WAIKIKI PARC LAUNCHES NEW INTERACTIVE WEBSITE AND INTRODUCES #MYPARCSTORY
WITH A CYBER MONDAY DEAL
FOR IMMEDIATE RELEASE
WAIKIKI, HAWAII – November 24, 2014 – Waikiki Parc Hotel, the stylish boutique property, announces the
launch of its new website - WaikikiParc.com. The site provides users with an opportunity to start their vacation
before they arrive by incorporating the island’s arts, activities and culture creating a true Oahu experience.
In addition to the Website launch, Waikiki Parc debuts its new campaign - #MyParcStory. The story begins at
the hotel, dives into the Parc Active program, explores the island with Oahu Finds and ends with discovering
the beauty of Parc Arts. The user is invited into each ‘Parc Story’ with rich imagery, creative storytelling and a
call-to-action to craft their own experience as they discover ‘their Hawaii.’
“This new Website offers visitors more than just a means of booking their stay,” said Liana Mulleitner, Director
of Marketing, Halekulani Corporation. “WaikikiParc.com allows guests to create their trip through personalized
recommendations and encourages them to engage in their ‘Parc Story.’ ”
The new WaikikiParc.com will incorporate a series of videos highlighting local influencers that live and breathe
the Hawaii active lifestyle and are passionate about giving back to the local community. The first video will
debut on Cyber Monday, December 1 and will feature leading surf photographer Zak Noyle. The clip tells Zak’s
‘Parc Story’ and showcases his passion for surfing, Hawaii’s ocean and photography. Visitors are also invited to
tune in throughout 2015 for additional #MyParcStory videos, featuring the Hawaii influencers’ ‘Parc Story.’
The Website also features Oahu Finds, Waikiki Parc’s unique and personal guide of recommendations from its
hotel employees, Hawaii local residents. The feature is similar to an online Concierge: whether it’s a suggestion
on the best time of day to take a hike, where to find good parking, to the best beaches for surfing, or what to
order at the top restaurants, Oahu Finds provides guests and kama'ainas (locals) with the insider scoop.
To kick-off all of Waikiki’s Parc’s cyber happenings, the hotel is offering a Cyber Monday deal exclusively on
WaikikiParc.com. Beginning at 12:00 a.m. Hawaii Standard Time on Monday, December 1, travelers can book
the special Parc Sunrise Bonus Car Package and will additionally receive an automatic room category upgrade
by using promo code cyber. The Cyber Monday special ends at 11:59 p.m. on the same day.
The Cyber Monday special starts at a rate of $251 per night plus taxes for a Parc Room and includes the
following: compact car rental from Dollar Rent A Car, daily full American Buffet Breakfast for two, hotel
parking, Parc Active classes and complimentary admission to Honolulu’s elite art and culture venues. The offer
is available January 5, 2015 through December 27, 2015.
* A room category upgrade is not available with a Deluxe Ocean View room. The Cyber Monday special is subject to availability and not
combinable with any other offer or promotion. Single or double room occupancy. Blackout dates and some restrictions may apply.
Create your own #MyParcStory by visiting WaikikiParc.com and stay connected on Twitter and Instagram at
@waikiki_parc or on Facebook at www.facebook.com/waikikiparc.
(more)
About Waikiki Parc Hotel
Waikiki Parc brings together a sophisticated and contemporary hotel sensibility with personalized service and
innovative guest experiences. With the recent introduction of ‘Parc Active,’ the stylish Waikiki property offers
a variety of exclusive fitness programs to promote an active lifestyle. Featuring a seductive rooftop pool with
breathtaking views of Honolulu and the ocean horizon, Waikiki Parc is also home to the famous NOBU Waikiki.
For decades, the hotel has maintained a strong commitment to arts and culture through exclusive alliances
with Oahu’s most iconic cultural venues. Waikiki Parc Hotel is operated by the Hotels and Resorts of
Halekulani, a division of the Honolulu-based Halekulani Corporation, which also manages the world-renowned
Hawaii luxury resort, Halekulani.
For reservations and information, please contact your travel professional or the hotel at 808-921-7272 or visit
www.waikikiparc.com. Best available room rates are available by booking through Waikikiparc.com.
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For Further Information:
Halekulani Corporation
Dara Lum, Communications Director
[email protected]
808-535-0623
EVINS Communications
Samantha Stier, Senior Account Executive
[email protected]
212-377-3586