Success Story: Beloit Snappers
Highlights
• PropelDisplay allows team to target
areas based on distance from the ballpark.
• PropelDashboard lets team easily
adjust and modify campaigns.
• Campaigns are generating results
3 times the industry average.
Minor League Baseball Team needs to fill the ballpark for every game
The Beloit Snappers are a nonprofit, minor league baseball team that offers affordable family
entertainment every summer to baseball fans and those looking for a family activity in the Beloit
Wisconsin area. The general manager needs to fill the ballpark for 70 home games every season.
He wants to target his promotional messages to key interest groups to improve the results he sees
from his advertising dollars. He knows that families within driving distance are most likely to come
out to the ballpark for a day of fun. He wants to attract a younger audience too.
“The process has been easy and seamless. After agreeing to the program, we worked on
our ad and now get routine updates on our progress and suggestions on improvements.”
- Matt Bosen, General Manager
Propel Marketing helps team
target it’s Internet advertising
Focusing on families
delivers results
Propel Marketing delivered an online display
advertising campaign targeted to Sports
Enthusiasts, Baseball Enthusiasts, and Parenting & Families interest groups. The campaign
is limited to zip codes in a radius around the
ballpark to ensure the team’s promotional
efforts reach the audience most likely to
attend a game. This level of geo-targeting
improves the accuracy of the campaign,
keeping it affordable and setting it apart from
other forms of local advertising, like radio or
TV. The Propel Marketing team consistently
monitors the campaign to keep it fresh and
to optimize performance.
The Beloit Snappers initial campaign targeted
different interest groups. Within a few weeks,
the Propel Marketing team identified that families
were more responsive than general sports and
baseball enthusiasts and targeted the campaign
even more. The constant monitoring and adjusting
has helped The Beloit Snapper maintain response
rates 3 times the industry average. This was the
team’s first time trying targeted display and the
General Manager is pleased with the results and
feedback he is receiving. Propel Marketing’s
tracking dashboard ensures The Beloit Snappers
advertising campaign is a home run!
Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com