Objectives
SWBAT:
1.
Understand sematic slanting
2.
Understand emotional factors
3.
Understand how the author uses these tools to
persuade
4.
Be able to create our own advertisement using these
tools
Semantic Slanting
 - Semantic Slanting is when an author uses specific word
choice to evoke a certain emotion.
 -Example:
 Military personnel use the term “preemptive
counterattack” rather than “invasion,” since “invasion” is
likely to produce more negative feelings in people.
Emotional Factors
 - Emotional factors is when the author plays on
emotions.
 Example:
 The sickly puppy, coughing and whining, cries out for
YOU to end animal abuse by donating just $19 a day.
Activity
 In your learning teams, I want you all to create your
own advertisements using emotional factors and
semantic slanting.
 Steps:
 1. Pick a product
 2. Who are you trying to appeal to (audience). Adults,
teens, kids, males, females, etc.
 3. What emotion are you going to appeal to?
 4. What wording are you going to use