For internal use only
Contact:
3210 Airway Drive
Mississauga, Ontario L4V 1Y6
905.673.5258
[email protected]
www.dbschenker.com/ca
Canada Made Easy
Sales Guide
For internal use only
Customer relationships,
made easier.
DB Schenker’s Canada Made Easy program is the one-stop solution that streamlines
multiple shipments moving into Canada. It’s cost effective and makes moving
shipments easier for your customers. Tell them about it today.
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Introduction
Dear DB Schenker sales team,
DB Schenker is proud to announce our new Canada Made Easy Sales
Guide. Included is the information you’ll need to successfully identify
opportunities and sell this flagship product.
This Sales Guide can help to identify and secure opportunities that mimic what some of our
largest existing clients already do. It also illustrates the various benefits our clients currently
enjoy through our Canadam Made Easy (CME) solution. Finally, it should provide you with
the proper technical sales and solutions answers you need to close the accounts.
Canada Made Easy has been an important part of DB Schenker for over 18 years. It has
also been the most successful product in North America during the last 10 years. As it
continues to grow, it also boasts some of the longest standing DB Schenker-client business
relationships. CME remains successful in many business verticals, such as: Automotive,
Engineered Products, Lighting, Electronics, Retail & Telecommunications. And our list
of client’s is a virtual “who’s-who” of market leaders: CarQuest, Endress & Hauser,
Masterbrands, Acuity, Samsung, Skechers, Clarks, Wolverine, Shurline and Ciena.
Canada Made Easy is a great product with easy-to-use tools your clients will appreciate:
customized web-portals, easily accessible web based track and trace, end-to-end shipment
status visibility including Customs Clearance, and ETA and final delivery information.
CME improves your client’s speed to market, with consistent, reliable, on-time delivery
performance worth boasting about – an amazing 98.9% of the time.
Another key benefit to the CME product is our outstanding customer service. Once your
new client is officially onboard, their account will be neatly placed into a CME Team, and
they will be provided with a direct line of contact for day-to-day operations. Whenever your
clients need to reach out to one of our CME distribution customer service specialists, they’ll
be greeted by the same team member every time, who is experienced enough in the industry
(and with your client) to know their distribution needs instantly. Your clients will appreciate
this “no call-center” approach.
Think for a moment about what CME can accomplish for your clients: an opportunity to
reach the Canadian marketplace without bricks and mortar; without dollars tied up in
infrastructure, equipment, resources and inventory; and without the usual redundant, slow
and challenging internal processes. When CME takes care of a shipment headed to Canada,
your clients will know their freight is in excellent hands, and they will rest easy knowing
their valuable goods will make it to Canada securely, damage-free and on-time, every time.
Canada Made Easy truly is a flagship product with a history of success. With your help in
growing it even further, CME is poised for continued success.
Sincerely,
Scott Cairncross
Vice President and National Product Manager, Ground Freight
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DB Schenker.
Reliably delivering convenience, flexibility and value.
What is
Canada Made Easy?
Canada Made Easy is an all modes, full service
package! Canada Made Easy is a unique solution that
can eliminate the need for additional warehousing
between the border and delivery to one or even to
multiple customers in Canada.
CME offers a stress-free service for cargo heading into
Canada by synchronizing the delivery requirements
with cost control in the customer’s supply chain, and
maintaining control of the entire shipment flow from
origin to destination. CME eliminates the need for
customers to deal with multiple service providers for
cross border shipments into Canada — ultimately
reducing costs, risk and points of contact while
optimizing the customer’s supply chain to Canada.
Canada Made Easy offers all modes of transportation
from Contract Warehousing/Distribution to Ocean
Freight, Air Freight, Land Transportation, and Customs
Brokerage.
your customer’s freight into Canada from the United
States or anywhere around the world.
What makes us different? Our team of experts utilize
our vast network of assets, transportation solutions,
warehouses and connections to work with the customer
and identify existing procedures, review processes and
deliver flexible solutions. These solutions are focused
on the customers goals on reliability, responsiveness,
customs compliance, visibility and speed. Furthermore,
we are able to fully control the quality of the
transportation experience including the timing of
delivery, and offer the necessary care and security
to ensure our customers’ freight arrives safely and in
perfect condition.
Benefits at a glance:
❚❚ Reduced documentation and cost due to the
minimization of Customs Brokerage clearances.
❚❚ Reduced processing time at origin.
The Canada Made Easy program is designed specifically
for each customer — with solutions that are specific to
their products, industry and unique requirements.
DB Schenker’s Canada Made Easy service is the most
efficient, visible and cost-effective solution for bringing
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Key Benefits of Canada Made Easy compared to Integrators
The obvious advantage of our Canada Made Easy program is the customer’s abillity to optimize and take control of his
supply chain with a solution that realizes cost savings and reduces transit.
Rationalize Your Fixed Assets
Increase Shipment Visibility
❚❚ Cut costs by reducing inventory duplication
❚❚ Shipment status is completely transparent to you,
your dealers and customers from origin pick-up to final
destination delivery– including customs clearance
process
❚❚ Increase capacity utilization
❚❚ Minimize capital and infrastructure costs
❚❚ Adjust to product seasonality and availability
❚❚ Scalable reverse inventory programs
Optimize your customer service
❚❚ Pro-active, posted delivery times, automaticappointment
process and many other non-standard features
❚❚ Real Key Performance Indicators based on your
reporting requirements
❚❚ Reduce “time of order” to “time of delivery” for your
customers
Lower Your Costs
❚❚ Shorten transit times by redesigning logistics to suit your
customers’ needs
❚❚ Effective soft cost reduction
❚❚ Increase sales opportunities by reducing transaction
times
❚❚ Shipment Status events are distributed as per your
requirements, posted to Schenker’s hosted website
or fed directly into your IT system; with Pro-active
shipment exception reporting, customized to fit your
CSR requirements.
❚❚ Fixed asset reduction
❚❚ Reduced transportation costs
Ease of Use
❚❚ Single point of contact for all verticals
❚❚ Consolidated billing allowing for complete transaction
costs
❚❚ EDI information transfer
Target Customer Profile
Companies who would benefit from using Canada Made Easy have the following characteristics:
❚❚ Distribution of goods into Canada
❚❚ Ship multiple LTL or small parcels into Canada daily or
weekly
❚❚ Seek a JIT (Just in Time) model
❚❚ Consolidation needs going into Canada
❚❚ Expedited transportation needs within NAFTA
❚❚ Require “Speed, Reach and Performance”
❚❚ Seek long-term relationships
❚❚ Understand the value of using a company with an
integrated, scheduled network—that it adds a level of
reliability and peace of mind.
with their production
❚❚ Manufacturer of products or components in retail,
electronics, aerospace, pharmaceutical/healthcare or
automotive industries
❚❚ Need to optimize their transportation solutions, but still
require guaranteed delivery that is time-specific
❚❚ Can benefit from our ability to offer “out of network” or
after hours solutions
❚❚ Require 24/7 customer service or on-line tools for
shipment information
❚❚ Have security sensitive products that benefit from a
“controlled” network
❚❚ Need to distribute inventory from a Canadian
Distribution Center.
❚❚ Need specific day delivery of their goods to coordinate
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Solutions that simplify
The CME program provides a solution to the traditional shipping still used by many Fortune 500
companies today. CME offers a stress-free service for cargo heading to Canada by synchronizing your
customers’ supply chain and maintaining control of the entire shipment flow from origin to destination.
No longer will your customers have to deal with various service providers within the delivery flow. With
DB Schenker, they will reduce their costs and optimize their supply chain to Canada.
Example #1 – LTL shipments from the USA heading to Canada
Traditional LTL Movement: The customer has multiple shipments destined directly to customers in
Canada from one or multiple Distribution Center (DC) points in the USA.
Traditional LTL
DB Schenker LTL
Terminal
DB Schenker LTL Movement: This process groups individual shipments heading to Canada into one shipment,
providing a seamless solution for the customer’s cargo starting at pickup, through customs clearance, to our
distribution center, and on to final delivery.
With this solution, combining individual shipments into one consolidated shipment avoids the need for
multiple customs clearance transactions. We get our customers’ cargo customs-cleared as one entry resulting
in a reduction of customs brokerage fees for the customer. Plus, our customers stop dealing with local carriers,
customs brokers and delivery carriers in another country.
Once the freight has arrived at our cross-dock in Canada, we prepare each shipment for final delivery and,
depending on the required delivery time, we customize the final delivery utilizing ground or airfreight service.
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With the Canada Made Easy program, DB Schenker simplifies the entire process for the customer.
Example #2 – Overseas cargo arriving into customers’ Canadian Distribution Centers
Traditional LTL Movement: The customer has multiple shipments arriving from overseas into their own Distribution
Centers in Los Angeles and/or Vancouver destined directly to customers in Canada.
Traditional LTL
DB Schenker LTL
Vancouver
Toronto
Los Angeles
Traditional LTL
DB Schenker LTL Movement: This process takes the customers
freight using the Distribution By-pass service and moves the
freight directly to our cross-dock in Canada. Once the freight
has arrived at our cross-dock in Canada, we prepare each
shipment for final delivery and, depending on the required
delivery time, we customize the final delivery utilizing ground
or airfreight service. With this solution, DB Schenker simplifies
the entire process for the customer plus reduces their transport
costs with the Canada Made Easy program.
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How do we solve our
customers’ challenges?
For your customer, taking control of their supply chain to Canada could be a complex task with
many challenges. Instead, help your customers eliminate the need to deal with shipping, customs
brokerage rules and regulations, storage and multiple carriers. Show them that DB Schenker can
manage the entire process and solve their challenges.
Challenge
Shipment transit times
are too slow, costing your
client additional business.
Canada Made Easy Solutions
CME reduces transit time by:
❚❚ Providing a multi-modal solution to reduce transit times.
❚❚ Providing transportation mode customization to any destination. Customer
tells DB Schenker when they want it there; we provide the best mode of
transport for their needs.
❚❚ Utilizing “zone skipping.”
❚❚ Offering expedited delivery when customers need it.
Unpredictable delivery
times. No reliability.
DB Schenker’s delivery time commitment gives the customer control of the supply chain:
❚❚ High-level predictability lets our customers know when their order will be
delivered to their customers.
❚❚ Consistent delivery on the days needed smooths logistics lines.
Carrying inventory in
Canada is not cost-effective
and client’s warehouse
assets sit unused in
off-season.
CME can reduce client infrastructure costs:
❚❚ No need to carry inventory in Canada. Shipments arrive at DB Schenker crossdock in Canada where they are prepared for final delivery, instead of inefficient
client warehouse and dock space.
❚❚ Client can minimize capital and infrastructure costs by reducing unused seasonal
assets; increasing capacity utilization and allowing greater flexibility and
availability in high season.
❚❚ Scalable reverse inventory programs allow client to sell greater quantities at
premium pricing, without the need for client to acquire warehouse assets.
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Challenge
Canada Made Easy Solutions
Customs clearance fees
are higher than expected.
Need to reduce cost per
order.
CME reduces Customs costs:
Customer service receives
frequent complaints about
client’s shipping speed,
consistency and/or return
procedures.
CME helps optimize client customer service operations:
❚❚ Customs Brokerage clearances are minimized. DB Schenker simplifies customs
clearance by grouping several shipments destined to Canada into one – reducing
documentation and cost considerably, while expediting flow and enhancing
reliability.
❚❚ Shorten transit times by redesigning logistics to suit your customers’ needs.
❚❚ CME reduces your customers’ processing time at origin as well as ship time –
thus reducing “Time of Order” to “Time of Delivery” for your customers.
❚❚ Increase sales opportunities by reducing transaction times.
❚❚ Shipment status events are distributed as per client requirements: either posted
to DB Schenker’s hosted website or fed directly into their IT system.
❚❚ Customized, proactive shipment exception reporting allows clients to address
problems earlier, earning customer trust.
❚❚ DB Schenker can manage client’s Returns process through CME.
Lack of visibility through
supply chain causes client
frustration.
CME offers full visibility of the supply chain:
❚❚ Shipment status is completely transparent to client, dealers and customers from
origin pick-up to final destination delivery – including the customs clearance
process.
❚❚ CME offers proactive notifications, posted delivery times, automatic
appointment process and many other non-standard features.
❚❚ Key Performance Indicators based on client reporting requirements allow
management to see bottom-line results more clearly.
Complicated IT systems add
overhead and complexity.
It’s also challenging to
implement new systems
due to their complexity.
CME’s ease-of-use makes integration painless:
❚❚ Client has a single point of contact, knowledgeable and focused by vertical.
❚❚ Consolidated billing allowing for complete transaction costs, and reduce
complexity of accounting.
❚❚ EDI information transfer conforms with client’s needs for data and makes for
simple integration.
❚❚ CME offers a friendly web-based client interface which is powerful, offering
minimal learning curve for users.
Logistics costs are
impacting customer’s
margins with excessive
vendor follow up.
CME lowers logistics costs and improves the bottom line:
❚❚ CME is a great tool for effective soft cost reduction.
❚❚ CME reduces client infrastructure needs, thus providing fixed asset cost
reductions.
❚❚ CME is a more efficient method of delivery, which reduces transportation costs.
❚❚ Improved speed to delivery offers greater sales opportunities.
❚❚ Improved predictability not just satisfies clients’ customer service needs, but
allows for smaller inventory needs in manufacturing situations.
❚❚ Customs costs are reduced, once again enhancing customer’s bottom line.
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Why Choose DB Schenker
We’ve been importing products for our customers for over 50 years and today, DB Schenker has the
expertise and experience to provide the customer with a complete and hassle-free logistics alternative.
❚❚ Providing efficiency and reliability: Forwarding multiple
shipments door-to-door from the USA to Canada through
tightly connected Land Transport terminals with daily linehaul departures means more efficient and more reliable
deliveries.
❚❚ Reducing cost: Cuts client costs by reducing inventory
duplication, increasing capacity utilization, minimizing
capital and infrastructure costs, and allows them to adjust
to product seasonality and availability and create scalable
reverse inventory programs.
❚❚ Optimizing customer service: Reducing “time of order”
to “time of delivery”, and shortening transit times by
redesigning logistics to suit customer needs. Therefore,
increases sales opportunities by reducing transaction
times.
❚❚ Shipment Visibility: Shipment statuses are completely
transparent to our customers, and their dealers from origin
pick-up to final destination delivery – including customs
clearance processes.
❚❚ Easy to use: CME offers single point of contact for all
verticals. Providing consolidated billing, allowing for
complete transaction costs and EDI information transfer.
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How can I prequalify a customer?
Ask your prospects or customers the following questions:
❚❚ Do you ship to Canada?
❚❚ Do you ship multiple LTL or small parcels into Canada?
❚❚ Are you looking for a Just in Time solution?
❚❚ Are you looking to reduce your customs brokerage fees
due to multiple cross-border shipments?
❚❚ Do you manage your own Distribution Center in
Canada?
❚❚ Are you receiving consistent transit times to your
Canadian customers?
❚❚ Are you looking for predictability on lead-time?
FAQ
Q: What’s the best way to sell Canada Made Easy?
A: Discover the customer’s logistics problems. Address them by learning how CME solves customer
challenges.
Q: Do customers need a different login or website?
A: No, the CME product is part of the product family at DB Schenker. Information about the CME product
can be found on the Canada website at www.dbschenker.com/ca.
Q: I haven’t used the Canada Made Easy tools yet. How will my customers learn?
A: We have a Customer User Guide. Also, the CME team is available for support; contact them as needed.
Q: Where can my customer get more information about Canada Made Easy?
A: You can visit the Canada website at www.dbschenker.com/ca to review more information about the
Canada Made Easy (CME) product, or contact Scott Cairncross directly at 905-673-5258. The CME team is
always available to answer any questions you have at [email protected].
Q: Who is the ideal customer?
A: Look for the following: Customers who have distribution into Canada; who are shipping multiple LTL or
small parcels into Canada daily or weekly; who are looking for a Just in Time model; who have shipments
arriving into their own Distribution Center via various service modes; who have consolidation going to
Canada; are based anywhere in the world; and who have inventory in a Canadian Distribution Center.
DB Schenker.
Reliably delivering convenience,
flexibility and value.
“As a major manufacturer and distributor of lighting solutions with over 100,000 SKUs, we needed a logistics partner
to help us move our products to dealers and customers throughout North America. DB Schenker’s Canada Made
Easy team looked at our logistics operation and reduced our costs by eliminating multiple, redundant inventories.
They decreased delivery times, increased inventory turns, enhanced shipment visibility to all of our stakeholders and
provided customs clearance and compliance with one supplier.”
Director of Logistics for a major lighting products provider
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