scott (2000) indicated the obstacles against learning in all levels of organization and lack of relation between learning processes in organization lead to a gap between organizational learning and the learner organization. Deveraux (2005) concluded that the organizational learning increase influences the rate of applying management accounting approaches and techniques and optimal use of management accounting information and organizational learning by the managers adjust the producing operation. By virtue of above matters it can be said that if the organizational learning is applied well, it is more probable that the management accounting information collection relates to effective organizational learning. When the organizational learning is not applied well, the information collection may lead to improper learning and then it does not improve the operation. Thus, we may propose the hypothesis as follows: Hypothesis: Organizational learning adjusts the relation between applying management accounting approaches and techniques and producing operation. 3– Study framework: Organizational learning: It seems that the phrase 'organizational learning' was used for the first time by Cyert and March when they were studying the behavioral dimensions of organizational decision in 1963 (Davies, 2003), but some others believe the academic researchers pad attention to organizational learning in 1950s (Choe, 2004). Regardless the exact date of the organizational learning discussion commencement the subject was not discussed seriously until the late 1970 when Argyris and Schon (1978) focused their activities on organizational learning. Although related studies continued in 1980s the organizational learning subject was only one of the subjects proposed in the management field trends like production strategy and management in 1990s and then the learning subject was influenced by new management subjects including the learner organizations (Ghorbanizadeh, 2008). The 'organizational learning' expression apparently indicates individual learning in organization, but organizational learning indicates more the group or organizational learning. Individual learning is done by study, interview, knowledge, experience, exercise and effective mental models development in mind, but organizational learning appears when the group learns to have interaction, share its knowledge and do collectively in a way that the group's intact capacity of the group increases and gains the ability to understand and do effectively (Choe, 2004). Organizational learning is a process by which the organization understands and manages its experiences. Organizational learning essentially relates to science production. Garvin (1993) considers organizational learning as a change in the science condition. In fact, organizational learning includes to benefit from science and apply it. COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 392 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 Management accounting information system: Management accounting information system's goal is to collect, classify and summarize the information which finally lead to present the information report for programming, controlling and assessing producing activities (Bruggeman and Slagmulder, 1995). Management accounting includes designing and using accounting in the organization. It is not possible to consider management accounting as a collection of fixes rules, but the management accounting methods is to achieve organization's goals through improving decisions by its managers and personnel. Considering the organizations have different goals and are a composition of different members it is not possible to define general and monotone rules for all organizations. So management accounting should adapt itself with related organization's qualities and needs (Shabahang, 2011). Management accounting which is advanced industrial accounting including different subjects to be able to help the users of internal financial information specially the managers to do their duties well and sufficiently (Namazi, 2005). Management accounting is relation to prepare and apply accounting information for internal managers of the organization to give them the information to permit them to be equipped better in their directional and control duties and take official and commercial decisions. By virtue of CIMA Institute's (Chartered Institute Management Accounting) view management accounting means: Identifying, collecting, analyzing, preparing and exchanging information to program, assess and control internally and also it is used to secure proper application and responsibility by the managers. Also management accounting includes preparing financial reports for non-managing groups such as shareholders, beneficiaries, governmental organizations and tax department. Management accounting information: Management accounting information in organizational learning are used as basic elements of learning. The Management accounting information play critical role in creating new science and up-to-dating mental models presented by the organization (Ouksel et al., 1997). Producing operation: Producing operation includes product quality, flexibility and product delivery on time. Jayram et al., Joshi et al. and Deveraj et al. define such cases as follows: 1– Product quality may be defined as the product adaptation with the qualities expected by the client realized according to the latter's needs and final product presentation. 2– Flexibility is assessed in two dimensions: volume and features of the product. Flexibility is to increase or decrease the organization's production ability upon the client's demand without consuming time and expense shock. Also it is possible to consider the organization ability to change the client's view concerning the product design or its production process as flexibility. 3–Delivery on time means the organization's ability to deliver the product on due time and delivery speed in client's emergency conditions or when the client benefits from 'Just in Time Production System' (Choe, 2004). Types of operations: It is possible to divide the operations into financial and nonfinancial operation information groups (Abernethy and Brownell, 1997). Financial operation indicates how much the organization's goals (Such as capital productivity, sale productivity and investment productivity) have been achieve (Miller, 1992). The nonfinancial operation information includes qualitative and nonfinancial measures such as client's satisfaction, product quality and personnel's partnership (Harrison et al., 1997). Considering the importance of the factors such as human force, capital, product and management it is possible to group the operation assessment methods as follows: A) Financial assessment: The assessment is done through financial ratios or reports and methods such as profit and loss, balance sheet, budgeting, budget adaptation, costing based on activity, etc. B) Human resources assessment: The assessment is done by the methods such as work evaluation, obligational choice, comparison, sensible events registration, dual comparison, etc. COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 393 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 C) Assessing production processes: Adam Smith's methods. Tailor's ergometry. Project control. Statistical quality control. Models to program production control. D) Assessing management processes: Iso 140000-9000. Management based on goal. Comprehensive quality management. Malcolm Baldrich's prize. Hoshin's management system. Self-assessment. Balanced score card. Puberty models. European Quality management foundation. Beneficiaries' views. 4– Study history: Miller (1996) presented the article, 'Organizational Learning ' in the 'Academy of human Resource Development' based on the research done by Laura L.Bierema and David M.Berdish under title, 'Assessing Organizational Learning Rate' of some part of Ford Motor Firm; the study conclusion indicated that if the management , friends', colleagues' and resources' protection is weak and no feeling and meaning are created in the team relating to organizational learning, it may influence negatively the successful organizational learning realization and operation improvement. Chenhall (1997) examined the organizational learning panorama to identify the types of management accounting information necessary for advanced production technology. In his study he showed experimentally that by virtue of advanced production technology the effects of organizational learning of operational information may promote production operation. Fullerton et al. (2002) examined the effect of the operational information of qualitative management and organizational learning on producing operation; in their study they showed in detail the operational information of qualitative management has a positive effect on the producing operation through organizational learning. In 2003 in their article under tittles, 'Examining Organizational Learning Learner Organization' with emphasis on 'Learning Cycle' John Scott and Peterson examined the roots of learner organization formation and finally stated the reasons of the gap between organizational learning and learner organization and obstacles against learning transfer in all levels of organization and also lack of relation between learning processes in the organization. In a study under title, 'Studying Organizational Learning, Culture and Strategy' Hudspeth (2004) emphasized on the role and importance of organizational learning culture and considered the culture of the organization effective in changing the organization to a learner one. In their study Schaffer (2004) examined how to apply management accounting information, organizational learning and organizational operation. The study indicated that different information do not influence learning; the study stated that applying management accounting information have direct and indirect positive effect on organizational operation through learning process; the findings indicated that different types of management accounting information have different effects on keeping main model, main structural model and organizational learning. In his study Choe (2004) examined the relations of management accounting information, organizational learning and producing operation; by virtue of the study organizational learning was examined to improve producing operation through examining management accounting COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 394 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 information for AMT (Advanced Making Technology); the findings in a study under title, 'Organizational Learning In International Organizations' Nordtvedt (2005) concluded that effective organizational learning and training increase sale, market share, profitability and firm operation and organizational learning plays an important role in the organizational success. Rosete's (2005) study findings proposed that the organizations should pay attention to the method training the managers their role in organizational learning; the managers should create an atmosphere in which the organizational learning would find its position in the organization and finally by virtue of the leaders' protection the science and information systems which are important instruments of the organization lead it to organizational learning whose result is improvement of producing operation. In a study under title, 'From Individual Learning To Organizational Learning' Aslam et al. (2011) stated that in the era known as hyper-changing the organizations should benefit well from science and learning as competitive advantages; they found that the organizations' view and mission should be in line with organizational learning and the people should change individual learning to the organizational learning and consider collective and organizational learning in order to develop and improve producing operation which is final organizations' goal. Russ (2011)states that the leaders try to gain resources, listen carefully what their personnel say, try in line with their progress and help to facilitate learning in the organization to achieve the organizational goals. 5- Study methods and variables: NAFMA (National Award for Management Accounting) questionnaire which is the best choice to assess firms in the field was used to collect the data and test the hypotheses. The questionnaire was created officially by MIA (Malaysian Institute of Accountant) and CIMA (Chartered Institute of Management Accounting)in Kuala Lumpur on April, 13, 2004. The general and main regression model designed to test the hypotheses is as follows: Yi=α + β1 MA*TEQ + β2 Size + β3 Debt Ratio + Ɛ Regarding how to use organizational learning, management accounting approaches and techniques and their effects on the firms' operation the studies indicate that applying organizational learning and management accounting techniques increase the assets yield (Choe, 2004). Following models are used to test the hypothesis: ROA =α + β1 MA*TEQ + β2 Size + β3 Debt Ratio + Ɛ ROE =α + β1 MA*TEQ + β2 Size + β3 Debt Ratio + Ɛ Regarding the study models, the dependent variable in the study is producing operation (ROA, ROE) and the independent ones in this study are organizational learning level and approaches and management accounting techniques. The control variables in the study are the firm size (Normal logarithm of the data) and debt ratio. By virtue of the limitations 129 firms were selected as the sample. Table 1: Number of the distributed and gathered questionnaires distributed Gathered number of the questionnaires 160 129 no reply 31 The measurement method is used in the study by which the questionnaire was used to collect the data. First in the tentative step 50 questionnaires were given to the universe subjects who were sampled and then gathered in order to examine the reliability of the questionnaire. Having analyzed the data the reliability coefficient was calculated by Cronbach alpha test and the questionnaire alpha was 0.8597 percent. COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 395 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 The questions' numbers related to each variable are defined in following table: Table 2: Number of the questions relating to each variable the variable under consideration special questions management accounting 5 management accounting information 2 organizational learning, organizational learning dimensions 4 and organizational learning facilitators commerce results (Operation measures) 2 management accounting approaches 26 6- Statistical analysis: 6–1: Descriptive statistics: In this section the study variables descriptive statistics are described to validate the study findings. Table 3: Operational variables descriptive statistics and other final variables used in the study models Study variables minimum maximum mean standard deviation Assets yield -0.060 0.59 0.140 0.124 Owners equity yield -0.370 1.67 0.338 0.273 How much the management 0.289 1.000 0.585 0.227 accounting is used Advantage to use the management 0.380 0.920 0.613 0.144 accounting techniques Organizational 0.300 1 0.660 0.177 learning Interaction between the rate of using management 0.117 0.908 0.389 0.236 accounting and organizational learning Interaction between the advantage to use management 0.132 0.826 0.405 0.184 accounting techniques and organizational learning Firm size 10.932 19.114 13.632 1.716 Debt ratio 0.050 1.840 0.602 0.219 6-2: Inferential statistics : Four following regression models of the least usual squares were estimated and examined in order to test hypothesis based on organizational learning adjusts the relation between applying management accounting approaches and techniques and producing operation. The dependent variable namely assets yield with the independent variable (The rate of using management accounting), control variables of the firm size and debt ratio were examined in order to estimate first model; related findings are shown in Tables 4 and 5. R 0.563 Table 4: The findings from general examination of first model adjusted Fischer test R2 determination Fischer test significance coefficient 0.317 0.290 11.431 0.00 Durbin– Watson statistic 2.183 As you see in Table 4 the Fischer test rate and related significance indicate that the estimated regression model is statistically significant. In continuation the findings from examining the partial coefficients of the model presented in Table 5 are described. As you see the examined positive coefficient of the independent variables state there is a positive relation between the rate of using management accounting and organizational learning and interaction between the rate of using management accounting and organizational learning with assets yield though the 't' statistic rate and the significance related COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 396 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 to the independent variable state that the relations are not statistically significant. Having taken into consideration the model's findings Hypothesis is not accepted. The coefficients and significance rate of the 't' statistic related to the control variables indicate the firm size has a significant and positive relation and the debt ratio has a significant and negative relation with the assets yield. variable title The rate of using management accounting Organizational learning Interaction between the rate of using management accounting and organizational learning Firm size Debt ratio Fixed rate Table 5:The findings from partial examination of first model coefficient standard deviation 't' statistic significance 0.268 0.214 1.255 0.212 0.150 0.165 0.909 0.365 0.328 0.287 1.143 0.255 0.118 -0.237 -0.086 0.006 0.045 0.145 3.087 -5.318 -0.595 0.002 0.00 0.553 The dependent variable namely assets yield with the independent variable (The advantage of using management accounting), control variables of the firm size and debt ratio were examined in order to estimate second model; related findings are shown in Tables 6 and 7. R 0.562 Table 6: The findings from general examination of second model adjusted Fischer test R2 determination Fischer test significance coefficient 0.316 0.289 11.385 0.00 Durbin– Watson statistic 2.188 As you see in Table 6 the Fischer test rate and related significance indicate that the estimated regression model is statistically significant. In continuation the findings from examining the partial coefficients of the model presented in Table 7 are described. As you see the examined positive coefficient of the independent variables state there is a positive relation between the advantage of using management accounting and organizational learning techniques and interaction between the advantage of using management accounting and organizational learning with assets yield though the 't' statistic rate and the significance related to the independent variable state that the relations are not statistically significant. Having taken into consideration the model's findings Hypothesis is not accepted. The coefficients and significance rate of the 't' statistic related to the control variables indicate the firm size has a significant and positive relation and the debt ratio has a significant and negative relation with the assets yield. variable title The advantage of using management accounting and organizational learning techniques Organizational learning interaction between the advantage of using management accounting and organizational learning firm size debt ratio fixed rate Table 7: The findings from partial examination of second model coefficient standard deviation 't' statistic significance 0.268 0.214 1.255 0.212 0.150 0.165 0.909 0.365 0.328 0.287 1.143 0.255 0.018 -0.237 -0.068 0.006 0.045 0.145 3.087 -5.318 -.595 0.002 0.00 0.553 COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 397 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 The dependent variable namely owner equity yield with the independent variables (The rate of using management accounting, organizational learning) and interaction between the rate of using management accounting and organizational learning and control variables of the firm size and debt ratio were examined in order to estimate third model; related findings are shown in Tables 8 and 9. R 0.396 Table 8: The findings from general examination of third model adjusted Fischer test R2 determination Fischer test significance coefficient 0.156 0.145 4.562 0.00 Durbin– Watson statistic 2.150 As you see in Table 8 the Fischer test rate and related significance indicate that the estimated regression model is statistically significant. In continuation the findings from examining the partial coefficients of the model presented in Table 9 are described. As you see the examined positive coefficient of the independent variables state there is a positive relation between the rate of using management accounting and organizational learning and interaction between the rate of using management accounting and organizational learning with owner equity yield though the 't' statistic rate and the significance related to the independent variable state that the relations are not statistically significant. Having taken into consideration the model's findings Hypothesis is not accepted. The coefficients and significance rate of the 't' statistic related to the control variables indicate the firm size has a significant and positive relation and the debt ratio has no significant relation with the owner equity yield. variable title the rate of using management accounting organizational learning interaction between the rate of using management accounting and organizational learning firm size debt ratio fixed rate Table 9:The findings from partial examination of second model coefficient standard deviation 't' statistic significance 0.977 0.548 1.783 0.077 0.344 0.424 0.811 0.419 1.070 0.736 1.453 0.149 0.050 -0.061 -0.315 0.015 0.114 0.371 3.598 -0.536 -0.849 0.00 0.593 0.398 The dependent variable namely owner equity yield with the independent variables (The advantage of using management accounting, organizational learning) and interaction between the rate of using management accounting and organizational learning techniques and control variables of the firm size and debt ratio were examined in order to estimate fourth model; related findings are shown in Tables 10 and 11. R 0.389 Table 10: The findings from general examination of fourth model adjusted Fischer test R2 determination Fischer test significance coefficient 0.152 0.137 4.397 0.00 Durbin– Watson statistic 2.146 As you see in Table 10 the Fischer test rate and related significance indicate that the estimated regression model is statistically significant. In continuation the findings from examining the partial coefficients of the model presented in Table 11 are described. As you see the examined positive coefficient of the independent variables state there is a positive relation between the advantage of using management accounting and organizational learning and interaction between the advantage of using management accounting and organizational learning techniques with owner equity yield though the 't' statistic rate and the significance related to the independent variable state that the relations are not statistically significant. Having taken into consideration the model's findings Hypothesis COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 398 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 is not accepted. The coefficients and significance rate of the 't' statistic related to the control variables indicate the firm size has a significant and positive relation and the debt ratio has no significant relation with the owner equity yield. variable title The advantage of using management accounting and organizational learning techniques organizational learning interaction between the advantage of using management accounting and organizational learning firm size debt ratio fixed rate Table 11: The findings from partial examination of fourth model coefficient standard deviation 't' statistic significance 1.194 0.726 1.644 0.103 0.506 0.575 0.879 0.381 1.255 0.975 1.288 0.200 0.050 -0.072 -0.506 0.015 0.114 0.473 3.662 -0.633 -1.070 0.00 0.528 0.287 7– Conclusion: In hypothesis the rate of organizational learning effect was examined on the relation between the rate of applying the management accounting approaches and techniques and producing operation. In fact, we try to examine if the organizational learning improves the application of the management accounting approaches and techniques and then is the firm's operation improved? We defined two indexes for the firm operation: 1–Assets yield and 2–Owner equity yield and also we took into consideration the organizational learning, the management accounting approaches and techniques (Two mentioned indexes) and interaction between organizational learning and management accounting approaches and techniques as the independent variables in order to test the hypothesis. Then four models were supposed to define the hypothesis. The variables: firm size and debt ratio were considered as the control variables in the models. Generally the findings of the model in which the assets yield was used as the index indicating firm's operation indicate that there is a no significant relation between organizational learning and management accounting approaches and techniques (Two mentioned indexes) and interaction between the organizational learning and management accounting approaches and techniques and firm's operation. But there is a significant and positive relation between the firm's size and owner equity yield and there is a negative and significant relation between the debt ratio and owner equity yield. Also the findings of the two models in which the owner equity yield was used as the index indicating the firm's operation indicate that there is no significant relation between organizational learning, the management accounting approaches and techniques (Two mentioned indexes) and interaction between the organizational learning and management accounting approaches and techniques and firm's operation, but there is a significant and positive relation between the firm's size and owner equity yield and there is no relation between the debt ratio and owner equity yield. The findings of this study are inconsistent with the findings of Roset (2005), Nordtvedt (2005), Choe (2004) and Schaffer (2004). As it was indicated by virtue of the findings it seems that the managers do not have a proper understanding of organizational learning and the potential to use organizational learning to promote the firm's operation is low. Schaffer (2004) indicated that different types of information have no effect on learning. In this study it was stated that application of management accounting information has a considerable direct and indirect positive effect on the organizational operation COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 399 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 through the organizational learning process. Thus, it can be said that the managers are not able to create proper interaction between the application of management accounting information and organizational learning. COPY RIGHT © 2014 Institute of Interdisciplinary Business Research 400 ijcrb.webs.com JANUARY 2014 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 5, NO 9 References Abernethy, M., Brownell, P., 1997. Management control systems in research and development organizations: therole of accounting, behavior and personnel controls. 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