S R O H O U S I N G C O R P O RAT I O N
. AT I O N
S Opening
R O HDoors
O U and
S I Transforming
N G C O RLives
P O. .R
Opening Doors and Transforming Lives . . .
Did you know, SRO Housing Corporation…
...Provides the full Continuum of Care with over 2,300 units of
emergency, transitional and permanent-supportive housing—
all in private units.
...Provides over 12,000 lbs. of food and fresh produce subsidy
to our residents every week.
...Employs over 40% of its staff from the “Skid Row” community.
...Operates the James Wood Community Center—the only one
in the downtown area.
And these are only a few of the services that SRO Housing
Corporation provides.
Board of Directors
Westley Sholes
Chairman
Alton Wright
Vice Chairman
Teresa Cooper
Secretary
Andrea Jackson
Treasurer
Robert Pratt
Director
Robert Mackin
Advisory Board
Crystal Breedlove
Advisory Board
SRO Housing Corporation
354 S. Spring Street
Suite 400
Los Angeles, CA 90013
www.srohousing.org
(213) 229-9640
Enterprise Community Partners
2011 Community Partner of the Year
L to R:
Jeffrey Schaffer, V.P. Market Leader, Enterprise
Anita Nelson, CEO, SRO Housing Corporation
Terri Ludwig, President & CEO, Enterprise
S R O H O U S I N G C O R P O RAT I O N
Opening Doors and Transforming Lives . . .
ANNUAL REPORT 2011
A Year of Triumph...
Revenue
While many said it couldn’t be done, we knew it could… and on
December 9, 2011, we celebrated the Grand Opening of the Ford
Apartments, along with the Central City East community of
downtown Los Angeles, a community more commonly known as
“Skid Row”.
3%
5%
3%
Rental Income
29%
Contracts and Grants
Development Fees
16%
Maintenance Revenue
Management Fees
The new Ford Apartments replaced the nefarious Ford Hotel, a
run-down, dilapidated, hotel known for crime, drugs, prostitution,
and unfortunately, even death. It was so bad, armed guards had
to stand watch at the front door and patrol its dark hallways.
And now, beauty has replaced blight, and hope has replaced despair. The old, 295 grimy hotel rooms were transformed into
150 contemporary studio apartments with private bathrooms,
kitchenettes, new furnishings, air-conditioning, microwave, refrigerator, and more. The once dark, enclosed walls have now been
replaced with a large, bright, open-air patio.
The new Ford Apartments provide on-site supportive services,
recreation and socialization activities, classes, computer room,
game rooms, library, TV room, lounges, laundry rooms on every
floor, and more.
Interest
Other Income
Contributions
43%
$ 5,702,214
(43%)
Rental Income
$ 362,107
(3%)
Maintenance Fees
$ 3,916,370
(29%)
Contracts and Grants
$ 390,822
(3%)
Other Income
$ 2,214,225
(16%)
Development Fees
$
86,608
(1%)
Contributions
Maintenance Revenue
$
24,928
(>0%)
Interest
$
646,405
(5%)
Total Revenue $ 13,343,679
Expenses
15%
SRO Housing is extremely proud of the accomplishments it has
made over its 28-year history, and this particular accomplishment
is one that far exceeds all others.
7%
Maintenance Svc.
Social Services
Program Expansion
The Ford Apartments is just one example of how the efforts of
our elected officials, stakeholders, community partners, volunteers, staff, and residents alike, all worked together in an effort to
help someone leave behind the despair of homelessness for a
home.
37%
Community Center
Housing Management
Admin.
37%
3%
Many thanks go out to our supportive Board of Directors, dedicated staff, and wonderful partners who share our commitment
to end homelessness.
Anita U. Nelson, M.B.A.
CEO/Executive Director
$ 4,247,703
(37%)
Social Services
$
841,817
(7%)
Maintenance Svc.
$ 4,223,048
(37%)
Property Management
$
375,797
(3%)
Program Expansion
$ 1,746,850
(15%)
Administration
$
53,282
(>0%)
Community Center
Total Expenses $ 11,488,497