Working Behind
the Scenes
For Your Advisor
Our Supporting Role
Pershing Advisor Solutions LLC, through
its affiliate Pershing LLC (Pershing), works
behind the scenes on behalf of your advisor.
Pershing provides advisory firms a global
solution with an integrated, multicurrency
clearing and execution solution, plus a full
range of global resources. We develop and
continually enhance a range of innovative
financial solutions and services—and give
you access, through your advisor, to cuttingedge technology. We serve financial
organizations of every size and business model.
History of Innovation, Strength and Stability
Founded in 1939, Pershing has 75 years of Wall Street
experience. Our name is taken from our founder, Warren
“Jack” Pershing, the only son of celebrated World War I
General of the Armies, General John J. Pershing. Today,
we are the trusted choice of more financial organizations
than any other firm in the industry.*
Pershing and its affiliates provide global financial
business solutions to advisors, asset managers, brokerdealers, family offices, financial organizations, fund
managers and registered investment advisory firms.
Our parent company, BNY Mellon, is a leading provider
of investment management and investment services.
* InvestmentNews, 2014.
How You Benefit
Because your advisor utilizes the services offered by Pershing,
you can count on:
> Significant Resources. Pershing and its affiliates
employ thousands of dedicated associates located in
23 locations worldwide.
> Quality Service. With Pershing’s sophisticated technology
in place, your advisor can minimize the time spent
on administration and processing, and focus on your
individual investment goals.
> Financial Solutions and Services. Pershing’s full array
of innovative financial solutions and services gives your
advisor the tools they need in an effort to help you meet
your specific investment objectives.
> Data Integrity and Privacy. Pershing maintains
comprehensive security methods and well-developed
contingency plans to safeguard your account information.
Additional Protection
Brokerage Custody
Securities Investor Protection Corporation (SIPC®) Coverage.
Pershing is a member of SIPC, which protects securities
customers of its members up to $500,000 (including
$250,000 for claims for cash). Explanatory brochure
available upon request or at sipc.org.
Excess of SIPC Coverage Led by Lloyd’s
In addition to SIPC protection, Pershing provides coverage
in excess of SIPC limits from certain underwriters in Lloyd’s
insurance market and other commercial insurers. The excess
of SIPC coverage is valid through February 10, 2016, for
Pershing LLC accounts. It provides the following protection
for Pershing LLC’s global client assets:
> An aggregate loss limit of $1 billion for eligible
securities—over all client accounts
> A per-client loss limit of $1.9 million for cash
awaiting reinvestment—within the aggregate loss
limit of $1 billion
SIPC and the excess of SIPC coverage do not protect
against loss due to market fluctuation.
(Continued)
An excess of SIPC claim would only arise if Pershing
failed financially and client assets for covered accounts—
as defined by SIPC—cannot be located due to
theft, misplacement, destruction, burglary, robbery,
embezzlement, abstraction, failure to obtain or maintain
possession or control of client securities, or to maintain the
special reserve bank account required by applicable rules.
Lloyd’s currently holds an A+ rating from Standard &
Poor’s® (S&P®), an A rating from A.M. Best and an
AA- rating from Fitch. These ratings are based on the
financial strength of the company and are subject to
change by the rating agencies at any time.1 For more
information about Lloyd’s, please see lloyds.com.
Bank Custody
Federal Deposit Insurance Corporation (FDIC) Protection.
BNY Mellon clients holding bank deposits—which
include a sweep account for bank custody products—
receive separate protection.
The FDIC standard maximum insurance amount is
$250,000 per depositor, per insured bank, in each account
ownership category. The FDIC rules are very specific and
vary. For a more complete explanation of the FDIC’s
regulations, we encourage our clients to visit fdic.gov.
For More Information
To learn more about the supporting role we play,
please contact your advisor.
1
Ratings as of January 2015.
©2015 Pershing Advisor Solutions LLC. Pershing Advisor Solutions LLC, member
FINRA, SIPC, is a wholly owned subsidiary of The Bank of New York Mellon Corporation
(BNY Mellon). Clearing, custody or other brokerage services may be provided by
Pershing LLC, member FINRA, NYSE, SIPC. Pershing Advisor Solutions relies on its
affiliate Pershing LLC to provide execution services.
Bank custody and private banking solutions are provided by BNY Mellon, N.A.,
member FDIC, a wholly owned subsidiary of The Bank of New York Mellon
Corporation. Except with respect to uninvested cash held in a bank deposit account
chosen by client as part of a sweep election, assets custodied at BNY Mellon, N.A.
are segregated from the general assets of BNY Mellon, N.A.).
Trademark(s) belong to their respective owners.
ECCAPB-PAS-2-15