Direct marketing officer job definition

Head of Philanthropy, Donor Stewardship and Special Events
Purpose:
To lead and inspire the Philanthropy and Donor Stewardship & Special Events
(DSSE) team to raise significant funds from major donors, trusts, special events and
statutory funders. To devise and lead in the strategy to make a step change in
fundraised income over the next three years, in-line with the fundraising strategy and
to develop an ambassadorial/patronage programme. To coach and develop the team
to attract and retain the highest calibre fundraisers and relationship experts. This role
is responsible for overseeing the highest standards of supporter stewardship and
driving innovation in all that we do.
Main Responsibilities:
1. Lead and inspire the Philanthropy and DSSE team to deliver a step change in
fundraised income through major donors, trusts, statutory funders and special
events. Develop and lead a strategy for Philanthropy and DSSE at Macmillan,
in-line with the fundraising and corporate strategies.
2. Within the strategy oversee the creation of operational plans for Major Gifts
and Trusts, and Statutory and Partnership funding, to ensure a robust
programme of prospect identification, cultivation, asking and stewardship is in
place where appropriate. Lead in the use of a balanced scorecard and other
appropriate metrics to measure success.
3. Working closely with the Director of Relationship Fundraising, CEO,
Executive Strategy Team and Board of Trustees to develop an Ambassador
and Patronage programme for Macmillan. Working closely with our Celebrity
Stewardship team ensure that we have a process and stewardship plan for
current and potential Ambassadors, Patrons and celebrity supporters.
4. Working with our innovations team lead on projects as deemed necessary
through the strategy to deliver innovative stewardship and fundraising
opportunities within the department.
5. Partnerships - work closely with our fundraising/services liaison team to
identify high value packages of existing and new services/activities, which
Job Description Date: June 2016
match the motivations of our supporters and Macmillan’s ambitions for people
affected by cancer and a plan to manage and implement this process.
6. Accountable for the development of relationships with a targeted number of
supporters in line with the team strategy and plans.
7. Develop the skills and capabilities of the teams within a robust performance
management culture to ensure effective delivery of team targets, and to
motivate, develop and retain high calibre fundraisers and relationship experts.
8. Work closely with other Heads of Relationship Fundraising to ensure that all
donor stewardship and income generating opportunities are maximised.
9. To ensure that Gift Aid is considered and factored into the planning of
fundraising activities in order to maximise tax efficient income growth. To set
and be accountable for meeting Gift Aid targets in collaboration with
fundraising delivery teams.
10. Be familiar with and adhere to all relevant Macmillan policies and procedures
at all times. Maintain an awareness of Philanthropy trends, news, events and
legislation.
11. Any other duties as reasonably required in line with the skills, knowledge and
experience.
Skills Required:
Definition of skill level:
1. Basic understanding through minimal experience or training
2. Good working knowledge and ability in simple context
3. Sound knowledge and ability in variety of contexts
4. Expert knowledge and ability to provide coaching/consultancy
Skills Level
Skills Group
Strategic development & planning
Customer relationship management
People management
Financial management
Business development
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Job Description Date: June 2016
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Key Accountabilities:
1. Achievement of all income and expenditure budgets and related KPIs for the
Philanthropy team.
2. Develop and lead the Macmillan strategy for Philanthropy and DSSE
3. Lead, manage and develop the Philanthropy team.
4. Accountable for the development of relationships with targeted number of
supporters in line with the team strategy and plans.
Knowledge Required:

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Professional/technical know how
o
Direct Marketing and Sales in a comparable sector
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Understanding of brand management
o
Marketing/ sales discipline
o
IT skills (including intermediate level Excel skills)
o
Experience of numerical and statistical analysis
Education or professional qualification
o

Degree of equivalent (desirable)
Legislation and policy
o
Understanding of key areas of legislation covering fundraising activities
beneficial

Tools, techniques and methods
o
Keep up-to-date with innovative fundraising initiatives in other major
charities and identifying new opportunities for Philanthropy and DSSE
fundraising
Essential Experience Required:

Significant experience of engaging relationship building and team leadership.

Successful track record of delivering against ambitious commercial targets.

Strong experience of matching specific/tailored proposals to key relationships.
Job Description Date: June 2016