The cost of car ownership in Russia Annual PwC Survey 2016 edition Taxes and duties: Fuel expenses: the product of the average kilometres travelled by fuel consumption and price of a litre of fuel (survey data use figures for gasoline engines) vehicle registration with the State Road Traffic Safety Inspectorate, transport tax, luxury tax (for cars priced at over RUB 3 million) Insurance: Стоимость страхования the cost of Compulsory Motor КАСКО по состоянию Third-Party Liability (CMTPL, КАСКО на январь or OSAGO in Russian) and 2016 г. снизилась Comprehensive Cover (CASCO выражении в в денежном in Russian) insurance policies среднем на 23 % по всем (for Moscow and other анализируемым классам major cities) 23 % Loans: Interest on a three-year loan (50% down payment) The cost of car ownership Planned maintenance: 17 % Снижение ставок по data provided by dealers and based on a three-year кредитам по всем warranty period классам по сравнению с январем 2015 г. вызвано снижением ключевой ставки с 17 % в 2015 г. до 11 % по состоянию на январь 2016 г. 2015 2016 11 % Loss in value: Other expenses: the difference between the price of a new car and a used car (three years) the cost of winter tyres and car wash (twice per month) 6% 2 The cost of car ownership in Russia кроме полноразмерных внедорожников свыше 3 млн руб. 20 % Доля стоимости топлива в общей стоимости автомобиля тем выше, чем дешевле автомобиль, 20 % тратят на бензин автомобили В класса, Key metrics Loss in value is the second most significant item in the cost of ownership for all car classes, ranging from 31% of the total cost for Class B to 47% for Class E. 31% 47% CASCO 23% As of January 2016, premiums for CASCO insurance decreased in monetary terms by 23% on average against January 2015 in all surveyed car classes, except for full-size SUVs priced at over RUB 3 million. 17% 2016 2015 As of January 2016, the loss in value rose across all car classes. The lower interest rate in all surveyed classes (compared to January 2015) was driven by the cut in the key interest rate from 17% in 2015 down to 11% in January 2016. 11% 2015 2016 As of January 2016, insurance premiums account for a significant share of the total cost of car ownership. 3 The cost of car ownership in Russia 21% 27% 6% 20% The cheaper a car is, the higher the percentage fuel represents in its total value: 20% for Class B autos and 6% for Class E vehicles. The cost of ownership means both operating expenses and losses in a car’s value (acquisition cost less resale revenue). Key findings on the cost of car ownership As part of the survey, we reviewed the cost of owning a car across various classes in major Russian cities as of January 2016 and compared the results with the January 2015 data. As of January 2016, the cost of owning a car had fallen by varying degrees in different car classes. The key drivers behind this cost reduction include: • cut in the key interest rate from 17% down to 11%; • reduction in CASCO premiums by 20% on average; • decrease in kilometres travelled by 24% on average. For more details on these data drivers, see the section titled Survey findings on key components of the cost of ownership. Importantly, the cost of owning a particular car can vary significantly, depending on its terms of purchase and the conditions for operating it. The key assumptions underlying this analysis are provided below. Table 1: Key survey findings Indicator, RUB thousand/ year*, unless otherwise stated* Class B (Compact) Class C (Golf) Class D (Mid-size) Class E (Business) Compact crossover Mid-size crossover Full-size SUV up to RUB 3 million 61.7 90.8 124.8 323.4 113.9 168.1 248.2 473.8 Operating expenses 137.1 174.8 247.5 367.6 213.9 262.6 381.8 564.7 Loans (interest only) 23.2 43.5 68.7 115.1 63.1 81.8 106.3 156.0 Fuel 39.0 44.5 45.1 42.0 42.5 51.2 76.2 78.2 Insurance (CASCO and CMTPL) 49.2 58.9 99.5 154.9 73.8 88.4 149.5 240.5 Maintenance (planned) 9.3 10.2 12.3 19.7 12.9 14.4 15.8 19.3 Taxes and duties** 3.0 4.1 6.6 17.6 5.7 9.3 13.5 48.6 13.5 13.7 15.3 18.4 16.0 17.4 20.4 22.1 198.8 265.6 372.3 691.0 327.8 430.7 630.0 1,038.5 11.9 15.7 19.8 40.5 20.3 23.4 33.4 56.2 Parking***** 120.0 120.0 120.0 120.0 120.0 120.0 120.0 120.0 Total average cost of ownership per year, including parking 318.8 385.6 492.3 811.0 447.8 550.7 750.0 1,158.5 Loss in value Other maintenance costs*** Total average cost of ownership per year Average cost of ownership, RUB/ km**** (*) average value over three years of ownership (**) transport tax and car registration (***) winter tyres and car wash twice per month (****) excluding parking (*****) for Moscow, the cost of eight-hour parking on all business days throughout the year Source: PwC analysis 5 The cost of car ownership in Russia Full-size SUV over RUB 3 million Survey findings on key components of the cost of ownership Loss in value Loss in value is one of the most significant items of the cost of ownership for all classes of automobile. The survey shows that a three-year loss in value of Class B (Compact), Class C (Golf), Class D (Mid-size) cars and Compact crossovers ranges from 31% to 35% of the total cost of car ownership. For Mid-size crossovers and Full-size SUVs up to RUB 3 million, the loss in value accounts for 39% of the total car ownership cost. Class E (Business) cars and Full-size SUVs over RUB 3 million have posted the largest losses in value over the first three years in use at 47% and 46%, respectively. Compared to 2015, loss in value grew in all car classes, especially in Class B (Compact), Class E (Business) and Compact crossovers. The growth in value loss rates ranges from 7% to 12%. The increase in this indicator versus 2015 has been driven by more significant growth in prices for new cars as compared to used vehicles. This is due first of all to the growing weight of the currency component in rouble equivalent in the manufacturer’s cost. 6 The cost of car ownership in Russia Cars within a single class can lose value in different ways. This can be driven by numerous factors, e.g.: Inside the various car classes interest rates vary, depending on the specific car model and special loan offers by banks. • the reliability and reputation of a given car model; Low interest rates are typical of Class B (Compact) vehicles, which are covered mainly by the subsidised car loan programme. • supply and demand for a given model in the used car market; • availability of new, updated versions of a given car make and model in the market; • price trends for similar new cars. Loans Car loan interest rates dropped from 21.5% in January 2015 to 16.1% on average across all classes in January 2016 (see Table 3: Key analysis assumptions) due to the reduction in the key interest rate from 17% to 11% as of January 2016. As a result, in January 2016 the interest rate on a three-year loan for all reviewed classes (with a down payment of 50%) averaged 16%, while a year ago this indicator amounted to 19-23%. The prevalence of low interest rates for Class E (Business) cars and full-size SUVs over RUB 3 million is attributable to the fact that premium brands lend to their customers through their own banks, which offer optimal terms and low interest rates in order to sell vehicles rather than to generate interest income. Although average interest rates across all car classes are at the same level, the impact of rising interest rates is likely to vary in different classes. Thus, sales in the low- and medium-price segments are most sensitive to rising interest rates on car loans, while premium segment sales are relatively less dependent on increases in loan interest rates. Loan charges (interest) in all surveyed classes amount to 12-21% of the total cost of car ownership. Fuel Fuel expenses in the total cost of car ownership vary across the surveyed classes: as a car’s price rises, fuel expenses shrink. For example in Class B (Compact) and Class C (Golf), the share of fuel expenses in the total cost of ownership amounts to 20% and 17% on average, respectively, while for Class E (Business) vehicles and Full-size SUVs over RUB 3 million this indicator is 6% and 8%, respectively. For the mid-price segment, fuel expenses make up about 12-13% of the cost of ownership. Insurance (CASCO and CMTPL) IInsurance is a significant item in the total cost of car ownership, amounting to 17-27%. Compared to the same period in the previous year, the cost of insurance came to 20-30%. As of January 2016, premiums for CASCO insurance decreased in monetary terms by 23% on average versus January 2015 in all surveyed classes, except for full-size SUVs Figure 2: Breakdown of expenses by class, % 5 7 1 4 5 2 3 4 2 3 6 3 3 4 12 17 20 13 As a result, the heaviest insurance expenses are incurred by owners of Class E (Business) cars and Full-size SUVs. In addition to the car price, a number of other factors have an impact on the cost of insurance: • cost of spare parts and repairs; • car theft rate; • car exclusivity, etc. For Full-size SUVs over RUB 3 million, the share of taxes and duties in the total cost of ownership amounts to 4.7%, which is due to the luxury tax on cars priced at more than RUB 3 million. Other expenses Other car maintenance costs include winter tyres and car wash twice per month. These costs are 7 The cost of car ownership in Russia 12 19 17 2 8 23 27 22 Taxes and duties For Class E (Business), Mid-size crossovers and Full-size SUVs up to RUB 3 million, it is around 2.1-2.5%. 12 3 2 17 25 For Class D (Mid-size) and Compact crossovers, this indicator comes to around 1.7-1.8%, with an average engine capacity of 149 and 142 h.p., respectively. 3 15 19 In monetary terms, the more expensive the car, the higher the insurance premiums. 4 2 16 12 Taxes and duties account for about 1.5% of the total cost of ownership for Class B (Compact) and Class C (Golf) cars with an average engine capacity of 98 and 114 h.p., respectively. 3 22 18 priced at over RUB 3 million (compared to the same period of the previous year). CASCO tariff reduction is explained by wide spreading of franchise contracts, loss-free prolongation, limited CASCO coverage, CASCO customer attrition, resulting in a competition for clients in the insurance market. 5 2 23 21 24 47 31 Class B Loss in value 34 34 Class C Class D 46 35 Class E Compact crossover Insurance (CASCO and CMTPL) Maintenance (planned) Taxes and duties almost at the same level in monetary terms, so their share in the total cost of ownership decreases with any increase in the car price. Parking expenses (for Moscow) Currently, such expenses are mostly relevant for Moscow as well as other major Russian cities that already have paid parking facilities (Moscow parking rates were used for 39 39 Mid-size crossover Full-size SUV up to RUB 3 million Loans (interest only) Full-size SUV over RUB 3 million Fuel Other maintenance costs calculation purposes; rates are lower in other cities). Yet, given the ongoing need for paid parking, the share of these expenses in the cost of ownership is rather significant and increases with any decrease in the car price. Parking rates have remained unchanged since January 2015. 2 5 Key assumptions The survey covered new car makes and models that are officially sold in Russia. Analysis findings for each class show the average result for cars in that class. The following key assumptions underlie our survey: For analysis purposes, eight classes have been identified corresponding to car size and price. classes All major indicatorscar (car price, loan terms and conditions, etc.) are as of the second half of January 2016 and are consist of based on PwC analysis, data provided by car dealers, and information from public sources. • A car is purchased with a standard equipment package, a gasoline engine and an automatic transmission. Each class includes five popular cars (compared to the analysis carried out in early 2015, the mix of cars has changed as sales of some models have been discontinued). 8 5 • A car is purchased and driven in a major Russian city. • A car is used by one owner during the warranty period (three years). popular cars • A car is purchased on credit with a down payment of 50%. + Automatic transmission Table 3: Key analysis assumptions (for Moscow and other major Russian cities) Key assumptions Car price, RUB thousand Class B (Compact) 578.8 951.6 98 114 16,644 16,882 Engine, h.p. Kilometres travelled, km/year Fuel consumption (gasoline AI-95, AI-92 or similar), l/100 km Loss in value over three years, % of the initial value Loan interest rates Class C (Golf) 6.8 7.4 31% 32% 13.1% 15.8% 8 The cost of car ownership in Russia Class D (Mid-size) Class E (Business) Compact crossover Mid-size crossover Range Rover Mitsubishi 1,282.6 Audi 2,509.0 1,295.6 1,723.8 Mercedes Mazda 173 149 194 KIA 142 Jaguar18,435 Volkswagen 18,833 17,063 16,146 Nissan 16.7% 17.2% Loan Full-size SUV over RUB 3 million 50% down payment 2,472.4 3,481.2 205 300 18,833 18,467 7.9 11.1 11.3 28% 30% 40% 16.7% 15.5% 14.8% Lada Skoda 6.6 6.9 7.3 Lexus Toyota BMW Renault Hyundai 29% 32% 27% Infiniti Ford 19.0% Full-size SUV up to RUB 3 million rs 3 a ye Scope of analysis Figure 4: Mix of car classes Class B (Compact) Лада Granta Renault Logan KIA RIO Hyundai Solaris Volkswagen Polo Class C (Golf) Volkswagen Golf KIA Ceed Volkswagen Passat KIA Sportage Volkswagen Tiguan Nissan Qashqai Hyundai Tucson Toyota RAV 4 Skoda Octavia Nissan Almera Ford Focus KIA Sorento Hyundai Santa Fe car classes consist of 5 Mid-size crossover Mitsubishi Outlander Nissan X-Trail Mazda 6 Toyota Camry Skoda Superb Class E (Business) Audi Q5 Toyota Highlander Toyota Land Cruiser Prado Ford Explorer Mitsubishi Pajero Volkswagen Touareg Full-size SUVs over RUB 3 million Range Rover Audi Mitsubishi Mercedes KIA Mazda Volkswagen Jaguar Nissan Mercedes E-class Audi A6 popular cars Full-size SUVs up to RUB 3 million Class D (Mid-size) Opel Insignia 8 Compact crossover BMW 5 9 The cost of car ownership in Russia Lexus ES Jaguar XF BMW X5 Infiniti QX70 Mercedes GLE Toyota Land Cruiser 200 Range Rover Sport Lada Skoda Lexus Toyota BMW Renault Hyundai Ford Infiniti Survey methodology Loss in value This indicator is calculated as the difference between the price of a new car and the price of a similar three-yearold used car, based on analysis of data provided by official dealers and specialised car trading websites. Insurance (CASCO and CMTPL) This indicator is calculated according to premiums for CMTPL and CASCO insurance policies for car owners with the following profile: male, married with children, 30 years old, driving experience of 10 years, with a good driving record. Loans (interest) Planned maintenance This indicator is calculated on the basis of a three-year loan with a down payment of 50%. The interest rate is based on car loan offers as of the second half of January 2016. This indicator is based on data provided by official dealers. The calculation of the cost of ownership includes interest on loans only. Fuel This indicator is calculated on the basis of the average number of kilometres travelled by a car, fuel consumption per 100 km and the price of one litre of fuel. The average number of kilometres travelled by a car is based on data provided by specialised car trading websites. Fuel consumption per 100 km was assumed to be the same as specified in the vehicle’s certificate. Fuel price (gasoline AI-92, AI-95 and AI-98) is based on quotes from public sources. 10 The cost of car ownership in Russia Taxes and duties This indicator includes car registration fees with the State Road Traffic Safety Inspectorate and transport tax. Transport tax is based on the transport tax rate in Moscow as of the second half of January 2016, as well on the engine capacity. Luxury tax, which has been applied to cars priced at over RUB 3 million, is calculated as the product of transport tax by an additional multiplier that depends on the car price and its useful life. Other expenses This indicator includes the cost of winter tyres and car wash (twice per month). Parking expenses (for Moscow) РThis indicator is calculated as the average cost of an annual parking pass in downtown Moscow. The expenses are presented for illustrative purposes. Contacts Oleg Malyshev Partner, Corporate Finance Practice Leader +7 (495) 967 6497 [email protected] Press Service, PwC Russia Petr Yudin +7 (495) 967 6000 ext. 5018 [email protected] Experts from the PwC Russia Automotive Practice have extensive industry expertise and an indepth understanding of sales trends and the market environment. They are well versed in best practices for resolving the complex issues facing automotive companies. Our comprehensive service offering covers such critical areas as taxation, accounting, customs clearance, and transfer pricing, as well as advice on business development, market analysis, strategy development and other matters. 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