Creative
Unit Name
Leaderboard
Standard
Big Box
Dimensions
(WxH in pixels)
728 x 90
300 x 250
Half Page
300 x 600
Billboard
970 x 250
Headboard
975 x 100
Skin
Top Layer/Voken/Floating ad
Min: 1280 x 800
Max: 1920 x 1080
(1010 blank pixels in centre)
Expanded Dimensions
(WxH in pixels)
Max File size
Max Animation
& Video Frame Rate
Max animation
& Video Length
Audio
Initiation
Min Required Controls
Submission
Lead-Time
Accepted File Types
See Rich Media section
below for Expandable
Image 60 KB HTML5
150 KB
N/A
Must be user-initiated
upon click (default state
is muted)
24 FPS
Specifications
See HTML5 note below **
30 seconds;
Maximum 3 loops
Image 40 KB HTML5
100 KB
Notes and Best Practices
GIF, JPG, PNG
HTML5, TXT
Video must include: Play, Pause, Mute (and/or volume
control to 0)
30 seconds; unlimited with user
interaction
Half page unit cannot serve on Cream Careers
Billboard serves on homepage only
Minimum 3 business
days before campaign
start
N/A
Expansion not allowed for this unit
Image 40 KB HTML5
100 KB
500 x 500
N/A
Image 100 KB
24 FPS
Must be user-initiated
10 seconds or less; unlimited with user
upon click (default state is
interaction
muted)
Video can play automatically
"Close X" required for 3rd party tags
GIF, JPG, PNG
See illustration Appendix A
GIF, JPG, PNG,
HTML5, TXT
Ad should close itself after 10 seconds if no
interaction takes place Recommended frequecy cap
1 per user session
HTML5, TXT
Expandable Leaderboard
728 x90
728 x 360
Expandable Big Box
300 x 250
600 x 250
Expandable Half Page
300 x 600
600 x 600
1010 x 60
Expanson not allowed for this unit. See
Slider unit below for expanding option
Catfish
Expandable & Rich Media
1010 x 90
Pushdown (Rising Star)
970 x 90
Control = "Close X" on expanded panel and "Expand" on
collapsed panel Font = 8 pt - 16 pt
30 seconds or less; unlimited with
user interaction
Retract feature = Either Click to close / expand or enable
Mouse-Off retraction
Image 40 KB HTML5
100 KB
Video must include: Play, Pause, Mute (and/or volume
control to 0)
Control = "Close X" on expanded panel and "Expand" on
collapsed panel Font = 8 pt - 16 pt
30 second or less, no loop; final
frame must contain pertinent
information
1010 x 550 behind slider bar
Image 60 KB HTML5
150 KB
970 x 415
Image 60 KB HTML5
150 KB
Retract feature = Either Click to close / expand or enable
Mouse-Off retraction
Video must include: Play, Pause, Mute (and/or volume
control to 0)
Expansion: Must contain a clearly defined Expand hotspot
(16pt font: “ Expand”). First impression allows autoinitiated expansion; all subsequent impressions require
user interaction via a click.
Must be user-initiated
Close Button: Must contain a clearly defined close button
upon click (default state
(16pt font: “Close X”). Ad will collapse if the user clicks the
is muted)
close button or if the user does not interact after a set
duration of 7 seconds resolving back to the 970x90 leave
behind image.
24 FPS
Half page unit cannot serve on Cream Careers
N/A
Minimum 5 days to
publisher; 10 days to
Rich Media vendor
GIF, JPG, PNG,
HTML5, TXT
Note: Expanding Pushdown ad units "push" page
content down rather than expanding over page
content
30 seconds or less; unlimited with
user interaction
Video Ads
Portrait/Devil Unit (Rising Star)
300 x 1050
Divided into THREE distinct modules
In-Banner Video
728 x 90
(Video within ad ad unit)
300 x 250
Up to 580 x 460 depending on module
(Expansion allowed only after user
initiation)
Image 80 KB HTM5
150 KB
These units may expand; See expandable Image 40 KB HTML5
specs above
100 KB
Pre-roll Video
4 MB
4:3 or 16:9 (Aspect ratio)
Close button not required as video resides within the ad
unit itself
Min=24 FPS
N/A
Injected Video
Max=30 FPS
300x250
Image 40 KB
300x600
HTML5 100 KB
The Rising Star Portrait ad unit is a template for
including interactive modular
apps. Detailed specs are provided for application
options and their controls 1
Video modules must include: Play, Pause, Mute (and/or
volume control to 0 Expanding modules must include "Close
X" in expanded mode
15 seconds or less; unlimited with
user interaction
Always permitted
Controls = Play, Pause, Mute
(and/or volume control to 0)
Minimum 3 business
days before campaign
start
N/A
Minimum 3 business
days before campaign
start
interaction
Companion Big Box optional
MP4, MOV
See Appendix B for Injected video
companion ads
Mobile + Apps
Mobile Layer
320x50 Standard
iPhone App
300x250 Standard
Expansion
Not allowed for this unit
Image 40 KB HTML5
100 KB
N/A
10 seconds or less
GIF, JPG, PNG,
HTML5, TXT
300x250 Interstitial
300x250 Standard
Image 40 KB HTML5
100 KB
768x1024 and 1024x768 Interstitial
Image 200 KB
iPad App
Email
Email Push (Mailchimp)
600 x any height
300 x 250 - Big Box
Business Insider
N/A
Expansion
Not allowed for this unit
100 KB
40 KB
iPad Interstitials must be provided in two sizes 768x1024 and 1024x768 to accommodate both
portrait and landscape modes.
GIF, JPG, PNG,
HTML5, TXT
Flash not available
N/A
15 seconds of frames
(for animated .gifs)
Minimum 3 business
days before campaign
start
N/A
GIF, JPG, PNG only
No Flash, TXT or HTML5
600 x 250 - Contributed Content
Contests/Promos
N/A
Default size is 600x500
N/A
See Appendix C
Contest Tile
150 x 80
40 KB
Contest Banner
975 x 422
100 KB
15 seconds of frames (for
animated .gifs)
Minimum 3 business
days before campaign GIF, JPG, PNG, HTML5, TXT
start
For any interactive or dynamic feature contact a
Web Developer in the Digital Department to build in
html and/or JavaScript for that component. Allow 1
week notice to ensure build and test time.
Faceboook Promo
403 x 403
Celebration Tile
300x125
40 KB
Client logo and messaging must be contained in the
template
Promo Banner
970 x 120
Image 60 KB HTML5
100 KB
N/A
N/A
No limit
** HTML5 compressed file allowance includes all assets contained within an ad package which would be displayed upon loading. Includes HTML, images, CSS, font files, media and any other files which contribute to the ad display, zipped.
N/A
Email
Mobile + Apps
Video Ads
Expandable & Rich Media
Standard
Creative Unit Name
Example
Leaderboard
http://thechronicleherald.ca/?admode=preview&AdId=6364675&BnIds=top_728x90:2
Big Box
http://thechronicleherald.ca/news?admode=preview&AdId=8549458&BnIds=top_300x250:6
Half Page
http://thechronicleherald.ca/news?admode=preview&AdId=8193974&BnIds=top_300x250:3
Billboard
http://thechronicleherald.ca/?admode=preview&AdId=7334338&BnIds=top_billboard:1
Skin/Takeover
http://thechronicleherald.ca/business?admode=preview&AdId=8299301&BnIds=top_728x90:1,top_300x250:2,top_skin:3
Top Layer/Voken/Floating ad
http://thechronicleherald.ca/news?admode=preview&AdId=6970147&BnIds=top_special:8
Expandable Leaderboard
No internal example currently available
Expandable Big Box
No internal example currently available
Expandable Half Page
No internal example currently available
Catfish
http://thechronicleherald.ca/news?admode=preview&AdId=6503075&BnIds=top_728x90:2,top_special:1
Pushdown (Rising Star)
http://thechronicleherald.ca/?admode=preview&AdId=8093255&BnIds=top_300x250:3,top_special:4,top_billboard:1
Portrait/Devil Unit (Rising Star)
http://thechronicleherald.ca/news?admode=preview&AdId=8121757&BnIds=top_728x90:3,top_300x250:4
In-Banner Video (Video within ad ad unit)
No internal example currently available
Pre-roll Video
http://thechronicleherald.ca/videos?admode=preview&videoId=6469231
Injected video
http://thechronicleherald.ca/novascotia/1367751-halifax-rcmp-name-lee-bergerman-as-new-boss?fsk_force_campaign=SOCIALTESTSTILLWELL
Mobile Layer Big Box 300x250
http://thechronicleherald.ca/news?admode=preview&AdId=8554724&BnIds=top_300x250:2&previewTheme=mobile
Mobile Layer Half Page 300x600
http://thechronicleherald.ca/news?admode=preview&AdId=8586342&BnIds=top_320x50:1,top_300x250:17,bottom_320x50:1&previewTheme=mobile
iPhone App
See Adops Team for examples
iPad App
Email Push (Mailchimp)
See Adops Team for examples
Business Insider
Contests/Promos
Contest Tile
Contest Banner
See Adops Team for examples
Faceboook Promo
Celebration Tile
Promo Banner
http://thechronicleherald.ca/?admode=preview&AdId=7525077&BnIds=top_billboard:2
Appendix A
Note: Images not to scale
The following are guidelines for the Skin ad unit. This must be provided in one image file with 1010 px wide blank/white space in the centre (width of site content)
Maximum dimensions of file 1920 x 1080; pertinent information should be contained within safe area 1280 x 800
Below is a sample ad unit with pixel indicators of guide placement for optimal visibility
Appendix B
Large end banner:
Deskop - 1500x620 - Based on the spec provided by SlimCut, the 1500x620 banner resizes maintaining that aspect ratio to 620x256 to fit our site. As long as the desktop ad is 620 wide we can put any height banner in.
- Can also serve a Big Box 300x250
Mobile – Same principle 300x250 would be the largest size (300 wide, any height up to 250).
Social end banner:
http://thechronicleherald.ca/novascotia/1367751-halifax-rcmp-name-lee-bergerman-as-new-boss?fsk_force_campaign=SOCIALTESTSTILLWELL
While the end product looks like an ad unit, it happens through code on the back end. What we have here is:



A 240x50 logo
A text tagline – We match the background color matched to the logo background color (in this case it’s white)
Facebook and Twitter links inserted
Appendix C
Please find attached an example for the Sponsored (Contributed) Content ad unit for the Business Insider Email Newsletter.
Here are some specs to follow:





Image is 600px W by 250px H, within these dimensions there will need to a 15px of white space at the top and bottom of this image (making their working space 220px high)
Headline font – (ex: “Market Indexes”) should be at 20px and Arial font
SubHeadline font – (ex: “Sponsored Content from Assante Wealth Management”) should be at 18px and Arial Bold font
Teaser Text font – (ex. “The key to understanding…”) should be at 18px and Arial font
Call to Action – 18px and Arial font, red colour hex #d6172a
The layout of the thumbnail and text should be in the same place as the one attached (image on the left, text on the right).