THE I~'"FLUENCE OF SPORTS
RELATIONS
PERSON..A..LITIES IN PROMOTING
IN PRISON: THE CASE OF ATBIRlVER
PUBLIC
PRISON.
BERNARD R BASUBEN
A PROJECT
REPORT
SUBMITTED LN PARTL"-L FULFILLMENT
AWARD OF DIPLOMA IN PIJBLIC RELATIONS
UN1VERSITYOF
NAIROBI
APRIL 2012
OF THE
FOR THE
DECLARATION
I confirm this is my original work and has Lot been submitted for any award at the
University of Nairobi or any other Institution of Higher Learning.
n
fit·
Signature .. J~7..':
()~
-
s
__
)1.,
1/
Benard Rotich Basubcn
L137/l0069/08
This work has been submitted with my approval as the University Supervisor
Signature
~
.
Mrs. Naomi Mwangi
LeCDJIer
University of Nairobi
--
11
I
Date.': ... 9!-~.D.q:-\
.. l-;;..(J \ 2,
,
ABSTRACT
Isolation by members of the society is the phenomena facing prison inmates globally and
locally. Accepting this reality that comes with harsh conditions ill prison, leaves inmates
hopeless in life and few do consider life after prison meaningful. Athi River inmates are
not exception to this.
This study focused on development of sport personalities in Kenyan Prisons, the main
objectives being to investigate the extent to which sport personalities influence public
relation. in Kenyan Prisons and the challenges of using sport personalities in promoting
public relations.
The study employed survey as a methodology to collect the relevant data. The target
population was about 600 inmates .
. A questionnaire was designed and used to collect data. The study revealed that 50% of
the inmates studied were illiterate and their response were not objectively driven
therefore it resulted to large deviations in the data.
The results of the study reveals that prisons in Kenya faces a number of challenges and
the stigmatization of ex-convicts lead them all. It also revealed that in coping with these
challenges, various strategies are pursued. Most of the inmates revealed that they are not
armed with skills or useful knowledge that would earn them living after serving their
sentences.
The findings indicate that there is need to promote public relations in prisons as these
could enable stay in touch with the society. It was further revealed that prisoners did not
practise sports for learning social skills and fellowship, but rather it was based on their
boredom life in prison.
The study recommended that a well functioning public relation department should be
established to promote prisoners' opportunities for social reintegration. This could be
better influenced by promoting sports personalities in prisons. Through social activities
such as sport competition with the outside communities, inmates would find a greater
opportunity to stay in touch with the society.
IV