Nails. Beauty. Education.
Nails. Beauty. Education.
COMPANY PRESENTATION
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company presentation / The Company
Nails. Beauty. Education.
COMPANY PROFILE
Company name:
Bosj srl - owner of the Trebosi brand
Registered trademarks:
Trebosi
Founder:
Urbano Bosetti
Start of activities:
Varese, 1956
VAT No.:
0299030123
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Registered office, main offices and production plant:
Via Careno 3 - 21040 Vedano Olona (VA), Italy
Telephone: 0332 402094 (3 linee)
Fax: 0332 402390
Email: [email protected]
Website: www.trebosi.com
Training center:
via Careno 3 - 21040 Vedano Olona (VA), Italy
Telephone: 0332 402094
Email: [email protected]
TREBOSI Nail SPA:
via Donizetti 3 - 21100 Varese (VA), Italy
Telephone: 0332 287914
Email: [email protected]
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Nails. Beauty. Education.
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company presentation / The Company
Nails. Beauty. Education.
mission
Looking to the future and building on the past
Trebosi exports Italian elegance, style, craft culture and know-how of excellence which distinguishes made in Italy
products from the rest. At the heart of our philosophy are people, the quality of their work and their life.
Trebosi’s customers are exclusive, special and unique. Thanks to the time our staff dedicates to them, they never
feel alone. They can always count on strong support for their business. Trebosi teaches them to become excellent
professionals and in turn to choose the best employees, courses and products.
The ultimate goal is to instill energy by creating conditions that favor new and better working methods. Trebosi is a
meeting point for professionalism and talents. It is a virtuous circle, a point of reference in Italy and around the world.
Its long history is a guarantee of growth, safety, stability, success and personal satisfaction at all levels.
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company presentation / The Company
Nails. Beauty. Education.
ABOUT US
The company was founded in 1956 by Bosetti Urbano who had previously
had a work experience in the manicure and pedicure cutting tools sector.
In 1976, his son Giuseppe, followed shortly after by his wife Francesca,
joined the company. It is in this period that a radical transformation of the
company begins. It resulted in the introduction of the NSI - Nail Systems
International American nail products, a leader in this industry.
Nowadays, TREBOSI is one of the leading Italian companies in the nail
care sector. It is deeply involved in research and professional training,
and it uses the latest products and working methods.
In 2013, TREBOSI nail Spa opened in the heart of Varese.
2014 sees the kick off of the TREBOSI affiliation and franchising project.
Trebosi, which has a nationwide distribution network comprising
distributors, retail stores, franchising and affiliated salons, is now
expanding internationally in several countries in Europe and in the
Persian Gulf.
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Giuseppe Bosetti and Francesca Trentin
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Presentazione Istituzionale / Prodotti
Nails. Beauty. Education.
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company presentation / Products
Nails. Beauty. Education.
Trebosi boasts a complete and
professional product range.
over
A large catalog with
articles ranging from nail
reconstruction products to semipermanent polish, decoration
materials and accessories for
beauty treatments.
900
The range consists of three main
lines:
Nails
Beauty
Consumer
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company presentation / Products
Nails. Beauty. Education.
NAIL LINE
Three types of products that cover the entire world of nail care. They are renowned for their high
quality and kept up-to-date to follow the latest trends.
GEL:
SEMI-PERMANENT
NAIL POLISH:
NAIL ART:
a full range of gel types for nail
reconstruction boasting over
the Donna line
A semi-permanent polish
that melts without
using a file,
available in over
colors and endless nuances,
including a complete
line of accessories
a wide range of
decorating materials,
200
products
for professional use,
designed to satisfy all needs,
and which includes a complete
line of accessories
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60
100
over
different
colored glitter types, original
Swarovski, highly-professional
Japanese brushes
and much more to give
free rein to your creativity
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company presentation / Products
Nails. Beauty. Education.
BEAUTY LINE
Classic products that have made our company special for over 50 years
TREBOSI SPA:
COSMETIC TOOLS:
HYGIENE TOOLS:
Perfect hand,
foot and leg
creams that
respect the made
in Italy tradition
Professional, high-quality cutters for hands and feet
suitable for every need
Trebosi offers a wide
selection
of modern accessories
and tools that are
indispensable to ensure
compliance
with hygiene rules,
an added “value”
to your business
Blades, chisels and cuticle pushers made with
materials that meet the highest quality standards and
ensure maximum functionality and durability
Professional, made in Italy, TREBOSI hair-removing
waxes that are delicate and effective as well as
suitable both for men and women, including a
complete line of accessories
Disposable products guaranteed by TREBOSI quality
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company presentation / Products
Nails. Beauty. Education.
CONSUMER LINE
A selected range of products designed for the public
NAIL POLISH: TREBOSI
PODORAPE:
quality enamels in classic colors.
Resistant, durable and made in
France
the most
famous and imitated rasp in
the world, ideal for preventing
diabetic foot. Made in France
NAIL CARE: five products
TREBOSI OIL: a blend of
designed for home nail care. Made
in France
5 natural oils that nourishes,
hydrates and keeps the cuticle
soft. Made in Italy
CUTE REMOVER: a great
cream for removing even dry and
thickened cuticles. Made in Italy
EYEBROW TWEEZERS:
stainless steel, precise, very flexible, sterilizable, various models
available. Made in Italy
AMICO: liquid for nail mycosis
prevention. Made in Italy
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Nails. Beauty. Education.
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company presentation / Training
Nails. Beauty. Education.
TRAINING:
THE FLAGSHIP OF TREBOSI
Trebosi training courses have always
been
a
reference
point
for
those
approaching the world of nail care. All
training courses are constantly updated to
keep up with the latest market trends.
The teachers are carefully selected and
trained.
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company presentation / Training
Nails. Beauty. Education.
Our highly professional training covers the whole world of nail care. The courses range from beginner to advanced and refresher both for nail art
and nail reconstruction
All lessons are taught and coordinated by TREBOSI-NSI Master Educator Susanna Beretta (gold
medal at London Nailympics 2014) and assisted
by Alessia Ranghetti, TREBOSI Master Nail Artist Bronze Medal London Nailympia 2015
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company presentation / Training
Nails. Beauty. Education.
TREBOSI NAIL RECONSTRUCTION TRAINING PROGRAM
SCHOOL CLASSIC
GEL OR
ACRYLIC
STRUCTURE
ENHANCEMENT
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SALON NAIL
ENHANCEMENT
MASTER
RECONVERSION
NEW SHAPES
NEW
SMALL SHAPES
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company presentation / Training
Nails. Beauty. Education.
TREBOSI NAIL art TRAINING PROGRAM
NAIL ART
FIRST LEVEL
NAIL ART
SECOND LEVEL
THEMATIC
COURSES
MICROPAINTING
FIRST LEVEL
MICROPAINTING
SECOND LEVEL
THEMATIC
COURSES
BLACK & WHITE
one stroke
blACK & WHITE
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GEL MICROPAINTING
FIRST LEVEL
MICRO GEL PAINTING
SECOND LEVEL
THEMATIC
COURSES
ONE STROKE
FIRST LEVEL
ONE STROKE
SECOND LEVEL
WATERCOLOR
FIRST LEVEL
WATERCOLOR
SECOND LEVEL
ONE STROKE
WITH COLOR GEL
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company presentation / Training
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Nails. Beauty. Education.
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company presentation / Marketing and Communication
Nails. Beauty. Education.
LOGO USER MANUAL
This Manual is the fruit of an ongoing communication project developed by
TREBOSI over the last years.
The goal is to standardize and improve the use of the logo through the proper use
of the manual’s criteria and guidelines.
USING THE MANUAL
The Manual provides guidance on how to use the logo correctly. The division into
sections makes it an easy-to-use, efficient and dynamic tool for the purpose of
using the Trebosi brand in a compliant and functional way.
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company presentation / Marketing and Communication
Nails. Beauty. Education.
VISIBILITY OF POINT OF SALE
Trebosi offers its customers a customization project, which includes a number
of media that will make your store recognizable thanks to the notoriety of the
Trebosi brand
- Illuminated signs
- Window decal
- Counter display
- Products dispenser
-Panels in various sizes to illustrate the treatments
- Complete and ergonomic work stations designed by Trebosi.
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company presentation / Marketing and Communication
Nails. Beauty. Education.
PANELS ILLUSTRATING THE TREATMENTS
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company presentation / Marketing and Communication
Nails. Beauty. Education.
WEB ACTIVITIES
Website:
www.trebosi.com,
Corporate website in three languages,
e-commerce
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Presence on social networks:
Trebosinail
(Facebook, Pinterest, Instagram...)
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company presentation / Marketing and Communication
Nails. Beauty. Education.
WEB MARKETING CAMPAIGN:
SEO Campaigns (Search Engine Optimization):
Activities aimed at improving the position
of the websites in search engine researches.
ADWORDS campaigns:
Ads on Google
FACEBOOK campaigns:
Increased visibility of contents published on the
world’s most famous social network
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Nails. Beauty. Education.
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company presentation / Marketing and Communication
Nails. Beauty. Education.
PRESENCE AT NATIONAL AND INTERNATIONAL EXHIBITIONS
Cosmoprof Bologna:
A point of reference for the Italian and
European markets where we have been
participating as exhibitors for over 20
years
Cosme Tokyo 2016:
A key event for conquering the Japanese
market and a great way to start 2016
with plenty of enthusiasm
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company presentation / Marketing and Communication
Nails. Beauty. Education.
SPECIAL EVENTS
Oscar Nails
Every year since 2008, we have been
organizing a special course in different Italian
cities. For two days, our nail technicians and
all members can try out new techniques and
products.
The event ends with a gala dinner during which
the best projects are awarded and the guests
can enjoy a great atmosphere. After Rome,
Milan and Cagliari, the 2015 edition was held
in the Ville Ponti of Varese, the hometown of
Trebosi.
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company presentation / Marketing and Communication
Nails. Beauty. Education.
SPECIAL EVENTS
Sales team meetings
Our distributors never miss on a chance to be part of
the Trebosi meetings. In addition to the commercial
presentation of new products and sale conditions,
this is an excellent opportunity to work together
and network.
Monthly updates
They are designed to update in real time our nail
design techniques and to keep up with the latest
trends
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Presentazione Istituzionale / Formazione
Nails. Beauty. Education.
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company presentation / Commercial Activities
Nails. Beauty. Education.
PROJECT
An exclusive affiliation program to our network reserved for selected professionals to whom we ask only one thing, to
use only the Trebosi brand in the nail care part of their business.
The incentives includes: free training, the use of the brand, customization of the point of sale, launch campaign for the
salon, listing on the company website for improved visibility, social network campaigns and interesting discounts.
This project, which started a few months ago, has been met with great interest. We are certain that this formula can be
replicated outside of Italy.
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company presentation / Commercial Activities
Nails. Beauty. Education.
FRANCHISING
Our franchisees represent our philosophy. The atmosphere, the people,
the products and the treatments represent closely the way we do
business. We have set up a network in order to provide all customers
with the opportunity to enter our exclusive, elegant and refined world.
The transition from Nail Point to Trebosi Franchising is short. Only the
most talented and professional operators will access the network.
Our goal is to expand the Trebosi network and... we are succeeding.
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company presentation / Commercial Activities
Nails. Beauty. Education.
NEW START UP PROJECTS
2015: Rjeka – Croazia
We have begun collaborating with a nationwide
distributor for the consumer line. On the market since
July 2015
2015: Lugano – Svizzera
Nail Point and widespread distribution in the entire
Ticino Canton. Since September 2015
2015: Hong Kong – Cina
2016: Dubai – Emirati Arabi
Kick off of the international franchising pilot project in
the heart of the Emirates
2016: Tokio – Giappone
Start-up franchising project
2017: Doha – Qatar
A Trebosi salon will be located in the Lafayette Gallery,
which is opening soon in the Katara district
Nail Point and distribution of the entire Trebosi range.
Since July 2015
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company presentation / About Us
Nails. Beauty. Education.
About Us
Here are some of the most interesting, recently published articles that talk about us
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company presentation / About Us
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company presentation / About Us
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company presentation / About Us
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company presentation / About Us
Nails. Beauty. Education.
U&B f o r m a z i o n e / t r e b o s i
a cura della redazione · foto: Trebosi
Sui banchi per
raggiungere un Sogno
I corsI TrebosI dI 130 ore per enTrare nel mondo del lavoro
con una preparazIone specIalIsTIca a 360° sulle unghIe.
I
nauguriamo in questo numero la rubrica dedicata
dell’apertura di un centro nails.
all’approfondimento delle scuole presentate nelle
Come si articola la giornata tipo durante il corso?
Francesca Bosetti, perchè scegliere Trebosi?
Lezioni di teoria, poi tanta pratica e anche compiti a casa.
Quali sbocchi professionali esistono?
Con i corsi Trebosi, molte persone hanno la pos-
Perché siamo una ditta leader del settore, con
sibilità di entrare nel mondo del lavoro davvero
solide radici nel passato ma con uno sguardo
attento verso il futuro e le novità.
Quanto è importante la formazione oggi nel settore
nail?
con una seria preparazione specialistica. Questo
corso per il momento si tiene in tre scuole in
Lombardia (a Varese, a Milano e a Desenzano sul
Garda) dove esiste concretamente la possibilità di
È determinante per stare sul mercato distinguendosi con professionalità.
aprire un proprio centro nails.
Dopo il corso che assistenza e consulenza fornisce
Quali sono le materie trattate?
Ovviamente quelle che si possono definire “materie di indirizzo” e in più nozioni di chimica, di
Trebosi?
Continua. Ma dopo 130 ore, con l’impostazione
moderna che abbiamo dato a questo corso, sono
legislazione e commerciali/burocratiche ai fini
certa che le allieve non ne avranno bisogno. U&B
pagine seguenti. Risponde al questionario Francesca
Bosetti, titolare di Trebosi.
il corso in pillole
Nome: master da 130 ore
Dove si svolge: varese
Telefono: 0332 402094
Sito: www.trebosi.com
Cosa si insegna:
ricostruzione con gel e acrilico, smalto
semipermanente, nail art di vari livelli,
approfondimenti.
220
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Durata corso: tre giorni alla settimana
per sei settimane
Insegnanti: susanna beretta
Materiale: nel corso è compreso un
kit con tutti i materiali
Qualifica a fine corso: attestato di
effettiva conoscenza dei prodotti e delle
tecniche di ricostruzione unghie.
Unghie&Bellezza
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company presentation / About Us
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company presentation / About Us
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E v E n t i / n a i ly m p i c s l o n d r a
Susanna Beretta
a cura della redazione · foto: Trebosi
And the chAmpion is...
Alle gAre inTernAzionAli più fAmose del mondo, cresce il presTigio
delle concorrenTi iTAliAne. frA quesTe, lA giovAne neocAmpionessA
olimpionicA del TeAm Trebosi si rAcconTA Alle leTTrici di
Unghie&bellezza e AffermA: “mAi convincersi di essere ArrivATi”.
»
Uno stiletto
d’argento
susanna beretta,
23 anni a gennaio,
nail Technician Trebosi,
ha vinto la medaglia
d’argento nella
seconda divisione della
gara “stiletto nails”.
150 U n g h i e & b e l l e z z a
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F
ino a pochi anni fa, sui diversi podi delle
Nailympics di Londra non c’era traccia di
concorrenti con il tricolore bianco-rosso-verde.
Poi, grazie allo stimolo di alcuni artisti italiani di
fama internazionale e alla crescita del settore nel
nostro Paese, le onicotecniche from Italy hanno
fatto capolino. Oggi intervistiamo la nail artist
che ha sorpreso tutti nella competizione “Stiletto
Nails”, raggiungendo il meritato secondo posto
(seconda divisione).
Susanna, innanzitutto congratulazioni per la tua
medaglia d’argento alle London Nailymipcs. Cosa
hai provato quando hai sentito pronunciare il tuo
nome tra le vincitrici?
Grazie delle congratulazioni e grazie a tutti coloro
che hanno partecipato alla mia felicità! Dopo la
gara di Londra ero seduta tra il pubblico ad “ammirare” e invidiare le nail artist chiamate sul podio quando ho sentito pronunciare il mio nome...
non ci potevo credere! Sono sobbalzata sulla sedia
e ho raggiunto il palco abbracciando Alex Fox,
l’organizzatrice delle London Nailympics, che mi
stava premiando. Avevo il sorriso stampato in
faccia, non capivo più niente! È stata un’emozione grandissima.
Ci racconti quando e dove è nata la tua passione
per le unghie? E poi anche la voglia di metterti alla
prova in competizioni internazionali?
Da ragazzina ero già “maniaca” della manicure e,
vista questa mia passione, i miei genitori mi regalarono per Natale tutto il kit per la ricostruzione
unghie… ovviamente Trebosi! Ho cominciato con
i primi esperimenti e ho proseguito per tutti gli
anni della Scuola Superiore. Subito dopo l’esame
di Maturità ho frequentato il corso School Classic
Trebosi per ottenere l’attestato e imparare le
tecniche di ricostruzione alla perfezione, visto che
fino a quel momento avevo lavorato da autodidatta. Concluso il corso, sono entarata a fare parte
dello staff Trebosi… ed eccomi qui! Le competizioni mi piacciono molto, perché adoro mettermi in
gioco e alla prova.
Come ti sei preparata per questa gara?
Ho iniziato a esercitarmi solo poche settimane
prima delle London Nailympics, per cronometrare
i tempi e “ideare” la decorazione che mi ha poi
portata sul podio.
Appena finita la gara eri soddisfatta del tuo lavoro?
Sì, conclusa la competizione ero soddisfatta del risultato, ma mai avrei creduto che con così tante partecipanti avrebbero premiato proprio il mio lavoro!
Quali sono secondo te i trucchi per partecipare e
vincere a una competizione internazionale?
Quando gareggio la mia filosofia è sempre questa:
“Non ho nulla da perdere!”. Bisogna vivere le
competizioni con serenità, senza proporsi risultati troppo ambiziosi. Il mio obiettivo quest’anno
era solo quello di concludere la gara e potere
affermare: “Ho fatto proprio un bel lavoro!”. Posso
dire di avere raggiunto i miei propositi… e persino
averli superati oltre ogni previsione. Per gareggiare bisogna avere delle buone basi tecniche,
durante la gara si deve mettere in conto l’agitazione e quindi è molto difficile rendere al 100%;
la tecnica, sicuramente, aiuta molto. La passione
e la voglia di imparare sempre di più sono però lo
stimolo più grande… non bisogna mai convincersi
di essere arrivati!
La qualità dei prodotti che usi può influenzare la gara?
Ovviamente sì! Se non si hanno i prodotti giusti,
non vale nemmeno la pena di iscriversi. Gel
o acrilico ci devono aiutare e non rallentare il
lavoro. I prodotti NSI e Trebosi hanno contribuito
almeno per il 50% alla mia vittoria.
Quanto conta invece la preparazione, la formazione
e la creatività personale?
Tantissimo, come dicevo prima… la preparazione
e la tecnica sono fondamentali!
Quali sono ora i tuoi progetti/sogni per il futuro?
Sono molto contenta di lavorare con Trebosi.
Siamo un gruppo molto affiatato e collaborare,
oltre a essere produttivo, è anche molto divertente. Tenere corsi, partecipare alle fiere nazionali
e internazionali, testare nuovi prodotti, stare al
passo con la moda e con le tendenze… mi dà
molte soddisfazioni. Ora l’obiettivo principale è
quello di insegnare sempre meglio, ma soprattutto trasmettere la mia passione. U&B
«Quando
gareggio la
mia filosofia è:
“Non ho nulla
da perdere!”.
Bisogna
vivere le
competizioni
con serenità,
senza proporsi
risultati
troppo
ambiziosi. Per
gareggiare
bisogna avere
delle buone
basi tecniche.
La passione
e la voglia
di imparare
sempre di più
sono però lo
stimolo più
grande…»
151
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Nails. Beauty. Education.
Nails. Beauty. Education.
We would like to thank you for your attention and remind you that we are at your complete disposal for any
additional information:
Francesca Trentin – CEO & Managing Director: [email protected]
Andrea Bosetti – International Sales Assistant: [email protected]
Ali Mokdad- International Sales Director: [email protected]
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