SAP Business Transformation Study | Sports and Entertainment | Super Bowl 50 Host Committee
©
2016 SAP SE or an SAP affiliate company. All rights reserved.
When San Francisco won the bid to host Super Bowl 50 – the championship game of
the National Football League (NFL) – the Super Bowl 50 Host Committee wanted to
have more content shared online than any Super Bowl in history. It also wanted to
showcase the best of the Bay Area’s culture and technology. To do this it created a
public fan village called Super Bowl City that would engage the whole community in the
festivities instead of just the 70,000 lucky enough to go the game.
With strong ties to the Bay Area, Levi’s Stadium, the San Francisco 49ers, and the NFL,
SAP was a natural choice to help develop the Fan Energy Zone – the centerpiece of
Super Bowl City. The zone consisted of three games for fans – one utilizing the Oculus
Rift virtual reality headset and the other two using Kinect motion sensors. The Design &
Co-Innovation Center team from SAP helped round out a holistic experience, marrying
the physical and digital worlds by creating individual player cards to highlight fan
performances in the Super Bowl City app and also designing a “fan wall” leaderboard
populated by user data for the outdoor display overlooking Justin Herman Plaza. The
result was a Super Bowl 50 fan experience like no other.
Picture Credit | SAP SE, Walldorf, Germany. Used with permission.
Super Bowl 50 Host Committee:
Designing an Engaging Fan Experience
at Super Bowl 50
SAP Business Transformation Study | Sports and Entertainment | Super Bowl 50 Host Committee
Fan Energy Zone in Super Bowl City scores big
Organization
Super Bowl 50 Host
Committee in partnership
with the National Football
League (NFL)
Location
San Francisco
Industry
Sports and entertainment
Products and Services
Planning and production of
celebration activities at
Super Bowl 50
Membership
Advisory board of innovative
Bay Area leaders
Web Site
www.sfbaysuperbowl.com
Objectives
Showcase Bay Area technology, engage fans and the community, and have
more content shared online than any Super Bowl in history
Why SAP
Strong ties to the Bay Area, Levi’s Stadium, the San Francisco 49ers, and
the NFL as well as world-class business expertise and technology leadership
Resolution
• Fan Energy Zone, consisting of three interactive games for fans
• Collaboration with the Design & Co-Innovation Center to create a holistic
physical and digital experience in just six weeks
• Fan and committee feedback to improve the zone with each iteration
• Player cards to show fan performance in the Super Bowl City app and “fan
wall” leaderboard content populated by the data of outdoor display users
• SAP HANA® database on SAP HANA Cloud Platform connected to a
Britelite Immersive game server, sending data from the zone to the cloud
• Real-time data processing and analysis, producing player data and game
analytic views that were sent to the fan wall in the plaza and the Player
Card within the Road to 50 Super Bowl mobile app
Benefits
• Content reaching a large audience of fans passing through the plaza
• Leaderboard for each game that let fans see themselves on the big screen
while they were still in the plaza
• Showcase of fan diversity, with 17 Northern California counties, 34 states,
and 6 countries represented
• Mobile app enabling fans to share their excitement on social media
“The incredible games, the player cards, and leaderboard content made heroes
of fans and allowed them to share positive stories about Super Bowl City and the
Bay Area, creating an unforgettable Super Bowl City experience. SAP is not only
a partner, they really are integral in helping us redefine the Super Bowl.”
Keith Bruce, CEO, Super Bowl Host Committee
Studio SAP | 45698 (16/07) © 2016 SAP SE or an SAP affiliate company. All rights reserved.
1.1 million
Visitors to Super Bowl
City and the surrounding
activities
17,620
Total game sessions
counted
Real-time
Data processing and
analysis
Live content
Broadcasting Fan Energy
Zone activities to the world
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2016 SAP SE or an SAP affiliate company. All rights reserved.
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