PRESS KIT NOVEMBER 2016 THEY STRONGLY SUPPORT THE BOCUSE D’OR MAIN SPONSORS SPONSORS MEMBERS SUPPLIERS VOITURE OFFICIELLE SUMMARY A DAY, A STORY ............................................. 4 WORLD PALMARES ....................................... 17 SELECTION PROCESS ...................................... 7 PODIUMS...................................................... 18 FINALIST COUNTRIES ..................................... 8 SIX BOCUSE D’OR STORIES ............................ 19 RUNNING ORDER ........................................... 9 THE FOOD SERVICE DIVISION OF GL EVENTS EXHIBITIONS ................................................. 22 TWO TESTS ...................................................10 JURY AND MARKING .....................................11 ANNIVERSARY ...............................................13 HISTORY, HERITAGE,TRIBUTE ........................14 CONTACTS .................................................... 23 A DAY, A STORY Every two years since 1987, 24 participants representing 24 countries take part in the greatest contest in modern cuisine. After nearly two years of national and continental qualifying events, following months of practice and rehearsals, they have 5.35 hrs and two tests to try to win the Bocuse d’Or. BOCUSE D’OR DAY Lyon, January 24th, 2017. The lights are switched on, flags are hoisted amidst a crowd of 2,500 people united in a same breath, the same shouts of enthusiasm. From the very first moments, the grand final of the Bocuse d’Or is a show. Time, location, action, the audience faces the stage, like at the theatre the dramaturgy is perfect. The actors are ready in the wings, silent and concentrated. In just a moment the first 12 duos of finalists, composed of a chef and a commis, will spring into action for a much awaited event after two years of competition. Two ultimate tests await them. The Bocuse d’Or is a contest of high precision, a race against time, involving team work as well as a confrontation with oneself. Confrontation with the world too, as 24 nations compete over a period of two days. For the duration of the test, the identical contest kitchens built to accommodate the teams, become a territory - 24 plots of countries competing on the neutral grounds of Haute Cuisine. IN SEARCH OF TIME LOST 5.35 h on the countdown. Noise is at its loudest. The first trays are presented, carried by two members of the International Organization Committee and cheered on by many fans, professionals, family members - a crowd of enthusiastic supporters who made the trip to come and encourage their champion. The tension is palpable, movements in the kitchen, at the passthrough and service seem guided by burst of shouts. Then the judges retire, heads bowed, taste buds and eyes sharpened, with their notepads in front of them. The time has come to taste the gourmet creations before the final deliberation. TIME OF SETTLMENT Now the entire hall is filled with one loud shout. The spotlights glare down on an impressive stage assembled during the deliberation, the contest kitchens are relegated to the wings. The colourful flags are paraded past the participants, three envelopes make their way to the President of the jury. Bronze, Silver, Gold. Tears and hugs, rounds of honour and the promise of a brilliant future – because winning the Bocuse d’Or can be a life changing experience with exciting new career perspectives and pride for the home nation. ‘Not many people realise how much time, effort and resources are involved in the competition’, says Philip Tessier, chef for Thomas Keller at Per Se in New York and winner of the Silver Bocuse in 2015. ‘The most difficult aspect is to overcome the disappointment and continue to move forward during the events that punctuate the selection process. I have surrounded myself with people who helped me pull through the moments of discouragement.’ The Bocuse d’Or is all about teamwork and emotions. 10 VALUES PROMOTED BY THE BOCUSE D’OR 1. Work as a team 2. Represent your county with pride 3. Endeavour to respect the producers and the products 4. Show spirit, freedom and imagination 5. Use the very best of your knowledge 6. Do not waste, do not throw away 7. Be your own master in the face of adversity 8. Remain humble in victory and luminous in defeat 9. Endeavour to serve humanism through your cooking 10. Pass on your passion to the future generations SELECTION PROCESS GRAND FINAL AT SIRHA January 24th-25th 2017 From 2015 to 2017 National and continental selections 24 countries BRAZIL URUGUAY GUATEMALA 3 countries JAPAN SINGAPORE AUSTRALIA CHINA SOUTH KOREA 5 countries BELGIUM DENMARK ESTONIA FINLAND FRANCE HUNGARY ICELAND NORWAY THE NETHERLANDS SWEDEN SWITZERLAND 11 countries USA CANADA MOROCCO 3 countries Individual participations 3 countries selected Bocuse d’Or Latin America 2016 Bocuse d’Or Asia-Pacific 2016 Bocuse d’Or Europe 2016 Sirha Mexico February 11-12th 2016 Singapore April 14-15th 2016 Sirha Budapest May 10-11th 2016 GERMANY CHILE 2 countries Wild Cards 2 countries selected FINALIST COUNTRIES COUNTRY JURY CANDIDATE GERMANY Patrik JAROS Marvin BÖHM AUSTRALIA Philippe MOUCHEL Daniel ARNOLD BELGIUM Peter GOOSENS Peter AESERT BRAZIL Laurent SUAUDEAU Giovanna GROSSI CANADA Donald GYURKOVITS James OLBERG CHILE Sebastian Felipe SALAS NICOLAU Homero Antonio BURGOS OLMOS CHINA Stefan STILLER Peter LIN SOUTH KOREA Dong Suk KIM Joonjae HAM DENMARK Francis CARDENAU Morten FALK ESTONIA Dimitri DEMJANOV Dmitri ROOZ USA Thomas KELLER Mathew PETERS FINLAND Pekka TERÄVÄ Eero VOTTONEN FRANCE François ADAMSKI Laurent LEMAL GUATEMALA Mario Enrique CAMPOLLO SARTI Marcos Jose SAENZ GONZALEZ HUNGARY Zoltan HAMVAS Tamás SZELL ICELAND Sturla BIRGIRSSON Viktor ANDRESSON JAPAN Hiroyuki HIRAMATSU Kotaro HASEGAWA MOROCCO Kamal Rahal ESSOULAMI Issam JAAFARI NORWAY Lars-Erik UNDERTHUN Christopher William DAVIDSEN THE NETHERLANDS Jonnie BOER Jan SMINK SINGAPORE Bruno MENARD Eng Tong YEW SWEDEN Henrik NORSTRÖM Alexander SJÖGREN SWITZERLAND Armin FUCHS Filipe FONSECA PINHEIRO URUGUAY Alvaro VERDEROSA Jessika TONI RUNNING ORDER TWO TESTS THEME ON A TRAY 5 hours and 35 minutes, not a second more: that’s the time allotted to prepare a recipe using the imposed main product. Top quality meat or extra fresh fish, the recipe imagined using these superb products will be presented ‘à la française’ on a tray. The French touch of the contest is discrete and leaves room to express identity and culture. Prepared like jewellery creations the centre piece and garnishes must reflect the specific tastes of the countries, the colours and sensitivity of the different identities. Indeed, the Bocuse d’Or is part of our heritage – just as cuisine is part of the French DNA – but it is essentially a shared and universal value. It is the expression of varied savoir-faire, showcasing the most avant-garde techniques to better reveal the teams’ sensitivities, their unique cultural and artistic expression. The Bocuse d’Or offers total freedom of expression in the form of the seemingly imposed theme and has continuously evolved over the past 30 years, thereby representing a form of perpetual movement in cuisine. SURPRISE, HERITAGE AND PRODUCTS The Bocuse d’Or is the contest that never sleeps. With each edition, it starts anew. 2017 has a big surprise in store for its fans but more importantly for the participants. The theme for the dish to be served on a plate will be announced in November, and to further highlight the products, the “MÉTRO Market” will be set up as part of the contest. As for the presentation on a tray, the Bocuse d’Or will proudly state its Lyon and French identity. To celebrate its 30 years of existence the participants will work with ‘Bresse chicken and shellfish’ based on an interpretation of the famous Lyon recipe for ‘Chicken and crayfish’. THEME ON A PLATE Within the allotted 5 hours and 35 minutes, the participants must deliver their own interpretation of the second imposed product. However, the recipe must be presented on a plate, like at a restaurant. The Bocuse d’Or is at the heart of culinary creation. The contest is the antechamber of what is created and experienced at restaurants. Strictly timed cooking, attention to texture, precision cutting, brilliant sauces, careful choice of the vegetal satellites, perfectly balanced touches of acidity, masterful and harmonious arrangement on the plates: everything contributes to the gustative success and internal coherence of each of the dishes. ‘But don’t forget that behind the aesthetics, the concepts and designs, there is first and foremost cooking’, says Thibaut Ruggeri, winner of the event in 2013, and president of the international jury in 2015. The Bocuse d’Or represents excellence in cooking techniques and reveals what will be served in the near future, when the show is over, at modern restaurants. JURY AND MARKING THE JURY To determine, assess and judge the excellence of the gourmet creations, 24 members sit on the jury, the same as the number of finalist teams, one per participating country. Balance and fairness. Most importantly, they represent 24 top figures in cuisine from around the world. They judge the participants on taste, aesthetics, and creativity. The members on the tasting jury take place facing the public, dressed in their uniforms and wearing their toques and spotless aprons, forming an impeccable white guard of honour. They sit at a long table set up at the foot of the impressive tiers, half auditorium, half Olympic stadium. MARKING THEME ON A TRAY Presentation counts for 20 points in the final mark awarded by the tasting jury, but taste is the focus of attention: 40 points for this criterion alone. Potency and lightness, depth and complexity, texture and neatness. The peers observe, prodding delicately with their forks before tasting. CRITERIAS POINTS TASTING JURY The geographic specificity and originality of each recipe can also net up to 20 points. Obviously, the interpretation of guinea-fowl concocted by the American team cannot be the same as that of Norway or China. Taste 40 Presentation 20 “Specificity and geographic originality” 20 TASTING JURY TOTAL 80 KITCHEN JURY* On their side, the members of the kitchen jury keep an eye on everything, noting it all down to determine the participants’ ability to limit wastage, respect sustainable development, and demonstrate impeccable hygiene and work methodology. Cooking requires rigour and 20 points are attributed to reward this aspect. Waste optimization and sustainability 10 Hygiene and methodology 10 KITCHEN JURY* TOTAL 20 TOTAL 100 THEME ON A PLATE CRITTERIAS POINTS TASTING JURY A total of 100 points mathematically describe the gourmet creations, the result of cuisine tending toward absolute flawlessness, at the cost of great risk taking many times calculated. The Bocuse d’Or is implacable. * The mark awarded by the Kitchen Jury applies to each dish. It has a coefficient 10 for the theme on tray and a coefficient 10 for the theme on plates. ** An ‘interpretation’ test will also be introduced. It is marked out of 10 points and will be announced in further detail at the same time as the theme for the preparation to be served on plates, i.e. toward the end of November 2016. . Taste 40 Presentation 20 “Specificity and geographic originality” 10 « Interpretation » ** 10 TASTING JURY TOTAL 80 JURY CUISINE* Waste optimization and sustainability 10 Hygiene and methodology 10 KITCHEN JURY* TOTAL 20 TOTAL 100 ANNIVERSARY The Bocuse d’Or is 30 years old and is keen to enjoy the 21st century to the full. Created in 1987 by legendary chef Paul Bocuse, the Bocuse d’Or has undoubtedly become the most important of international cooking contests. 30 YEARS OF GOLD Every two years in Lyon, before a jury of experts, twenty four chefs from all parts of the world compete for the title of ‘best chef of the world’. Over the course of 30 years, the Bocuse d’Or has welcomed thousands of professionals, men and women, who have performed live in front of thousands of supporters. As teams, with their commis and coaches they have spent many months and put much effort into preparing for the grand finale. The Bocuse d’Or is a contest that drives chefs to draw from unknown resources, to discover themselves and reveal themselves to the world. Comparable to the Olympic Games of cooking, by awarding 14 gold, silver, and bronze statues, the contest has drawn into the limelight chefs who concocted the most perfect of recipes and superbly arranged trays. The Bocuse d’Or has contributed to the rise of little known gastronomies. It has filled crowds with enthusiasm in countries committed to the highest level of the state in search of a prestigious victory that resounds on the international scene. In 30 years the Bocuse d’Or has never lost sight of the avant-garde in culinary trends and techniques. It anticipated the global phenomenon that has placed gastronomy at the heart of modernity, innovation and social challenges. Well before the boom in TV cooking shows, it established itself in the wake of Paul Bocuse, the man who revolutionized the image of the Chef, both artist and artisan, at the same time guardian of the temple and pioneer in a constantly changing world. To this effect, the Bocuse d’Or has always adapted its format, explored new avenues with new imposed themes, in order to continue to clear new ground, relentlessly. Such is the golden recipe to remain 30 years ahead. In January, many surprises will happen during the two days of the contest, in order to celebrate this anniversary and a new web site created for the occasion will share 30 years of chefs and passion. HISTORY, HERITAGE,TRIBUTE THE GENIUS TOUCH OF MONSIEUR PAUL In 1987, Paul Bocuse had already been a 3-star Guide Michelin chef for 22 years. He created timeless signatures dishes, mullet with potato scales or VGE soup. Together with several of his peers, Michel Guérard, the Troisgros brothers, Alain Senderens, Alain Chapel and Roger Vergé, he revolutionized the image of the Chef and contributed to promote French gastronomy all over the world. Aged 61, he could have decided to rest a little, but that is really not his style. He had something else in mind: the creation of a major international contest. He viewed it as an expression of rigour, savoir-faire, and excellence, but with the festive spirit of a sport competition, young and modern. The Bocuse d’Or was born. THE MOUNT EVEREST OF CUISINE From its very first edition, the event imposed itself as much more than a mere contest. Thirty years on, it still represents the ultimate goal, the Everest and summit of world cuisine. Very few chefs have succeeded in taming it. Since 1987, 15 editions –chef, commis, and coach roped together– have made it to the summit. But thousands have attempted the adventure, from the national and regional qualifying rounds through to the final, which is held in Lyon every two years as part of the Sirha trade show, in odd-numbered years. Some gave up at base camp, others persevered, or turned back to come back later and stronger. . SUCCESSFUL GLOBALISATION To understand the importance of the Bocuse d’Or today, you only need to listen to Rasmus Kofoed. Chef at the Geranium in Copenhagen, he is the only candidate to have taken part in the event three times in order to finally win gold in 2011, achieving after Bronze (2005) and Silver (2007). ‘I really wanted to push myself to the limit’ he explains. ‘It’s not really an obsession, but rather because I like to surpass myself, and it was also a personal challenge.’ Every two years, it’s the same commitment for everyone, the same determination, former participants take newcomers under their wing, and others persevere like Rasmus Kofoed. Tommy Myllymaki for instance -Silver Bocuse in 2011 and Bronze in 2015 - may return to become the second Swedish chef to win gold after Mathias Dahlgren in 1997. With the exception of Luxemburg chef Léa Linster, the only woman to win in 1989, the Scandinavian countries are neck and neck with France: 7 Bocuse d’Or trophies on each side. But this may be drawing to an end as the whole world have their eyes set on the podium, such as Japan in 2013 (Bronze) and the United States in 2015 (Silver). TIMELESS AND AVANT-GARDE Over the course of 30 years and fifteen grand finale events, the Bocuse d’Or has established itself as the most prestigious of titles for chefs. As a timeless classic, like the Gand-Wevelgem or ParisRoubaix cycling races, it constantly reinvents itself in order to better endure. The Bocuse d’Or is in line with its time and era; it endeavours to reveal talents and modern techniques, and highlights the underlying trends. It serves a culinary heritage that is more alive today than ever, a heritage related to the generations and enthusiasm of a world in which cuisine has become a universal value. The Bocuse d’Or proudly upholds these values. . A HUMAN ADVENTURE These values are those of its founder Paul Bocuse who has passed on all his knowledge to the contest. In 2013, although he was physically weakened he insisted on announcing himself the victory of the French participant Thibaut Ruggeri. Monsieur Paul has not only given his name to the contest, he has given it his life energy. In creating this universal event, he passed on a piece of heritage to a trade that he loves so much and has always endeavoured to defend. In the wake of this most extraordinary man the Bocuse d’Or has become the most fascinating human adventure in modern cuisine. . WORLD PALMARES PODIUMS Total number of medals France 7 2 1 10 Norway 5 2 2 9 Denmark 1 3 1 5 Sweden 1 4 1 6 Belgium - 3 2 5 Germany The Netherlands - - 3 3 - - 1 1 Singapore - - 1 1 Japan - - 1 1 Iceland - - 1 1 Switzerland - - 1 1 USA - 1 - 1 TOTAL 14 15 15 44 SIX BOCUSE D’OR STORIES They have won the Bronze Bocuse, the Silver Bocuse, or have returned several times in an attempt to win the supreme title. The Bocuse d’Or seen through eyes of six international top chefs. LÉA LINSTER / LUXEMBOURG BOCUSE D’OR 1989 ‘Léa, you are the queen of taste’. Coming from Paul Bocuse the compliment made Léa Linster winner of the Bocuse d’Or 1989- blush. A trophy that was sadly stolen in 2013: ‘no one will take away my savoir-faire I will always be a Bocuse d’Or winner, but the person who stole my trophy has no idea of the pain it has caused me’. Today, the chef from Luxemburg manages two restaurants and remains the only woman to have been consecrated in the history of the Bocuse d’Or. However, things are about to change. There are more and more woman in the qualifying rounds and Giovanna Grossi (Brazil) and Jessika Toni (Uruguay) - two South American chefs have already qualified for the final in 2017. RASMUS KOFOED / DENMARK BRONZE BOCUSE 2005, SILVER BOCUSE 2007, BOCUSE D’OR 2011 Perseverance is probably a word that was invented to describe him! Danish chef Rasmus Kofoed participated three times in the final, winning first Bronze in 2005, then silver in 2007, and finally the much coveted Gold trophy in 2011. Three trophies, three stars in the Michelin Guide for his Geranium in Copenhagen: the mission of the Danish metronome who is an adept of bio and a keen football enthusiast is far from over. The Bocuse d’Or is a family that you never really leave behind you. He is now mentor to Tamas Szell, the Hungarian chef of the starred restaurant Onyx in Budapest. Tamas successfully qualified for his second final in a row (he finished 10th in the 2015 final) by winning the Bocuse d’Or Europe, at home in May 2016. The Rasmus effect! ODD IVAR SOLVOLD / NORWAY BRONZE BOCUSE 1997, COACH OF BOCUSE D’OR 2003, 2009, 2015 This is ‘Monsieur Bocuse d’Or’! The Norwegian chef is a true contest enthusiast (appointed three times Best Chef of Norway). He started out ‘timidly’ with a Bronze Bocuse in 1997, but he caught the virus and didn’t bother to find a cure. In turn adviser or coach for the successive Norwegian teams, he is a keen strategist and his knowledge of the contest rules is simply impeccable. He has successfully shared his knowledge and experience. In so doing he has contributed to create a unique lineage of exceptional chefs who went on to win three Bocuse d’Or trophies with Charles Tjessem in 2003, Geir Skeie in 2009 and Orjan Johanessen in 2015. With a total of 5 titles, Norway is on France’s heels (7). Odd Ivar has not said his last word. PHILIP TESSIER / UNITED-STATES SILVER BOCUSE 2015 For a long while, the United-States were absent from the limelight. Often they failed to qualify or finished in the middle of the ranking. Their best performance was a 6 th place in the final with Tim Hollingsworth in 2009. But that was before Philip Tessier! Then, like a bolt out of the blue, in 2015 the American chef of Quebec origin (hence his rather French name), sous-chef of Thomas Keller at The French Laundry, climbed on the second step of the podium. In addition to the irreplaceable support of Chef Keller, Philip benefited from a virtuous chain that included Gavin Kaysen (participant in 2011) and Richard Rosendale (participant in 2013) to arrive at the contest in the best conditions. Beware! When the Americans up the ante the results follow suit. NORIYUKI HAMADA / JAPAN BRONZE BOCUSE 2013 Asia has always answered the call of the Bocuse d’Or. However, after William Wai, Bronze Bocuse 1989 for Singapore, it was only in 2013 that Noriyuki Hamada, Japanese chef at the Yukawatan in Karuizawa managed to achieve a similar feat. A moment of pure joy: ‘The greatest change was the way chefs, both Japanese and international, considered me’ he explained. ‘Being acknowledged by my peers is very important to me.’ As if to illustrate the loyalty of Asian countries, the Japanese finalist in 2017 will be Kotaro Hasegawa, already 6th in 2007. Behind the Japanese locomotive all the other Asian countries are also continuously improving. The Bocuse d’Or is a springboard for young chefs but also for the nations they represent. The Francophile Japanese chef Hiroyuki Hiramatsu, president of the Bocuse d’Or Japan, has created a foundation that will award 17,000 euros to each country of the Asia-Pacific zone that qualifies for the final in 2017. The sun rises in the East. TAMAS SZELL / HONGRIE BOCUSE D’OR EUROPE 2016 In the final of the Bocuse d’Or 2013 Tamas Szell came out of nowhere to land a most honourable 10th place, out of 24. This was Hungary’s first participation in the contest. The performance was as good in 2015 (13th) but Tamas Szell is not one to give up so easily. Hungary has made the Bocuse d’Or an economic and major patriotic cause. Supported by everyone in the country as well as by the national community (chefs, politicians, industrials), and mentored by virtuoso Danish chef Rasmus Kofoed, Bocuse d’Or 2011, Tamas is back stronger than ever. Before a cheering crowd, at home in Budapest, he won the Bocuse d’Or Europe 2016, and brilliantly earned his qualification for the final to be held in January 2017. Like other nations whose gastronomy is little known, Hungary had remained away from the spotlights until then, the Bocuse d’Or contributes to bring it into the limelight. This is one of its most beautiful missions. THE FOOD SERVICE DIVISION OF GL EVENTS EXHIBITIONS Managed by Marie-Odile Fondeur, the Food Service Division boasts impressive expertise in the organization of trade fairs and events addressing all types of catering. The most emblematic being the Sirha-the world’s rallying point for the catering and hotel industries- and the prestigious Bocuse d’Or and Coupe du Monde de la Pâtisserie, which finals are held every two years during the Sirha in Lyon. The next events that will be organized by the Food Service Division of GL events Exhibitions will be: SIRHA ISTANBUL November 24 - 26th 2016 Featuring the regional selections of Bocuse d’Or and Coupe du Monde de la Pâtisserie OMNIVORE ISTANBUL November 24 - 26th 2016 during Sirha Istanbul SIRHA MEXICO February 8-10th 2017 Featuring the continental selections of Bocuse d’Or and Coupe du Monde de la Pâtisserie OMNIVORE PARIS March 5 – 7th 2016 CONTACTS MANAGING DIRECTOR OF FOOD SERVICE DIVISION AND SIRHA Marie-Odile FONDEUR MANAGING DIRECTOR OF GASTRONOMIC EVENTS PROJECT MANAGER Amandine SAVI Quentin PARIOT Florent SUPLISSON [email protected] phone: 04 78 176 294 [email protected] phone: 04 78 176 274 [email protected] SPONSORING MANAGER Marie MONTABONNEL [email protected] phone: 04 78 176 284 Bocuse d’Or, The mount Everest of the cuisine PROJECT MANAGER A PROJECT MANAGER ASSISTANT Héloïse DROIN m a [email protected] n phone: 04 78 176 297 d i n In January 1987, Paul Bocuse created the Bocuse e d’Or, a revolutionary gastronomy contest. Replicating the codes S of major sporting events, he imagined a true show placing the emphasis A on cooking and on the chefs. V I all over the world, among The idea: bring together 24 young chefs from A and have them prepare the most promising talents of their generation, m in front of an enthusiastic superb dishes within 5 hours 35 minutes, live a audience. And to tell them apart: a jury composed of the most illustrious n chefs of the planet. d i n e . Bocuse d’Or, January 24-25 2017 s Chefs Area a v A Sirha event, 21-25 January 2017 i Eurexpo Lyon, France @ g l e v e n bocusedor.com t #Bocusedor s sirha.com . c o m Press Contact : AB3C Jean-Patrick Blin - Aurélie Mestelan [email protected] - [email protected] +33 (0)1 53 30 74 01 T é l : 0 4 7 8 1 7 6 2 9 4 C H E
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