Digital Trends: Auto Shoppers
July 2016
Moments that matter in auto shopping
1
Top questions on Google Search (ordered by volume)
Which car
is best?
1
2
Is it right
for me?
when is the best time to buy
a new car
what is the best car to buy
3
what is the best suv
4
what car gets the best gas mileage
5
what is the best truck
Where should
I buy it?
1
what car should i buy
1
what time do car dealerships close
2
what does suv stand for
2
where is the nearest ___ dealership
3
what is a hybrid
3
4
what kind of car should i get
why aren’t car dealerships open
on sundays
5
what is ecoboost
4
what car dealerships are open today
5
how much do dealerships
pay for cars
Online auto shoppers at a glance
2
Top locations for
auto shoppers
Los Angeles, CA
Atlanta, GA
Dallas-Ft. Worth, TX
San Francisco-Oakland-San Jose, CA
Houston, TX
Detroit, MI
Seattle-Tacoma, WA
Age of auto shoppers
18-24
70
%
17%
25-34
22%
35-44
22%
45-55
of auto shoppers
are men
17%
55-65
13%
65+
9%
Top interests of online auto shoppers
2
Ordered by relevance
Auto Brands
Auto Models
Hobbies
1
Ford Motor Company
1
Ford Mustang
1
Hiking
2
Chevrolet
2
Chevrolet Corvette
2
Mixed martial arts
3
Dodge
3
Chevrolet Camaro
3
Professional wrestling
4
Toyota
4
Honda Civic
4
Swimming
5
Jeep
5
Honda Accord
5
Cycling
Trending terms related to auto
3
Ordered by volume of searches
Rising queries
Declining queries
1
gmc
1
kbb
2
jaguar
2
edmunds
3
oil change near me
3
car and driver
4
ford dealership
4
cool cars
5
chevy dealership
5
autoblog
SOURCING
1
Google data, U.S., search questions related to "best" car features and attributes, and dealerships, Jul. 2016.
2
Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated
user browsing behavior on the Google Display Network, Jul. 2016.
3
Google data, queries displayed include its close synonyms, ranked by volume in Jul. 2016, 2013–2016.
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