P R OV I D I N G N EW P E R S P ECTI V ES
B U S I N ES S LO CATI O N I N N SB R U C K
B US I N ESS ENVI RON M ENT I N NSB R UCK:
CITY AN D S U R ROU N DI NG AR EAS OF I N NSB R UCK
S U R ROU N DI NG AR EAS
OF I N NSB R UCK
CITY OF I N NSB R UCK
Kufstein
Reutte
Kitzbühel
Schwaz
Imst
Landeck
TYROL
Lienz
Prague 550 km
Munich 165 km
Salzburg 180 km
Vienna 475 km
Zurich 285 km
I N N SB R U C K
K E Y DATA A N D C L I M AT E DATA
Sea level city
Milan 400 km
575 m
Sea level Patscherkofel (south)
Sea level Hafelekar (north)
2.334 m
Average annual temperature
Venice 390 km
>
OV E R V I EW
I N N SB R U C K FO R M S A B R I DG E
8,6° Cent.
1.826 hours
Average annual sunshine
Average rainfall
Rome 765 km
2.246 m
905 mm
source: www.innsbruck.at
Innsbruck, the capital city of the Tyrol, has always had a central role to play in
Europe. At the beginning of the 16 th century, Emperor Maximilian I. made the
city at the centre of the north-south and east-west axis his residence and by
doing so created the conditions for a thriving economic and cultural life.
Tradespeople appreciated the ideal location of Innsbruck and used Brenner as
the lowest Alpine pass. Connections to important transport routes established
the basis for Innsbruck’s rise as a centre of business, trade, conventions and
tourism.
The historical names of the city, »Oenipons« and »Anspruggen« make it clear that
bridges are a part of the past and future of the Tyrolean capital. The city’s
people and business owners knew how to use the favourable topographical and
scenic conditions to their advantage and make Innsbruck a flourishing centre.
Milestones such as the opening of the university, the connection to the railroad,
and the opening of the airport have supported this development.
The identity of the city is strongly influenced by cultural understanding. Today,
Innsbruck is an international meeting place and has laid claim to a leading role
in the field of early music.
K E Y DATA
Area in km 2
Settlement area in km 2
Population 2001
City of
Innsbruck
Surrounding
areas of
Innsbruck
Business
environment
Innsbruck
Tyrol
105
1.990
2.095
12.647
36
269
305
1.544
673.504
154.940
268.332
Population density per km 2
1.081
78
128
53
Jobs 2001
7.964
7.674
15.638
39.792
78.186
55.438
133.624
295.390
9,82
7,22
8,54
7,42
Employees 2001
Employees per jobs
113.392*
source: Statistics Austria /population census
2001
* Residents with primary residence in the respective region; resident population (primary and
secondary residence) is approx. 135,000 people
V I E W F R O M T H E N O R T H E R N C H A I N TO I N N S B R U C K . I N N S B R U C K E S TA B L I S H E D A S L E A D I N G TO U R I S M , S P O R T A N D E C N O N O M I C
R E G I O N I N T H E A L P S – T H O S E W H O L I V E A N D / O R W O R K H E R E CA N C O N S I D E R T H E M S E LV E S L U C K Y.
T H E C I T Y A N D S U R R O U N D I N G R E G I O N S A R E I N A DY N A M I C D E V E LO P M E N T P R O C E S S .
E M P LOY E E S ( A B O V E )
A N D ST R U CT U R E O F E M P LOY E R S ( B E LO W )
20.930
AC C O R D I N G TO B U S I N E S S S E G M E N TS 2 0 0 4
19.940
8.434
9.459
The Business Location of Innsbruck
Surrounding areas of Innsbruck
City of Innsbruck
15.162
11.687
source: Austrian Chamber of Commerce Tyrol
12.496
9.672
9.001
>
B U S I N ES S
C L EA R P R O F I L E FO R EC O N O M I C S U C C ES S
5.757
4.995
462
997
5.295
10.481
5.140
1.912
7.089
4.532
3.998
3.475
information
& consulting
233
banks &
insurances
20
45
transport
& traffic
231
tourism &
trade
888
industry
90
craft
trade
1.217
788
83
531
65
235
173
466
764
1368
626
1.037
1.514
2.156
2.254
To steer Innsbruck’s economic development, those responsible from politics
and business set several economic goals years ago, which have been pursued
with determination ever since. The main priority lies in maintaining and creating
of qualified jobs. This goal is achieved through internationalisation and efforts
to strengthen the dynamics of the growth region. Both the structure of small and
medium-sized businesses as well as the position as a centre for services should
be maintained.
The education and research capacities of the city, in particular the university,
should be used increasingly to the advantage of economic-related research.
Innsbruck is interested in intensifying co-operation with nearby towns and,
in so doing, create momentum. The city and its business people have been using
the advantages of the geographically advantageous location between the strong
economic regions of southern Germany and northern Italy for as long as can
be remembered.
I N I N N S B R U C K T H E C I T Y ’ S P R O F I L E I S A L WAYS I N V I E W – T H E N O R T H E R N C H A I N A S S E E N F R O M T H E C I T Y H A L L .
Since 2002 , the Tyrolean capital has been the location of the Permanent Secretariat of the Alpine Convention, which is committed to the protection and sustainable development of the Alpine region.
>
B U S I N ES S
W ITH F U L L C O M M ITM E NT
TO B U S I N ES S
55 %
European Union
18 %
Northern America
16 %
Rest of Europe
A tightly woven network of consulting and funding organisations – from the City
of Innsbruck, the Chamber of Commerce, the Zukunftsstiftung (»Foundation for
the Future«), the Industrial Federation to the Chamber of Labour – provides the
ideal starting conditions for new businesses. The Republic of Austria and the
State of Tyrol provide financial support, bonuses, grants and subsidies as well
as support in processes related to public authorities, which are conducted in
a concentrated and therefore time-saving manner.
The Tyrolean Foundation for the Future is the central contact point for new
businesses and has as a service organisation of the state the task of convincing
entrepreneurs of the advantages of the location, supporting business development, intensifying knowledge and technology transfer, and encouraging on-going
education and training. In particular, those business which have a significant
impact on the creation of value, employment and growth are supported.
The business-friendliness and the ideal conditions have created a climate in
which businesses and their employees feel good. World market leaders such as
numerous small and medium-sized companies value the stable social conditions,
the low rate of strikes, the tax advantages and, last but not least, the fascinating
ambience of the Tyrolean Alps, which gives wings to creativity.
T H O S E W H O C O M E TO I N N S B R U C K
R E C E I V E C O M P E T E N T S U P P O R T.
C O N S U LT I N G A N D F I N A N C I A L S U P P O R T
9%
Asia
3%
Rest of the world
I N S T I T U T I O N S L I K E H E R E AT C I T Y H A L L
P R O V I D E A S S I S TA N C E F R O M T H E
BEGINNING.
E X P O R T ST R U CT U R E
OF TH E TYROLEAN
ECONOMY 2004
source: Statistics Austria
analysis: State of Tyrol
2,4
M.
O V E R N I G H T STAYS ( R O U N D E D )
Burgenland
BY STAT E I N A U S T R I A 2 0 0 4
5,8 M.
* More than one-third of all 117 million overnight
stays Austria-wide were in the Tyrol.
source: Statistics Austria
Lower Austria
6,5 M.
Upper Austria
7, 9 M .
>
B U S I N ES S
I N N SB R U C K I S A C E NTE R O F TO U R I S M
Vorarlberg
8,4 M.
Vienna
9,5 M.
Styria
12,9 M .
Carinthia
22,2 M.
Salzburg
4 1, 5 M .
Tyrol *
Tyrol is – in terms of population – one of the most tourism-intensive regions
in the world. Innsbruck Tourism, with its 25 member towns is one of the largest
tourism organisations in Austria, with 2.1 million overnight stays in 2005 .
In addition, approximately 4 million day visitors came to the city. Tyrol’s tourism
with its dynamic regions together with the capital city of Innsbruck as the centre
are responsible for an above-average sports and leisure activities infrastructure.
In Innsbruck numerous trade fair events as well as congresses contribute
significantly to the success. How ideally the Congress Center is positioned internationally can be seen in the awards it received in the last five years: in 2001
the Congress Center received the internationally renowned »Apex Award«, in
2005 second place, in 2000 third place. The Tyrolean meeting and event centre
is, after Vienna, the second largest in Austria.
I N NSB R UCK’S CONG R ESS
CENTER IS ON E OF TH E
B E ST EV E NT AN D C O N G R E S S
CENTR ES I N EU ROPE.
T H E H A F E L A K A R I S O N LY A
V I E W AWAY F R O M T H E
CONG R ESS CENTER!
T H E G OT H I C O L D TO W N A N D T H E » G O L D E N R O O F« , T H E SY M B O L O F I N N S B R U C K .
O N T H E AV E R AG E , 11 , 0 0 0 0 G U E S TS V I S I T T H E P E R F E CT LY P R E S E R V E D S I G H TS O F T H E F O R M E R
I M P E R I A L R E S I D E N C E C I T Y, T H E S M A L L CA F E S A N D B U S I N E S S E S .
>
E D U CATI O N
I N N SB R U C K – TH E B R I DG E
O F KN OWL E DG E
TH E LEOPOLD- FRAN Z ENS U N IVERS ITY
(LEFT) WITH TH E U N IVERS ITY LI B RARY
( R I G H T ) H A S A LO N G T R A D I T I O N A N D I S ,
W I T H I TS 2 4 , 0 0 0 ST U D E N TS AT S E V E N
FAC U LT I E S A N D 121 I N S T I T U T E S A S
W E L L A S I TS STA F F O F S O M E 2 , 5 0 0 , O N E
O F T H E B I G G E S T E M P LOY E R S I N T H E
CITY AN D A DR IVI NG FORCE FOR TH E
R E G I O N ’ S S O C I A L A N D C U LT U R A L L I F E
TO DAY.
The founding of the Leopold-Franzens University Innsbruck goes back to the year
of 1669 . The medical university has been independent since 2002 . In total,
approximately 24,000 students are currently studying at the two universities. As
Austria’s third largest university town, Innsbruck has relationships with institutes
throughout the world. The results flow directly into research and business.
The positive environment was crucial in the past for the awarding of the Nobel Prize
to four researchers at the University of Innsbruck. Tyrol plays a leading role in many
fields, such as quantum physics and medicine. The basis for this are the excellent
educational opportunities Innsbruck offers, at a level that is beyond the Austrian
average.
H I G H E R E D U C AT I O N C O M PA R I S O N
T H E U M I T, T H E P R I VAT E U N I V E R S I T Y F O R M E D I C A L S C I E N C E ,
TOTA L N U M B E R O D ST U D E N TS 2 0 0 5
M E D I C A L I N F O R M AT I O N SYS T E M S A N D T E C H N O LO G Y I N H A L L I N T I R O L .
source: universities
Leopold- Franzens University
19.000
University of Medicine Innsbruck
3.700
MCI – Management Center Innsbruck
1.400
U M IT (private University for medical science, medical Information systems und Technology)
600
>
E D U CATI O N
E N D L ES S P O S S I B I L ITI ES
The higher education institution, Management Center Innsbruck ( MCI ), and the
private University for Medical Science, Medical Information Systems and Technology ( UMIT ) in nearby Hall in Tirol are two education institutions which reflect
Innsbruck’s high standards. At MCI students are taught be experts in the fields
of business, social sciences and consulting according to international standards.
In addition to numerous general education institutions with specialisations, Innsbruck’s region also boasts a broad range of vocational training programmes. In
particular those in the field of technology have earned an excellent reputation.
I M M A N AG E M E N T C E N T E R I N N S B R U C K E X P E R TS I N B U S I N E S S A N D C O N S U LT I N G A R E E D U C AT E D .
T H E B U S I N E S S - O R I E N T E D E D U C AT I O N P R O G R A M M E S E N J OY I N T E R N AT I O N A L D E M A N D .
I T ’ S J U S T A H O P AWAY F R O M T H E C I T Y C E N T R E
TO T H E M O U N TA I N S A R O U N D I N N S B R U C K .
>
Q UA L IT Y O F L I F E
»A N O F F I C E W I H A V I EW O F TH E
M O U NTA I N S , P L EA S E!«
T H E M O U N TA I N PA N O R A M A O F T H E N O R T H E R N C H A I N I S R E F L E CT E D I M P R E S S I V E LY I N T H E
G L A S S F R O N T O F T H E S O C I A L S C I E N C E S A N D E C O N O M I C S FAC U LT Y B U I L D I N G I N I N N S B R U C K .
The rugged Northern Chain with its Hafelekar and Rumer Peak to the north and
the gently ascending Patscherkofel and Glungezer to the south form the frame
of the city, whose appeal comes from the combination of a mediaeval Old Town
and the towering Alps. The pristine natural surroundings right at the city’s doorstep make it possible to quickly escape the stress of daily life and a variety of
creative and relaxing leisure activities. Those who prefer can spend their lunch
break in the mountains and the evening at one of the numerous cultural events.
Entrepreneurs who have come to Innsbruck appreciate the advantages of the
city. Those who work here during the day and know how to take advantage of
the nearby Alpine region in their leisure time are inevitably committed and productive employees.
It is thanks to the short distances and the manageable size – Innsbruck has
approximately 115,000 residents – the excellent infrastructure and the available
co-operation models that Innsbruck is an ideal location for business. The
probability of meeting a person in the region who can help one’s own business
is very high …
C H R O N O LO G Y O F T H E E C O M O M I C D E V E LO P E M E N T O F I N N S B R U C K
I N A D D I T I O N TO T H E STAT E T H E AT R E
W I T H I TS S U P E R B Y E A R - R O U N D
C U LT U R A L P R O G R A M M E , I N N S B R U C K
1180
foundation of the city of Innsbruck
H A S M A D E I TS E L F A N A M E A S H O S T
1200
Innsbruck received ist town charter
TO R E N O W N E D F E S T I VA LS S U C H A S
1420–1665
residence city of Tyrolean nobility
T H E F E S T I VA L O F A N C I E N T M U S I C O R
1669
foundation of the university
1849
Innsbruck became provincial capital of Tyrol
1856
transport connection to the international railway network
1925
opening of the airport Innsbruck
1964
Innsbruck becomes a European City
1964
the IX. Winter Olympic Games in Innsbruck
1969
establishment of the technical faculty at the University of Innsbruck
1973
establishment of the Congress Center Innsbruck
1976
the XII. Winter Olympic Games in Innsbruck
1980
regular air traffic to Vienna, Zurich and Frankfurt
1995
Austria joins the European Union
DA N C E S U M M E R .
1996
opening of Management Center Innsbruck ( MCI )
1997
completion of the new building of the Social Sciences Faculty, establishment
of the University of Applied Sciences Innsbruck
2002
establishment of the permanent Secretariat of the Alpine Convention in Innsbruck
2002
opening of the new City Hall and the new Bergisel ski jump
2003
opening of the Institute for Quantum Optics and Quantum Information of the
Austrian Academy of Science in the new ICT Technology Park
2004
>
opening of the new railway station and the Olympiaworld
Q UA L IT Y O F L I F E
C U LTU R A L C IT Y W ITH A C O S M O P O L ITA N F L A I R
In its understanding of its central role, from the beginning Innsbruck has seen
itself as a cultural city with charisma. The Gothic Old Town with its Golden Roof,
the symbol of Innsbruck, is the centre of the city. The historical Hofburg (Royal
Residence) and the Imperial Tomb in the Hofkirche (Royal Chapel) are witnesses
to a glorious past. The stylish and lovingly renovated buildings have received
an exciting juxtaposition through contemporary architectural showcases. Among
others, this includes the Bergisel Stadium, which was designed by Zaha Hadid,
and the new City Hall, designed by the French architect Dominique Perrault, in
which city administration offices and contemporary businesses and offices are
united in an aesthetically pleasing whole.
In the cultural field, the Tyrolean Symphony Orchestra and the productions at
the Tyrolean State Theatre have received international acclaim, as have the
Festival of Early Music, the International Dance Summer and the Easter Festival
– Music of the Religions.
F E W C I T I E S CA N B U I L D
U P O N A F O U N DAT I O N S O R I C H
I N TRADITION.
A C O F F E E B R E A K I N T H E CA F É I N T H E C I T Y H A L L TO W E R
>
P E R S P ECTI V ES
A LO CATI O N W ITH A F UTU R E
I N NSB R UCK IS A WOR LD LEADER I N MANY FI ELDS S UCH AS
M E D I C I N E A N D Q U A N T U M P H YS I C S .
Innsbruck has developed into a recognised research and technology centre, thanks
to its ideal conditions, business-friendliness and also the mentality of the Tyroleans, known for their handshake quality and persistence in decisive factors in life.
In many field, such as quantum physics, Innsbruck is a leader. The Academy of Sciences has established a part of its new Institute for Quantum Optics and Quantum
Information in Innsbruck. The Tyrol is responsible for half of Austria’s gross value
added in the pharmaceutical-biotechnical industry. Austria-wide, one third of all financial resources in this branch flow into the Tyrol.
Positive for Innsbruck as a business location are the establishment of the alpS
Competence Centre, which has the goal of creating new strategies, technologies
and systems for improving natural disaster management as well as assessing current and future risk potential, and the Life Science Center for the fields of medical
technology, biotechnology and pharmaceuticals.
I N N S B R U C K ’ S S C I E N T I S TS A R E L E A D I N G S C I E N T I S TS : W I T H T H E U S E O F L A S E R S ,
T H E W O R L D ’ S F I R S T Q U A N T U M BY T E WA S C R E AT E D .
A U S T R I A N B U S I N E S S AG E N C Y
U M I T – P R I VAT E U N I V E R S I T Y
OPER NR I NG 3
FO R M E D I CAL S C I E N C E, M E D I CAL
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M E I N H A R D S T R A S S E 14
C O N S U LT I N G A N D F I N A N C I A L
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CITY OF I N NSB R UCK
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ST I F T S G A S S E 19 /1
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H E I L I G G E I S TS T R A S S E 7– 9 ( L A N D H A U S 2 )
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S PI N- OFFS TYROL
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W W W. C O M E - I N N S B R U C K . AT
M A N AG E M E N T C E N T E R I N N S B R U C K
U N I V E R S I TÄTS S T R A S S E 15
O LY M P I AW O R L D I N N S B R U C K
G R Ü N DER- S ERVICE TI ROL
A-6020 I N NSB R UCK
O LY M P I A S P O R T A N D E V E N T C E N T R E I N N S B R U C K
(FOU N DER S ERVICE TYROL)
T E L + 4 3 - 512 - 2 0 70 - 0
O LY M P I A S T R A S S E 10
M E I N H A R D S T R A S S E 14
FA X + 4 3 - 512 - 2 0 70 - 10 9 9
A-6020 I N NSB R UCK
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T E L + 4 3 - 512 - 3 3 8 3 8 - 0
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FA X + 4 3 - 512 - 3 3 8 3 8 - 2 0 0
FA X + 4 3 - 5 9 0 - 9 0 5 13 8 5
O F F I C E @ O LY M P I A W O R L D . AT
G S @ W KT I R O L . AT
W W W. O LY M P I A W O R L D . AT
W W W. G R U E N D E R S E R V I C E . N E T
O F F I C E O F B U S I N E S S A N D TO U R I S M
M A R I A -T H E R E S I E N - S T R A S S E 18 , A - 6 0 10 I N N S B R U C K
T E L + 4 3 - 5 12 - 5 3 6 0 - 21 16
FA X + 4 3 - 5 12 - 5 3 6 0 - 17 5 0
W I R TS C H A F TS F O E R D E R U N G @ M AG I B K . AT
W W W. I N N S B R U C K . AT
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