Media Guide
and Rate
Card
Nov 2015
Who is RealAgriculture.com?
RealAgriculture.com was started in 2008 by Shaun
Haney, a farmer and seedsman who wanted to discuss
the issues impacting his customer base. In a very short
period of time, RealAgriculture.com has grown into the
leading ag-media advertising option in Canada.
Shaun Haney—Peter Johnson—Tom Wolf
RealAgriculture.com prides itself on being a leader discussing the issues that are impacting farmers to make
sure that they are informed. Both farmers and advertisers agree that there is no other site in Canada that delivers such valuable content with so much personality.
Some Data on How Unique We Are Before You Go to the Next Page...
RealAgriculture.com continues to expand its reach year-over-year as it provides excellent coverage of agricultural-based issues
that impact Canadian farmers. With its unique use of video, audio and social media engagement, RealAgriculture is the leader in
the NEW Canadian ag-media.
— RealAgriculture.com receives 100,000 page views per month —
— RealAgriculture.com’s top traffic from the provinces in order are Ontario, Alberta, Saskatchewan, and Manitoba —
— Over 320,000 unique people in 2014 visited the website —
— Average Email Open Rate of 29.64% —
— 21,500 Twitter Followers —
Get REAL and Get Connected on
The suite of RealAgriculture.com emails expose your brand and
products to the elite growers and producers in Canada
Don’t miss out on the most
informative, interactive and
REAL content in Ag Media.
First Leaderboard
First Big Box
2nd Big Box
3rd Big Box
Email Newsletters
Western Canada — 4000 subs, 32% Open Rate — 5 Times per Week
Canadian Cattle Update — 1000
subs, 40% Open Rate — Weekly
Placements Booked
(discount %)
1
4
(2%)
8
(5%)
12
(10%)
20
(15%)
Available Placements
First Leaderboard
$325
$1276
$2472
$3516
$5525
First Leaderboard
$60
First Big Box
$284
$1112
$2160
$3072
$4828
First Big Box
$60
2nd Big Box
$245
$960
$1864
$2652
$4165
2nd Big Box
$60
3rd Big box
$245
$960
$1864
$2652
$4165
3rd Big box
$60
Per Placement
Eastern Canada — 1660 subs, 27% Open Rate — 4 Times per Week
Placements Booked (%
discount)
1
4
8
12
20
(2%)
(5%)
(10%)
(15%)
Are you interested in gaining
exposure to over 12,000 farmers
First Leaderboard
$175
$688
$1328
$1896
$2975
across North America? Ask us
First Big Box
$153
$600
$1160
$1656
$2601
about the Iron Insider and our
2nd Big Box
$132
$516
$1000
$1428
$2444
3rd Big box
$132
$516
$1000
$1428
$2244
“RealAg.com
has the top ad
metric results in
Machinery Update Available Placements
strong relationship with
IronSearch.com.
One Placement
Four
(2%)
Eight
(5%)
Twelve
(10%)
$175
$688
$1328
$1896
Weekly First Big Box
$153
$600
$1160
$1656
2nd Big Box
$132
$516
$1000
$1428
3rd Big box
$132
$516
$1000
$1428
Six
(5%)
Twelve
(10%)
— 2280 subs,
34% Open Rate —
Canada”
First Leaderboard
- media buyer Top Posts of the Month
Available Placements
— 5560 subs, 34% Open
Rate — Monthly
One Placement Three
(2%)
First Leaderboard
$470
$1383
$2682
$5076
First Big Box
$411
$1209
$2340
$4440
Get REAL and Get Connected on
Display Banner Advertising
With over 320,000 unique
visitors in 2014, RealAgriculture.com provides advertisers with great exposure to the agriculture
market All ads are
300*250px or 728*90px in
size and can be static or
rich media. Web ads are
priced at $38/CPM for
any creative type or size,
or geo target. A monthly
report is supplied to all
clients for impressions and
CTR%.
Interactive Video Pre-Roll Ads
Pricing is $1.65 per impression of commercial
The key features are:
“When we plan a

Video ads are 15 seconds in length

Video ads are interactive with click through capability to landing page
digital campaign for a
client

Video ads can be fully geo targeted to meet your campaign needs

High CTR%
RealAgriculture.com is
the first website we
consider.”
- media buyer -
Shaun Haney interviews
Margaret May, OSCIA
Anne Wasko discusses
the cattle market in the
Beef Market Update
Key Statistics
Shaun Haney and Peter
Gredig discuss which
tablet farmers should
(Sept 2014—Aug 2015)
Sessions
New Users
Avg Duration
Pages per Session
Ontario
172,314
76,252
2:14
1.56
Alberta
169,350
76,874
1:40
1.52
Saskatchewan
146,196
60,837
1:38
1.47
Manitoba
81,375
31,100
1:58
1.58