22 Holiday Gift Ideas for
the Salesperson in Your
Life
Compiled from the Hub Spot blog
What Marketers Need to Know to Prepare
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to
Prepare https://blog.hubspot.com/marketing/mobile-first-google-index
We’re living in a mobile- rst world. For most of us, that means from the
moment you wake up in the morning, your phone becomes a part of your
daily routine -- from silencing your alarm, to reviewing the daily news, to
checking email, and so on.
And search engines are seeing the result of this trend: search queries on
mobile have now surpassed desktop-based queries.
What Marketers Need to Know to Prepare
What Marketers Need to Know to Prepare
We’re living in a mobile- rst world. For most of us, that means from the
moment you wake up in the morning, your phone becomes a part of your
daily routine -- from silencing your alarm, to reviewing the daily news, to
checking email, and so on.
And search engines are seeing the result of this trend: search queries on
mobile have now surpassed desktop-based queries.
Now you may be thinking, my website is already mobile-friendly … so I’m set,
right?
Sure, you are ready for mobile visitors, but your content may not be
optimized for the new realities of search. What exactly do we mean by that?
Well, Google recently announced that its search results index is essentially
being flipped and will prioritize mobile results first:
This is big, so send us your questions so we know what's not clear & what we
need to communicate more about https://t.co/i4krA3cgqN
— Gary Illyes (@methode) November 5, 2016
With Google currently experimenting with this change, there's a lot you need
to know to ensure you're prepared. But don't panic, we'll walk through it all
below.
What Is Mobile-First Indexing?
As Google's Gary Illyes said, this is a big change, so let's start by discussing
some of the details rst. Keep in mind this update is currently in testing
so you may not notice any differences at the moment.
What Marketers Need to Know to Prepare
What Marketers Need to Know to Prepare
1. Mobile-friendly websites matter, regardless of technology. Google
has previously stated their preferred method of a mobile-friendly
website was responsive design. For this change to mobile- rst indexing,
Illyes stated that speci c mobile site versions and responsive design will
work.
2. SERPs will now be primarily based on mobile content. Today, if you
have a page that shows some speci c content to desktop-based visitors,
but excludes content for mobile visitors, you may notice a change in
results because of the mobile-speci c content. Because results will start
to primarily use mobile content rst, you should consider what, and
how much content, to add to your mobile version.
3. AMP-enabled pages are treated as mobile content. If you have
Accelerated Mobile Pages (AMP) for your website, or blog, these pages
will be treated as other mobile pages and will be indexed first.
Again, this update is still being tested and is likely still "months away" so
many details are still emerging and being worked out. In the meantime, it's
worth starting to prepare for mobile-first indexing.
What About #Mobilegeddon?
One of the primary premises behind the mobile algorithm update,
a ectionately referred to as Mobilegeddon, was that Google was beginning
to establish a separate mobile-index for results.
While it seems that Google may continue to build a separate mobile index,
the key part here is that they will ip the indexing from desktop- rst to
mobile-first.
See the below conversation with Illyes for more:
What Marketers Need to Know to Prepare
What Marketers Need to Know to Prepare
How You Can Prepare For the Mobile-First
World
1) Ensure you have a mobile-friendly website.
Google's preferred technology utilizes responsive design so your website
adapts to the screen-size of the visitor, but if you have a dedicated mobile
website (m.example.com) that is fine, too.
HubSpot Customers: Any of your content created using the HubSpot
software will utilize responsive design and, as a result, you should be
prepared for mobile-first content indexing.
2) Consider if content should be adjusted for mobile.
What Marketers Need to Know to Prepare
What Marketers Need to Know to Prepare
Most content created speci cally for mobile is naturally shorter. You
should ensure that your page is still seen as the authoritative source on the
content topic you’re writing about, but that doesn’t necessarily mean it has
to be long-form content.
Don't be afraid to consider other types of content -- like video and audio -that you can integrate into your strategy. These additional content types can
be better for the user experience, and a transcript can be included on the
page to ensure the maximum impact for SEO.
Any content you have on pages that is incompatible with mobile devices -i.e., Flash videos -- should be replaced as soon as possible.
If you do not have a mobile-friendly website, Google will still index your
website but the mobile crawler may appear in your Search Console. Not
sure if your website is mobile-friendly? Get your website graded to find out.
3) Prioritize the factors that are important in this new
mobile-first index.
What are those factors? Here are two you'll want to keep a close eye on:
What Marketers Need to Know to Prepare
What Marketers Need to Know to Prepare
Site speed has always been important, but now with a mobile- rst
index, it's become even more crucial. This also means you need to be
aware of the weight of content on a page, which can drastically a ect
page speed and has a cascading e ect on user experience. More on
that here.
User experience and engagement have become increasingly
important signals for search engines. If a visitor comes to your page and
leaves within a few seconds, it's an indication they didn't quite nd what
they were looking for. On the opposite end of the spectrum, if the visitor
stays on your page and engages with various links and resources, they
are likely highly engaged. In a mobile- rst world, consider the
experience of that one page, but also how users travel between pages
and their experience between each step.
Again, these updates are still actively being discussed, but in the meantime,
get involved in the discussion and ensure your website is mobile-friendly.
What questions do you have about the mobile- rst shift? Share them in the
comments below.
What Marketers Need to Know to Prepare
22 Holiday Gift Ideas for the Salesperson in
Your Life
22 Holiday Gift Ideas for the Salesperson in Your Life
https://blog.hubspot.com/sales/holiday-gift-ideas-for-the-salesperson-inyour-life
It's the time of year for cookies and eggnog, family and coworker gettogethers ... and buying presents for people you know very little about. Did
you pick the colleague in your work gift exchange who pulls overnight shifts
by himself? Is Uncle Marty bringing his new girlfriend to your holiday party?
Giving is not always nicer than receiving.
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
It's the time of year for cookies and eggnog, family and coworker gettogethers ... and buying presents for people you know very little about. Did
you pick the colleague in your work gift exchange who pulls overnight shifts
by himself? Is Uncle Marty bringing his new girlfriend to your holiday party?
Giving is not always nicer than receiving.
We can't help you with everyone on your list (didn't your second cousin Pete
say he liked golf once? A golf tie?). But we do have you covered if you're
shopping for that special salesperson in your life. Any one of these presents
is certain to bring a smile to a salesperson's face. You're welcome.
The 22 Best Gifts for Salespeople
1) This Epic Pen
This is the swiss army knife of pens. In addition to using it for, you know,
writing, it also acts as a stylus, laser pointer, and ashlight. Switch from
jotting notes to giving a presentation to using a tablet to nding your house
keys with ease.
2) A Bluetooth Headset
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
If you're on the phone all day, you really don't want to be holding a phone all
day. A wireless headset allows salespeople to take calls and simultaneously
scribble notes, check email, make dinner, or squeeze a stress ball for dear
life ...
3) ... Like This One
Bonus: These don't just relieve tension, they also strengthen your hands in
the process.
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
4) A Website Domain
If you know a salesperson who's always wanted to kick o their own blog but
just hasn't gotten around to it yet, this is the year to do it. Help them
jumpstart the process by buying them an awesome URL from GoDaddy or
HostGator.
5) LinkedIn Sales Navigator
Savvy salespeople live on LinkedIn. They use it to research their prospects,
keep up to date on their customers, and connect with opportunities. With a
premium LinkedIn Sales Navigator account, reps can get additional insights
on prospects as well as customized lead lists. Gifting this might just elicit
some tears of joy. Bring a tissue.
6) 2016 Sales Books
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
A lot of awesome sales books came out in 2016, including Pre-Suasion: A
Revolutionary Way to In uence and Persuade by Robert Cialdini, Own Your Day:
How Sales Leaders Master Time Management, Minimize Distractions, and Create
Their Ideal Lives by Keith Rosen, Selling Vision: The X-XY-Y Formula for Driving
Results by Selling Change by Lou Schachter and Rick Cheatham, and The Sales
Development Playbook: Build Repeatable Pipeline and Accelerate Growth with
Inside Sales by Trish Bertuzzi. Give your favorite salesperson their own
reading rainbow.
7) Social Selling Reference Cards
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
Salespeople have to think on their feet, and there might not always be time
to research the best action to take after an interaction. If sitting at a
computer and skimming a few blog posts isn't an option, these pocket-sized
reference cards are the next best thing. Each lists a sales principle on the
front and a corresponding action on the flip side.
8) An Improv Class
And speaking of thinking on your feet, there's nothing more o the cu than
improv. Most improv comedy theaters also o er classes to help
professionals improve their communication skills. Not only will this training
help reps deal with prospect objections, they can also be the entertainment
at your next office party. Win-win.
9) Questions Card Deck
It's not always easy to keep a conversation going. At a total loss for what to
say next? Gift a rep a deck of table topics cards, and they'll never have to
scramble for a good question.
10) WiFi Hotspot Cufflinks
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
Wherever you are, there your internet is. It's a beautiful concept. And
because reps are constantly on the go, reliable internet connectivity is truly
a necessity. With these hotspot cu inks, there'll be no more stealing spotty
internet from the hotel gym or coffee shop across the street.
11) Daily Affirmation Calendar
If you're in sales, you have to deal with a lot of rejection while maintaining a
positive attitude. Make this balancing act easier for the rep in your life by
giving them this "Today is Going to Be a Great Day" calendar. Bonus: Each
month's picture doubles as a full-size removable poster.
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
12) Presentation Software
Prospects' eyes glaze over in record time, so the more interesting a
salesperson's presentations, the better. Consider upgrading your favorite
rep from PowerPoint to a slick presentation tool like Prezi or SlideRocket.
13) iPhone Laser Pointer
While we're on the topic of presentations, how many times have you wanted
to call attention to a speci c area of your slide, but you couldn't nd the
dang laser pointer? Never be at a loss for that handy red dot again with this
tiny iPhone laser pointer plug-in. Bonus: It doubles as a gift for your cat!
14) Hassle-Free Clothes
Looking sharp can do a lot to boost a seller's con dence. But who has time
for a trip to the mall? Enter subscription box clothing services such as Trunk
Club and Stitch Fix. After entering style preferences and sizing information,
stylists will send along a few choice pieces of clothing. Pay only for what you
keep.
15) Travel Pillow
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
The neck kink you get from sleeping on a plane is never fun. Silly as they may
look, a travel pillow is a must for frequent yers. Your recipient's spine will
thank you.
16) Garment Bag
And while we're on the topic of travel, showing up to a client meeting with a
wrinkled suit is a de nite no-no. Help a rep look y while they y with this
suit-sized garment bag.
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
17) External Charger
Having your phone, tablet, or laptop die on you is the worst. This external
charger will save salespeople the stress of trying to nd a Best Buy in Omaha
when the ominous red battery bar shows up.
18) A Headspace Subscription
Sales is a demanding job. Help the rep in your life de-stress with a
subscription to Headspace, a desktop and smartphone app with more than
100 guided meditation sessions. Each session clocks in at roughly 10
minutes, making it easy for your recipient to incorporate some mindfulness
into their day. According to the Mayo Clinic, “spending even a few minutes in
meditation can restore your calm and inner peace.”
Noticeable results in a short period of time? Sounds like a rep’s dream.
19) A Ride-Sharing Gift Card
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
In the past, eld salespeople relied on taxis, rental cars, and public
transportation to get around new places. Now they can use ride-sharing
programs. It's often easier and more convenient to request an Uber or Lyft
on their phone than try to hail a cab or gure out a foreign transit system, so
reps will show up at their appointments feeling calm, cool, and collected.
20) Death Wish Coffee
Some people like their milk and sugar with a splash of co ee. This gift isn’t
for them. Death Wish Co ee claims its signature roasting process and blend
of beans makes its brew “the strongest in the world.” Salespeople will get a
(caffeine) kick out of a bag or even a recurring delivery.
21) A Balance Ball Chair
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
Whether or not you believe sitting is the new smoking, it’s clear too much
time hunched over your desk isn’t good for you. Enter: A balance ball chair.
Not only do these chairs help you relieve back, leg, and arm pain, they also
encourage better posture and spine alignment.
22) A Customer Reference
Perhaps the most important item on this list. Do you know someone who
could bene t from the product or service the rep sells? Make an
introduction. You just put them on their way to making quota in the rst
quarter of 2016, and nothing is more valuable than that.
Editor's note: This post was originally published in December 2014 and has been
updated for accuracy and comprehensiveness.
22 Holiday Gift Ideas for the Salesperson in Your Life
22 Holiday Gift Ideas for the Salesperson in
Your Life
Holiday Marketing Sales Motivation featured-2 Tue, 06 Dec 2016 12:30:00
G
M
T [email protected]
(Emma
Brudner)
https://blog.hubspot.com/sales/holiday-gift-ideas-for-the-salesperson-inyour-life 2016-12-06T12:30:00Z
22 Holiday Gift Ideas for the Salesperson in Your Life