Sector Trends
Evidence, Monitoring
& Governance Branch
Conven on Ac vity Survey
Year to December 2015 report
Prepared Feb 2016
Ministry of Business, Innova on and Employment (MBIE)
Hīkina Whakatutuki – Li ing to make successful
MBIE develops and delivers policy, services, advice and regula on to support economic growth
and the prosperity and well-being of New Zealanders.
MBIE combines the former Ministries of Economic Development, Science + Innova on, and the
Departments of Labour and Building and Housing.
More informa on
www.mbie.govt.nz
0800 20 90 20
Informa on, examples and answers to your
ques ons about the topics covered here can be
found on our website www.mbie.govt.nz or by
calling us free on 0800 20 90 20.
Disclaimer
This document is a guide only. It should not be
used as a subs tute for legisla on or legal
advice. The Ministry of Business, Innova on
and Employment is not responsible for the
results of any ac ons taken on the basis of
informa on in this document, or for any errors
or omissions.
ISSN 2382-1450
Prepared Feb 2016
© Crown copyright 2016 The material contained in this report is subject
to Crown copyright protec on unless otherwise indicated. The Crown
copyright protected material may be reproduced free of charge in any
format or media without requiring specific permission. This is subject to
the material being reproduced accurately and not being used in a
derogatory manner or in a misleading context. Where the material is
being published or issued to others, the source and copyright status
should be acknowledged. The permission to reproduce Crown copyright
protected material does not extend to any material in this report that is
iden fied as being the copyright of a third party. Authoriza on to
reproduce such material should be obtained from the copyright holders.
Contents
Highlights
1
Overview
3
All business events by region . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Delegate days by event type . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Organisa ons commissioning business events . . . . . . . . . . . . . . . . . .
5
Events by size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
Trends in the number of events . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Trends in larger events (>100 delegates) . . . . . . . . . . . . . . . . . . . . .
8
Ac vity by event type and region
9
Conference and conven on ac vity . . . . . . . . . . . . . . . . . . . . . . . .
9
Mee ng and seminar ac vi es . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Incen ve ac vi es . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15
Trade shows/exhibi ons . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17
Special occasions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Appendix
21
Conven on Ac vity Survey . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
CAS par cipants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
Event defini ons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
Changes to trade shows and exhibi ons . . . . . . . . . . . . . . . . . . . . .
24
Method for es ma ng unrecorded business event ac vity . . . . . . . . . . .
24
Highlights
A total of 551,000 delegates a ended 5,500 conferences/conven ons in the year ended
December 2015. This indicates more delegates a ended a greater number of events compared
to year ended December 2014 , where 500,000 delegates a ended 5,200 conferences. The
number of delegate days for conferences and conven ons was unchanged between the two
years, at around 1.1 million days.
Around 30 per cent of mul day conferences/conven ons and 36 per cent of one day
conferences/conven ons were held in Auckland in the year ended December 2015.
Figure 1: Summary of conferences and conven ons ac vi es (year ended December 2015)
Conference/conventions
Events
500
1,000
1,500
Total delegate days
(000)
300
200
100
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
1
Over all events, excluding special occasions, 2.2 million delegates a ended 37,000 events for
around 3 million delegate days in the year ended December 2015. This was slightly up compared
to the year ended December 2014, where there were 2.1 million delegates, 35,100 events and
2.8 million delegate days. A total of 32 per cent of all events (excluding special occasions) were
held in Auckland in the year ended December 2015.
Figure 2: Summary of all events except special occasions (year ended December 2015)
All events (exclude
Special Occasions)
3,000
6,000
9,000
Total delegate days
(000)
1000
750
500
250
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
2
Overview
All business events by region
In this quarter, an es mated total of 44,800 events occurred in the 13 regions in the year ended
December 2015. Table 1 shows 37 per cent of the delegate days for the year ended December
2015 were in Auckland.
Table 1: Overview of all business events (year ended December 2015)
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
Single
day
Events
Mul day
Events
Total
Events
Delegates
(all events)
Count
10,844
3,568
1,818
1,262
892
1,042
2,784
5,158
541
1,071
4,205
1,392
1,098
35,681
3,077
586
371
413
398
155
508
1,430
82
197
944
325
490
8,983
13,990
4,143
2,177
1,686
1,293
1,182
3,247
6,916
626
1,269
5,146
1,655
1,492
44,828
1,253,175
260,741
155,027
107,660
48,067
78,581
258,454
580,250
34,208
84,193
345,685
108,677
69,830
3,384,554
1,546,858
311,184
182,028
172,451
74,284
91,968
300,981
756,150
44,300
109,890
395,862
124,409
112,863
4,223,234
Delegate days
Market
Change in
share market share
from 2014 Q4
37%
2%
7%
-2%
4%
No change
4%
No change
2%
No change
2%
No change
7%
-1%
18%
1%
1%
No change
3%
No change
9%
No change
3%
No change
3%
No change
Figure 3: Overview of business events by region
Hamilton
& Waikato
Wellington
Manawatu
Bay of
Plenty
Auckland
Rotorua
Queenstown
Dunedin
Taupo
Christchurch & Canterbury
0
200
400
600
800
1000
Total delegate days (000s)
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
3
1200
1400
1600
Nelson
Hawkes
Bay
Marlborough
Delegate days by event type
There were about 4.2 million delegate days in the year ended December 2015. A total of 39 per
cent of these were mee ngs/seminars. Table 2 shows the split in delegate days for different
event types for the last four quarters. Over all event types combined, there was an increase in
the December 2015 quarter compared with September 2015 quarter.
Table 2: Delegate days by event type for each quarter during the year to December
Mee ng/seminar
Incen ve ac vity
Conference/Conven on
Trade show/exhibi on
Special occasion
Don’t know
Total
2015 Q1
334,100
13,862
189,731
15,131
206,461
2,057
761,345
2015 Q2
439,734
29,449
268,085
36,986
317,083
1,961
1,093,300
2015 Q3
415,328
32,153
304,147
48,419
279,785
4,393
1,084,227
2015 Q4
434,970
94,519
292,500
21,194
416,747
242
1,260,175
Total
1,624,133
169,986
1,054,464
121,732
1,220,077
8,654
4,199,048
Figure 4: Na onal overview of delegate days by event type
1,000,000
Delegate days
Event type
Trade_show_exhibition
Special_occasion
Meeting_seminar
Incentive_activity
Do_not_know
500,000
Conference_convention
0
2015 Q1
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
2015 Q2
2015 Q3
4
2015 Q4
Organisa ons commissioning business events
Table 3 shows that most events in the year ended December 2015 were commissioned by
businesses, with associa ons and personnal en es coming a distant second and third.
Table 3: Events by type of organisa on commissioning for each quarter during the year to
December 2015
Associa ons
Business
Government
Educa on
Personal
Other/Don’t know
Total
2015 Q1
1,294
4,694
942
677
1,270
622
9,502
2015 Q2
1,636
5,821
1,117
1,090
1,240
825
11,732
2015 Q3
1,782
6,248
841
1,089
758
687
11,406
2015 Q4
1,746
5,830
1,036
960
1,134
827
11,535
Total
6,460
22,595
3,937
3,817
4,403
2,962
44,176
Figure 5: Na onal overview of event counts by type of commissioning organisa on.
12,000
Number of events
9,000
Type of commissioning organisation
Personal
Government
6,000
Education
Do_not_know
Business
Associations
3,000
0
2015 Q1
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
2015 Q2
2015 Q3
2015 Q4
5
Events by size
With the excep on of special occasions and trade shows/exhibi ons, small events with 60 or
fewer delegates dominate business event ac vity in the year ended December 2015 (refer Figure
6). Small mee ngs/seminars formed the majority (83 per cent) of all mee ng/seminar events,
with 59 per cent of mee ngs having 10-30 delegates and about 24 per cent of mee ngs with
31-60 delegates. Smaller conferences also dominated conference/conven on ac vity, with 37
per cent having 10-30 delegates and a further 23 per cent having 31-60 delegates.
Table 4: Number of events by event type and event size (year ended December 2015)
Conferences
Incen ve ac vi es
Mee ngs/Seminars
Special occasions
Trade shows/exhibi ons
31-60
1,254
279
6,897
1,664
110
10-30
2,021
287
17,363
1,037
134
61-100
808
166
2,793
1,957
125
101-200
890
169
1,629
1,693
129
201+
542
123
626
1,347
112
Figure 6: Number of events by event type and event size (year ended December 2015)
Trade shows/exhibitions
Special occasions
Event type
Event Size
10-30
31-60
Meetings/Seminars
61-100
101-200
201+
Incentive activities
Conferences
0
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
5000
10000
Count of Delegates
6
15000
Trends in the number of events1
Since the June 2010 quarter, it has been possible to construct rolling annual totals for different
variables. Figure 7 shows the varia on or trend for the number of events (mee ngs, incen ve
ac vi es, conferences, trade shows/exhibi ons, and special occasions) reported for each year
ended quarter from June 2010 to December 2015.
As can be seen, the annual number of conferences/conven ons and incen ve ac vi es in the
year ended December 2015 is up 6 per cent and 41 per cent respec vely, compared to the year
ended December 2014. Special occasions were down 6 per cent and trade shows/exhibits were
down 25 per cent when compared to December 2014.
Figure 7: Trend in number of events by event type (year ended June 2010 through to year ended
December 2015). Bay of Plenty, Hamilton & Waikato and Marlborough are excluded.
Meetings/Seminars
27,000
26,000
25,000
24,000
23,000
Incentive activities
900
800
Number of events
700
Conferences/conventions
6,000
5,500
5,000
4,500
Trade shows/Exhibitions
700
650
600
550
Special occasions
8,000
7,500
7,000
13
Q1
13
Q2
20
13
Q3
20
13
Q4
20
14
Q1
20
14
Q2
20
14
Q3
20
14
Q4
20
15
Q1
20
15
Q2
20
15
Q3
20
15
Q4
20
20
3
Q4
12
12
Q
20
20
Q2
Q1
12
12
20
20
Q4
11
3
Event type
20
Q2
1Q
11
20
20
1
Q1
Q4
10
11
20
20
2
10
Q
10
20
20
Q3
6,500
Meetings/Seminars
Incentive activities
Trade shows/Exhibitions
Special occasions
Conferences/conventions
1
Note that Bay of Plenty, Hamilton & Waikato and Marlborough have been excluded, because they have not been
contribu ng data for the whole period shown in the chart.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
7
Trends in larger events (>100 delegates)2
There has been a strong growth in the number of large incen ve and conven on events in New
Zealand (up 33 and 20 per cent respec vely), compared to the year ended December 2014. The
number of large mee ngs was also up this year (5 per cent). In contrast the number of
tradeshows and special events declined 21 per cent and 9 percent respec vely. Figure 8
illustrates the long term trend in large events by type.
Figure 8: Number of Events with >100 delegates from year ended June 2010 to year ended
December 2015 (excludes Hamilton & Waikato, Bay of Plenty and Marlborough)
Meetings/Seminars
1,900
1,800
1,700
1,600
Incentive activities
250
200
150
Number of events
100
Conferences/conventions
1,300
1,200
1,100
Trade shows/Exhibitions
250
240
230
220
210
Special occasions
2,700
2,400
Special occasions
Q3
Q4
15
20
15
20
20
15
Q2
Q1
Q4
14
15
20
20
Q3
Q2
14
14
20
20
Q1
Q4
13
Incentive activities
Trade shows/Exhibitions
14
20
Meetings/Seminars
20
Q2
Q3
13
20
13
20
20
13
Q1
Q4
Q3
12
12
20
20
Q2
Q1
12
12
20
20
Q4
Q3
11
11
20
Event type
20
Q1
Q2
11
20
Q4
10
11
20
20
Q2
10
10
20
20
Q3
2,100
Conferences/conventions
2
Note that this trend analysis excludes Hamilton & Waikato and Bay of Plenty (joined the CAS in 2011Q2), and
Marlborough (joined the CAS in 2012 Q2).
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
8
Ac vity by event type and region
This sec on summarises more detailed informa on about the ac vi es by type of event for the
year ended December 2015. Further data and comparisons may be made using the excel pivot
tables available from the MBIE website 3 .
Conference and conven on ac vity
Conferences/conven ons account for 12 per cent of all events and 25 per cent of the delegate
days in the year ended December 2015.
Number of conferences/conven ons and delegate days by dura on
Table 5 shows that 3,207 (58 per cent) of the conferences held in the year ended December
2015 were mul day events, with 54 per cent of these mul day conference events (1,723)
being two days in dura on.
Auckland hosted the greatest propor on (30 per cent) of mul -day conferences, genera ng 35
per cent of the total mul -day conference delegate days. Wellington was second with 19 per cent
of the mul -day conferences and 17 per cent of the mul -day conference delegate days.
Table 5: Number of conferences/conven ons and delegate days
Dura on
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
One
day
835
138
72
136
114
47
120
468
22
31
236
55
70
2,343
Two
days
544
116
49
90
98
23
101
368
16
35
179
47
57
1,723
Market share of
mul -day events
>2
days
420
82
51
137
81
21
85
257
15
46
111
58
120
1,483
YE
2015 Q4
30%
6%
3%
7%
6%
1%
6%
19%
1%
3%
9%
3%
6%
100%
3
YE
2014 Q4
34%
5%
3%
7%
6%
1%
6%
20%
1%
2%
7%
2%
6%
100%
Delegate days
Single day
Mul -day
85,542
10,296
7,593
8,155
4,404
1,411
12,559
36,499
1,279
2,593
16,722
3,226
3,770
194,047
303,615
55,897
28,367
82,213
22,910
12,117
60,162
147,299
7,430
31,488
65,033
18,738
42,176
877,445
Market share
of mul day
events by
delegate days
35%
6%
3%
9%
3%
1%
7%
17%
1%
4%
7%
2%
5%
100%
http://www.mbie.govt.nz/info-services/sectors-industries/tourism/tourism-research-data/
other-research-and-reports/convention-research-programme/convention-activity-survey
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
9
Figure 9: Market share of mul -day conferences
December 2015
December 2014
100%
30%
34%
75%
6%
50%
6%
1%
7%
6%
6%
19%
25%
Market share
9%
0%
5%
6%
3%
6%
2%
7%
Region
Auckland
Hamilton & Waikato
20%
3% 1%
6%
1%
3%
By event counts
3%
7%
Bay of Plenty
2% 1%
Rotorua
Taupo
Hawkes Bay
Manawatu
100%
Wellington
Marlborough
35%
35%
Nelson
75%
Christchurch & Canterbury
7%
9%
50%
7%
1% 3%
6%
4% 1%
0%
5%
2%
Dunedin
Queenstown
17%
17%
25%
1%
4%
3%
6%
By delegate days
3%
6%
8%
7%
7%
2% 2%
3%
Number of conferences/conven ons by event size
Table 6: Number of conferences/conven ons by event size
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
10-30
566
137
43
98
154
50
117
440
23
42
230
44
78
2,021
31-60
407
83
38
92
80
19
68
236
7
14
105
41
64
1,254
61-100
266
35
26
68
31
5
36
141
9
13
82
40
56
809
101-200
315
43
44
67
26
15
40
161
12
25
74
29
40
890
200+
224
36
23
34
<5
<5
45
98
<5
18
32
7
17
533*
Table 7: Breakdown of large
(>200) conferences/
conven ons events
Region
Auckland
Hamilton & Waikato
Wellington
Rest North Island
Christchurch & Canterbury
Rest South Island
Total
* Cells with fewer than 5 events have been masked as “<5”, and the corresponding totals exclude the masked entries.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
10
201-500
174
29
78
90
24
39
434
500+
50
7
20
22
8
<5
107*
Mix of mul -day conference delegates by region
Of the 272,277 mul -day conference delegates (about 38 per cent of all mul day delegates)
whose origin informa on was recorded in the year ended December 2015, 41 per cent were
reported to be from the local region, with a further 52 per cent travelling to the conference from
elsewhere in New Zealand. About 4 per cent of mul -day conference delegates were from
Australia, and a further 3 per cent from other overseas loca ons. For further informa on on the
origin on mul day delegates see Table 8.
Note that the delegate origin is no longer a compulsory ques on in the survey, as this
informa on is not always available to the venues recording the data. This means that, for some
repor ng venues, the delegate numbers by origin do not sum to their total number of delegates.
They also do not sum for non-repor ng venues where imputa on is required because the
imputa on process is done independently for sub-categories and category totals. The end result
is that the regional total delegate numbers shown in Table 8 will not always match the regional
sum of delegates by origin.
Table 8: Mix of mul -day conference delegates by region (year ended December 2015)†
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
Local
49,183
7,023
3,586
4,158
1,726
635
8,507
19,637
859
1,798
10,888
2,469
942
111,412
Regional
40,658
7,782
4,774
16,229
5,863
2,793
11,746
23,780
1,359
2,669
13,722
2,635
6,672
140,682
Australian
2,931
158
51
1,671
66
78
304
1,015
50
28
429
572
3,907
11,260
Other Interna onal
2,793
1,368
396
1,158
109
30
448
544
422
210
930
103
412
8,923
Total
95,565
16,332
8,807
23,217
7,764
3,535
21,004
44,976
2,690
4,705
25,970
5,779
11,933
272,277
†Based on es mates by venues (as opposed to the conference organisers who handle conference registra on).
Another source of informa on on interna onal conference delegates is Sta s cs New Zealand’s
interna onal travel and migra on data. For the year ended December 2015, Sta s cs New
Zealand 4 reported that 62,864 interna onal visitors stated that their main reason for visi ng
New Zealand was to a end a conven on/conference (either single or mul -day). Of these,
40,160 (64 per cent) were Australian. This was an increase of 9 per cent from the year ended
December 2014, when 57,424 interna onal visitors stated their main reason for visi ng New
Zealand was to a end a conven on/conference, and 36,368 (63 per cent) were from Australia.
4
Sta s cs New Zealand Interna onal Visitor Arrivals. Data available from http://www.stats.govt.nz/browse_
for_stats/population/Migration/iva.aspx/.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
11
Trends in delegate days for mul -day conferences
Figure 10 shows delegate days for the year ended December 2015 are up 8 per cent compared to
year ended December 2014. The number of reported delegate days in Auckland has increased
slightly in the December quarter compared to the the June quater.
Figure 10: Auckland mul -day Conference delegate days (year ended June 2010 to year ended
December 2015)
330,000
300,000
270,000
20
20
20
14
16
240,000
12
Multi-day conference delegate days
Auckland
In the other regions there has been a mixture of results (see Figure 11) when comparing year
ended December 2015 to year ended December 2014.
Figure 11: Comparing mul -day Conference delegate days by region (year ended June 2010 to
year ended December 2015)
Hamilton & Waikato
100,000
75,000
50,000
Rotorua
Taupo
35,000
110,000
30,000
90,000
25,000
70,000
50,000
Hawkes Bay
Manawatu
80,000
70,000
60,000
50,000
40,000
25,000
20,000
15,000
10,000
Wellington
Marlborough
200,000
13,000
180,000
11,000
160,000
9,000
140,000
120,000
Nelson
40,000
35,000
30,000
25,000
20,000
200,000
Christchurch & Canterbury
150,000
100,000
50,000
12
20
20
20
20
20
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
16
50,000
14
60,000
20,000
12
30,000
16
Queenstown
70,000
12
Dunedin
40,000
14
Multi-day conference delegate days
Bay of Plenty
40,000
35,000
30,000
25,000
20,000
125,000
20
150,000
Mee ng and seminar ac vi es
Mee ngs/seminars account for 66 per cent of all events and 39 per cent of the delegate days in
the year ended December 2015.
Number of mee ngs/seminars and delegate days by dura on
Table 9 shows that 5,189 (18 per cent) of the mee ngs/seminars held in the year ended
December 2015 were mul day events.
Auckland hosted the greatest propor on (38 per cent) of mul -day mee ngs/seminars,
genera ng 37 per cent of the total mul -day mee ngs/seminars delegate days. Wellington was
second with 15 per cent of the mul -day mee ngs/seminars and 19 per cent of the mul -day
mee ngs/seminars delegate days.
Table 9: Number of mee ngs/seminars and delegate days
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
Dura on
Single-day
7,544
2,630
1,155
748
565
664
1,908
3,441
353
675
2,898
821
542
23,949
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
Mul -day
1,991
364
205
162
174
106
266
800
39
99
576
169
233
5,189
Market share of
mul -day events
YE 2015 Q4
38%
7%
4%
3%
3%
2%
5%
15%
1%
2%
11%
3%
5%
100%
13
YE 2014 Q4
40%
7%
3%
3%
2%
2%
6%
18%
1%
2%
9%
4%
3%
100%
Total
Delegate days
Market share
by delegate days
YE 2015 Q4
595,407
129,557
71,894
44,404
28,589
36,963
117,439
309,655
20,597
34,744
155,243
42,809
36,827
1,624,133
37%
8%
4%
3%
2%
2%
7%
19%
1%
2%
10%
3%
2%
100%
Figure 12: Market share of mul -day mee ngs
December 2015
December 2014
100%
38%
40%
75%
5%
2%
3%
3%
7%
4%
6%
15%
25%
2% 1%
Market share
5%
2% 2%
3%
3%
Rotorua
9%
3%
Auckland
Bay of Plenty
2% 1%
3%
Region
Hamilton & Waikato
18%
11%
0%
By event counts
7%
50%
Taupo
4%
Hawkes Bay
Manawatu
100%
Wellington
Marlborough
36%
37%
Nelson
75%
Christchurch & Canterbury
50%
7%
2% 2%
3%
9%
4%
2% 1%
8%
19%
25%
Queenstown
19%
10%
2%
4%
Dunedin
2% 1%
2% 1%
0%
3%
By delegate days
8%
10%
3%
2%
3%
Number of mee ngs/seminars by event size
Table 10: Number of mee ngs/seminars by event size
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
10-30
5,146
1,886
770
585
553
502
1,276
2,390
256
452
2,170
724
652
17,363
31-60
2,429
664
360
200
131
153
528
960
87
232
808
197
149
6,897
61-100
975
290
141
70
37
70
231
414
33
58
329
88
58
2,794
101-200
668
134
78
55
10
45
109
308
14
20
134
40
15
1,629
200+
295
27
24
8
6
10
61
114
<5
13
45
13
5
622*
Table 11: Breakdown of large
(>200) mee ngs/ seminars
events
Region
Auckland
Hamilton & Waikato
Wellington
Rest North Island
Christchurch & Canterbury
Rest South Island
Total
* Cells with fewer than 5 events have been masked as “<5”, and the corresponding totals exclude the masked entries.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
14
201-500
249
26
68
101
36
28
508
500+
45
<5
46
13
9
<5
113*
Incen ve ac vi es
Incen ve ac vi es account for 2 per cent of all events and 4 per cent of the delegate days in the
year ended December 2015.
Number of incen ves and delegate days by dura on
Table 12 shows that Auckland hosted the greatest propor on (24 per cent) of incen ve ac vi es,
genera ng 39 per cent of the total incen ve ac vi es delegate days. Auckland was followed by
Christchurch & Canterbury and Wellington, each with a market share of 15 per cent of incen ve
ac vity events.
Table 12: Number of incen ves and delegate days
Region
Total
incen ve events
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
YE 2015 Q4
258
61
36
67
17
39
64
164
17
78
163
32
74
1,076
Market share of
events
YE 2015 Q4
24%
6%
3%
6%
2%
4%
6%
15%
2%
7%
15%
3%
7%
100%
15
YE 2014 Q4
17%
13%
7%
3%
3%
2%
7%
12%
3%
7%
14%
4%
8%
100%
Total
Delegate days
Market share
by delegate days
YE 2015 Q4
67,143
7,491
4,080
3,441
1,317
8,259
10,802
42,368
680
4,160
8,541
2,809
8,888
169,986
39%
4%
2%
2%
1%
5%
6%
25%
0%
2%
5%
2%
5%
100%
Figure 13: Market share of incen ve ac vi es
December 2015
December 2014
100%
17%
24%
75%
50%
4%
2%
6%
13%
6%
7%
7%
2%
7%
Market share
0%
3%
3%
Rotorua
Taupo
8%
Hawkes Bay
Manawatu
100%
Wellington
17%
39%
5%
1% 2%
2%
4%
2%
3%
3%
10%
6%
13%
25%
25%
5%
2%
5%
Nelson
5%
Christchurch & Canterbury
By delegate days
8%
50%
Marlborough
13%
75%
0%
Auckland
Bay of Plenty
4%
3%
Region
Hamilton & Waikato
14%
15%
7%
3%
12%
15%
25%
2%
7%
By event counts
6%
3%
Dunedin
Queenstown
1%
10%
2% 0%
3%
11%
Number of incen ves by event size
Table 13: Number of incen ve ac vi es by event size
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
10-30
39
19
8
24
5
11
15
22
8
32
61
12
30
288
31-60
43
11
9
25
8
11
13
26
5
31
62
7
27
280
61+
166
29
18
15
<5
14
32
93
<5
14
41
13
17
454*
* Cells with fewer than 5 events have been masked as “<5”, and the corresponding totals exclude the masked entries.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
16
Trade shows/exhibi ons 5
Trade shows/exhibi ons account for 1 per cent of all events and 3 per cent of the delegate days
in the year ended December 2015.
Number of trade show/exhibi ons and delegate days by dura on
Table 14 shows that Auckland hosted the greatest propor on (32 per cent) of trade
shows/exhibi ons, genera ng 42 per cent of the total trade shows/exhibi on delegate days.
Wellington and Christchurch & Canterbury both accounted for 11 per cent of the trade
shows/exhibi ons, followed closely by Hamilton & Waikato with 10 per cent.
Table 14: Number of trade shows/exhibi ons and delegate days
Region
Total
Tradeshow/Exhibi ons
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
YE 2015 Q4
198
64
28
29
9
11
51
68
10
27
69
25
23
617
Market share of
events
YE 2015 Q4
32%
10%
5%
5%
2%
2%
8%
11%
2%
4%
11%
4%
4%
100%
YE 2014 Q4
27%
11%
8%
3%
2%
3%
6%
16%
1%
4%
8%
5%
5%
100%
Total
Delegate days
Market share of
by delegate days
YE 2015 Q4
51,256
9,166
4,773
4,345
1,888
1,027
8,711
11,242
795
3,910
16,200
5,512
2,902
121,732
42%
8%
4%
4%
2%
1%
7%
9%
1%
3%
13%
5%
2%
100%
5
See sec on Changes to trade shows and exhibi ons for changes to the defini on for CAS qualifying trade shows
and exhibi ons.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
17
Figure 14: Market share of trade show/exhibi on ac vi es
December 2015
December 2014
100%
27%
32%
75%
50%
2% 2%
5%
8%
6%
8%
4%
2%
4%
Market share
4%
3%
Rotorua
Taupo
5%
Hawkes Bay
Manawatu
100%
Wellington
Marlborough
29%
Nelson
42%
75%
Christchurch & Canterbury
8%
50%
7%
25%
3% 1%
1% 2%
4%
4%
8%
9%
2%
Dunedin
Queenstown
12%
4% 0%
13%
2%
2% 1%
6%
By delegate days
19%
0%
Auckland
Bay of Plenty
5%
4%
Region
Hamilton & Waikato
1%
8%
11%
0%
2%
16%
11%
25%
3%
By event counts
11%
10%
5%
9%
5%
5%
2%
Number of Trade shows/exhibi ons by event size
Table 15: Number of trade show/exhibi ons by event size
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
10-30
33
17
5
11
<5
<5
13
15
6
7
8
<5
10
124*
31-60
31
9
<5
<5
<5
<5
10
13
<5
9
15
7
<5
94*
61-100
34
15
6
8
<5
<5
11
9
<5
5
21
7
<5
115*
101-200
54
11
7
<5
<5
<5
9
14
<5
<5
13
<5
5
113*
201+
45
11
7
<5
<5
<5
9
14
<5
<5
13
<5
<5
99*
* Cells with fewer than 5 events have been masked as “<5”, and the corresponding totals exclude the masked entries.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
18
Special occasions
Special occasions account for 18 per cent of all events and 29 per cent of the delegate days in
the year ended December 2015.
Number of special occasions and delegate days by dura on
Table 16 shows that Auckland hosted the greatest propor on (27 per cent) of special occasions,
genera ng 37 per cent of the special occasions delegate days. Wellington was second with 14 per
cent of the special occasions and 15 per cent of the special occasions delegate days. Christchurch
& Canterbury accounted for 12 per cent of special occasions events, while Hamilton & Waikato
and Manawatu accounted for 9 and 8 per cent of special occasions events, respec vely.
Table 16: Number of special occasions and delegate days
Region
Total
Special Occasions
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
YE 2015 Q4
2,138
705
506
309
230
277
585
1,112
150
277
908
353
221
7,778
Market share of
events
YE 2015 Q4
27%
9%
7%
4%
3%
4%
8%
14%
2%
4%
12%
5%
3%
100%
19
YE 2014 Q4
30%
9%
6%
4%
2%
4%
9%
16%
1%
4%
9%
3%
3%
100%
Total
Delegate days
Market share of
by delegate days
YE 2015 Q4
450,501
98,153
62,292
30,907
14,070
30,969
90,325
185,719
14,142
34,029
140,082
50,654
18,229
1,220,077
37%
8%
5%
3%
1%
3%
7%
15%
1%
3%
11%
4%
1%
100%
Figure 15: Market share of special occasions ac vi es
December 2015
December 2014
100%
27%
30%
75%
9%
50%
4%
3%
6%
4%
8%
4%
4%
Market share
3%
3%
Auckland
Bay of Plenty
1%
Rotorua
9%
5%
Region
Hamilton & Waikato
16%
2%
12%
0%
2%
4%
9%
14%
25%
By event counts
9%
7%
4%
Taupo
3%
Hawkes Bay
Manawatu
100%
Wellington
Marlborough
36%
37%
Nelson
75%
Christchurch & Canterbury
50%
7%
3% 1%
3%
5%
3%
3% 1%
9%
15%
25%
1%
Dunedin
Queenstown
13%
3% 1%
4%
11%
0%
5%
By delegate days
11%
8%
1%
9%
4%
2%
4%
Number of special occasions by event size
Table 17: Number of special occasions by event size
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
10-30
198
99
51
70
88
25
53
96
35
62
142
70
48
1,037
31-60
392
175
106
88
66
62
136
224
36
60
206
57
58
1,665
61-100
492
181
174
62
44
93
144
280
51
76
231
70
58
1,958
101-200
501
143
88
60
22
59
128
319
22
51
164
100
36
1,694
201+
531
120
79
27
<5
33
109
192
8
31
152
49
17
1,348*
* Cells with fewer than 5 events have been masked as “<5”, and the corresponding totals exclude the masked entries.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
20
Appendix
Conven on Ac vity Survey
The Conven on Ac vity Survey (CAS) measures business event ac vity at qualifying venues in
New Zealand.
The business event ac vity measured includes mee ng/seminar, incen ve ac vity,
conference/conven on, trade show/exhibi on, and special occasions. The CAS is part of a
broader Conven on Research Programme, in which the Conven on Delegate Survey measures
the annual contribu on of mul -day conven on and conference ac vity to the New Zealand
economy.
CAS par cipants
Conven on Bureaux
Thirteen out of the nineteen Conven on Bureaux par cipate in the Conven on Research
Programme (CRP). As such, the CRP is not a na onal programme but covers a significant majority
of conference/conven on ac vity in New Zealand. The par cipa ng Conven on Bureaux are
Auckland, Hamilton and Waikato, Bay of Plenty, Rotorua, Taupo, Hawke’s Bay, Manawatu,
Wellington, Marlborough, Nelson, Christchurch and Canterbury, Dunedin and Queenstown.
Changes in venues since the year ended September 2015 report (not in 2015Q2)
This quarter four Manawatu venues have been removed, three were no longer eligible and the
other had closed. This was offset by the addi on of four venues that had become eligible, one in
Auckland and three in Rotorua.
Qualifying CAS Venues
The Conven on Bureaux and the Ministry of Business, Innova on and Employment have agreed
that to qualify for inclusion in the Conven on Ac vity Survey, a venue must:
◦ promote their venue as suitable for a range of business-related ac vi es, especially
conven ons/conferences and mee ngs.
◦ have theatre-style minimum capacity of 50.
◦ aim or plan to host a minimum of 12 conven ons and/or business related events each year.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
21
Venues are also classified in five different types, as follows:
◦ Event or Conven on Centre: Venue whose primary func on is hos ng conven ons,
conferences and other large business events.
◦ Stadium/showground: Facility usually designed for large events, for example trade shows,
exhibi ons, conferences and other business events.
◦ Hotel: An establishment that provides accommoda on and has onsite conference and
other func on facili es such as mee ng rooms.
◦ Other Accommoda on (Motel, Motor Lodge etc.): Other primarily accommoda on
establishments with conference facili es not classed as a hotel.
◦ Other Venues: Other establishments that provide conference and func on facili es but
not accommoda on, for example restaurants, vineyards, and theatres.
The delegate capacity for a venue is defined as the largest number of business event delegates
that can be comfortably hosted at one me in spaces regularly used to host business events
within the venue. The es mate is based on minimal par oning and theatre style set up of
free-form spaces. The capacity of spaces used only for non-business events (for example,
concerts and spor ng events) is excluded from the reported delegate capacity.
Venues do not have to be a member of the Conven on Bureau in their area, nor do they have to
agree to submit data in order to be included in the venue popula on list. Each Conven on
Bureaux is asked to iden fy the en re popula on of qualifying CAS venues in its area.
In the December 2015 quarter, event ac vity was recorded or es mated for a total of 277 venues
in the 13 regions. Of these, 133 venues with 70 per cent of the recorded capacity submi ed data
for at least one of the three months. At a na onal level, the number of venues ac vely
contribu ng data to the CAS has remained rela vely constant over the last two years, ranging
between 131 and 143 venues each quarter.
However, at a regional level, the number of venues (and the capacity of these venues) submi ng
data as a propor on of venues (and the capacity of these venues) can be more variable from
quarter to quarter, due to shi ing pa erns of response and non-response. This is par cularly true
for larger venues that represent a sizeable share of regional event ac vity. Despite this poten al
varia on in response pa erns between quarters, our imputa on process is designed to ensure
robust es mates of event ac vity at both venue and region level (see next subsec on for details).
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
22
Table 18: Comparing venue par cipa on rates for 2015 Q3 and 2015 Q4
Region
Auckland
Hamilton & Waikato
Bay of Plenty
Rotorua
Taupo
Hawkes Bay
Manawatu
Wellington
Marlborough
Nelson
Christchurch & Canterbury
Dunedin
Queenstown
Total
Venues submi ng as % of those
iden ied in region
Capacity of venues submi ng as %
of capacity in region
2015 Q3
41%
56%
29%
62%
56%
27%
26%
48%
38%
50%
86%
79%
69%
50%
2015 Q3
69%
86%
55%
89%
75%
38%
40%
81%
59%
40%
90%
93%
79%
72%
2015 Q4
37%
44%
35%
47%
44%
27%
26%
48%
62%
50%
88%
79%
62%
48%
2015 Q4
67%
80%
57%
71%
69%
38%
35%
81%
78%
40%
93%
93%
58%
70%
The distribu on of the venues in December 2015 quarter by size is shown in Figure 16 below. 65
venues ( 23 per cent) are located in Auckland.
Figure 16: Number of venues by delegate capacity and region (December 2015 quarter)
25
Count of Venues
20
Venue_size
15
100 or fewer
101-200
201-500
10
501+
5
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
23
n
tow
ns
din
Qu
ee
ry
bu
ter
an
stc
Ch
ri
Region
Du
ne
lso
n
Ne
&C
hu
rch
Ba
wa
tu
We
llin
gto
n
Ma
rlb
oro
ug
h
Ma
na
y
po
Ta
u
es
wk
Ha
ty
ua
Ro
tor
len
to
fP
Ba
yo
aik
a
&W
Ha
mi
lto
n
Au
ckl
an
d
0
Event defini ons
Mee ngs/seminars: A mee ng or seminar is defined as a formal gathering of people to discuss
ma ers of shared interest, usually within a single session.
Incen ve ac vi es: An incen ve ac vity is defined as an ac vity occurring at a CAS venue that
incen vises or rewards the invited event delegates for excep onal business achievement.
Conferences/Conven ons: A conference or conven on is described as a formal gathering of
people at a CAS venue to discuss ma ers of shared interest involving mul ple sessions and
speakers.
Trade shows/exhibi ons: Trade shows and exhibi ons are defined as a showcase of goods and
services held for the benefit of a specific industry.
Special Occasion ac vi es: Special occasion ac vi es are defined as a social gathering or
celebra on, for example a gala dinner, ball, gradua on, cocktail party, birthday party, or wedding.
Changes to trade shows and exhibi ons
At the beginning of the December 2014 quarter, the defini on for CAS qualifying trade shows
and exhibi ons was changed. As the focus of the survey is on business events, events that are
primarily directed at the public (i.e. consumer events) such as home shows and A&P shows are
now excluded.
These consumer or public oriented events typically involve a large number of different a endees
and can run for several days. Where these types of events have been included, they have a
marked impact on the reported number of delegates and delegate days in this business event
category and on total delegates and delegate days.
To allow for consistent comparison between the years 2013 and 2014 in the year end December
2014 report, these consumer events were removed from the data set for these years. This also
allows for consistent year to year comparisons in this report and future reports.
Comparisons to repor ng periods that include quarters prior to 2013 should not be made at a
total level or for trade shows and exhibi ons as the defini on of trade shows and exhibi ons is
not consistent across these me periods.
Method for es ma ng unrecorded business event ac vity
This sec on describes the imputa on methodology used to es mate business event ac vity for
venues that are included in the CAS but have not supplied data.
For the 2009-2012 period, a simple method of es ma ng the missing data was used. Basically,
the weigh ng was based on the reported capacity for the region. The weight was applied at the
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
24
regional level, and was calculated as:
(The total reported delegate capacity for the region)
.
(The delegate capacity of the venues that submi ed data)
In general, this calcula on generated an average weight of around 1.4 across the 12 Conven on
Bureaux regions. This meant that the recorded ac vity (events, delegates, delegate days) would
be mul plied by 1.4 to es mate the total ac vity for the region.
From 2013 onward, the nearest neighbour method was chosen to es mate the missing venue
data. The weigh ng or es ma on is based on venues rather than individual events. Thus, the
individual events recorded by a venue are aggregated to months, then to the quarter. This data is
then combined with the full list of venues so that the data set includes those venues who have
registered with CAS and supplied data, and those who have registered without data and those
that have not CAS registered.
Imputa on uses the nearest neighbour classifica on to calculate the likely responses for count of
events, sum of event days, type of event, sum of delegate days, sum of delegates and all of the
associated subgroups. The imputed values are the means of the five nearest neighbours based
on the delegate capacity, region and venue type as shown in Table 19. Regions were combined
into five strata in order to create a sufficient pool of ’nearest neighbours’.
Table 19: Nearest neighbour criteria for es ma on of missing venue data
Feature
Popula on (across all Bureaux)
Capacity
1.
<101
2.
101-200
3.
201-400
4.
401-1000
5.
1001+
Five strata of regions:
•
Auckland, Wellington
•
Bay of Plenty, Hamilton & Waikato, Hawkes Bay, Manawatu
•
Christchurch & Canterbury, Nelson
•
Dunedin, Queenstown
•
Rotorua, Taupo
•
Hotels
•
Conven on/event centres
•
Stadiums/show grounds
•
Other
Regions
Venue type
As is shown in Table 20, the es ma on process provides results that are quite consistent with the
data reported by venues - the mean number of events, delegates and delegate days are not
dissimilar. It also reveals that smaller venues do not necessarily hold fewer events, but the events
they do host tend to have much fewer delegates and delegate days than those of larger venues.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
25
Table 20: Comparison of mean counts per quarter for venues repor ng / not repor ng for the
CAS
Venue
capacity
Delegate days
Mul -day events
Single day events
Total delegates
One day conference delegate days
Mul -day conference delegate days
100 or
fewer
1,036
6
15
706
36
205
Repor ng venue figures
Es mated figures for non-repor ng venues
101201501- >1000 100 or
101201501>1000
200
500 1000
fewer
200
500 1000
Measure (mean # per quarter per venue)
2,126 4,965 6,150 14,854 1,239 2,007 4,386 7,223
15,635
10
14
9
7
5
8
11
11
8
32
49
40
31
17
30
44
45
35
1,600 3,748 4,856 11,787
893 1,643 3,435 5,819
12,625
79
218
365
358
53
83
182
527
363
434 1,146 1,338
3,407
262
279
889 1,400
3,317
Imputa on is more appropriate than weigh ng for data of this sort. We have a range of
informa on on characteris cs of non-repor ng venues such as their number, historical event
ac vity if reported in previous quarters, event capacity and venue type. Much be er use of this
informa on is made with imputa on, which was not taken into account in the old weigh ng
method.
MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT
26