GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
1. DECLARATION OF THE PUBLISHER
Agora SA, the publisher of ’Gazeta Wyborcza’ provides service in placing dimensional ads, lineage ads, death
notices and inserts in ‘Gazeta Wyborcza’. We ensure the highest quality of services provided to our customers,
combined with diligence, professional service and consultancy. For many years we have endeavoured to
broaden the scope of our services and to improve their standard, all to fulfil the expectations of our clients.
These General Principles, as well as an order or an agreement, are indispensable elements shaping our mutual
relations. Their legal formalism has been limited to the minimum in order to stress that our relations are first
and foremost based on the top quality of services that we provide to you. We ensure that your satisfaction,
expectations and needs are our priorities. Any provisions and rules concerning the services of placing
advertisements that we provide to you shall be interpreted in accordance with this declaration.
2. DEFINITIONS
The terms used in the General Principles shall be understood in the following way:
General Principles – these general principles of placing dimensional ads, lineage ads, death notices and inserts
in Gazeta Wyborcza;
Publisher – Agora Spółka Akcyjna (Agora Joint Stock Company) with the registered office in Warsaw,
8/10 Czerska street, 00-732, (the publisher of Gazeta Wyborcza, which also runs the on-line ad service
and the recruitment website), registration: District Court for the capital city of Warsaw, XIII Economic Division
of the National Court Register, register of entrepreneurs KRS no. 59944, NIP 526-030-56-44; share capital
PLN 54 977 535.00, paid-in capital PLN 44 140 500.00;
Advertiser – a natural person, legal person or an organizational entity without legal personality, ordering
a placement in Gazeta Wyborcza of dimensional ads, lineage ads, death notices and inserts;
Gazeta Wyborcza – a Polish national daily paper edited by the Publisher, entitled ‘Gazeta Wyborcza’, including
all of its regular, occasional and special national and local trade and thematic supplements, along with all the
local pages featuring in its editions, its electronically distributed version (e-edition), Gazeta Wyborcza on-line
and free of charge press titles;
Dimensional advertisement – an advertisement placed in print in a graphic form, the printed size of which
is specified by the number of standard space units approved by the Publisher;
Lineage advertisement – an advertisement placed in print in the form of text with a possible standard graphic
highlighting or in a graphic form, the printed size of which is specified by the number of standard space units
(lines) approved by the Publisher. The lineage ads are divided thematically into sections and subsections; death
notices are also included into lineage ads;
Insert – an advertising material in the form of a leaflet, brochure, catalogue or a product sample, inserted,
bound-in, glued-in, laminated or otherwise distributed with Gazeta Wyborcza;
Recruitment websites – thematic internet services run by the Publisher along with the on-line ad services including
internet advertisements, these General Principles do not entail comprehensive services provided by the Publisher,
including advertisement insertion in Gazeta Wyborcza and ensuing its placement at Recruitment website;
Working day – each day of the week, excluding Saturdays, Sundays and public holidays;
Advertisement – if a given provision does not state otherwise, it should be understood, that the term
"advertisement" covers a dimensional advertisement, lineage advertisement, death notices and inserts.
3. PERFORMANCE CONDITIONS
§1
1. We will place the advertisements on the basis of an order submitted by you (in case of inserts – along with
a filled-up insert’s specification including necessary technical data). The service is performed in accordance
with the General Principles and binding law provisions.
2. If you would like to modify your order, its content or graphic materials, please provide them specifying
the modifications in detail. If you would like to cancel an advertisement, it is necessary to submit
the cancellation in writing, by fax or via electronic mail.
§2
In appendix no.1 to the General Principles, you will find orders and materials submitting deadlines as well
as modifications and ad cancellations’ deadlines.
§3
1. The technical requirements for the print-ready material are set forth in Appendix no.2 to the General
1
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
Principles.
2. You will find the technical requirements for the inserts ready for placement in the Appendix no.3 and
the information concerning the delivery of inserts and the packaging standards – in Appendix no.4 to the
General Principles.
4. PAYMENTS
1. You can pay for the ordered dimensional advertisement, lineage ad or insert (subject to the contents of point
2 below) in one of the following ways:
a) in advance – before the ad exposure, untill the day preceding the emission, including this day
b) after the ad’s emission, on the basis of the invoice issued to you – payment in arrears within 14 days from
issuing the invoice
c) other way set forth the agreement
2. Dimensional advertisements and inserts are evaluated according to the Publisher’s rate card in effect on the
ad’s exposure day. Lineage advertisements and death notices are evaluated acording to the Publishers rate
card in effect on the day of accepting an order by us.
5. GENERAL PROVISIONS
§1
1. The Publisher and the editor are not responsible for the contents of the placed advertisements.
2. The Advertiser has to ensure that he has the right to use the information, data, trademarks and any other
elements protected by law and included in the advertisement. Your submitting an order is tantamount to your
statement that the above obligation has been met and the ordered advertisements are not illegal and contrary
to good practice as well as that making an order does not breach the regulations on public orders.
3. The obligation to redress any loss suffered by the Publisher due to the contents or form of your advertisement
(including the costs of the court proceedings or costs of other legal proceedings as well as other reasonable
expenses incurred in connection with any claims of third parties) rests with the Advertiser. This obligation also
applies where the editor-in-chief of Gazeta Wyborcza or any of its editor or employee is a party to the proceedings.
§2
1. The Publisher can, without incurring any responsibility by this virtue:
a) refuse to place the advertisement or hold its placing, or demand that changes be made to it, whenever:
– the contents or the form of the advertisement is illegal, contrary to good practice, policy line or the nature
of the publication, or standards binding upon the Publisher: the Code of Good Practice for Press
Publishers, the Code of Ethics in Advertising or,
– any third party, regulatory bodies or institutions supervising media or advertising ethics have any
reservations about your advertisement,
b) refuse to place the advertisement or hold its placing if we do not receive the payment for placing an
advertisement or we receive it with delay.
2. Telephone conversations relating to the placing or delivering of orders shall be recorded.
6. COMPLAINTS
1. If You have any reservations as to the way and quality of the order completion, we ask for prompt contact
(telephone, fax or e-mail) with the sales person who took your order. We will consider the complaint and give
you an answer not later than within 24 hours within working days. If it proves to be impossible we shall inform
you immediately about it and inform you about the final date of our answer.
2. If the order concerns periodical advertisements, please file a complaint on the day of the first questioned
issue, which will allow for accommodation of changes in the following issues of the advertisement.
7. FINAL PROVISIONS
These Final Provisions along with all the appendices become binding on 7 April 2008.
2
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
APPENDIX no.1
table no.1
EDITION
DEADLINES FOR PLACING ORDERS, DIMENSIONAL AD’S CONTENT, PRINT-READY MATERIAL AND ORDER’S CANCELLATION
Deadline for placing orders
Deadline for supplying ad’s
Deadline for possible changing
Deadline for order’s cancellation
content and print-ready materials,
print-ready materials
changes to advertisement’s content
and order’s changes
Gazeta Wyborcza1
FROM MONDAY TO SATURDAY
Gazeta Praca
(Recruitment supplement)
2 working days before publication
(nationwide pages, Warsaw & local pages)
2 working days before publication
(nationwide pages, Warsaw & local pages)
1 working day before publication till 10 a.m.
(nationwide pages, Warsaw & local pages)
2 working days before publication
(nationwide pages, Warsaw & local pages)
Wednesday the week before publication
Thursday the week before publication
Friday the week before publication
till 10 a.m.
Wednesday the week before publication
(nationwide pages)
Thursday the week before publication
(Warsaw & local pages)
Thursday the week before publication
Thursday the week before publication
Friday the week before publication
Thursday the week before publication
6 working days before publication
Wednesday the week before publication
Thursday the week before publication
Tuesday the week before publication
Thursday the week before publication
Friday the week before publication
Monday the week before publication
Friday the week before publication
Thursday the week before publication
(nationwide pages)
Friday the week before publication
(Warsaw & local pages)
Friday the week before publication
Monday the week before publication
till 10 a.m.
Friday the week before publication
Friday the week before publication
Monday the week before publication
Tuesday the week before publication
till 10 a.m.
Monday the week before publication
12 working days before publication
7 working days before publication
6 working days before publication
7 working days before publication
Monday the week before publication
Tuesday the week before publication
Wednesday the week before publication
till 10.a.m.
Tuesday the week before publication
Friday the week before publication
(concerns 1st page)
Wednesday the week before publication
(other pages)
Wednesday the week before publication
till 10 a.m.
Wednesday the week before publication
Wednesday the week before publication
till 10 a.m.
Tuesday the week before publication
(nationwide pages)
Wednesday the week before publication
(local pages)
Wednesday the week before publication
(nationwide and local pages)
Thursday the week before publication
till 10 a.m.((Warsaw & local pages)
Wednesday the week before publication
13 working days before publication
(nationwide pages)
10 working days before publication
(Warsaw pages)
8 working days before publication
(nationwide and Warsaw pages)
7 working days before publication
(nationwide and Warsaw pages)
12 working days before publication
(nationwide pages)
8 working days before publication
(Warsaw pages)
MONDAY
Gazeta Sport (Sport supplement)
MONDAY
Duży Format (Large Format – essays,
portraits, reportages supplement)
MONDAY
Gazeta Komunikaty
(Announcement supplement)
TUESDAY
Gazeta Dom
(Real Estate supplement)
WEDNESDAY
Wysokie Obroty
(High Gear – auto-moto supplement)
THURSDAY
Gazeta Telewizyjna (TV guide)1
FRIDAY
Gazeta Co Jest Grane
(What’s up supplement)
supplement or local pages2
(also network and extended offers)
FRIDAY
Żółte Strony (Yellow pages)
(Warsaw pages)
FRIDAY
Turystyka
(Travel supplement)
SATURDAY
Wysokie Obcasy
(High Heels – women’s magazine)
SATURDAY
1) In case of dimensional advertisements that are to be placed in Gazeta Wyborcza from page 1 to 15 and on the last page, we ask for confirmation of the order
not later than 15 days after the day of making a reservation. If we do not receive such a confirmation, then your reservation may be cancelled for the benefit of
another client.
2) The reaches of 'Gazeta Co Jest Grane' (What’s up supplement) for the network offer in these voivodeships (provinces) where 'Gazeta Co Jest Grane' (What’s
up supplement) is not published on their entire territory:
REGION:
GAZETA CO JEST GRANE (WHAT’S UP) REACH:
DISTRICT:
kujawsko-pomorskie
Bydgoszcz & Toruń edition
Bydgoszcz, Inowrocław, Mogilno, Żnin, Nakło, Sępólno, Tuchola, Toruń,
Włocławek, Aleksandrów, Radziejów, Lipno, Rypin, Golub-Dobrzyń, Wąbrzeźno,
Grudziądz
pomorskie
Gdańsk, Sopot & Gdynia edition
Gdańsk, Gdynia, Sopot, Kartuzy, Kościerzyna, Kwidzyn, Nowy Dwór Gdański,
Puck, Starogard, Wejherowo, Malbork, Tczew, Sztum
łódzkie
Lódź edition
Łódź, Zgierz, Pabianice
lubelskie
Lublin edition
Lublin, Puławy, Lubartów, Łęczna, Świdnica
wielkopolskie
Poznań edition
Poznań, Gniezno, Grodzisk, Oborniki, Nowy Tomyśl, Szamotuły,
Śrem, Środa Wlkp., Września
zachodniopomorskie
Szczecin edition
Szczecin, Świnoujście, Goleniów, Gryfice,
Kamień, Police, Stargard, Pyrzyce, Gryfino
3) The Editions of Gazeta Wyborcza, in which as part of the extended reach offer of 'Gazeta Co Jest Grane' (What’s up supplement), the advertisements are
placed on the local pages marked with the logo of Gazeta Co Jest Grane: Białystok, Częstochowa, Kielce, Olsztyn, Opole, Płock, Radom, Rzeszów, Zielona Góra
and Gorzów.
3
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
Table no.2
EDITION
DEADLINES FOR PLACING LINEAGE AD’S CONTENT, FREE OF CHARGE CHANGES TO AD’S CONTENT AND ORDER’S CANCELLATION
Gazeta
Gazeta Praca
Gazeta Dom
Wysokie Obroty
Żółte Strony
Gazeta Co Jest Grane
(Recruitment supplement) (Real Estate supplement)
(High Gear – auto-moto
(Yellow pages supplement) (What’s up supplement)
Wyborcza
Turystyka.
(Travel supplement)
supplement)
FROM MONDAY TO SATURDAY MONDAY
WEDNESDAY
THURSDAY
FRIDAY
FRIDAY
SATURDAY
nationwide pages
the working day
Friday the week before
before publication till 12 p.m. publication till 8 p.m.
Saturday till 5 p.m.
(concerns only ads ordered in
the Advertisement Sales Office)
Saturday before publication
on Monday till 5 p.m.
Saturday before publication
on Monday till 6 p.m.
(concerns only ads ordered
by phone in the Advertisement
Sales Office)
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Warsaw pages
the working day before
publication till 3 p.m.
Saturday before
publication on Monday
till 5 p.m.
(concerns only ads ordered in
the Advertisement Sales Office)
Sunday before
publication on Monday
till 3 p.m.
(concerns only ads ordered by
phone in the Advertisement
Sales Office)
Saturday the week before Monday the week before
publication till 5 p.m.
publication till 8 p.m.
(concerns only ads ordered in
the Advertisement Sales Office)
Saturday the week before
publication till 6 p.m.
(concerns only ads ordered by
phone in the Advertisement
Sales Office)
Wednesday the week
before publication
till 12 p.m.
Thursday the week before
publication till 4 p.m.
not applicable
Thursday the week before
publication till 8 p.m.
Białystok pages
the working day before
publication till 3 p.m.
Saturday before
publication on Monday
till 1 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Bydgoszcz Toruń
pages
the working day before
Friday the week before
publication till 2.30 p.m. publication till 8 p.m.
Saturday before publication
on Monday till 1 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Częstochowa pages
the working day before
Friday the week before
publication till 3 p.m.
publication till 8 p.m.
Saturday before publication
on Monday till 2 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Gdańsk, Sopot
& Gdynia pages
the working day before
Friday the week before
publication till 4 p.m.
publication till 8 p.m.
Saturday before publication
on Monday till 12 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Katowice
Bielsko-Biała pages
2 working days before
Friday the week before
publication till 6 p.m.
publication till 8 p.m.
Saturday before publication
on Monday till 1 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Kielce pages
the working day
before publication
till 1 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Kraków pages
the working day before
publication till 5 p.m.
Saturday before
publication on Monday
till 1 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
(concerns also
Premium Offer’s ads in
Informator Warszawski)
4
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
Table no.2
EDITION
DEADLINES FOR PLACING LINEAGE AD’S CONTENT, FREE OF CHARGE CHANGES TO AD’S CONTENT AND ORDER’S CANCELLATION
Gazeta
Gazeta Praca
Gazeta Dom
Wysokie Obroty
Żółte Strony
Gazeta Co Jest Grane
(Recruitment supplement) (Real Estate supplement)
(High Gear – auto-moto
(Yellow pages supplement) (What’s up supplement)
Wyborcza
Turystyka.
(Travel supplement)
supplement)
FROM MONDAY TO SATURDAY MONDAY
WEDNESDAY
THURSDAY
FRIDAY
FRIDAY
SATURDAY
Lublin pages
the working day before
publication till 12 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Łódź pages
the working day before
publication till 2 p.m.
Saturday before
publication on Monday
till 2 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week before
publiction till 8 p.m.
not applicable
Wednesday the week
before publication
till 3 p.m.
Thursday the week before
publication till 8 p.m.
Olsztyn pages
the working day
before publication
till 1 p.m.
Friday the week
before publication
till 8 p.m.
Monday the week
before publication
till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week
before publication
till 8 p.m.
Opole pages
the working day before
publication till 3 p.m.
Saturday before
publication on Monday
till 11 a.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
Tuesday the week
before publication
till 8 p.m.
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Płock pages
the working day
before publication
till 3 p.m.
Saturday before
publication on Monday
till 1 p.m.
Friday the week before
publication till 8 p.m.
Monday the week
before publication
till 8 p.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week
before publication
till 8 p.m.
Poznań pages
the working day before
publication till 4 p.m.
Saturday before
publication on Monday
till 1 p.m.
Friday the week before
publication till 8 p.m.
Tuesday the week
before publication
till 11 a.m.
Tuesday the week before
publication till 8 p.m.
not applicable
not applicable
Thursday the week
before publication
till 8 p.m.
Radom pages
the working day
before publication
till 2 p.m.
Saturday before
publication on Monday
till 1 p.m.
not applicable
Monday the week before
publication till 8 p.m.
not applicable
not applicable
not applicable
not applicable
Rzeszów pages
the working day before
publication till 2 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week
before publication
till 8 p.m.
Saturday before
publication on Monday
till 1 p.m.
Szczecin pages
the working day before
publication till 1.30 p.m.
Saturday before
publication on Monday
till 1 p.m.
Friday the week before
publication till 8 p.m.
Monday the week before
publication till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Wrocław pages
the working day before
publication till 1 p.m.
Saturday before
publication on Monday
till 1 p.m.
Thursday before
publication on Friday
till 11 a.m.
Friday the week before
publication till 8 p.m.
Tuesday the week before
publication till 11 a.m.
not applicable
not applicable
not applicable
Thursday the week before
publication till 8 p.m.
Friday the week
before publication
till 8 p.m.
Monday the week
before publication
till 8 p.m.
not applicable
not applicable
not applicable
Thursday the week
before publication
till 8 p.m.
Zielona Góra – Gorzów the working day
pages
before publication
till 1 p.m.
5
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
Table no.3
EDITION
DEADLINES FOR PLACING DEATH NOTICES’ CONTENT, FREE OF CHARGE CHANGES TO DEATH NOTICE’S CONTENT AND DEATH NOTICE’S CANCELLATION
Gazeta Wyborcza FROM MONDAY TO SATURDAY
nationwide pages
the working day before publication of a death notice till 12 p.m. (concerns editorial pages1); the working day before publication of a death notice till 4 p.m., the Saturday before
publication of a death notice on Monday till 1 p.m.
Warsaw pages
the working day before publication of a death notice till 8 p.m.; the Saturday before publication of a death notice on Monday till 5 p.m.
Białystok pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Bydgoszcz – Toruń pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Częstochowa pages
the working day (excluding Saturday) before publication of a death notice till 5 p.m.
Gdańsk, Sopot & Gdynia pages
the working day (excluding Saturday) before publication of a death notice till 5 p.m.
Katowice – Bielsko-Biała pages
the working day before publication of a death notice till 5 p.m.; the Saturday before publication of a death notice on Monday till 1 p.m.
Kielce pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Kraków pages
the working day (excluding Saturday) before publication of a death notice till 5 p.m.
Lublin pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Łódź pages
the working day (excluding Saturday) before publication of a death notice till 5 p.m.
Olsztyn pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Opole pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Płock pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Poznań pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Radom pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Rzeszów pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Szczecin pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
Wrocław pages
the working day before publication of a death notice till 6 p.m.; the Saturday before publication of a death notice on Monday till 1 p.m.
Zielona Góra – Gorzów pages
the working day (excluding Saturday) before publication of a death notice till 4 p.m.
1. Publication of a death notice on editorial, nationwide pages of Gazeta Wyborcza depends on the possibility of making a space reservation.
Table no.4
DEADLINES FOR PLACING ORDERS, CONFIRMED INSERT’S SPECIFICATION, INSERTS OR SERVICE CANCELLATION
EDITION
Deadline for placing orders and confirmed insert’s specificaion1
Deadline for insert providing2 and/or service cancellation
Gazeta Telewizyjna (TVguide) FRIDAY
Wysokie Obcasy (High Heels – women’s magazine)
2 weeks before publication
5 working days before publication
SATURDAY (LOOSE INSERTS)
Gazeta Telewizyjna (TVguide) FRIDAY
Wysokie Obcasy (High Heels – women’s magazine)
2 weeks before publication
6 working days before publication
2 weeks before publication
6 working days before publication
Regular trade and thematic supplements and main jacket of GW
7 working days before publication
3 working days before publication
Occasional supplements
7 working days before publication
3 working days before publication
SATURDAY (GLUED IN INSERTS)
GazetaTelewizyjna(TVguide) FRIDAY
Wysokie Obcasy (High Heels – women’s magazine)
SATURDAY (BOUND IN INSERTS)
1. It is necessary to present at least one copy of insert or its graphic project with detailed specification of its format, weight and size to us the latest on the day when you send the accepted insert’s specification. If we receive from
you the accepted insert’s specification but without presenting at the same time at least one copy of an insert (but only its graphic project and detailed parameters), then the original of insert should be presented to us by you not
later than 7 working days before the planned issue date of insert (it refers to all inserts with exclusion of glue-ins, bind-ins in and samples).
2. If you place an insert in the form of a glue-in, a bind-in or a sample to be laminated it is necessary to present to us the latest 6 weeks before the planned issue date of insert minimum 50 pieces of samples to let us carry out
necessary technical tests. After our approval of the samples it is necessary for you to provide us with inserts with the same technical parameters as those ones, which have successfully passed our tests.
3. If You place insert in the form of a glue-in stuck on the advertisement it is necessary to provide us with a model of size advertisement in 1:1 scale , where a place of sticking of the glue-in is indicated the latest 10 working days
before the planned issue date of insert.
6
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
APPENDIX no. 2
TECHNICAL STANDARDS OF PLACING ADVERTISEMENTS IN GAZETA WYBORCZA
1. We ask for the delivery of the advertisements in files (in a digital form) on a:
– 3.5' 1.44 MB floppy disk
– ZIP 100MB or 250MB disk
– CD-R or CD-RW disk
– DVD-Rom or DVD-Ram disk (+/-)
(we recommend to format/initialize the above mentioned carriers in the PC format)
– via e-mail (only after having agreed it with the Seller) or FTP
– or through the Internet Customer Service Center
If it is necessary the files may be compressed to one of the following formats: zip, rar, arj, sit. (ICSC supports
only the zip format)
We ask you to deliver along with the advertisement a black and white or coloured print-out of the advertisement
with an appropriate description in a 1:1 scale, with possible bleeds marked.
There is no such need if you are using the ICSC service.
2. File format:
We ask you to deliver files only in the EPS (Encapsulated Postscript File) or TIF (TIFF: Tagged Image File Format)
format. In exceptional cases if it is previously agreed, we can accept a PDF file (Portable Document Format)
with graphics compression options turned off or in a pre-defined "print" style. If you use the Internet Customer
Service Centre to send your advertisements, then we ask you to deliver the files in the EPS and TIF format.
3. Size of the advertisement:
The physical size of the image of an advertisement included in the file has to correspond to (with up to 2%
accuracy) the advertisement space ordered.
The "with bleed" advertisements have to be of a size that corresponds to the dimensions of the page of the
appropriate edition of the newspaper + 5mm of bleed on each side. The project of advertisement should
accommodate the possibility of moving the cutting line by 5 mm (important graphic elements or text placed
at least 10 mm from the edge of the advertisement). In case of any doubts as to the size and location of bleed
please contact with the Seller.
NOTICE: in case of advertisements with bleed in the EPS format it is necessary to include the preview in the file
(preview TIFF PC of average resolution)
In case of lineage ads the size of a file cannot exceed 120-150 kb per 1 line of advertisement. One line
of a lineage ad is 2,4 mm high and 34 mm wide (in case of advertisements with the width of 1column), 70
mm (in case of advertisements with the width of 2 columns and 105 mm (in case of advertisements with the
width of 3 columns). The file size given concerns both black and white and coloured lineage ads.
4. Requirements for vector and vector-half-tone EPS files
All texts must be overtly converted into curves. The graphic materials provided by You should have a minimal
resolution:
– newspapers and supplements – 180 dpi colour and in the grey scale, 400 dpi black and white graphics.
– coloured magazines – 300 dpi colour and in the grey scale, 600 dpi black and white graphics.
If the resolution of the materials shall be higher by more than 150% of the size required during the
technological process, then during the technological process it will be automatically lowered to the level:
– 240 dpi colour and in the grey scale, 400 dpi black and white graphics – newspapers and supplements
– 300 dpi colour and in the grey scale, 600 dpi black and white graphics – coloured magazines.
5. Coloured advertisements:
The maximal total of the CMYK (Total Ink Limit) components can be 240% (cold-set) for the newspaper
editions, and 300% (heat-set) for the magazine editions.
This also concerns the half-tone fragments of vector advertisements.
The graphic materials with exceeding total ink limit (TIL) above 240 for newspapers and 300 for coloured
magazines shall be rejected during the preflight process.
6. Verification
We do not reject an advertisement for the following reasons:
– using the overprint option for texts and graphic elements
– setting black graphic elements or texts from CMYK colours
– not adjusting the tonal span of the half-tones included in the advertisement to the range possible for correct
printing in Gazeta
– too small graphic elements, too thin lines, too low degree of writing for a given printing technology
7
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
ADDITIONAL REMARKS
TIPS CONCERNING THE PREPARATION OF THE ADVERTISEMENT PROJECT
Texts: minimal font size
– Monochromatic (1 CMYK colour)
One-element writing: cold-set and head-set: 6 points
Two-element writing: cold-set: 8 points; head-set: 7 points
– Coloured or in negative plate
One-element writing: cold-set: 9 points; head-set: 8 points
Two-element writing: cold-set: 11 points; head-set: 10 points
Notice: use the "bold" font for printing in the negative plate, not less than 12 points
Graphic elements: minimal line thickness
Cold-set: 2 points; head-set: 1 point
We recommend to use the smallest possible number of CMYK colours in small graphic elements or texts. In
particular black graphic elements (or black inscriptions) should consist only of 100% "black" without additions
of other colours.
Notice: with lighting and printing of Gazeta black always figures as overprint. This also concerns advertisements
in which the trapping parameters were specified otherwise. While preparing project of the advertisement please
consider limitations in placing colours, hich result from that (e.g. the tint’s colour showing through the black
overprint). This particularly concerns advertisements in the vector format, printed with the cold-set technology.
PRINTING STANDARDS OF GAZETA WYBORCZA (COLS-SET AND HEAT-SET TECHNOLOGY)
(cold-set: daily and local editions, inserts on newspaper quality paper;
head-set: Wysokie Obcasy, Gazeta Telewizyjna, inserts on coated paper)
a) Moving of colours
With coloured printing with the cold-set technology with the 4+4 web maximally printed, the tolerance for
colour matching is 0.5mm. With coloured printing with the heat-set technology with the 4+4web maximally
printed, the tolerance for colour matching is 0.3 mm. Please avoid setting inscriptions, especially with a
small degree, from several colours due to big matching problems. This often gives an effect of blurred and
illegible text. Please use trapping in order to avoid the ground showing through with the matching difference.
b) Point increase
The half-tone point increase in the medium tones is up to 30%. During printing an augmentation of half-tone
points takes place, which is biggest for the half-tone with a 40%-60% surface covering.
Particularly large point increases show for the colours "black and "cyan" - please avoid a large share of these
colours in building the details in dark sections of the image.
c) Optical density
In case of control bars being present, the admissible difference of optical density between the tints, may be
up to t = 0.3D on a proof copy.-/The optical density D of paint specifies the amount of paint printed on paper. The more paint – the bigger the
optical density.
RULES OF SENDING THE ADVERTISEMENTS VIA FTP
Server address: ftp.agora.pl
Please log in as an anonymous user. In case of using a separate personal client FTP(e.g. included in the Total
Commander) enter any e-mail address as password.
Please use the passive transfer mode.
After logging in the content of the newspaper FTP server is visible.
Then You go to the city catalogue (e.g. WROCŁAW OR WARSZAWA) and then:
– for Warsaw: REKLAMA, and – depending on the Seller's instructions – to the catalogue AGENCJE or DEALER
and leave your graphic file there,
– for the remaining branches you copy the file on the path: OGŁOSZ
Notice: our FTP server accepts ONLY short file names in "the old DOS style", i.e. max. 8-character name
consisting solely of letters of the English alphabet or digits, dot, 3-character extension matching the contents of
the file. In case of failure to send the files to the server please check first the name of the file. In all cases we
recommend to compress the file before sending it to the server (best to the ZIP format) and to use in all cases
the "binary" transfer mode (if the FTP client allows for such a choice).
8
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
APPENDIX no.3
TECHNICAL STANDARDS FOR INSERTS PLACED IN GAZETA WYBORCZA
1. The insert placed in the main spine of Gazeta Wyborcza, must meet the following technical requirements:
volume [number of pages]
FORMAT A6 (110X155) – MINIMUM POSSIBLE INSERT FORMAT
minimum gsm [g/m2]
maximum gsm [g/m2]
2
4,8,12,16
format A5 (210x148)
210
120
220
220
single page
volume [number of pages]
minimum gsm [g/m2]
maximum gsm [g/m2]
2
4, 8, 12, 16
20, 24, 28, 32
130
90
90
220
220
200
single page
FORMAT A4 (210X297) – POSSIBLE INSERT FOR RECRUITMENT THEMATIC SUPPLEMENTS, REAL ESTATE AND ANNOUNCEMENT SUPPLEMENTS
volume [number of pages]
minimum gsm [g/m2]
maximum gsm [g/m2]
2
4
8, 12
16
20, 24
28, 32
36, 40
44, 48, 52
56, 60, 64
90
90
60
45
45
45
45
45
45
220
220
220
220
180
150
120
90
60
single page
FORMAT A3 (400X270) – POSSIBLE INSERT FOR RECRUITMENT THEMATIC SUPPLEMENTS, REAL ESTATE AND ANNOUNCEMENT SUPPLEMENTS
volume [number of pages]
minimum gsm [g/m2]
maximum gsm [g/m2]
4
8, 12
16
20, 24
28, 32
36, 40, 44, 48
52, 56, 60, 64
90
60
45
45
45
45
45
180
180
180
120
90
60
45
The leaflets should have the shape of a square or a rectangle. If your leaflets have a format or weight exceeding
the previously specified standard then an additional fee from the price list shall be added. If your leaflets have
a format or weight below the previously specified standard or if they are of an irregular shape, then the inserting
service in the main jacket of Gazeta Wyborcza will not be performed.
2. The insert in the magazine supplements (thematic other than Jobs, Press realises, Real Estates) of Gazeta
Wyborcza cannot exceed the following parameters:
insert put in Wysokie Obcasy (High Heels – women’s magazine)
– format: maximum 205 mm x 270 mm
– weight: up to 30g
insert put in Gazeta Telewizyjna (TV guide)
– format: maximum 205 mm x 270 mm
– weight: up to 30g
insert put in Duży Format (Large Format supplement)
– format: maximum 260 mm x 380 mm
– weight: up to 30g
insert put in Wysokie Obroty (High Gear – auto-moto supplement), Turystyka (Travel supplement) and Gazeta
Co Jest Grane (What’s up supplement)
– format: maximum 260 mm x 380 mm
– weight: up to 30g
insert bound in Wysokie Obcasy (High Heels – women’s magazine) and Gazeta Telewizyjna (TV guide)
– cannot be smaller than 150 x 150 mm
The bound-in insert
– must be of a size of 5mm for cutting from the top (if it is bound in to the top binder) or from the bottom
(when it is bound in to the bottom binder).
– it has to be of a minimal size of 4 pages
– the minimal basis weight with the size of 4 pages: 90g/m2, with the size of 8 pages: 70g/m2
3. An approximate print run of a given edition of Gazeta Wyborcza, as stated by the Publisher in the insert's
specification, may differ by about 5% from the entire print run. The Publisher is not responsible for an increase
or decrease of newspaper print runs above or below 5% of the entire print run if this is caused by extraordinary
events which occur locally or worldwide and are unforeseeable at the time of accepting an order.
4. After the insert's publication, the Publisher is obliged to inform the Advertiser about the number of unused
inserts, if the actual print run of a given edition of Gazeta Wyborcza is by more than 5% smaller than the print
run stated in the insert's specification. In such a case the Advertiser has the right to place unused inserts free
9
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
of charge, at a date and in an edition of Gazeta Wyborcza agreed with the Publisher. If the Advertiser decides
not to place the unused inserts free of charge, it should collect them from the printing house at its own
expense, not later than within 7 business days of the insert's publication. Upon expiry of this time limit the
Publisher will send the inserts for recycling, and the Advertiser will not be entitled, on this account, to any
claims against the Publisher.
5. If you deliver inserts with parameters not consistent with the order and the insert’s specification or with our
technical standards, then we treat it as resignation from the order. If it is technically possible, we can
undertake to provide the service under the condition that you pay additional remuneration. If it is not possible to
apply your suggested changes, then it will be treated as waiving from the order conditions.
APPENDIX no.4
STANDARDS OF DELIVERING INSERTS
1. Please deliver to us (at your own expense) print-ready inserts to the printing plant specified in the insert’s
specification from 6 a.m. to 6 p.m. (according to the dates that you will find in Appendix no. 1, table no. 4).
Below we specify the documents necessary for your leaflets to be accepted by the printing plant:
– a legible copy of the insert’s specification and a model of the original leaflet attached to it. Please place the
name of the leaflet in the insert’s specification, which will enable the identification of advertising materials,
– a delivery receipt or a bill of lading specifying the actual circulation of the leaflet pursuant to the insert’s
specification, the number of pallets (possibly packages, cartons, boxes), the number of copies on the
pallet (in a package, box, carton) in pieces.
Please place the information if the pallets, on which the leaflets were supplied are disposable (i.e. they stay
with the leaflet in the printing plant), or whether they also immediately are replaced with the empty ones on
a delivery receipt or a bill of lading.
2. We inform that the printing plants do not send back the pallets to the suppliers.
3. If the inserts are sent through courier companies, then a delivery receipt including all data contained
in sec.1 above should be attached to the package. We remind you that the courier companies supply the
inserts based on weight only (not on number). The costs of courier delivery are incurred by the Advertiser.
4. We inform you that the inserts supplied for placement that have mechanical damage (bent corners, edges,
undulating and uneven spines, crooked cutting, that are wet, have faulty bookbinding, damages, which occurred
as a result of transport or packing), make proper inserting impossible. Thus, caring for the quality of provided
service, they will be rejected, which will result in lessening the insert circulation.
5. We will immediately inform you about any delays in the delivery of inserts and their possible number
and quality shortages.
PACKAGING STANDARDS OF INSERTS
Below we present to you the necessary information concerning the insert packaging standards.
1. The printing plants accept only Europallets (the pallet size 120 x 80 cm). The non-standard pallets are not
subject to change for empty ones. The pallets should be secured against humidity and packed in a way
preventing the packages from sliding.
2. The height of the pallet with the insert cannot exceed 140 cm;
– the inserts should also be placed evenly in the same direction in stacks minimum 15 cm high, they cannot
stick out beyond the pallet outline because it can lead to damaging the leaflets during transport;
– packages with inserts should not be laminated.
3. Pallets should be secured from the top with a cardboard or wooden lid and additionally with drawstring
(so-called banding); avoid a too strong banding of pallets, as it will cause the leaflet edges to bend;
– it is advisable to place V-shaped gauges securing the leaflets against deformation on the edges of pallets;
– pallets can be laminated but it should be noted that the foil does not bend the leaflet edges (too big
tension on the wrapping machine), which leads to the increase in technological losses.
4. The exact number of packed inserts (in pieces), the name of the leaflet, date of edition, title of the
supplement, scope and the total number of pallets (in pieces) has to be stated on all four sides of each pallet.
An original model of the leaflet also has to be placed in a visible place.
10
GENERAL PRINCIPLES
of placing advertisements in Gazeta Wyborcza
APPENDIX no.5
APPLYING GENERAL PRINCIPLES TO MONTHLY MAGAZINE “WARSZAWSKIE DOMY, MIESZKANIA, DZIAŁKI
(WARSAW REAL ESTATES, APARTMENTS AND LAND PLOTS)”
1. This Appendix lays down the Principles of placing advertisements in a Warsaw monthly entitled “Warszawskie
Domy, Mieszkania, Działki (Warsaw Real Estates, Apartments and Land Plots)”, hereinafter referred to as the
“Monthly”.
2. The terms used in this Appendix have been defined in “General Principles of placing advertisements in
Gazeta Wyborcza”, hereinafter referred to as the “General Principles”.
3. Unless stipulated otherwise in this Appendix, the provisions set forth in the General Principles shall apply to
placement of advertisements in the Monthly.
4. Advertisements placed in the Monthly may only relate to acquiring, selling or otherwise granting use (e.g.
through lease) of properties or parts thereof, or have the form of image-type advertisements of property agents.
The above-said advertisements shall be as follows:
a) dimension advertisements - with the exception of advertisements for the entire overprint area;
b) lineage advertisements - only according to templates defined by the Publisher and communicated to
the Advertisers;
c) inserts.
5. The Monthly shall be subject to the following time limits:
a) deadline for delivery of orders: 7 business days prior to insertion;
b) deadline for delivery of the ad contents and print-ready materials: 7 business days prior to insertion;
c) deadline for allowable replacement of print-ready materials: 5 business days prior to insertion;
d) deadline for cancelling an order: 5 business days prior to insertion.
6.These Principles shall enter into force as of 1 September 2006.
11