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ENTENMANN’S® AND THE SALVATION ARMY PARTNER TO CELEBRATE
2015 “NATIONAL DONUT DAY” JUNE 5TH WITH NEW RICH FROSTED PATRIOTIC DONUT
Entenmann’s Presents Facebook “Free Donuts for a Year” Sweepstake and Aims to Donate
$30,000 to The Salvation Army, celebrating its 150th Anniversary in 2015
Chicago, Il – May 29, 2015 - The Salvation Army and Entenmann's Bakery are partnering to celebrate the 78th
annual National Donut Day. To celebrate the holiday, The Salvation Army, Entenmann’s and Mix 101.9 FM
will host a free commuter party at Ogilvie Transportation Center in Chicago on Friday, June 5, from 7:30 9:00 a.m. featuring free donuts courtesy of Entenmann’s. Commuters will also enjoy music, giveaways and an
opportunity to support The Salvation Army’s programs.
“As The Army celebrates its 150th global anniversary, we are grateful for loyal partners, like Entenmann’s, who
have proven to be exceptional in their efforts to support our mission of goodwill. We look forward to making the
2015 National Donut Day an unforgettable occasion,” said Colonel Ron Busroe, National Community Relations
and Development Secretary for The Salvation Army.
On two consecutive weekends (May 29-30 and June 5-6), hundreds of Salvation Army Donut Day "taggers"
throughout the greater Chicagoland area will be giving out commemorative Donut Day tags to donors whose gifts
will help support programs for children, seniors, the homeless and families in need. Also on June 5-6,
Entenmann’s and The Salvation Army will be passing out donuts and collecting donations at the grand opening
of three new Jewel-Osco stores (2775 Pfingsten Road, Glenview; 2031 N Main Street, Wheaton; 8801 S.
Ridgeland, Oak Lawn).
Donut Day, held annually on the first Friday of June, was established by The Salvation Army in 1938 to honor
The Salvation Army’s “Donut Lassies” who served the treats to soldiers during World War I. This significant
occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.
Entenmann’s will be releasing a new Rich Frosted Patriotic Donut Eight Pack, and a “National Donut Day Free
Donuts for a Year” Facebook sweepstakes, all to commemorate the men and women serving, and who have
served our country. All entries must be received by 11:59: p.m. ET on July 3, 2015. Winners will be randomly
selected from all submissions. Official Rules can be found at www.entenmanns.com.
“We’re honored to be partnering with The Salvation Army for half a decade, and proud to be a part of their efforts
to continue helping families around the world, including our veterans and military men and women, by raising
funds through our National Donut Day campaign,” said Maureen Sticco, Director of Entenmann’s Marketing
Services.
Funds raised during Donut Days enable The Salvation Army to provide meals to the hungry, assist disaster
victims, shelter the homeless and provide crisis assistance and support to people in need. To donate, call 1-800SAL-ARMY, text "DONUT" to 41444 to give $10 or go to www.salarmychicago.org/donutday.
National Donut Day Facts:
Salvation Army:
National Donut Day commemorates the “donut lassies,” female Salvation Army volunteers who
provided writing supplies, stamps, clothes-mending and home-cooked meals, and of course, donuts,
for soldiers on the front lines.
With limited resources, these treats were fried, only seven at a time. The Salvation Army’s Ensign
Margaret Sheldon and Adjutant Helen Purviance cleverly thought of frying donuts in soldiers’
helmets. Approximately 250 Salvation Army volunteers provided assistance to American soldiers, in
France, starting in 1917 during WWI.
Now in its 150th anniversary year, The Salvation Army is located in more than 120 countries
worldwide. In 2014, nearly 30 million Americans received assistance from The Salvation Army's
over 3,500 officers, 60,700 employees and 3.5 million volunteers.
Entenmann’s Bakery:
With donut bakeries in Carlisle, Pennsylvania, Forth Worth, Texas and Montebello, California,
Entenmann’s produces more than 780 million donuts a year, 15 million donuts a week and more than
100,000 donuts every hour to keep up with the demands of Entenmann’s donut lovers nationwide.
The Rich Frosted Donut has been the #1 seller since its introduction in 1973.
Entenmann’s produces a wide variety of delicious donuts, donut holes and mini donuts every year
with a variety sure to please every taste bud in the house. Varieties include the #1 seller Rich
Frosted, Crumb Topped, Devil’s Food, Sprinkled, Powdered, Glazed, Plain, and Seasonal flavors
such as Lemon, Pumpkin and Cider.
For more information on National Donut Day 2015, please visit www.salvationarmyusa.org,
http://www.facebook.com/SalvationArmyUSA, www.entenmanns.com or www.facebook.com/entenmanns.
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Entenmann’s All-American, New Rich Frosted Patriotic Donut:
Entenmann’s has created a sweet and iconic treat to celebrate National Donut Day. Introducing …
Entenmann’s new Rich Frosted Patriotic Donut Eight Pack that combines the classic fan favorite of their
Rich Frosted Donut with star-studded, red, white and blue sprinkles. Entenmann’s Bakery has a rich
history of scrumptious baked goods that dates back over a century. This new donut will be joining the
Entenmann’s donut family; a family that includes the renowned Rich Frosted and Crumb Topped donuts
(aka Mr. Rich Frosted and Ms. Crumb) in addition to seasonal favorites like the Lemon, Harvest Pumpkin
and Cider Donuts.
The Rich Frosted Patriotic Donut Eight Pack will be hitting the shelves in May just before this year’s
National Donut Day celebration in June. The Entenmann’s “National Donut Day Free Donuts for a Year”
Sweepstakes will be printed on-package for the Rich Frosted Patriotic Donuts as well as Entenmann’s Rich
Frosted and Crumb Donuts Eight Packs.
Entenmann’s “National Donut Day Free Donuts for a Year” Facebook Sweepstakes:
In the fifth year of the partnership and in celebration of the historic day, Entenmann’s will be awarding
lucky fans with “Free Donuts for a Year” as well as other prizes through the sweepstakes link on the
Entenmann’s Facebook page starting on April 27, 2015. For every consumer (fan or not) that enters the
Facebook “National Donut Day Free Donuts for a Year” Sweepstakes, $1 will be donated to The Salvation
Army, up to $30,000. All entries must be received by 11:59 p.m. ET on July 3, 2015. Winners will be
randomly selected from all submissions. No Purchase Necessary to participate or enter. Official Rules can
be found at www.entenmanns.com.
About Entenmann’s Bakery
Founded in 1898, Entenmann’s® Bakery has over 100 sweet baked goods, including donuts, Little Bites,
crumb cakes and chocolate chip cookies. Entenmann’s products are baked by the Bimbo Bakeries USA
companies (BBU). BBU is a leader in the baking industries known for its category leading brands, innovative
products, freshness and quality. Our team of more than 25,000 U.S. associates operates 69 manufacturing
locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®,
Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiner’s ®, Marinela®, Mrs Baird’s®,
Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. More information about Bimbo Bakeries
USA companies' full line of products can be found at http://www.bimbobakeriesusa.com and
www.entenmanns.com.
About The Salvation Army Metropolitan Division
The Salvation Army is the largest social service organization in the world and the single largest direct
provider of social services in Chicago and the state of Illinois. In neighborhoods across the greater Chicago
area, The Army provides disaster relief, shelter, meals, rehabilitation programs, child care, senior services and
much more. On any given night, more than 1,200 people are sleeping under a Salvation Army roof. This year,
The Army celebrates 130 years of service in Chicago. The Salvation Army is there every day, 24-hours-a-day
in Chicago and throughout the country providing disaster relief to people in crisis. For more information, visit
www.salarmychicago.org.