2
Objectives
The core objectives of the trends phase of this study has been to provide further
understanding of the following key areas.
7  How to optimise and improve retail sale of ginger;
7  Packaging opportunities and how to optimise this for consumer choice (e.g. what is the demand for
pre-packaged ginger? What size yields the highest sales?);
7  Placement opportunities (e.g. in supermarket fridges) and evidence of the impact of this here and/or in
other markets;
7  Pricing opportunities;
7  Marketing activity required.
Using evidence from global trends this report provides insight on each of these
areas; and based on these findings concludes with suggestions on ways in which
Australian ginger producers could develop innovations leveraging these global
trends.
3
Trends Research:
Our Approach
9  Colmar Brunton has used a combination of both desk research and in the field market
research to explore the trends of ginger globally.
9  Our main source of secondary data for this report was collected from Mintel Global New
Products Database (GNPD).
9  This data source is used to analyse products launched around the globe, generally in
the last 10 years and more specifically in the last 3 years, that contained ginger as a
core ingredient.
9  Trends are determined at a global and regional level.
9  Claims and pack types used for the launched products are explored and the relevant
product categories are determined. Specific examples of products being launched
around the globe that are particularly innovative are displayed for reference.
4
Overview of
the global
market.
5
The global market has seen a large growth in
products containing ginger over the last few
years.
2013
2012
N= 27,447 products launched globally from 2004 to 2014 that contain ginger as an ingredient
548%
Increase in products
launched that contain
ginger from 2004-2014
Asia Pacific and Europe have consistently been market
leaders in products containing ginger. The previous two
years has seen a significant increase in product
launches.
Number of Ginger Products Launched
3,000
2,500
2,000
Asia Pacific
Europe
1,500
North America
Middle East & Africa
1,000
Latin America
500
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
N= 27,447 products launched globally from 2004 to 2014 that contain ginger as an ingredient
6
7
However Australia more specifically represents
only 3% of global ginger product innovation.
Yet here too the last two years have shown
substantial increases in the number of product
launches.
745
products
launched
over the last
10 years
N= 745 products launched in Australia from 2004 to 2014 that contain ginger as an ingredient
8
Product
Categories.
9
The biggest categories for Ginger have been Sauces
and Seasoning, followed by Meals. Snacks represents
only 10% of recent category launches suggesting an
area for potential innovation.
25%
18%
10%
7%
6%
Sauces &
Seasoning
Meals
Snacks
Processed
Products
Hot
Beverages
5%
4%
3%
2%
2%
Bakery
Skincare
Soup
Healthcare
Hair
Products
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
Bakery products containing ginger are more likely to be found in Australia,
whereas meal products with Ginger are more prevalent in Japan and the UK.
Interestingly, healthcare products containing ginger are prevalent in the US,
which indicates a potential area for growth in the future for Australia.
The UK is more likely to
produce meals
Germany is more
likely to produce
hot beverages
The USA is more likely to
make healthcare products
Japan is more likely
to produce meals
India is more likely
to produce sauces
& seasoning
Brazil is more likely
to make sugar gum
& confectionery
South Africa is more
likely to produce
hot beverages
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
Australia is more
likely to produce
bakery items
10
11
Product
Claims.
Product Claims
12
Across the recent global product launches health claims have been key
– with ¾ of products featuring these claims
• 
• 
• 
• 
• 
Health
Convenience
Dietary
Environmental
74%
45%
42%
42%
Products that contain health
related claims
Products that contain
convenience related claims
Products that contain
dietary related claims
Products that contain
environmental related
claims
No Additives/Preservatives
Organic
Low/No/Reduced Allergen
All Natural Product
Low/No/Reduced Transfat
Top Countries
1.  USA
2.  Australia
3.  India
• 
• 
• 
• 
• 
Microwavable
Ease of Use
Time/Speed
On-the-Go
Convenient Packaging
• 
• 
• 
• 
• 
Top Countries
1.  Australia
2.  India
3.  Japan
Vegetarian
Gluten Free
Kosher
Halal
Vegan
Top Countries
1.  India
2.  USA
3.  South Africa
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
• 
• 
• 
• 
• 
Ethical- Environmentally
Friendly Packaging
Botanical/Herbal
No Animal Ingredients
Ethical- Animal
Ethical- Environmentally
Friendly Product
Top Countries
1.  USA
2.  UK
3.  Canada
13
No Additives/Preservatives
Vegetarian
Microwaveable
Claims.
Ethical - Environmentally Friendly Package
Ease of Use
Time/Speed
Organic
In more detail; products with no additives/
preservatives were the most prevalent in
the recent global product launches.
Botanical/Herbal
Low/No/Reduced Allergen
Gluten-Free
All Natural Product
Premium
However, products promoted as premium
or organic were less prevalent.
This helps us to identify how Ginger
products might be promoted in Australia to
increase the purchase of ginger.
Seasonal
Low/No/Reduced Transfat
Moisturising / Hydrating
No Animal Ingredients
Ethical - Animal
Ethical - Environmentally Friendly Product
Kosher
Other (Functional)
Halal
Vegan
0%
Global N=13324
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
10%
20%
30%
40%
50%
14
Product
Flavours.
15
Product Flavours
What is ginger combined with?
•  When looking at the product flavour descriptions –
specifically on products with a flavour plus ginger we
find that plain flavoured products with ginger and spice
flavoured products with ginger are most common.
Ginger
Product
Flavours
Beef
4%
Unflavoured/
Plain
8%
Lemon
4%
Spice/Spicy
8%
Chicken
4%
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
16
Flavour launches in
more detail…
Although products described simply
as Ginger flavoured make up the
largest group – they only make up
75% of all ginger products.
This indicates real opportunities for
new flavour innovations in Australia
– and the range of flavours that
Ginger can be combined with
means that all creative options
should be considered.
Ginger
Unflavoured/Plain
Spice/Spicy
Chicken
Lemon
Beef
Masala
Curry
Orange
Chilli Pepper
Honey
Vegetable
Tomato
Apple
Gingerbread
Fruit
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
25%
8%
8%
4%
4%
4%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
As expected ginger is one of the most common flavours in ginger products across
countries.
17
However in China, ginger products are more commonly beef flavoured, whilst India
produces a lot of Masala flavoured ginger products.
In recent years migration from India and China has been on the rise; indicating key
consumer groups in Australia for these flavours.
30%
25%
20%
15%
10%
India
UK
USA
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
China
Japan
Coconut
Sesame (unspecified)
Mint
Cinnamon
Fruit
Gingerbread
Apple
Tomato
Vegetable
Honey
Chili/Chilli Pepper
(unspecified)
Orange
Curry
Masala
Beef
Lemon
Chicken
Spice/Spicy
Ginger
0%
Unflavoured/Plain
5%
18
Product
Packaging.
19
Packaging in
summary…
7  Packaging is diverse and differentiated across product categories.
7  Fresh ginger root is limited in packaging options. Typically, ginger root is sold
unpackaged. Some products are packaged on a tray or in a bag. From our
previous primary industry and horticulture experience we find that the majority of
consumers prefer to buy loose, fresh produce where they can choose the right
amount for their needs. Fresh, packaged produce needs to provide the
consumer with added value, such as pre-prepared, ready to use options. In our
research, we did not come across any of these types of products.
7  Packaging of paste or minced ginger show some innovation with the increasing
availability of squeezie formats. Where communicating freshness, it is key that
consumers can see the product, such as clear windows. This is even the case
for frozen formats.
20
Flexible packaging
including sachets are
the most common
formats used
globally.
Flexible
24%
Bottles and jars were
also common, most
likely used in sauces,
seasonings and for
syrup products.
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
Flexible sachet
15%
Bottle
12%
Jar
11%
Tray
9%
Tub
7%
Flexible stand-up pouch
6%
5%
3%
2%
Carton
Tube
Can
Fresh minced/grated ginger products can be found in multiple
types of packaging. Typically seen in jars and tubs.
However there has been an increase in the use of flexible,
‘squeezie’ formats that are easy to use.
Tub
Tub
Jar
Flexible, squeezie formats
Flexible
sachet
21
22
Frozen Ginger packaging is convenience driven
in ready-to-use serving sizes.
These are seen widely overseas including UK and USA.
All formats are flexible packaging, but also includes trays for moulded,
frozen ginger
Semi-processed ginger packaging is driven more by the
product category. Candied and crystallised ginger
products are found in flexible formats, whilst ginger juice
is typically found in bottles.
Honey ginger
Ginger candies
Ginger slices
Pickled ginger
Crystallised Ginger
Ginger juice
Ginger body oil
23
24
Processed
Packaging
Formats
•  In most pack formats the
consumer is able to see the
product; delivering to cues of
freshness
Flexible
Jar with grinder
Flexible sachet
N= 13,324 products launched globally in the last 3 years that contain ginger as an ingredient
Examples of packaging are all from Australia
Flexible sachet
Jar
25
Fresh- Semi
Fresh Products.
26
Freshness in
summary…
7  Looking in more detail at individual product launches we can see evidence of
ginger cutting across categories – from raw ingredients to seasoning in ready to
cook meals to hot and cold drinks.
7  This reveals the versatility of Ginger as an ingredient and also that in innovation
terms there really are no limits.
7  In our broader consumer research we find that shoppers are often seeking ‘safe’
and convenient ways to try new cuisine styles at home. Therefore products such
as the Ocado fresh vegetables with ginger speak directly to this ‘convenience’,
and the Botanical Food Lightly dried ginger gives consumers the reassurance
that they will not waste the ingredient.
Gourmet Garden Lightly Dried Ginger
Australia
Lilydale Wing Nibbles Marinated with Lemongrass and
Ginger, Australia
Company: Botanical Food
Company: Baiada Poultry
Description:
Description:
Gourmet Garden Lightly Dried Ginger contains a hand of roughly
chopped Australian grown ginger, lightly dried to last for four weeks
once opened. This ready to sprinkle, garnish or rub ginger can be
used in Asian and Moroccan cuisines, stir fries, curries, juices,
smoothies, cookies, tea, carrots and noodles. The halal certified
product retails in a 17g resealable bag.
Source: Mintel (2014)
Lilydale Wing Nibbles Marinated with Lemongrass and Ginger are
new to the range. These wings have been made using free range
chicken that has been farmed with care, are free to roam, and have
been nutritiously fed on pesticide-free pastures. Furthermore, these
wings are free from added hormones or growth promotants, can be
oven-baked or barbecued.
27
Gourmet Garden Moroccan Seasoning
Australia
Gourmet Garden Thai Seasoning
Australia
Company: Botanical Food
Company: Botanical Food
Description:
Description:
Gourmet Garden Moroccan Seasoning consists of coriander, ginger,
garlic, and cumin, and is said to be made easy for everyday cooking.
The fresh seasoning is suggested to be rub on lamb, chicken or beef
for marinade, or squeezed to stir through soups, yoghurt or
couscous. The halal certified seasoning retails in an 80g tube.
Source: Mintel (2014)
Gourmet Garden Thai Seasoning consists of lemon grass, ginger,
coriander, and chilli that made easy for everyday cooking. The fresh
seasoning is said to be easy to stir fry for chicken, beef, seafood, or
stir through soups, dressings, noodles or vegetables for fresh herb
flavours. The halal certified seasoning retails in an 80g tube.
28
Elbtal Asian Stir Fry Vegetables
Austra
Ocado Exclusive Vegetables Oriental Stir Fry
UK
Company: Copack Tiefkühlkost Produktionsges
Company: Ocado
Description:
Description:
Elbtal Asiatisches Pfannengemüse Veggie Pan Asia (Asian Stir Fry
Vegetables) are a mix of Far Eastern vegetables and mung bean
sprouts with a refined seasoning. The microwaveable product retails
in a 750g pack. Also available is Feinschmecker-Pfannengemüse
Veggie Pan Gourmet (Gourmet Stir Fry Vegetables).
Source: Mintel (2014)
Ocado Exclusive Vegetables Oriental Stir Fry is washed and is
ready to be cooked. This product is suitable for vegetarians and
retails in a 240g pack.
29
Levevis Fruits for Red Smoothies
Denamark
Vitasia Stir Fry Vegetables in Chinese Style Sauce
Finland
Company: Dansk Supermarked
Company: Lidl
Description:
Description:
Levevis Frugt til Smoothies Red (Fruits for Red Smoothies) contains
strawberries, bananas, pineapples, blueberries, ginger and mint.
The fruits are manually harvested in China. The product is
completely natural and retails in a 391g pack bearing the Green
Keyhole logo. Also available in this range are Fruits for Yellow
Smoothies.
Source: Mintel (2014)
Vitasia Stir Fry Vegetables in Chinese Style Sauce comprises
vegetables, mushrooms and crystallised ginger in a sweet and sour
sauce. The product is suitable for vegetarians and provides one of
the five a day portion of fruit and vegetables. It is available in a 600g
pack.
30
Fi-Ji Ginger in Syrup
Israel
Tania Stem Ginger in Syrup
Australia
Company: Eljap Delicatessen
Company: Exclusive Food Houses
Description:
Description:
Fi-Ji Ginger in Syrup is said to be mild and delicious. The product is
formulated without preservatives, artificial flavors, colour and is
retailed in a 240g jar.
Source: Mintel (2014)
Tania Stem Ginger in Syrup is suggested for use as a side dish or
ingredient with meals, sea foods and poultry or for use in fruit
salads. The product retails in a 270g jar.
31
Nice Easy Food Fruit Smoothie Sunset Mix
Sweeden
Seven Premium Mapo Eggplant
Japan
Company: A Frost
Company: Seven & I Holdings
Description:
Description:
Nice Easy Food Fruit Smoothie Sunset Mix consists of frozen
pineapple, strawberry, blueberry and banana to prepare smoothies.
The product retails in a 391g pack containing three bags with
separate ginger and mint. The pack features the Green Keyhole
logo, which is synonymous with healthy eating.
Source: Mintel (2014)
Mapo eggplant stir-fry, made with traceable eggplants. Made in
Thailand. Launched in July 2011, with an RRP of 198 yen
repackaged with a new logo.
32
Jumbo Stem Ginger
Netherlands
Pukka Revitalise Organic Cinnamon, Cardamom & Ginger
Tea, Australia
Company: Jumbo Supermarkten
Company: Pukka Herbs
Description:
Description:
Jumbo Stem Gember (Stem Ginger) consists of golden ginger stems
in sugar syrup. The product is retailed in a 240g glass jar with a
drained weight of 125g.
Source: Mintel (2014)
Pukka Revitalise Organic Cinnamon, Cardamom & Ginger Tea is an
original ayurvedic blend of warming herbs with invigorating
properties which give a healthy glow. Cinnamon bark, ginger root
and clove are warming; elderflower and orange peel add vitalising
zest; and green tea and spearmint leaf boost vitality.
33
Danone Activia Fusions Lemon & Ginger Low Fat
Probiotic Yoghurt
Australia
Yarra Valley Tea Co. Lemongrass & Ginger Organic
Zing Tea, Australia
Company: Danone Murray Goulburn
Company: Yarra Valley Tea
Description:
Description:
Danone Activia Fusions Lemon & Ginger Low Fat Probiotic Yoghurt
is made with real fruit and 100% fresh Devondale Aussie farmer
milk. The product features Bifidus ActiRegularis which is said to
improve digestive comfort, does not contain gelatine or artificial
colours and retails in a 500g pack containing four 125g tubs.
Source: Mintel (2014)
Yarra Valley Tea Co. Lemongrass & Ginger Organic Zing Tea is
described as a perfect blend of lemongrass and ginger exactingly
measured for spice and aroma to create a tea that can either be
consumed hot or served as an iced tea. This premium Australian
certified organic product is hand blended in small batches and retails
in a 60g recyclable pack.
34
Pandaroo Premium Quality Sushi Ginger
Australia
Gourmet Garden Ginger Paste
Australia
Company: Yuen's Market Trading Co
Company: Botanical Food
Description:
Description:
Pandaroo Premium Quality Sushi Ginger is a perfect
accompaniment to sushi. It can be either eaten in between sushi
pieces to cleanse the palate and enhance the flavours, or used as a
garnish. This product retails in a 200g pack.
Source: Mintel (2014)
Gourmet Garden Ginger Paste has been repackaged in a newly
designed 115g pack. The fresh product is made with 21 chopped
fresh pieces of Australian grown ginger and is said to make
everyday cooking easy. The halal certified product is made for
Asian dishes, fish or to stir through vegetables.
35
36
International
Supermarket
Aisles.
37
Herbs and Spices
Aisle in Tesco, UK
Layout in-store in other geographies is similar
to that in Australia, with ginger placed in the
shelf stable culinary aid space – with some
pack call outs notably making light of their
convenience.
Crushed ginger is found in the
aisle with other herbs and spices.
Tesco offered a pre-packaged
combination of ginger and garlic.
Convenience driven
‘Very Lazy’ packages
grated ginger with oil.
Ground ginger situation
with other dried and
ground herbs and
spices.
Fresh Ginger in
Safeway Supermarket,
Seattle, USA
Fresh ginger is located with
fresh vegetables, with onions
and potatoes.
In-store health messaging for
shoppers indicating ginger root’s
health benefits. The retail outlet
also suggests uses including tea
and baking.
38
Processed Ginger
Safeway Supermarket,
Seattle, USA
Variety of product
categories
including icecream, biscuits
and tea.
Seasonal ginger
products fill
supermarket aisles over
the last few months of
the year.
39
40
Australian
Launches.
41
Consistent with
global trends, the key
categories for
products that contain
ginger are sauces &
seasonings and
meals.
Products launched with ginger as an ingredient in the last 3 years
N=268
28%
Sauces & Seasonings
15%
Meals & Meal Centers
12%
Bakery
6%
Hot Beverages
6%
Snacks
4%
Processed Fish, Meat &
Egg Products
3%
Carbonated Soft Drinks
3%
Soup
3%
Soap & Bath Products
2%
Alcoholic Beverages
2%
Juice Drinks
Sauces & seasonings has seen large growth in
product launches over the last 12 months. Whilst
still popular, bakery items have decrease in
frequency of launches
42
20%
15%
14%
10%
5%
3%
2%
2%
2%
0%
0%
0%
0%
0%
0%
-1%
-5%
-1%
-1%
-2%
-3%
-4%
-10%
Products launched with ginger as an ingredient in the last 3 years
N=268
Bakery
Snacks
Carbonated Soft Drinks
Soap & Bath Products
Sweet Spreads
Meals & Meal Centers
Chocolate Confectionery
Colour Cosmetics
Other Beverages
Alcoholic Beverages
Savoury Spreads
Juice Drinks
Skincare
Hot Beverages
Soup
Processed Fish, Meat & Egg
Products
Sauces & Seasonings
-15%
-9%
43
Claims
No Additives/Preservatives
42%
Ethical - Environmentally
Friendly Package
33%
29%
As we found in the international
trends no additives is a particularly
common claim in Australia, followed
by claims relating to
environmentally friendly packaging.
Cues to natural and the omission of
preservatives are important both
internationally and in Australia –
they support the consumer
preference that ‘fresh is best’.
Ease of Use
19%
Microwaveable
19%
Low/No/Reduced Allergen
18%
Gluten-Free
13%
Time/Speed
12%
Vegetarian
12%
Low/No/Reduced Fat
9%
Products launched with ginger as an ingredient in the last 3 years
N=268
Halal
44
‘Social Media’ claims have seen the largest growth
over the last 12 months. Whilst ‘Microwavable’ is being
used less frequently.
No Additives/Preservatives is the main claim used
over the last 3 years and has also seen substantial
growth in the past 12 months.
20%
15%
10%
10%
10%
6%
6%
5%
5%
5%
4%
4%
4%
3%
3%
3%
3%
2%
0%
0%
-5%
-3%
-4%
-4%
Products launched with ginger as an ingredient in the last 3 years
N=268
Microwaveable
Vegan
Seasonal
No Animal Ingredients
Low/No/Reduced Fat
Time/Speed
Kosher
Low/No/Reduced Allergen
Ethical - Animal
Halal
Vegetarian
Ethical - Environmentally
Friendly Package
Gluten-Free
Organic
All Natural Product
Ease of Use
Ethical - Environmentally
Friendly Product
Premium
No Additives/Preservatives
-6%
Social Media
-10%
-2%
Botanical/Herbal
15%
45
Packaging formats
A variety of packaging formats
are possible with most launches
using flexible packaging.
As we found with the global
products launches bottles and
jars were also common.
Products launched with ginger as an ingredient in the last 3 years
N=268
21%
Flexible
18%
Bottle
10%
Flexible stand-up pouch
10%
Jar
9%
Carton
7%
Tray
7%
Tub
7%
Flexible sachet
4%
Tube
3%
Sleeve
1%
Can
1%
Rigid box
Over the last 12 months manufactures have opted
for stand-up pouches over general flexible
packaging.
10%
7%
4%
5%
3%
3%
2%
2%
2%
1%
0%
0%
-3%
-5%
-10%
-9%
Products launched with ginger as an ingredient in the last 3 years
N=268
Flexible
Bottle
Carton
Rigid box
Tube
Can
Tub
Jar
Tray
Flexible sachet
Sleeve
-15%
Flexible stand-up pouch
-12%
46
47
Innovative
Processed
Launches in
Australia.
48
Innovative processed
ginger launches
summary…
7  Processed ginger products in Australia are available in a broad number
of categories, including alcoholic beverages, baked goods and teas.
There is an opportunity to diversify and expand fresh ginger growers and
distributers into processed industries.
7  Processed products use a variety of ginger formats. Including the juice
from ginger, ginger root, candied ginger/ginger crystals and ground
ginger. We recommend that ginger growers investigate manufacturing
and processing techniques that can be applied in their business.
Table of Plenty Gingerbread Yumöla Clusters
Praíse Secret Sauces For Vegetables Soy, Honey & Ginger
Company: Table Of Plenty
Company: Goodman Fielder
Description:
Description:
Table of Plenty Gingerbread Yumöla Clusters are baked to
perfection with European-inspired flavours to provide a delicious
breakfast cereal or a dry snack to nibble on straight from the bag.
This all-natural, kosher certified wholegrain product is free from
wheat ingredients, fruit, sultanas, added salt and GMO ingredients.
Source: Mintel (2014)
Praíse Secret Sauces For Vegetables Creamy Soy, Honey & Ginger
Sauce contains 60% less fat than butter. It is ideal for snow peas,
bok choy, other Asian vegetables and crispy noodle salad and can
be poured over vegetables and gently heated. The product is free
from artificial colours, flavours and preservatives, and retails in a
185ml bottle.
49
Vodka O Apple, Ginger & Spice Vodka Drink
Connoisseur Butterscotch & Gingerbread Gourmet Ice
Cream
Company: Beam Global
Company: Peters Ice Cream
Description:
Description:
Vodka O Apple, Ginger & Spice Vodka Drink is naturally crafted and
free from artificial flavours and colours. This product retails in a
recyclable pack containing four 330ml bottles.
Source: Mintel (2014)
Connoisseur Butterscotch & Gingerbread Gourmet Ice Cream is
new to the range. This product comprises gingerbread pieces
crumbled into rich butterscotch flavoured ice cream with a swirl of
Chai flavoured syrup, and retails in a 1L pack.
50
Original Juice Co. Black Label Gingerade Quencher
Woolworths Free From Gluten Gingernut Biscuits
Company: The Original Juice Company
Company: Woolworths
Description:
Description:
Original Juice Co. Black Label Gingerade Quencher is now
available. This fruit juice drink retails in a recyclable 1.5L bottle.
Source: Mintel (2014)
Woolworths Free From Gluten Gingernut Biscuits are golden
gingernut biscuits with an irresistible ginger crunch. This vegan and
vegetarian product is free from gluten, dairy, lactose, egg, artificial
preservatives, colours and flavours. It retails in a 155g pack.
51
Stone's Premium Ginger Beer
SodaStream Soda Mix Ginger Beer Flavoured Drink
Concentrate
Company: Angove's
Company: SodaStream
Description:
Description:
Stone's Premium Ginger Beer has been repackaged featuring a
competition to win a Harley Davidson XL 1200c. The product retails
in a pack, containing 6 x 330ml recyclable bottles.
Source: Mintel (2014)
SodaStream Soda Mix Ginger Beer Flavoured Drink Concentrate is
a flavoured drink concentrate with sugar and sweeteners. This
kosher certified product is prepared by just fizzing water to enjoy it
and retails in a 500ml pack sufficient to make 12L of sparkling drink.
52
Kirin Fuji Apple & Ginger Cider
Alexandra's Sticky Date & Ginger Rice Pudding Mix
Company: Kirin Brewery
Company: Alexandra Fine Foods
Description:
Description:
Kirin Fuji Apple & Ginger Cider is a premium cider infused with a hint
of refreshingly crisp Fuji apple and mouth-watering ginger. The
product retails in a 500ml recyclable bottle.
Source: Mintel (2014)
Alexandra's Sticky Date & Ginger Rice Pudding Mix is a gluten free
product handmade in New Zealand. It contains no artificial flavours
or colours, and retails in a 230g pack that serves four.
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Chef's Cupboard Honey, Ginger & Soy Marinade in a Bag
Cottee's Ginger Marmalade
Company: Aldi
Company: Heinz
Description:
Description:
Chef's Cupboard Honey, Ginger & Soy Marinade in a Bag is said to
be a chef quality sauce in a neat and tidy zip-lock marinading bag. It
features no mess and no fuss and holds up to four serves of meat.
This product contains no added preservatives, is 99% fat free, has
no added MSG, no added artificial colours or flavours and retails in a
250g pack.
Source: Mintel (2014)
Cottee's Ginger Marmalade contains no added flavours or colours.
The product is available in a 500g recyclable pack.
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Jameson Irish Whisky with Perfectly Brewed Ginger Beer
On The Go Fusion Snack Apple & Ginger Trail Mix
Company: Pernod Ricard
Company: Manassen Foods
Description:
Description:
Jameson Irish Whisky with Perfectly Brewed Ginger Beer is now
available. The product retails in a recyclable pack containing 4 x
333ml recyclable bottles and featuring a link to the company's
Facebook page.
Source: Mintel (2014)
On The Go Fusion Snack Apple & Ginger Trail Mix is a delicious trail
mix that includes premium selected apples and ginger sparkles. This
gluten-free snack is kosher certified and retails in a 50g pack.
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56
In a nutshell.
57
Key findings
7  In recent years we have witnesses growth in the number of products
containing ginger, with Asia Pacific and Europe in the lead. There have
also been a substantial number of launches in Australia, even though it
only represents 3% of the global product innovation.
7  Meals and food related products dominate the innovation, with
interesting potential innovations emerging from the USA in healthcare
products. This fits with the dominance of ‘no additives or preservatives’
claims associated with recent launches.
7  This helps us to understand the consumers’ definition of health.
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Key findings
7  The flavour of recent ginger product launches is extremely diverse; in China
ginger and beef is particularly prevalent, whereas in India a stand out flavour is
ginger and Masala. With these two countries currently acting as great sources of
migrants to Australia, the popularity of these flavours should be taken into
account in future Australian product innovation.
7  Packaging trends emphasise the popularity of the more flexible packing styles
across categories. From our review of ginger launches we also find that packing
which allows consumers to see the contents of the pack are particularly popular.
This will also deliver to the health cues mentioned previously.
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Key findings
7  In terms of pricing we find that the local market price for foodstuffs dictates the
sale price for ginger. However, it is important to note that few global launches
include the ‘premium’ claim, indicating that consumers will not pay high prices
for a ginger product – unless there is discernible added value.
7  Fresh ginger prices vary greatly between Australia and USA. Locally, prices
trend upwards of $20 per kilo, whilst in Seattle, USA were advertised at $3.99
per kilo.
7  In-store placement is varied globally; and is dictated by the product with which
ginger is combined. As this is varied we see ginger products spread throughout
stores. The fresh style ginger products can be found with fruit and veg as in
Australia, while jars and pouches are found in the condiment and sauce
locations throughout stores.
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Marketing activity
recommendations
1.
Health will be key: products offering specific health attributes will
speak to the benefit of consuming ginger – moving away from the
dominance of ginger in baked goods currently in Australia, which as
a category is in decline.
2.
Product
xx
descriptions must speak to consumer needs: consumers
seek reassurance that their chosen product is ‘good for me’,
therefore the global prevalence of the claim no additives or
preservatives in ginger innovation indicates the path that Australian
innovation should follow.
3.
The importance of migration: The popularity of innovations with
beef and ginger flavours in China and masala and ginger flavours
in India should encourage Australian innovation in these areas –
specifically targeting new migrant communities for success.