n Expert opinion — UBS Matching the model to the new market structure Mark Goodman of UBS assesses the pace of change as banks and their clients adjust to the changes in market structure. Where are banks and asset managers in terms of developing new business models that address the changes in regulation and market structure? their needs. Instead, they’re finding liquidity more dispersed and more difficult to access. This is true even in asset categories that have been historically among the most UBS got an earlier start than liquid. In the US treasury marmost banks, and many of our ket, for example, proprietary clients have made good protraders account for 50% of gress. But there’s still much volume, according to regulawork to be done. Significant tors’ estimates.1 regulatory initiatives continue to play out. Many institutions In corporate bonds and are just beginning to adjust municipal bonds, SIFMA has their strategies, processes and counted 15 alternative elecworkflow to the realities of a tronic platforms in operation, changed market structure and and four others planning risk environment. Complicating to launch.2 These platforms the job is the uncertainty use over 40 different trading around economic and monprotocols. Adding to the cometary policy. plexities are new platforms and exchange-traded products What’s the core challenge they in the interest-rate and credit face? derivatives markets, where cenThey confront a significantly tral clearing has created a new more diverse, complex liquid- trading and settlement model. ity landscape in the post-credit crisis era. Institutions can 1 Bank for International Settlements, Fixed Income Market Liquidity, January 2016. no longer count on a limited 2 SIFMA Electronic Bond Trading Report: number of bilateral dealer US Corporate and Municipal Securities, relationships to meet 100% of February 2016. 28 n THE TRADE n ISSUE 49 n AUTUMN 2016 n www.thetradenews.com What are the strategic implications for asset managers? The strategic challenges are far ranging – from cost structure to risk management to governance. Establishing and maintaining access to these diverse pools of liquidity has significant potential costs in terms of infrastructure, compliance support and administrative burden. Each of the alternative platforms has its own rulebook, protocols and underlying technology. Then you have the question of which platforms will ultimately be successful and survive. In this environment, institutions are asking themselves fundamental questions about their business models. How can I access the liquidity I need to implement my strategy? How can I have confidence that I’m receiving quality execution of my trades? How can I achieve those objectives at a cost that lets me deliver competitive investment returns to my clients and profits to my owners? n Expert opinion — UBS How is this changing the role of banks? What pressures does the growing electronification of the The most successful banks going markets create? forward will be those who simplify and streamline client access to these diverse pools of liquidity. Certainly our approach is to reduce the complexity so our clients can focus on their strategy rather than have to build and support an unwieldy, costly operational and administrative infrastructure. Broadly speaking, electronic trading is on a path to capture a more significant share of trading in asset categories such as credit, where adoption rates have historically lagged. Other categories are already at substantial levels of electronification. So electronic trading is at the heart of the capabilities needed to navigate the new market structure. Because electronic trading is What will be the winning formula for banks in the years ahead? inherently more efficient than Clearly, the winning formula for traditional voice, this trend is changing the cost structure banks will be one that directly of trading operations. That addresses clients’ strategic challenges. From the UBS perspective, puts pressure on market participants to automate their that means delivering cost-effiworkflow, develop new skill cient, dynamic access to a global network that encompasses all the sets and take a look at their organizational structure. For pools of liquidity relevant to clients’ needs. Principal trading will that reason, clients are looking continue to be part of the banks’ at expertise in electronic trading as a critical factor of their capability, but a major objective relationship with banks. will be to bring clients opportunities to interact with the appropriate types of liquidity they need How comfortable are investors with the electronic trading to execute their strategies. techniques needed to tap these A critical part of that alternative liquidity sources? approach is providing quality execution in ways that are verifi- They’re growing more so. An able and transparent to clients. important area of our work with To that end, an important role clients is advising on electronic for the banks is the systemtrading techniques and tools atic monitoring and analysis – which approach may work required to improve trading most effectively in given market outcomes and make the adjust- conditions or venues. Overall, ments needed to be successful in we’re finding that clients come changing market environments. to value the increased control n THE TRADE n ISSUE 49 over their orders that electronic trading brings. It’s worth noting the emergence of the role of the electronic sales trader as a sign of the changing approach. Rather than owning the order, the electronic sales trader’s role is to help the client use the right algorithm in the right venues to maximize the trade’s outcome. In some areas, such as in credit, we also see clients more open to placing passive orders on alternative venues as well as actively taking liquidity. Do you see institutions accelerating the pace at which they’re adjusting to the changes in market structures? Yes, the early adopters are benefiting from the changes they’ve made, and that’s stimulated others to rethink their models. Challenges abound, but we see an abundance of opportunities for clients seeking to maximize their access to liquidity options and improve the quality of execution. n The views and opinions expressed in this material are those of the author and are not those of UBS, its subsidiaries or affiliate companies. Accordingly, UBS does not accept any liability over the content of this material or any claims, losses or damages arising from the use or reliance of all or any part thereof. n AUTUMN 2016 n www.thetradenews.com 29
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