2016 RATE CARD
ADVERTISING RATES
(Payable in U.S. Funds)
January 1, 2016
1
Time
3
Times
6
Times
Full Page ................$1895
Two Thirds...............1465
One Half Island .......1295
One Half ..................1095
One Third ..................795
One Quarter ...............595
One Sixth ...................435
$1765
1350
1175
1040
740
560
375
$1675 $1580 $1485
1280 1210 1140
1115 1050
955
985
930
875
705
665
625
535
500
475
355
340
330
Frequency
9
12
Times Times
Frequency rates based on number of insertions used within any
12-month period. 13-17 pages will pay 12-time single page rate.
18-23 pages will pay $1400 per page. 24 or more pages will pay
$1,375 per page.
Mechanical charges will be billed at cost for all ads requiring
typesetting, color separations, etc. No commission on mechanical
charges, insertion charges or backing up of inserts.
coMMission 15 percent to recognized advertising agencies
cover Positions
Back Cover, additional ............. $200
Inside covers, each additional ... $170
color Billed per page or fraction of a page extra per insertion.
•
•
•
•
Standard Colors* ...................................... $295
PMS Colors* ............................................ $380
Metallic & Matched Colors* .................... $475
Four Color Process
Full Page ................................................... $850
Half Page................................................... $725
Third Page ................................................. $425
Quarter Page.............................................. $325
Sixth Page ................................................. $195
* per color
Pre-Printed inserts Regular space rates apply on inserts furnished by advertiser, ready for binding, not requiring backing
up. Call production manager for insert quantity and paper-weight
requirements.
Backing up charge, per-page ........ Call for Quote
Insertion charge ............................ Call for Quote
MECHANICAL REQUIREMENTS
Offset — Web Press — Saddle Stitched
Full Page ............................................7.25 x 10 inches
Half Page.................................7.25 x 5 inches (horiz.)
Half Island Page .....................4.75 x 7.5 inches (vert.)
Two Thirds Page .....................4.75 x 10 inches (vert.)
One-Third Page ...................... 4.75 X 5 inches (horiz.)
or 2.25 x 10 inches (vert.)
One Fourth Page .........................3.5 x 5 inches (vert.)
One-Sixth Page .........................2.25 x 5 inches (vert.)
Page is three columns, each 2.25 inches wide.
Fractional ads not conforming to dimensions outlined
above (a horizontal 1/6 page, for example) must be OK’d
by production manager when space reservation is made.
File ForMat: Hi-res PDF preferred. JPEG, EPS or TIFF
also acceptable. Call for questions on other formats.
triM size the final trim size of the magazine is 8.25 x 10
7/8 inches. Inserts and negatives should leave an additional
1/8-inch per trim edge to ensure complete coverage, for a
total size of at least 8 3/8 x 11 1/8 inches.
live Matter should be kept at least 3/8 inch away from
each trim edge.
Production Manager: Eric Johnson
classiFied advertising is printed in the “Forest Industries Marketplace” of the magazine and is billed by the column inch. Billing is at $75 per column inch (a column is 2.25 inches wide) and
$70 per column inch if paid in advance. Repeating ads are $65
per column inch if paid in advance and $70 if billed thereafter.
issue and closing dates
The magazine is published monthly and issued the first of the month of publication date. Space reservations and ads
requiring mechanical work are due by the 5th day of the month preceding publication date.
Example: The deadline for the April issue is March 5.
Electronic advertising files are due by the 20th of the month preceding publication. High-resolution PDF files are the
most common and the preferred format, but other file types may be used.
No cancellations of space will be accepted after the 10th of the month preceding publication date. If ad copy or
negatives are not received by deadlines, or before expiration of extension (if granted), publisher reserves the right to
repeat the most recent insertion of the same size.
terMs
Net is due within 30 days and payable in U.S. funds only. Account delinquency will be considered a violation of the
advertising contract (whether oral or written) and grounds for cancellation either in part or wholly. This applies to
all accounts, (individual, corporate and agency). Credit policy is available upon request.
The Northern Logger & Timber Processor is the only monthly trade publication edited for loggers, sawmillers, timberland managers and processors of primary forest products in the Northeast and Lake States region
exclusively. The magazine’s 100 percent paid (Verified Circulation Audit) circulation is largely contained
within the region from Maine to Minnesota on the north and Missouri to Maryland on the south. A complete
media kit containing a current issue of the magazine, circulation audit and other important information, is
available by contacting the home office or one of the regional advertising offices listed below.
advertising oFFices
northeast and Midwest Steve Skinner
1660 Estes Avenue, Lake Forest, IL 60045
Tel. (847) 735-8910
FAX (847) 735-8939
email: [email protected]
south and west Bob West, Bayonet Media
855 Georgian Hills Drive, Lawrenceville, GA 30045
Tel. (678) 377-5749
email: [email protected]
canada Deborah Haehl
P.O. Box 69, Old Forge, NY 13420
Tel. (315) 369-3078
FAX (315) 369-3736
email [email protected]
hoMe oFFice
The Northern Logger & Timber Processor
P.O. Box 69, Old Forge, NY 13420.
Tel. (315) 369-3078
FAX (315) 369-3736
Eric Johnson, Exec. Editor/Production Manager
email: [email protected]
Deborah Haehl, Adv. Coordinator/Classified Ad Mgr.
email: [email protected]
Published monthly by NL Publishing, Inc.
a wholly owned subsidiary of
the Northeastern Loggers’ Association, Inc.