Move over BlackAtlantic
Friday…Cyber
Station Monday is Here
Atlantic
Hope
youStation
all hadisaagreat
mixed-use
Thanksgiving,
neighborhood
along on
with
thea northwestern
hefty dose ofedge
turkey,
of Midtown
football and
Atlanta.
pumpkin
Firstpie.
planned
Manyinof
youmid-1990s
the
may have and
shopped
officially
till you
opened
dropped
in 2005,
on Black
the neighborhood's
Friday and taken
138care
acresofare
everyone
located on your
the former
Christmas
site ofgift
list.Atlantic
the
But in case
Steelyou
mill.
forgot someone, fear not, you can still get very good deals on Cyber Monday and best of
all you can shop in your PJs… online.
The
Atlantic
Steel
which term
opened
was nearly
closed following
in the mid-1970s,
but it remained
Cyber
Monday
is aMill,
marketing
forin
the1901
Monday
immediately
Black Friday,
the Fridaynominally
following
operational
primarily
hugeby
costs
it wouldtohave
required
to remediate
the soilThe
contamination
Thanksgiving
Day in to
theavoid
U.S.,the
created
companies
persuade
people
to shop online.
term was
present
after
yearsby
ofShop.org
operation.in 2005 in a press release when they used it to describe the Monday following
originally
coined
Black Friday because they saw a 77% increase in online sales and shopping on that day, making one of the
The
redevelopment
of the
landyear.
into Since
what is
nowCyber
Atlantic
Station
was
financed
by private
investment,
biggest
shopping days
of that
then,
Monday
has
boomed,
andlargely
the name
recognition
has
but
was
heavily
supplemented
by
a
special
tax
district
to
pay
for
city
tax
bonds
for
public
utilities
(streets,
simply followed its success. The trend has caught on over the years and now every retailer, both online and
sidewalks,
and sewers).
development
planned to
include
million
square
feet of get
retail,
traditional have
jumped The
on the
bandwagonwas
andoriginally
retailers advertise
heavily
for15the
day and
consumers
office,
residential
space
as
well
as
11
acres
of
public
parks.
Its
size
encouraged
the
Postal
Service
to
award
another opportunity to shop at heavily discounted prices and promotions. It’s a win-win for both.
the neighborhood its own ZIP code: 30363.
Cyber Monday revenues were about $485 million in 2005 and have grown steadily each year and crossed
the $1 billion
mark
2010. It with
has now
become
the biggest
online
shopping
day
of the year.
Analysts
believe
Atlantic
Station
wasindesigned
energy
efficiency
in mind
and many
of the
buildings
are LEED
certified.
Black Friday the
willproject
be eclipsed
by Cyber Monday
in a fewurban
years sprawl
for several
reasons.airWhile
retailers
offer great
Additionally,
was developed
to help mitigate
and reduce
pollution
by allowing
deals on
Black
Friday,
most
themwithin
have very
few of
the deeply
discounted
Thisneed,
causes
long
lines,
many
more
people
to live
andofwork
walking
distance
of most
everydayspecials.
things they
with
many
jammed
parking
lots,
and
even
stampede
in
some
cases.
Retails
also
find
it
very
difficult
to
control
the
crowd
alternative transportation options nearby.
volume and the scrambling that takes place when the doors open.
Atlantic
Station iscomprises
distinctfor
areas
thatvery
are reasons.
lined along
the Downtown
Cyber Monday
gaining inthree
popularity
these
You17th
don’tStreet
havebetween
to lose sleep
to stand in long
Connector
and
Northside
Drive,
the
District,
the
Commons,
and
the
Village.
A
60-foot
smoke
from
the
lines, fight through crazy traffic or worry about getting trampled by bargain hunters. Not only stack
does it
provide
old
steel mill
stands astoatake
monument
of the
site’s deals,
history.
a second
opportunity
advantage
of great
but people can now shop from the comforts of their
homes, or while they are at work (when the boss is not watching), and in many cases, buy items without
The
District
most ofcosts.
Atlantic
Station's
andcalling
officethis
space
is located.
It’scommerce.”
constructed Interestingly,
like an
paying
sales istaxwhere
or shipping
Experts
haveretail
started
trend
as “couch
outdoor
mall,
with
choices
of
shopping,
dining,
and
a
16-screen
movie
theater
complex.
Above
the
retail
about 70% of the sales are attributed to people in the 18-34 year age group.
levels is an additional two to three stories of condominiums. With the 7,200-space parking garage
Analysts arethe
projecting
to surpass $1.2 billion
year. is
Anhome
abundance
of deals are
expected
since
underneath,
shoppingrevenues
area is pedestrian-friendly.
Thethis
District
to the 26-story
TWELVE
Hotel
and
8 out of 10 retailers
to participate
and offer
enticing
Thisthe
year,
many Wells
retailers
started
a new
Residences
Atlantic plan
Station.
The other major
icons
of the promotions.
District include
22-story
Fargo
building
trendthe
called
Cyber
Monday
week and have been offering deals from the beginning of the Thanksgiving week.
and
25-story
BB&T
Tower.
Retailers’ are heavily utilizing social media sites like Facebook and Twitter to offer special deals to their fans
and followers.
The
Commons is home to many low-rise condominiums, apartments, townhomes, and a large man-made
storm
water
retention
pond
located within
theMonday
median of
17th Street. The Village is located on the
Here are
a few
websites
thatthat
areisdedicated
to Cyber
deals:
westernmost portion of Atlantic Station, along 16th Street, and comprises an IKEA store, as well as two
http://www.cybermonday2011.com/
apartment
complexes.
http://www.cybermonday.com/
Adjacent to the Commons pond is the Millennium Gate, an $18 million arch intended to celebrate Georgia's
http://www.cybermonday2011.biz/
rich history and people. As of 2008, it is the largest classical monument to have been dedicated since
http://www.cybermonday.biz/
completion
of the Jefferson Memorial in Washington, D.C. It houses 12,000 square feet of gallery space,
featuring traditional and modern exhibits. The Gate's exhibits are open to the public. The rooftop penthouse,
Foyer gallery, and Oval Lawn are available for weddings, conferences, and other events. The Millennium
Gate also serves as a museum, but is only open to the public by appointment.