THE LAW OF MARKET GRAVITY
Isaac Newton’s Law of Gravity – Every mass in the universe attracts every other mass. The
more mass-ive something is, the more of an attractive force it has.
Scott Cantrell’s Law of Market Gravity – By increasing your sphere of influence within your
marketplace, you increase your “attractiveness” to your most ideal prospects.
Enlarge Your Sphere of Influence by Increasing Your Visibility, Credibility and Authority.
Visibility – Only be gaining
the attention and interest of
your ideal prospects will you
be able to increase the mass
of your sphere of influence.
Through publicity (submitting
articles and press releases
media outlets) as well as
delivering live seminars and
presentations you will create
higher and much more
attractive local celebrity
profile.
Credibility – To attract ideal
prospects to you, you must be
credible in their eyes.
To that end, you must communicate to them how your expertise, experience and past
successes will benefit them. Share your accolades and achievements in a way that helps your
ideal prospects realize that you can do what you say you can do and that your solution will is
believable and proven.
Authority – Becoming known as the “authority” in any industry or on any topic requires you to
demonstrate your knowledge and skills to your community and specifically, to your potential
clients. Live presentations provide an accessible way to easily demonstrate your expertise and
abilities to groups of your ideal prospects instantly giving you authority in the marketplace.
The Market Gravity Equation
Visibility + Credibility + Authority = Marketplace Preeminence
To discover how to apply this concept to attract more high-quality prospects, click here to access the
webinar, Make It Rain – The Fastest, Easiest Way to Make It Rain New Prospects.