PEMP PDN 2520 Session 7 Lohit H.S. MSRSAS 9 Windows Lecture delivered by Lohit H.S. Assistant Professor MSRSAS-Bangalore © M.S.Ramaiah School of Advanced Studies - Bangalore 1 Centre for Product Design PEMP PDN 2520 • Session Objectives Lohit H.S. MSRSAS – At the end of the session the delegates will be able to understand the use of 9-Windows System operator. © M.S.Ramaiah School of Advanced Studies - Bangalore 2 Centre for Product Design PEMP PDN 2520 Session Topics Lohit H.S. MSRSAS 1. 2. 3. 4. Psychological Inertia TRIZ and Traditional Approaches Abstraction 9-Window System operator , Thinking in time and space. 5. Examples © M.S.Ramaiah School of Advanced Studies - Bangalore 3 Centre for Product Design PEMP PDN 2520 Psychological Inertia Lohit H.S. MSRSAS The psychological meaning of the word "inertia" implies an indisposition to change – a certain "stuckness" due to human programming. It represents the inevitability of behaving in a certain way - the way that has been indelibly inscribed somewhere in the brain. It also represents the impossibility - as long as a person is guided by his habits of ever behaving in a better way. © M.S.Ramaiah School of Advanced Studies - Bangalore 4 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS TRIZ and Traditional Approaches © M.S.Ramaiah School of Advanced Studies - Bangalore 5 Centre for Product Design PEMP PDN 2520 TRIZ GENERIC PROBLEM TRIZ GENERIC SOLUTION SPECIFIC PROBLEM SPECIFIC SOLUTION Systematic Creativity APPROACH TRIZ APPROACH APPROACH Lohit H.S. MSRSAS TRADITIONAL CREATIVITY © M.S.Ramaiah School of Advanced Studies - Bangalore 6 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS Abstraction: Mapping of Specific Problem to a Generic Framework which leads to Generic Solution. © M.S.Ramaiah School of Advanced Studies - Bangalore 7 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 8 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS Pattern Recognition – Self Organizing Systems © M.S.Ramaiah School of Advanced Studies - Bangalore 9 Centre for Product Design PEMP PDN 2520 Banana banana split curved low friction banana flavour/smell peeling skin Uncle John (personalized) Velvet Underground bunches (Andy Warhol – screen print) Lohit H.S. MSRSAS Pencil © M.S.Ramaiah School of Advanced Studies - Bangalore 10 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS Visualization © M.S.Ramaiah School of Advanced Studies - Bangalore 11 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 12 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS TRIZ Brainstorming & Hats © M.S.Ramaiah School of Advanced Studies - Bangalore 13 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 14 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 15 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 16 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 DEFINE SELECT TOOL EVALUATE GENERATE SOLUTIONS © M.S.Ramaiah School of Advanced Studies - Bangalore 17 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 • What Do I Do? • 1) Awareness of how the brain works is highly beneficial in maximizing the benefits of using TRIZ and other solution triggers; obtain this awareness and (more importantly) experience it. • 2) Recognize that different parts of the systematic creativity process demand physiologically different modes of thinking, and take account of these differences. • 3) Understand your personally preferred thinking modes and those of the people around you. Try to match the different preferences to the different requirements of the process. • 4) Keep psychological issues in mind whenever possible during the systematic creativity process. © M.S.Ramaiah School of Advanced Studies - Bangalore 18 Centre for Product Design PEMP PDN 2520 SYSTEM OPERATOR/9-Windows - Thinking in Time and Space 1. Classical Triz Form 2. Global (Holistic Sense) 3. Different ways of interpreting and using the tool Lohit H.S. MSRSAS 4. Extensions to the tool 5. The ways to extend the tool © M.S.Ramaiah School of Advanced Studies - Bangalore 19 Centre for Product Design PEMP PDN 2520 SUPERSYSTEM SYSTEM Lohit H.S. MSRSAS SUBSYSTEM PAST PRESENT FUTURE ‘9-Windows’ of the System Operator © M.S.Ramaiah School of Advanced Studies - Bangalore 20 Centre for Product Design PEMP PDN 2520 SUPERSYSTEM pen display in shop, user preparing to write user, paper, desk, chair, light, environment storage location, wear effects of environment SYSTEM assemble, pack/deliver, store, prepare to write pen being used to write storing effect re-filling, wear factors, disposal manufacture of individual components component parts, ink flowing through nib re-usability, recyclability of component parts PAST PRESENT FUTURE Before ‘writing’ begins Person writing After ‘writing’ has finished ‘the pen’ Lohit H.S. MSRSAS SUBSYSTEM © M.S.Ramaiah School of Advanced Studies - Bangalore 21 Centre for Product Design PEMP Lohit H.S. MSRSAS Expanded Multi-Screen System Operator PDN 2520 © M.S.Ramaiah School of Advanced Studies - Bangalore 22 Centre for Product Design PEMP PDN 2520 Global Sense of the System operator • By Virtue of our training/work and experience we tend to form our own concepts of system boundaries • Each of us see the world with different boundaries Time-Space Map Lohit H.S. MSRSAS Actual world is much bigger than our personal perspectives on it Each of us has a potentially different way of thinking about where the boundaries are – someone’s else perspective may very well help us to solve our problem © M.S.Ramaiah School of Advanced Studies - Bangalore 23 Centre for Product Design PEMP PDN 2520 Entering the windows Vs Outside view of 9 windows operator SUPERSYSTEM SYSTEM SUBSYSTEM Lohit H.S. MSRSAS PAST PRESENT FUTURE Smart Little People (SLP tool) – problem owner looks at the problem by becoming the problem Go to each room – windows converted to rooms © M.S.Ramaiah School of Advanced Studies - Bangalore 24 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS SLP is about Entering/ Becoming part of the subsystem Einstein imagining how someone traveling on a ray of light would view their surroundings; viewing the bigger picture from the perspective of a small part of it was crucial to the formulation of his theory regarding the speed of light. © M.S.Ramaiah School of Advanced Studies - Bangalore 25 Centre for Product Design PEMP PDN 2520 sand erosion of helicopter rotor blades Typical solution Lohit H.S. MSRSAS stick a layer of protective material to the outside of the vulnerable rotor surface. The SLP view, on the other hand, encourages us to take on a viewing perspective in which we become the problem. In this case we become a group of smart little people sat on the rotor, watching a sharp edged rock approaching us at very high speed. © M.S.Ramaiah School of Advanced Studies - Bangalore 26 Centre for Product Design PEMP Lohit H.S. MSRSAS PDN 2520 A Possible Solution a blade construction in which a hard outer armour layer is used to cover an inner layer which is able to ‘give’, elastically absorb energy and then use that stored energy to encourage the sand particle to be deflected away from the blade. This hard layer/soft-layer concept in fact turns out to be a protection technique used quite commonly within nature. © M.S.Ramaiah School of Advanced Studies - Bangalore 27 Centre for Product Design PEMP PDN 2520 What Happens If I Apply The Same Viewing Perspective Change in Different Windows? Becoming Part of the super system looking in at the system – Customer looking at a product Lohit H.S. MSRSAS Had the Airport designers/Arch itects thought about the users of their design they would have thought about ….. • Would they think it was a good use of passengers’ time to have them sitting doing nothing in a departure lounge and then moving them on to an aeroplane to do more nothing for several hours and then force them to endure another possibly several hours passing through immigration? © M.S.Ramaiah School of Advanced Studies - Bangalore 28 Centre for Product Design PEMP PDN 2520 · Would they recognize that passenger consumption of electrical power – for laptops, phones, personal stereos, etc – has risen phenomenally in the past five years but that battery power hasn’t matched the change? There are a host of passengers who would love (and may even be willing to pay for) recharging facilities. Lohit H.S. MSRSAS · Wou ld they recognize that more and more passengers are more and more likely to use carry-on luggage and are therefore less and less likely to want to check their baggage if they can possibly help it? · Would they recognize that many business travellers travel to get to meetings and that these travellers would be as happy to have that meeting at the airport as locating appropriate ground transportation (in an unfamiliar location) to get them to a meeting somewhere else? © M.S.Ramaiah School of Advanced Studies - Bangalore 29 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS Standing In The Future And Looking To The Present • just about every recycling issue currently known (“your customers are your grandchildren”), • changing demographics (what will I think about the pension system in twenty years time when I might actually become the recipient?), • maintenance issues • thinking about future super-system, a whole host of contradictions that emerge as different parts of society evolve at different rates. © M.S.Ramaiah School of Advanced Studies - Bangalore 30 Centre for Product Design PEMP PDN 2520 Using the third Dimension Different Levels of Human Awareness Identity Beliefs/Values Capabilities Behaviour Physical Lohit H.S. MSRSAS Super-System System Sub-System Past © M.S.Ramaiah School of Advanced Studies - Bangalore Present Future 31 Centre for Product Design PEMP PDN 2520 The Map Is Not The Territory – Difference Between Physical Plane and Our Perception of It Behaviour “The Map” Physical Super-System “The Territory” System Sub-System Lohit H.S. MSRSAS Past Present Future Awareness of Internal game contradictions © M.S.Ramaiah School of Advanced Studies - Bangalore 32 Centre for Product Design PEMP PDN 2520 Espoused Rule (‘the Map’) ‘Quality comes First’ Real Rule (‘the Territory’) ‘Ship product no matter what’ ‘Never sell the customer something they don’t need’ ‘Get the order; whoever gets most sales gets the biggest bonus’ ‘We take the long-term view of our businesses’‘Miss your quarterly budget and you’re dead meat’ ‘We have an open environment speak up if you have a concern’ ‘Accentuate the positive, hide the negative(unless you have a death wish)’ Lohit H.S. MSRSAS ‘Developing people is one of our top priorities’ ‘Managers who spend time developing their people are weaklings and aren’t tough enough to be in the job’ ‘Improve efficiency…’ ‘…and then we can cut jobs’ © M.S.Ramaiah School of Advanced Studies - Bangalore 33 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS Marks and Spencer – Map Vs Territory © M.S.Ramaiah School of Advanced Studies - Bangalore 34 Centre for Product Design PEMP PDN 2520 Johan- The Insensitive Line Manager Other managers and Directors devoting time and effort to calming waters Need to focus on daily production and on today’s market success causes causes Strife in other product areas of the company causes John is insensitive to the needs of those with goals different to his own causes John is a single-minded, brash, insensitive individual Lohit H.S. MSRSAS John’s map of the territory Everyone else’s map of the territory Super-System System “The Territory” Sub-System Past Present © M.S.Ramaiah School of Advanced Studies - Bangalore Future 35 Centre for Product Design PEMP PDN 2520 Integrating Other Perspectives Space-Time-Interface INTERFACE • Value Net (Cooptition) • SWOT SPACE TIME + • Association/Dissociati on Lohit H.S. MSRSAS • VAKOG © M.S.Ramaiah School of Advanced Studies - Bangalore 36 Centre for Product Design PEMP PDN 2520 What Do I Do? Lohit H.S. MSRSAS 1) Think about your problem/opportunity situation. Define ‘the system’. Define what you mean by ‘present’ (these definitions can be largely arbitrary). 2) Draw the 9-Windows. Based on your definitions of ‘system’ and ‘present’, define what ‘past’ and ‘future’ mean, and what ‘super-system’ and ‘sub-system’ contain. In terms of the time elements, it is useful to think in terms of ‘before the problem’ and ‘after the problem’. In the case of process-type problem situations, this may require several time segments as opposed to simply ‘past, present and future’. © M.S.Ramaiah School of Advanced Studies - Bangalore 37 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 1 © M.S.Ramaiah School of Advanced Studies - Bangalore 38 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 1 © M.S.Ramaiah School of Advanced Studies - Bangalore 39 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 1 © M.S.Ramaiah School of Advanced Studies - Bangalore 40 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 1 © M.S.Ramaiah School of Advanced Studies - Bangalore 41 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 1 © M.S.Ramaiah School of Advanced Studies - Bangalore 42 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 2 © M.S.Ramaiah School of Advanced Studies - Bangalore 43 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 2 © M.S.Ramaiah School of Advanced Studies - Bangalore 44 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 2 © M.S.Ramaiah School of Advanced Studies - Bangalore 45 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 3 © M.S.Ramaiah School of Advanced Studies - Bangalore 46 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 3 Technical resources © M.S.Ramaiah School of Advanced Studies - Bangalore 47 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 3 © M.S.Ramaiah School of Advanced Studies - Bangalore 48 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 3 © M.S.Ramaiah School of Advanced Studies - Bangalore 49 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 4 © M.S.Ramaiah School of Advanced Studies - Bangalore 50 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 4 © M.S.Ramaiah School of Advanced Studies - Bangalore 51 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 4 © M.S.Ramaiah School of Advanced Studies - Bangalore 52 Centre for Product Design PEMP PDN 2520 Lohit H.S. MSRSAS 4 © M.S.Ramaiah School of Advanced Studies - Bangalore 53 Centre for Product Design PEMP PDN 2520 Summary/Conclusion Lohit H.S. MSRSAS • The session helps the delegates to Understand the use of 9- Windows System Operator to explore a product in its system subsystem, super system for past present and future of operation considering the resources and constraints. © M.S.Ramaiah School of Advanced Studies - Bangalore 54 Centre for Product Design
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