1. Cover Page (Page 1)
Punch Line “BLEND IN TO A STAND OUT”
2. Page2: THANK YOU FOR YOUR INTEREST in INKBLUE Franchise:
We would like to thank you for your interest in our brand ‘INKBLUE’s franchise.
The ‘one and only’ of its kind with a vision to open more than 50 outlets across India.
The operating, functional as well financial information regarding the Franchising Model is
enclosed herein. Do kindly go through our investor friendly franchising business model and
the proposed returns. You can also interact with our sales team for further information.
Page 3: Being INKBLUE
INKBLUE is a unique franchise concept that isn’t limited to one specialty. With more than over 200
top genuine brands of the world at quite affordable prices, we have developed a Multi Brand
business model that serves the needs of your customers ranging from the ‘uber-rich’ to the ‘value for
money’ class – just to say all income levels.
An INKBLUE franchise will provide affordable and trendy options for the entire family in a single
stop shop, be it kids, women or men – casuals-formals-westerns-ethnic or anything but fashionable.
A perfect fit to wear the world.
The apparel industry has been a fast growing industry and has proven itself to be quite lucrative in
terms of profits and returns on investment. As customers overall have become more economically
conscious, they have turned for brands available at very affordable prices which save their money
and also further increase their purchasing capacity.
INKBLUE imparts training to the franchise before the store is open and delivers broad reaching
help along all through the business. We assist the franchise with Business Planning, Site Selection,
Marketing Support, Employee Training and much more. We would be more than happy to put our
industry expertise to your support.
At INKBLUE we strive to make things work for your benefit as a franchise rather than ours as a
supplier. With our business model being designed to be franchisee friendly, we would love to see a
charged up and happy franchise.
We wish you a prosperous future with “INKBLUE”.
Page 4: WHY FASHION & ACCESSORIES BUSINESS:
The apparel industry is the fastest rising industry similar to the food industry, where the
business is most promising.
As per international studies done by experts, no matter what economic situation, people will
still buy food, medicines and CLOTHING - making it one of the vast and ever growing
market with enormous potential.
The facts can be many but what we witness in our day to day life is - All people need is
Anything But New! A new fashion trend, a new accessory or a new style statement or
anything but new!
Why Branded Clothes –
Being able to buy the most sought-after brands “surplus” at about 60-70% less than the
regular store pricing is smart and appealing.
The strongest saying goes very true and hand in hand in today’s Fashion industry, specifically
Apparel and Accessory industry “Only a change is Constant”….
The promise of change for great trendy and stylish clothes again comes from International
brands that follow latest fashion, style and trends from the markets all across the world.
So, one who is buying at INKBLUE store is having a wardrobe full of only the world wide
latest collections and is known as “the fashionable” with a stylish lifestyle and all this for just
very affordable and pocket friendly prices.
The world renowned Brands at INKBLUE being priced at almost 60 – 70 % less of the
brands’ operating price is a great boon for people who constantly upgrade their fashion
quotient likely: Students, Employees, Style conscious people, the up market, the middle class
buyers to all. In fact, each and every other buyer in the market will love to buy a brand given
the quality and price benefit.
This is not just ending with a onetime purchase, for the kind of offerings from INKBLUE people not only come once twice or thrice but only come again and again forming a loyal
customer base established.
“Once a customer of INKBLUE - Always a customer of INKBLUE”.
Page 5: WHY A FRANCHISE?
Franchising reduces the amount of time it takes to launch a business because they leverage the
expertise of successful stores and enhance the visibility of your Franchise in the local market.
When it comes to supply chains, marketing, hiring processes, operational procedures and other
areas, a franchise is hard to beat with all the SOPs (Standard Operating Procedures) in place to
save you the budget time and pain of experimenting and getting established at a cost.
INKBLUE here gives you the tools you need to evaluate whether a franchise start up is a good
fit for you and your goals or not:
A. Franchising – A Proven Business Operating System
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Primary benefit of Franchising is risk minimization. Starting a new business is risky,
most studies show that over 90 percent fail within three years. The primary reason that
the failure rate is so high is because the owners have to go through the learning curve of
operating that specific type of business. Franchising reduces that curve substantially.

A higher rate of success is readily there, since a proven business formula is in place. The
INKBLUE products and business operations have already been established and tested to
be successful.
The image and brand awareness of INKBLUE is already recognized. Consumers are
generally more comfortable purchasing apparel from INK BLUE - a company they know
and trust.
INKBLUE provides extensive training and support to their franchisees in effort to help
them succeed and do the business in the smoothest possible manner without hiccups as
in new startups.
INKBLUE looks at promoting the stores via various medium so as to make the store
visible to people from all sections. This practice helps boost sales for all franchisees
under the brand, but individual fran hisees don't a sor the ost as it s a shared ost
and is very negligible when compared to an individual spending alone.


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B. Store Opening Assistance
INKBLUE provides the support to the Franchise by making available a customized specially
developed inventory, billing systems (POS) and Signage.
C. Operational Support / Marketing Support
INKBLUE helps the franchisees develop a business plan. Many elements of the plan are standard
operating procedures time tested and established by INKBLUE. The most difficult part of a new
business is its start-up which is totally guided with the SOPs from INKBLUE.
One of the biggest benefits to opting for an INKBLUE franchise is marketing support. The
franchiser can prepare and pay for the development of professional location specific advertising
campaigns approved by INKBLUE. Regional or national marketing done by INKBLUE benefits all
franchisees. In addition, we provide advice about how to develop effective marketing programs
for a local area through a cooperative marketing fund, to which the franchisees contribute a
percentage of their gross income and share the expenditure.
D. Branding
Brand equity is of prime importance today. Once a franchise of INKBLUE, you derive the benefits
of brand recognition, brand loyalty and the goodwill that the brand is already enjoying. A
franchisee can cash in on the success of the INKBLUE and its demand and does not have to
spend time, effort and money in establishing and then building up a brand name.
E. Software
The software is a fully integrated and customizable Point-of-Sale Solution which gives you
absolute control over all aspects of your business: sales, inventory, customers, vendors,
purchasing, receiving, credit card processing and integrated accounting.
INKBLUE software will save the franchisees valuable time and money. We strive to support our
solutions as well as relationships with a high level of integrity and hand holding.
3. Page 6: HOW WILL I KNOW WHAT TO BUY –
Brands to choose from!
With an INKBLUE franchise you are relieved of the pains of sourcing and risky investment or
costly trials!
As the brand not only does train you on handling your day to day operations but also gives you
apt knowledge on various brands and customer preferences.
What stock to buy?
Like an apparel brand is introduced to you on the basis of their performance, market presence,
their style patterns target demographics and all the relevant information helping you to choose
perfectly for the clientele base you develop.
INKBLUE would also get you trained on which merchandise (products) to select from the given
brands. We want you get informed about what to stock as per the style trend, season and above
all depending upon your customer base and the area of exposure!
Keeping track of Stocks!
One needs to know everything about the franchise business from pin to plane. The most
important of all aspects is to maintain stocks or the Inventory in a format not confusing and
accountable at any given time.
As well, dealing with stocks which become nonmoving at any franchise store location, for which
INKBLUE offers a stock Buy Back Program where the nonmoving stocks would be exchanged.
For the facility to be extended there will be basic common terms and conditions.
Page 7: STORE SIZE & LOCATION / FINANCIAL PLAN
For any business like a retail Franchise, the location of the store is the most important factor for the
success of the business.
The proposed store location for an INKBLUE Franchise should be a space ranging between:
300 SFT to 800 SFT in a good market area or any promising residential colonies.
This is to ensure the investment on real estate also is justifying the franchise performance and leads it to
being a successful and earning INKBLUE Franchise.
Initial Investment:
For you to start selling and earning with your franchise store INKBKLUE has come with the figures for
your better understanding in the best suiting way:
Particulars - Amount in Rs
Initial investment
Inventory holding
Other Investments & Estmt. Exp.
Total
Categor I
Category II
1,200,000
1,800,000
800,000
4,00,000
1,200,000
6,00,000
1,200,000
1,800,000
The ROI we foresee is a pretty much achievable number, possible with all the right efforts and positive
mindsets towards the Franchise business.
All steps of maintaining the right inventory presented in the most pleasant way in a friendly atmosphere
amidst the right location with proper INKBLUE branding, a franchise will be able to take out their
investment in a year and half and start scouting for more opportunities from INKBLUE!
INKBLUE wishes you all the very best in our endeavor!
Happy Selling - Happy Earning oth hassle free with an INKBLUE FRANCHISE!