City of Wauwatosa
7725 W. North Avenue
Wauwatosa, Wisconsin 53213
REQUEST FOR PROPOSALS FOR
PROFESSIONAL CONSULTING SERVICES
FOR
PARKING METER FEASIBILITY STUDY AND
RESIDENTIAL NEIGHBORHOOD PERMIT PARKING STUDY
IN THE CITY OF
WAUWATOSA, WISCONSIN
Pre-Proposal Meeting: January 14, 2016
Proposals Due: January 28, 2016
Issued by:
The City of Wauwatosa
Purchasing Dept.
7725 West North Ave.
Wauwatosa, WI 53213
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Table of Contents
Part One- General Information
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
Introduction
Scope of Services
Project Schedule
Pre-Proposal Meeting
Inquiries
Proposal Content
Proposal Due Date
Consultant Qualifications and Selection
Payment of Services
Insurance Requirements
Part Two- Project Details
A. East Tosa/North Ave-Overview
Part Three-Appendices
Appendix A: Copy of East Tosa North Ave Plan
Appendix B: Copy of Ayres Study; Parking on either side of North Ave.- 66th street to 70th
street
Appendix C: Copy of Ayres Power Point presentation for the above referenced study.
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Part One- General Information
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A. INTRODUCTION
The North Ave corridor from 76th street on the west to 60th street on the east is a business
district undergoing renewal and revitalization with new stores and restaurants, coupled with
long standing merchants and establishments. The recently completed East Tosa North Ave Plan
defines the neighborhood as “a progressive, walkable, urban community offering niche
shopping and dining experiences interconnecting with vibrant, established neighborhoods”.
As retail and restaurant activity has increased, it has put pressure on the existing parking
inventory on and immediately adjacent to the North Ave Corridor. Residents in adjacent
neighborhoods have complained to Police Dept., City staff, and elected officials about cars
blocking their driveways, and safety concerns over exiting their driveways onto increasingly
busy streets. Businesses have complained about lack of parking turnover which has led to
requests for increased Police Dept. enforcement activity. Residents have requested that the
City enact a neighborhood parking permit system. Currently there is no such permit system in
place in Wauwatosa. The installation of a parking meter system to better enforce existing
regulations, and create turnover in existing spaces has been discussed as well.
To determine the costs/benefits and ultimately the feasibility of these concepts, the City of
Wauwatosa is requesting proposals from qualified consultants to study two separate but
interrelated issues. First, is to study the concept of installing parking meters on all, or part, of
this section of North Ave. The costs/benefits should be weighed along with a discussion of best
practices/options for implementation if that is the conclusion of the study.
Secondly, the successful consulting firm will be asked to prepare a separate report that
discusses the pros and cons of implementing a neighborhood parking permit system on a City
wide basis. Again the pros and cons of adopting this methodology along with recommendations
for best practices and implementation costs should the Common Council wish to implement
such a plan will need to be discussed.
The scope of the work as outlined in this RFP should be used as a general guideline and is not
intended to be a comprehensive listing of all work necessary to complete the project.
The successful consultant should:
•
Be aware of best practices and emerging trends regarding on-street parking
technologies and best practices in municipal on-street parking management settings.
Comment on best practices for the installation of parking meters, enforcement systems,
and business plans for public, and private third party operation and maintenance of the
meters, software and associated fiscal management issues.
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•
•
•
•
•
•
Be able to comment on whether or not parking meters will achieve the desired effect of
increasing available parking in the North Ave corridor, or if the investment for meters is
not worth the effort.
If parking meters are recommended, comment of the associated rates charged for onstreet parking, including variable demand based pricing if appropriate
If parking meters are recommended, prepare an annual budget, including operating
expenses and revenues. Please indicate whether current staffing and staffing structure
is sufficient for enforcement. Include budget estimates for any changes recommended.
Be able to comment on the costs and benefits of instituting a residential permit parking
system on a City-wide basis, including an estimated annual budget. Comment on what
approaches will work well and which systems may not work as well. Please indicate
whether current staffing and staffing structure is sufficient for enforcement. Include
budget estimates of any changes recommended. Develop a template that can be used
for processing these type of request.
Be comfortable discussing options for all elements outlined above, and have experience
in leading the public discussion while driving to a consensus based final decision.
Be able to meet project deadlines.
A. Scope of Services
The Scope of Services is outlined below and in greater detail in Part III- Appendix.
•
Task One – Parking Inventory and Study Material Review
o Conduct a parking inventory of available spaces in and immediately adjacent to
the North Ave Corridor from 76th street east to 60th street.
o Map existing parking regulations in and immediately adjacent to the North Ave
Corridor from 76th street east to 60th street.
o Review relevant North Ave Plan Material.
o Review Ayres Study of parking in the area along North Ave bounded by 66th
street to 70th street.
•
Task Two- Meet with City staff, elected officials and Police Dept. Staff re Parking Issues
o Meet with the Police Dept. Command staff re parking enforcement policies,
guidelines and hours of operation.
o Meet with other City staff and elected officials regarding parking enforcement
issues, problems, and policies.
o Meet with the parking enforcement staff to gain their feedback and insight into
parking enforcement issues in the North Ave. corridor.
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o Meet with the City’s IT Manager to review integration of any recommended
parking management system with the existing City network. Please note that the
City has a robust wireless network deployed that might be integrated with the
parking meters. If changes are required please include budget estimates for any
recommended changes (please also include budget for changes associated with
hardware/software for meter management and parking permit issuance and
renewals.)
•
Task Three- Conduct a Public Listening Session for Residents and Area Businesses.
o Meet with stakeholders, the businesses, and area residents to hear their
concerns prior to making any recommendations. The meeting should be in the
evening at City Hall. Meeting attendance and minutes should be kept. The
consultant shall prepare any necessary exhibits or hand-out materials for this
meeting.
o Take findings from your study, interviews, research, and information from the
listening session, and prepare a draft report responsive to the RFP.
•
Task Four: Present findings.
o Prepare a draft report and present it to City staff for review and comment.
o After comments are received and any necessary changes to the report are made,
present the report at an evening public open house at City Hall.
o That same night, present the draft report to the Transportation Affairs
Committee for their review.
o Take any comments made and incorporate them into a final report and present
that document to the Transportation Affairs Committee at a separate meeting.
B. Project Schedule:
•
RFP AWARD OF SERVICES
o RFP Advertised/released: January 7th, 2016
o Pre-Proposal Meeting: January 14th, 2016
o Close of written questions requiring a response: 11:00AM , January 19th, 2016
o Proposals Due: January 28th 11:01 AM
o Week of interviews ( if necessary) February 15-19, 2016
o Tentative Presentation of Selected Consultant to Financial Affairs Committee:
February 23rd, 2016.
o Presentation of selected consultant to the Common Council: March 1st, 2016.
o
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•
Completion Timelines: Final
o Task One: Parking Inventory and Study Material Review
 March 18, 2016
o Task Two: Meet with City Staff, et. al.
 March 18, 2016
o Task Three: Conduct a Public Listening Session for Residents and Area Businesses
 April 8, 2016
o Task Four: Present Findings
 May 17, 2016
C. Pre-Proposal Meeting
There will be a non-mandatory Pre-Proposal meeting on January 14th, 2016, at 11:00AM in
Committee Room #1 at Wauwatosa City Hall. City Hall is located at 7725 West North Ave in
Wauwatosa.
D. Inquiries:
All questions must be submitted in writing and e-mailed, to the contact person listed below no
later than 11:00AM on January 19th, 2016. Responses to questions will be sent out via e-mail to
all interested parties by January 21st, 2016. Responses will be sent to all firms on the
distribution list to ensure uniformity. Firms are asked to only contact the person listed below
and to not contact any elected or appointed officials. The City’s contact person is:
Laurel Schleimer, Purchasing Coordinator
City of Wauwatosa
7725 West North Ave.
Wauwatosa, WI. 53213
Phone: 414-479-8958
Fax: 414-471-8492
E-mail: [email protected]
F. Proposal Content:
Proposals for this project shall include the following:
•
Cover letter and Executive Summary:
o State your firms understanding of the work elements contained in this RFP and
clearly outline your firm’s ability to meet the requirements and timelines
contained in this RFP.
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•
•
o Provide name and address of the entity submitting this proposal and, if
applicable, the address of the office that will manage this project.
o Provide the name(s), mailing address, office number, fax number, and e-mail
address of the individual(s) authorized to represent the Firm in negotiations as
well as the name(s), mailing address, office number, fax number, and e-mail
address of the individual(s) authorized to sign any contract that may result from
this RFP.
o Signature of the individual with the legal authority to bind the firm to meeting
the requirements of the RFP. Submission of the letter signifies representation by
the firm that they are willing and able to meet the commitments contained in
this RFP.
Experience of the Firm, Staff, and Sub-Consultants:
o Proposer shall provide three (3) references of projects with similar scope and
budget that have been successfully brought to a conclusion in the past five (5)
years. For each project, please submit a copy of the report, and a summary page
detailing the project’s cost, adherence to schedule, and date of project. For each
reference the proposer shall submit an overall project description, and a contact
person with their current office telephone number, and e-mail address.
o Proposer shall demonstrate that the Firm and assigned staff has the experience
that is required to successfully complete the project, including but not limited to
other parking meter or residential permit parking permit studies. .
o Please spend some time describing your proposed efforts to engage the public in
the process. Please go into some detail about how your efforts to engage with
the public in other projects of similar size and scope were successful, and what
methods were used to accomplish this task.
o Proposer shall provide a list of any sub-consultants (if any) to be used on this
project. Please also list their relevant experience on similar projects.
Qualifications of Assigned Staff:
o Proposer shall provide name, project title, project role, project duties, and
resumes for the key personnel assigned to this project.
o The proposer should demonstrate that they either have a registered landscape
architect on staff who will be assigned to this project, or are willing to subconsult with a registered landscape architect or architectural firm to provide
input into the proposal and the process.
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•
•
Project Approach:
o Proposer shall demonstrate an understanding of project requirements; provide a
statement, regarding the reasonableness of the work schedule and/or a
statement, indicating the proposer’s ability to complete the work in time to
achieve the City’s deadlines.
o Provide a description of the proposing firm’s approach to the project and how
key issues/deliverables will be met. Provide commentary on the firm’s quality
assurance/quality control practices.
o Proposers are advised to detail your firm’s approach to gathering public input/
comments, and achieving consensus on complicated, often divisive issues where
there are likely to be competing interests.
Fee Structure:
o Provide a fee schedule detailing total costs for each phase of the project and the
hours necessary to accomplish each task.
o Break out the costs for each task, and provide a not to exceed cost for the entire
project.
o Provide a fee schedule for the principals and project staff which give their hourly
rate including overhead costs.
o Detail estimated reimbursable expenses separately.
G. Proposal Due Date:
Proposals shall be submitted to the City of Wauwatosa no later than 11:01 AM on January 28th,
2016. Interested firms shall submit seven (7) bound hard copies and one (1) electronic copy of
the proposal to Laurel Schleimer, Purchasing Coordinator at 7725 West North Ave. Wauwatosa
Wisconsin, 53213. The envelope shall be sealed and clearly labeled “Proposal for Professional
Parking Meter Study Services”.
Firms that are unable to submit a response should submit an e-mail to Laurel Schleimer,
Purchasing Coordinator at [email protected].
H: Consultant Qualifications and Selection:
The consultant will be selected by City Staff, and recommended to the Community
Development Committee, and finally approved by the Common Council. The recommendation
will be based on the qualifications of the firm, the firm’s project approach, the skill of the
project staff, the firm’s availability to meet project deadlines and the firm’s fee.
The City of Wauwatosa reserves the right to reject any and all proposals received for this work
or, at its option, may select the proposal best suited to its purposes.
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The City of Wauwatosa reserves the right to engage in discussions leading to best and final
offers, negotiate specifications, terms and conditions which may be necessary or appropriate to
the accomplishment of the RFP.
The City will not be responsible for any and all costs incurred in the preparation of responses to
this RFP.
1) Minimum Qualifications:
The proposer should have completed three similar projects of similar scope within the
past five years.
2) Selection Criteria:
The proposals will be reviewed by City staff who will evaluate the proposals in
accordance to the criteria itemized below. Up to three (3) of the firms with the highest
rankings may be interviewed to determine the firm to be recommended to the Financial
Affairs Committee and the Common Council for approval. It should be noted, however,
that the City reserves the right to waive the interview process and select the firm best
suited to accomplish the tasks outlined in this proposal.
a. Experience of Firm and Sub-Consultants:
i. Expertise of the firm and sub-consultants in the areas necessary to
complete the RFP.
ii. Quality of recently completed projects, including adherence to schedules,
deadlines, and budgets.
iii. Demonstrated ability to create a singular streetscape in a four season
environment, adapt to multi-modal street design considerations, and
design distinctive public places in an urban setting.
iv. Manage an open, thorough, inclusive, and timely public participation
process.
b. Assigned Project Staff:
i. Recent experience of staff assigned to the project and the relevance of
staff’s role with each project.
ii. Professional Qualifications
iii. Staff availability.
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c. Project Approach:
i. Quality of overall proposal
ii. The Firm’s demonstrated understanding of the project and the tasks to
be performed.
iii. The firm’s approach to the project, how well they address the public
participation process, and who will address key issues.
d. Oral Interview:
i. Following the evaluation of the proposals, up to three (3) firms may be
invited for an interview during the week outlined. However, it is noted
that the City may recommend awarding the project to a firm without
conducting interviews. The interview (if required) will consist of standard
questions asked of each firm and specific questions regarding the firm’s
individual proposal.
I. Payment of Services:
The contract will be a not to exceed figure with hours broken down by task. The
successful proposer will be asked to submit a standard contract to the City. The contract will be
reviewed by the City and some modifications may be required. Once approved, a City purchase
order will be issued and periodic, monthly payments will be based on actual hours expended,
and tasks achieved.
J. Insurance Requirements:
The selected consultant must provide to the City a certificate of insurance showing the following
limits:
A. Workmen’s Compensation – as required by State Law
B. B.I. and P.D.L.
Bodily injury:
Property Damage:
C. Umbrella:
$1,000,000 each accident
$1,000,000 each person
$1,000,000 each accident
$5,000,000 each occurrence
For all damages in any one occurrence for each vehicle owned, operated, driven or controlled
by the consultant for all operations necessary or incidental to the operators under the contract
and owner of the contract.
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The consultant shall also provide within such policy of insurance, general liability coverage to
indemnify, defend, and hold harmless the City or any of its officers
or employees by reason of damage or injury to the property or person of anyone other than the
City, arising or resulting in whole or in part from all negligence, wrongful act or wrongful
omission of the consultant, its agent or employees.
The policy shall be endorsed to include Notice of Cancellation Endorsement Form IL-7002 1090 or equivalent endorsement language which is approved by the City Attorney. This
endorsement shall be specifically reflected on the Certificate of Insurance form and a copy of
said endorsement shall be provided to the City when available.
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PART TWO- PROJECT DETAILS
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Project Overview: City of Wauwatosa Parking Meter Feasibility and
Residential Neighborhood Parking Permit Study:
This proposal is designed to secure the services of an imaginative, innovative, experienced firm
to provide a professional guidance as to the feasibility of installing meters on the referenced
portion of North Ave. and to study best practices regarding implementation of a residential
neighborhood parking permit program.
Each firm is encouraged to review the 2011 East Tosa North Ave Plan ( especially pages 18-22).
A copy of the entire plan is attached as Appendix A.
Proposers are also encouraged to review the work done to date by Ayres and Associates
regarding the parking issues surrounding North Ave from 66th street to 70th street. ( Copy
attached as Appendix B).
The major elements of the work to done by the firm selected are to guide the City in making a
determination if parking meters on the selected portion of North Ave will assist in solving the
parking problems in the corridor. If the answer is no, there are more cost effective means to
better the problem, please states your reasons clearly, and make recommendations as to
appropriate next steps. If the answer is yes, parking meters will assist in solving the problems,
then make recommendations regarding certain business models for private ownership and
maintenance of the meters, or public ownership. Specify best practices for this type of
application. Provide estimated costs for implementation.
Regarding the residential neighborhood parking permit system, make comments as to the pros
and cons of such a program, its applicability to the situation of residential neighborhoods
handling spillover parking from adjacent and developing commercial strips, and best practices
for cost effective implementation. Comment on the perceived need for this program and be
specific on the administrative and enforcement costs of enacting such a program.
Deliverables:
•
•
•
•
•
Provide a draft report detailing the parking meter and residential neighborhood
permit parking recommendations for staff to review prior to the Public Meeting.
Prepare exhibits for the Public Meeting
Provide a report for the Committee to Review
Prepare revised exhibits for the Open House and Final Committee Review Session
Provide a final report detailing the parking meter and residential neighborhood
permit parking recommendations.
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PART THREE- APPENDICES
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