Name: ____________________________________ Practice Test Unit 8. Learning and Memory 1. Mr. Zandee has stopped smoking because he wants to model healthy behavior patterns for his children. Mr. Zandee is apparently aware of the importance of ________ in his children's development. A) shaping B) observational learning C) generalization D) delayed reinforcement E) spontaneous recovery 2. Bandura's experiments indicate that ________ is important in the process of learning. A) shaping B) generalization C) modeling D) respondent behavior E) secondary reinforcement 3. The manager of a manufacturing plant wishes to use positive reinforcement to increase the productivity of workers. Which of the following procedures would probably be the most effective? A) Deserving employees are given a general merit bonus at the end of each fiscal year. B) A productivity goal that seems attainable, yet is unrealistic, is set for each employee. C) Employees are given immediate bonuses for specific behaviors related to productivity. D) Employees who fail to meet standards of productivity receive pay cuts. 4. A learned association between a response and a stimulus is to ________ as a learned association between two stimuli is to ________. A) latent learning; observation learning B) generalization; discrimination C) operant conditioning; classical conditioning D) secondary reinforcement; primary reinforcement E) acquisition; extinction 5. Compared with apartment dwellers whose landlords pay their electricity costs, those apartment dwellers who pay their own electric bills use less electricity. This most clearly illustrates that consumer electricity usage is influenced by: A) operant conditioning. B) classical conditioning. C) observational learning. D) spontaneous recovery. E) latent learning. 6. Two years ago, the de Castellane Manufacturing Company included its employees in a profit-sharing plan in which workers receive semi-annual bonuses based on the company's profits. Since this plan was initiated, worker productivity at de Castellane has nearly doubled. This productivity increase is best explained in terms of: A) observational learning. B) latent learning. C) operant conditioning. D) classical conditioning. E) spontaneous recovery. 7. Golf instruction that reinforces short putts before attempting to reinforce long putts best illustrates the process of: A) generalization. B) shaping. C) modeling. D) discrimination. E) delayed reinforcement. 8. According to B. F. Skinner, human behavior is controlled primarily by: A) biological predispositions. B) external influences. C) emotions. D) unconscious motives. E) conscious thoughts. 9. It's easier to train a pigeon to peck a disk for a food reward than to flap its wings for a food reward. This illustrates the importance of ________ in learning. A) primary reinforcers B) generalization C) spontaneous recovery D) biological predispositions E) shaping 10. Using rewards to bribe people to engage in an activity they already enjoy is most likely to inhibit: A) respondent behavior. B) continuous reinforcement. C) latent learning. D) spontaneous recovery. E) intrinsic motivation. 11. Children who are promised a payoff for playing with an interesting toy have later been observed to play with the toy less than those who are not promised the reward. This provides enhancement for the role of ________ in operant behavior. A) spontaneous recovery B) primary reinforcers C) cognitive processes D) negative reinforcers 12. If rats are allowed to wander through a complicated maze, they will subsequently run the maze with few errors when a food reward is placed at the end. Their good performance demonstrates: A) shaping. B) latent learning. C) delayed reinforcement. D) spontaneous recovery. E) modeling. 13. The introduction of an unpleasant stimulus is to ________ as the withdrawal of an unpleasant stimulus is to ________. A) acquisition; extinction B) negative reinforcer; positive reinforcer C) primary reinforcer; secondary reinforcer D) punishment; reinforcement E) partial reinforcement; continuous reinforcement 14. Which of the following is true of negative reinforcement and punishment? A) Negative reinforcers increase the rate of operant responding; punishments decrease the rate of operant responding. B) Negative reinforcers decrease the rate of operant responding; punishments increase the rate of operant responding. C) Negative reinforcers decrease the rate of operant responding; punishments decrease the rate of operant responding. D) Negative reinforcers have no effect on the rate of operant responding; punishments decrease the rate of operant responding. E) Negative reinforcers decrease the rate of operant responding; punishments have no effect on the rate of operant responding. 15. An event that decreases the behavior that precedes it is a: A) negative reinforcer. B) punishment. C) conditioned stimulus. D) delayed reinforcer. E) secondary reinforcer. 16. A trainer wants to train a chicken to peck a key to obtain food. If she wants the chicken to learn this trick quickly and the behavior to be resistant to extinction, she should use ________ reinforcement until the response is mastered and then follow with a period of ________ reinforcement. A) positive; negative B) negative; positive C) primary; secondary D) partial; continuous E) continuous; partial 17. Which of the following is true of positive and negative reinforcers? A) Positive reinforcers decrease the rate of operant responding; negative reinforcers increase the rate of operant responding. B) Positive reinforcers increase the rate of operant responding; negative reinforcers decrease the rate of operant responding. C) Positive reinforcers increase the rate of operant responding; negative reinforcers increase the rate of operant responding. D) Positive reinforcers have no effect on the rate of operant responding; negative reinforcers decrease the rate of operant responding. E) Positive reinforcers increase the rate of operant responding; negative reinforcers have no effect on the rate of operant responding. 18. Receiving delicious food is to escaping electric shock as ________ is to ________. A) positive reinforcer; negative reinforcer B) primary reinforcer; secondary reinforcer C) immediate reinforcer; delayed reinforcer D) reinforcement; punishment E) partial reinforcement; continuous reinforcement 19. In order to teach an animal to perform a complex sequence of behaviors, animal trainers are most likely to use a procedure known as: A) classical conditioning. B) delayed reinforcement. C) latent learning. D) generalization. E) shaping. 20. Because Mr. Baron demonstrates appreciation only for very good classroom answers, his students have stopped participating in class. Mr. Baron most clearly needs to be informed of the value of: A) generalization. B) modeling. C) shaping. D) latent learning. E) spontaneous recovery. 21. You repeatedly hear a tone just before having a puff of air directed to your eye. Blinking to the tone presented without an air puff is a(n): A) UR. B) US. C) CR. D) CS. 22. During a typical morning, Colin checks the clock frequently before being reinforced with confirmation that the time for his regularly scheduled lunch break has arrived. In this case, Colin's behavior is reinforced on a ________ schedule. A) fixed-interval B) variable-interval C) fixed-ratio D) variable-ratio 23. In Pavlov's original experiment with dogs, the meat served as a(n): A) CS. B) CR. C) US. D) UR. 24. You always rattle the box of dog biscuits before giving your dog a treat. As you do so, your dog salivates. Rattling the box is a(n) ________; your dog's salivation is a(n) ________. A) CS; CR B) CS; UR C) US; CR D) US; UR 25. During extinction, the ________ is omitted; as a result, the ________ seems to disappear. A) US; UR B) CS; CR C) US; CR D) CS; UR 26. The highest rate of response is produced by a ________ schedule. This schedule also tends to contribute to worker fatigue. A) fixed-ratio B) variable-ratio C) fixed-interval D) variable-interval 27. From a casino owner's viewpoint, which of the following jackpot payout schedules would be the most desirable for reinforcing long-term customer use of a slot machine? A) variable-ratio B) fixed-ratio C) variable-interval D) fixed-interval 28. Lars, a shoe salesman, is paid every two weeks, whereas Tom receives a commission for each pair of shoes he sells. Evidently, Lars is paid on a ________ schedule of reinforcement, and Tom on a ________ schedule of reinforcement. A) fixed-ratio; fixed-interval B) continuous; intermittent C) fixed-interval; fixed-ratio D) variable-interval; variable-ratio 29. To reduce the personally harmful behavior of some self-destructive children, therapists have squirted water in their faces whenever they bite themselves. The squirt of water is a: A) positive punishment. B) negative reinforcer. C) conditioned reinforcer. D) negative punishment. 30. Leon's psychology instructor has scheduled an exam every third week of the term. Leon will probably study the most just before an exam and the least just after an exam. This is because the schedule of exams is reinforcing studying according to which schedule? A) fixed-ratio B) variable-ratio C) fixed-interval D) variable-interval 31. The process of getting information out of memory is called: A) priming. B) encoding. C) relearning. D) retrieval. E) rehearsal. 32. Your consciously activated but limited-capacity memory is called ________ memory. A) short-term B) implicit C) mood-congruent D) explicit E) automatic 33. A flashbulb memory would typically be stored in ________ memory. A) iconic B) implicit C) echoic D) long-term E) short-term 34. After looking up his friend's phone number, Alex was able to remember it only long enough to dial it correctly. In this case, the telephone number was clearly stored in his ________ memory. A) echoic B) short-term C) flashbulb D) long-term E) implicit 35. During her psychology test, Kelsey could not remember the meaning of the term “proactive interference.” Surprisingly, however, she accurately remembered that the term appeared on the fourth line of a left-hand page in her textbook. Her memory of this incidental information is best explained in terms of: A) automatic processing. B) the serial position effect. C) the spacing effect. D) the method of loci. E) the next-in-line effect. 36. In an effort to remember how to spell “rhinoceros,” Samantha spells the word aloud 30 times. She is using a technique known as: A) priming. B) rehearsal. C) the “peg-word” system. D) chunking. E) the method of loci. 37. Jamille performs better on foreign language vocabulary tests if she studies the material 15 minutes every day for 8 days than if she crams for 2 hours the night before the test. This illustrates what is known as: A) the spacing effect. B) the serial position effect. C) mood-congruent memory. D) chunking. E) automatic processing. 38. Students who restudy course material at the end of a semester in order to pass a comprehensive final are especially likely to demonstrate long-term retention of the course material. This best illustrates the value of: A) implicit memory. B) the serial position effect. C) the method of loci. D) the spacing effect. E) chunking. 39. The day after Kirsten was introduced to 13 people at a business luncheon, she could recall the names of only the first 4 people to whom she had been introduced. Her effective recall of these particular names best illustrates the benefits of: A) automatic processing. B) the next-in-line effect. C) the serial position effect. D) flashbulb memory. E) the method of loci. 40. Semantic encoding is to visual encoding as ________ is to ________. A) implicit memory; explicit memory B) effortful processing; automatic processing C) the serial position effect; the spacing effect D) iconic memory; flashbulb memory E) meaning; imagery 41. The self-reference effect best illustrates the value of: A) semantic encoding. B) source amnesia. C) iconic memory. D) flashbulb memory. E) repression. 42. A mnemonic device is a: A) sensory memory. B) test or measure of memory. C) technique for automatic processing. D) memory aid. E) word, event, or place that triggers a memory of the past. 43. In order to remember a list of the school supplies she needs, Marcy mentally visualizes each item at a certain location in her house. Marcy's tactic best illustrates the use of: A) iconic memory. B) state-dependent memory. C) the serial position effect. D) the method of loci. E) the spacing effect. 44. The organization of information into meaningful units is called: A) automatic processing. B) the spacing effect. C) chunking. D) the method of loci. E) the “peg-word” system. 50. Cerebellum is to ________ memory as hippocampus is to ________ memory. A) short-term; long-term B) long-term; short-term C) implicit; explicit D) explicit; implicit E) iconic; echoic 45. Tim, a third-grader, learns the sentence “George Eats Old Gray Rats And Paints Houses Yellow” to help him remember the spelling of “geography.” Tim is using: A) a mnemonic device. B) the “peg-word” system. C) the spacing effect. D) the method of loci. E) the next-in-line effect. 51. The smell of freshly baked bread awakened in Mr. Hutz vivid memories of his early childhood. The aroma apparently acted as a powerful: A) echoic memory. B) retrieval cue. C) implicit memory. D) spacing effect. E) mnemonic. 46. The address for obtaining tickets to a popular quiz show flashes on the TV screen, but the image disappears before Sergei has had a chance to write down the complete address. To his surprise, however, he has retained a momentary mental image of the five-digit zip code. His experience best illustrates ________ memory. A) iconic B) flashbulb C) implicit D) echoic E) statedependent 47. Our immediate short-term memory for new material is limited to roughly ________ bits of information. A) 3 B) 7 C) 12 D) 24 E) 50 48. The increase in synaptic firing potential that contributes to memory formation is known as: A) chunking. B) the next-in-line effect. C) automatic processing. D) long-term potentiation. E) proactive interference. 49. A retention of skills and dispositions without conscious recollection is known as ________ memory. A) state-dependent B) flashbulb C) short-term D) sensory E) implicit 52. Reading a romantic novel caused Consuela to recall some old experiences with a high school boyfriend. The effect of the novel on Consuela's memory retrieval is an illustration of: A) priming. B) chunking. C) source amnesia. D) automatic processing. E) the spacing effect. 53. Memories are primed by: A) repression. B) retrieval cues. C) retroactive interference. D) the serial position effect. E) source amnesia. 54. After learning that kicking would move a crib mobile, infants showed that they recalled this learning best if they were tested in the same crib. This best illustrates the impact of ________ on recall. A) the serial position effect B) retrieval cues C) state-dependent memory D) the spacing effect E) the method of loci 55. Whenever he feels sexually jealous, David is flooded with painful recollections of the rare occasions in which he had observed his girlfriend flirting with other men. David's experience best illustrates: A) source misattribution. B) retroactive interference. C) mood-congruent memory. D) the misinformation effect. E) repression. 56. Arnold so easily remembers his old girlfriend's telephone number that he finds it difficult to recall his new girlfriend's number. Arnold's difficulty best illustrates: A) retroactive interference. B) the next-in-line effect. C) source amnesia. D) proactive interference. E) repression. 57. After learning the combination for his new locker at school, Milton is unable to remember the combination for his year-old bicycle lock. Milton is experiencing the effects of: A) encoding failure. B) source amnesia. C) retroactive interference. D) proactive interference. E) automatic processing. 58. After reading a newspaper report suggesting that drunken driving might have contributed to a recent auto accident, several people who actually witnessed the accident began to remember the driver involved as traveling more recklessly than was actually the case. This provides an example of: A) proactive interference. B) the serial position effect. C) state-dependent memory. D) the self-reference effect. E) the misinformation effect. 59. When Hailey told her roommate about the chemistry exam she had just completed, she knowingly exaggerated its difficulty. Subsequently, her memory of the exam was that it was as difficult as she had reported it to be. This best illustrates: A) flashbulb memory. B) the misinformation effect. C) mood-congruent memory. D) the self-reference effect. E) proactive interference. 60. Jason Bourne could not remember anything about his past life, although he could remember a few fighting moves. The doctor said that his problem was: A) retroactive interference B) cerebellum damage C) retrograde amnesia D) anterograde amnesia E) none of these 1.
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