PUBLISHING COMPANY OF THE YEAR 2016 MEdIA PACk

me d ia pac k
PUBLISHING COMPANY OF THE YE AR 2016
F orty years of lea d ing the w omen ’ s
mar k et in I relan d
IMAGE OPPORTUNITIES
MAGAZINE
MENTORING
WORKSHOPS
NETWORKING
BREAKFASTS
IMAGE.IE
FASHION FOR
BRUNCH
FACEBOOK
STAR
SPEAKERS
IMAGE Business of IMAGE Business
Beauty Awards
Woman of the Year
Awards
INSTAGRAM
TWITTER
IMAGE AUDIENCE
WHO ARE THEY?
Ireland’s premium spenders: We reach more
ABC1 readers than any other women’s monthly
glossy magazine.
78% shop the new season trends
75% invest in quality over price
85% are style conscious
80% invest in premium skincare products
79% attend the hairdressers regularly
78% travel regularly
87% have shopped in a department store
in the last three months
88% Dine out regularly
TGI (ROI) 2015
IMAGE BRAND REACH
Circulation: 22,432 (ABC/Jan-Dec 2014)
Readership: 121,000 (and growing)*
Readers per copy: 5
IMAGE.ie unique Users: 300,000
Page impressions: 800,000
Facebook: 69,952
Twitter: 25,400
Instagram: 17,600
*TGI (ROI) 2015
IMAGE PRINT
Celebrating 40 years at the forefront of
Irish publishing this year
Editor: Rosaleen McMeel
CEO: Clodagh Edwards
u IMAGE is one of the few illustrious brand
names recognised all over the world
u We are winners of accolades including
Design Team of the Year, Magazine of the Year,
Photographer of the Year and
Journalist of the Year 2014
u Consistently newsworthy, our features
are written by Ireland’s leading authors and
journalists such as Brenda Power,
Aingeala Flannery, Bridget Hourican,
Kathy Sheridan and Sarah Breen
u We are the touch-point for Irish women
nationwide, a trusted, inspirational brand that
has continuously evolved since 1975
Must-know
FACTS & FIGURES
Circulation: 22,432 (ABC)
Subscription: 1,900 - highest of any
monthly women’s title in Ireland
Readership: 121,000 - highest of any
monthly women’s title in Ireland
Age: 35-45
54% ABC1
TGI (ROI) 2015
Overview of
ADVERTISING
OPPORTUNITIES
u Display
Advertising
u Native
Advertising
u Advertorials
u Promotional
Features
u Sponsorships
u Reader
Events
u Partnerships
Opportunities for us to create 360o bespoke
campaigns which sit seamlessly within the
IMAGE editorial environment.
ADVERTORIALS
& PROMOTIONAL
FEATURES
u Our team can propose creative concepts
involving photographic shoots or use imagery
supplied by the brand
u We can also offer a limited number of
large-scale supplement sponsorships to brands
wishing to partner more closely with IMAGE
Promotion
IMAGE PUBLICATIONS
PrOPOSAL fOr vIChy
January 22, 2014
The
CONNECTED
In life, work, fitness, entertainment … these days, it’s all about performance.
We want the most from our lives and from the technology we choose to help
us stay on top and ahead. Form and function take equal top billing – excellent
delivery has to look and feel good too. Samsung has the solutions …
IN PARTNERSHIP WITH
PHILIPPA BUCKLEY, owner, Studio 44 Design
… It makes communication so much easier,
particularly in the design world.”
T O P TA B L E S R E STAU R A N T GU I DE F OR T H E Y E A R A H E A D
E xc lus i v E
ellie
GOuldinG
BONUS
SPA
GUidE
100%
J A N UA RY 2 014
€ 3 . 9 5 (£2.95stg )
IMAGE INTERIORS
IrIsh
LIVING
january/february 2014 €3.95/£2.95
• Inspiring upcycled living
• Timber-framed self-build
• Funky modern extension
Lighten up
Bright ideas for dark rooms
CoLour kiCk
green is the new grey
December 2013/January 2014
aUtUmn/winter 2013
MAGAZINE
Issue 03
CUSTOMER MAGAZINE OF THE YEAR
Walk New York’s
High Line
Wild and
wonderful
Skiing in Courmayeur
Explore the
Burren landscape
White mischief
Man about town
WIN
€500
10
the key pieces
yoU can’t live
withoUt
Fall Fragrance
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Glam and gorgeous new looks
aUtUmn/winter 2013
Chris Hadfield
WILL FERRELL TRACES HIS ROOTS
shoppINg
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COMMUTER
BELTER
How tech folk
go the distance
Málaga
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9 771393 440063
London CaLLing tour a hip irish-designed club CooL Storage
declutter your home foCuS on fLooring Your must-read guide
trend report
PLUS
Bristol
new wardrObe staples tO wear riGht nOw
how to wear it
From Tommy Bowe,
Bressie and more
F R ESH
The
S TA RT
Full Irish
INSIDER
DUBLIN
MEET THE TRENDSETTERS
IMAGE Magazine publishing coMpany of the year
2013
P LUS! T H E TOP DE ST I NAT IONS F OR I NSTA N T SW I TCH- OF F
Urbane style for
aUtUmn
MAIN MAN
Domhnall
Gleeson
Season’s
greetings
Best Christmas Ever
PLUS!
Garden tips
for the new year
Take it slow
Tasty winter
recipes
TOP
TABLES
12 OF THE BEST
PLACES TO EAT
IN THE CITY
Off piste in
Courmayeur
Copenhagen
most inFluential interiors magazine in ireland
Our pick
Of 2014
CALL OF
THE SEA
Escape to Dalkey
for the day
The sky is
the limit
New York High Line
Reboot your
workout
Januar y/Februar y 2014
Recharge your
working wardrobe
Improve your smile
Ireland’s best read InterIors magazIne
Fresh spaces
N EW Y E A R
N EW YOU
The Burren
ON lIFE, lOvE AND
lIvING THE DREAm
Irish Techies
Samsung Galaxy Note 4, from €99 on Bill Pay.
Jacket, Rick Owens, €1,370; skirt, Simone Rocha,
€2,340; necklace, Melissa Curry, €485; all at
Havana. Ring, €180; bracelet, €305; both Alexis
Bittar at Loulerie. Watch and earrings, Philippa’s own.
Actor Will Ferrell
For me, a phone has to have a very large
storage capacity for contacts and photos,
a really good camera, ease of navigation, and
not be too heavy that it’s an added weight to
an already heavy handbag! I really like the
larger format of the Samsung Galaxy Note 4.
Larger screens are where it’s at to have a clear
vision for images, drawings, emails, texting
IMAGE INtErIors & LIVING
“Because I do business in Ireland and the
UK, I rely on my phone for communication
on the go. I need to be able to access all my
information easily, and of course, I want
to stay in touch with family and friends.
I’m seduced by the physical appearance
of a phone or a tablet – it’s about owning
a certain brand or style, and Samsung has both.
CARA Magazine December 2013/January 2014
Photographed by Trevor Hart
Styled by Corina Gaffey
212 | IMAGE.ie
COMPLIMENTARY COPY
Samsung Promo (Nov 2014)
Vichy Case Studies (Sept 2014)
editorial calendar 2016
January
February
March
april
kickstart Your Year
prepare to Fall in love
spring is here!
the colour issue
• BeSt oF Beauty Supplement
• the S/S’16 Beauty how-toS
– Hair and make-up looks to master
• hair Special
• Beauty iSSue +
BuSineSS oF Beauty
• youR Big Beauty ReSolutionS
• giftS foR valentine’S day
• BrideS Special
• the image hot liSt – The hottest travel
destinations in Ireland, best new beauty products
and gadgets to get for 2016
Close: 27 nov 2015
on sale: 10 dec 2015
May
• lingeRie Special
• BeSt oF digital /
gadget Special
• the colouR iSSue –
From art and auctions to
interesting fashion trends
• upgrade your liFe
(How to: buy a new car, save for a
dream holiday, invest in jewellery)
• Fragrance Special
• Shoe Special
• motheR’S day /
paRenting Special
• top tRavel BReakS
in iReland
Close: 13 Jan 2016
on sale: 21 Jan 2016
Close: 5 FeB 2016
on sale: 18 FeB 2016
Close: 4 mar 2016
on sale: 18 mar 2016
• winter SunglaSSeS
• healthy kickStaRtS fitneSS Special
• inteRnational
faShion collectionS
June
July
august
Watch this space
Your Best summer!
summer accessories special
What to Wear noW ...
• Summer Beach Body /
FitneSS Special
• travel eSSentialS Everything you need for your next holiday
• FeStival Special
• Racing calendaR
/ Special eventS
dReSSing
• SkincaRe / SunScReen
Special
• your a/w’16 Beauty how-toS –
Achieve the hottest looks with the products
and tips from the best in the business
• how to: look hot in the heat
• SunglaSSeS Special
• guide to the SeaSon
• Watch tRend
Round-up
• Summer entertaining Special
- Cocktails, garden parties and BBQs
Close: 1 apr 2016
on sale: 14 apr 2016
Close: 29 apr 2016
on sale: 12 may 2016
septeMber
OctOber
• the cool, calm & collected
iSSue – Holistic treatments,
aromatherapy, organic skincare products,
apps to help you meditate
• nail Special –
maniS and pediS
• goRgeouS SummeR haiR
• BrideS Special
Close: 27 may 2016
on sale: 9 Jun 2016
Close: 24 Jun 2016
on sale: 7 Jul 2016
nOveMber
Work it!
Feel amazing
• the Big FaShion
iSSue
• acceSSorieS
Special - The best shoes
and bags of the season
• Fragrance Special
• Big hair Special
• Skin tReatmentS
Special
Close: 29 Jul 2016
on sale: 11 aug 2016
• SkincaRe SaviouRS
• teeth / Smile
Special
• WoRkWeaR Special
+ neW tech
Close: 26 aug 2016
on sale: 8 Sept 2016
• a/w’16 catwalk report
• Summer acceSSorieS
Special
a/W Fashion special
• Back-to-School
Special
• adventuRe BReakS in iReland
• the happineSS
Special - Travel breaks,
top tips and new products
to make you smile
• watch trend
round-up
DeceMber
let’s partY issue!
• Big chriStmaS giFt
guide
• BeSt paRty lookS
• party hair &
make-up
• JeWelleRy Special
• enteRtainment
Special
Close: 23 Sept 2016
on sale: 6 oct 2016
Close: 28 oct 2016
on sale: 10 nov 2016
SPONSORSHIP
& EVENTS
In the last two years, due to reader demand, we
have continued to broaden our event offering.
We have fast become the go-to brand for
female entrepreneurs and women in business.
We host the following events annually:
u Networking Breakfast(7 per year)
Early morning inspirational and informative
presentations by significant Irish and international
speakers, with networking opportunities for
180-220 attendees.
u Mentoring Workshops (4 per year)
PAST
SPEAKERS
Lucy Gaffney
Anne O’Leary
Claire Byrne
Terry Prone
Natasha Fennell
Emily O’Reilly
A subject-specific, interactive session held early
evening with a focus on different elements of
professional life and the skill sets required to
succeed in business. A smaller group to encourage
involvement (60-80 attendees). Networking over
wine/champagne and canapés followed by the
workshop session, led by one keynote speaker.
u Fashion for Brunch (4 per year)
A fun, laid-back weekend event to encourage
inspiration, insight and communication with
big names in the fashion industry. Guests get
up close and personal to their idols and learn
about all facets of the industry, from fashion
design to styling, blogging, photo shoots, visual
merchandising, buying, hairstyling and make-up.
u IMAGE Business of Beauty Awards (April)
The only Irish awards to celebrate beauty salons
nationwide, as well as the most innovative brands,
most skilled practitioners and most renowned
cosmetic clinics. Now a black tie, gala evening for
500 attendees, the Business of Beauty Awards build
on our longstanding authority in all things beauty.
u Star Speaker Series (4 per year)
Leaders in their field – media, fashion, beauty,
health – share their experiences and offer insight
into their particular business. Previous speakers
have included Jo Malone and James Duigan.
u IMAGE Businesswoman of the Year Awards
Celebrating female leaders in business, from social
entrepreneurs to start-up geniuses, CEOs and
trailblazers under 30, this is our biggest event
of the year. The awards are recognised as one of
Ireland’s most prestigious gala occasions.
FASHION
FOR BRUNCH
PAST SPEAKERS
Paul Costelloe
Helen Cody
Helen Steele
SPECIAL FEATURES
2016
January – Healthy Kickstarts (Fitness special)
February – Valentine’s Day, Winter Sunnies,
Lingerie Special.
March – Hair special, Best of Digital, Fragrance.
April – Business of Beauty, Shoe special.
May – Summer beach body, Watch Trend.
June – Travel Essentials, Skincare special.
July – Accessories special,
the “Cool, Calm & Collected” issue.
August – Nails special, Beauty how-to’s
September – The Big Fashion Issue
October – Skincare saviours
November – Fragrance special, Jewellery
December – The Party Issue
ADVERTISING
RATECARD 2016
Run of Magazine (Full colour)
Double Page Spread
Full Page
Half Page
One third Page
Quarter Page
One eight Page
€7,865
€4,356
€2,783
€1,876
€1,428
€781
Covers
DPS IFC
Outside Back
Inside Back
€9,680
€5,929
€5,545
Inserts
Loose Inserts Prices available on request
Tip – ons Prices available on request
Brochures Prices available on request
IMAGE Personals
Per insert
€154
Other opportunities
Advertorial
€4,400
Reader Event
€4,400
Sponsorship prices available on request
CONTACT
u Advertising
Director Caroline Bresnan – 01 271 9625
[email protected]