Persuasive Techniques
Methods
Definitions
Examples
Persuasion: to make somebody think or do
something by talking to them.
I persuaded my mother
to let me spend the
night at my friend’s
house.
■ Synonyms:
Convince, ask, sway,
influence, win over
■ Antonyms
Beg, whine, demand,
order, insist
■
Here are 4 techniques, or ways, to
persuade someone.
■
■
■
■
Bandwagon (Peer Pressure)
Testimonial
Repetition
Slogan
Bandwagon
(Peer Pressure)
■
The bandwagon technique convinces the
reader that everybody else is doing it.
This technique is also known as peer
pressure.
Bandwagon Examples
■
Your friend does it…
■
Your Mom does it…
■
Even your grandpa does it.
Bandwagon Examples
■
Well, I
guess I will
do it too!
Bandwagon Examples
■
“I bet no one else’s Mom makes
them do it over again until it is
perfect.”
Bandwagon Examples
■
“I want to be a
Kid!”
Bandwagon Example
Choosy Moms
choose Jif.
Testimonial
■
The testimonial technique uses words
or quotations from an ordinary person
or a celebrity that supports the
writer’s argument.
Testimonial Examples
Testimonial Examples
Michael Jordan says
Wheaties are the
“Breakfast of Champions!”
Testimonial Example
Kid Tested.
Mother Approved.
Repetition
■
The writer repeats a word, a phrase, or even an
entire sentence for emphasis.
Repetition Examples
Repetition Examples
■
All merchandise is on
sale today only, from
sweaters to shoes, to
cookware to bath
towels. Come on down!
Remember, the sale
only lasts through the
end of today.
Repetition Example
Slogan
What brands are these?
It’s Finger Lickin' Good!
I’m Lovin’ it!
Just do it.
Have it your way!