Top Cars
2017
WHAT ARE THE
BEST EXECUTIVE,
FLEET AND
FAMILY CARS,
AND WHAT’S ON
THE WAY IN 2017?
OLIVE KEOGH
FINDS OUT FROM
THE CAR
DISTRIBUTORS
Top Cars
2017
The Mazda6 has
boosted the marque’s
market share says
John Perry,
Managing Director,
Mazda Ireland,
who’s looking
forward to the new
CX-5 in 2017
JOHN’S
CHOICE
PHOTO: CONOR HEALY
WHAT KIND OF A YEAR HAS MAZDA HAD?
Mazda6
Engine: 2.2 SkyActiv-D,
175ps, automatic
Price: €38,695
Why? The Mazda6 is the
flagship model of the 6th
generation range and is a
perfect example of Mazda’s
premium offering without
the premium price tag.
With SkyActiv technology
delivering economical returns
without compromising sporty
performance, the Mazda6 is a
dream to drive, with an
extensive list of features
and new upgrades including
our exclusive G-Vectoring
introduced on the 2017 model.
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BUSINESS PLUS
2016 has been our strongest year since
2008 and we will finish the year with over
3,000 registrations. This represents an
increase in sales of 36% year on year,
compared with a market increase of 19%.
We launched updated Mazda3 and
Mazda6 models and new engines
including a 1.5 litre diesel in the Mazda3
and a 2.0 litre petrol in both the Mazda3
and the CX-3. The Mazda retail network
redevelopment is almost complete, with
70% of our showrooms now upgraded.
WHAT HAS BEEN MAZDA’S BESTSELLING MODEL
IN 2016?
The Mazda6, closely followed by the
Mazda3. More and more consumers are
DECEMBER 2016/JANUARY 2017
realising what Mazda has to offer and
we have solidified our position as an
alternative to premium brands,
matching quality and specifications
at a more reasonable price. The
Mazda6 received a mid-life upgrade
towards the end of 2016, which further
improved the driveability and comfort
while adding a number of options such
as radar cruise control and improved
safety features.
WHAT’S THE BEST MAZDA FAMILY BUY?
The CX-5, which is our largest SUV for
the Irish market. It has a spacious
interior that offers real comfort for all
passengers and its wealth of
reassuring safety features makes it a
top pick for families.
The Mazda6, which is our luxury saloon
and competes directly with the BMW 3
Series, Audi A4 and Volkswagen Passat.
It couples a sporty look and drive with
excellent comfort.
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
WHAT NEW AND REVISED MODELS ARE ON THE
WHAT’S THE BEST MAZDA EXECUTIVE AND FLEET
We have two very important launches.
In early 2017 the all-new MX-5 RF
(Retractable Fastback) will launch on
the Irish market and will feature an
automatic hardtop folding roof and the
option of a bigger engine to that of the
Roadster. Later in the year we will
launch the all-new Mazda CX-5. The
integrated satellite navigation and
personalised features, such as head up
display and BOSE sound functions.
Integrated apps, such as Aha and
Stitcher, allow for an internet
connection to other social streams,
such as Twitter and Facebook.
WHAT LEVEL OF CONNECTIVITY DO MAZDA
CARS OFFER?
WAY IN 2017?
BUY?
car has received a number of updates
visually and mechanically. The CX-5
has always been a strong contender in
its class and the new model will raise
the standard to new levels when it
arrives mid-year.
The Mazda user interface is named
MZD Connect and enables the driver to
access a number of control functions
with ease. A multimedia centre console
makes it very easy to use while
functions are displayed on a full colour
7-inch touchscreen. From here the
driver can control the Bluetooth
connection with voice control options
and message reading ability, music,
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Consumers have definitely become
more confident in their purchasing
behaviours and this is evident with the
steady increase in new car
registrations each year. Much of
Mazda’s growing success is thanks to
class leading product complemented
by our strong consumer offers and low
rate PCPs.
DECEMBER 2016/JANUARY 2017
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Top Cars
2017
WHAT KIND OF A YEAR HAS PEUGEOT HAD?
WHAT NEW AND REVISED MODELS ARE ON THE
WHAT’S THE BEST PEUGEOT EXECUTIVE BUY?
WHAT’S THE BEST PEUGEOT FLEET BUY?
The Peugeot 508 RXH is a beautiful
estate model with a stunning LED
lighting signature that really stands
out in a crowd. Retailing from
€41,780 plus delivery, it simply oozes
desirability and is dripping with
standard equipment.
The Partner van has remained our
bestselling van and indeed fleet
model. Very popular with SMEs, it is
the epitome of value for money and
reliability. The new-generation Expert
mid-sized van has just arrived in
Ireland and we anticipate strong
growth in this segment through 2017.
On the passenger car front, the
mid-sized Peugeot 308 SW estate
with its big boot, yet compact
exterior proportions, continues to
entice fleet buyers.
compatible with Apple Car Play,
and MirrorLink as an optional extra
or as standard depending on trim.
WiFi is available on the new 2008
SUV GT Line as standard, as well
as on Professional Partner and
Expert vans.
WAY IN 2017?
Very positive. We’ve seen the lion brand
increase its registrations by 23%,
outperforming the total market increase of
just under 18%. Our light commercial
vehicle sales have soared by 49%, the
highest growth amongst the top van
marques in Ireland.
The new Peugeot 3008 SUV will arrive in early
2017. Available in five trim levels with a choice
of petrol and diesel engines, including our 1.2
litre, 130bhp PureTech petrol engine, which
was a category winner in the International
Engine of the Year in 2015 and 2016. The new
Peugeot 5008 7-seater SUV will arrive in May.
WHAT’S YOUR BEST FAMILY BUY?
WHAT HAS BEEN PEUGEOT’S BIGGEST SELLING MODEL
IN 2016?
The Peugeot 2008 compact SUV continues
to be our bestselling car model. Recently
voted Irish Small SUV of the Year for 2017,
it received a substantial facelift in mid-2016.
The 2008 SUV is the first in a number of
SUV launches to come in the next six
months.
The new Expert van has just arrived in
Ireland and 2017 will see a Combi version
arrive with nine seats. It can also be specified
with five or six seats and has an impressive
specification including cruise control and
Bluetooth. The RRSP is from €31,575 plus
delivery. The new year will also see the
arrival of the new Peugeot Traveller, in Active
and Allure trim for the Irish market. With an
eight-seat configuration, or the option of five
seats, the Traveller Active is priced from
€38,225 plus delivery.
The Peugeot 5008 is the second
bestselling compact seven-seater
MPV in Ireland and we currently
enjoy over 13% of this segment.
A combination of incredible
scrappage deals plus low-cost
finance packages make the
Peugeot 5008 a fantastic buy for
Irish families.
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
Whilst early 2016 saw stability in
consumer confidence, there has been
a slowdown in recent months and
that is reflected in the market stats.
However, with very strong consumer
offers ahead of the 171 registration
period, our order bank is very strong.
WHAT LEVEL OF CONNECTIVITY DO PEUGEOT
CARS OFFER?
All our cars and vans offer Bluetooth
as standard. All Peugeot cars and
vans also offer MirrorScreen,
Peugeot sales have been revved up by the
2008 compact SUV, and the new 3008
SUV has garnered great reviews too,
says Des Cannon, Managing Director,
Gowan Distributors
DES’S
CHOICE
Peugeot 3008
SUV
Engine: 2.0 BlueHDi
diesel 180bhp
Price: TBC
Why? This is the most
exciting new model
Peugeot has launched
in some time, to
tremendous applause
from the international
motoring press and the
Peugeot dealer network.
PHOTO: JASON CLARKE
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DECEMBER 2016/JANUARY 2017
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Top Cars
2017
The Tucson was
Hyundai’s standout
performer through
2016 and Stephen
Gleeson, Managing
Director, Hyundai
Ireland, has been
bowled over by the
new Ioniq EV
STEPHEN’S
CHOICE
Hyundai Ioniq
Engine: EV with a 28KWH
battery delivering 120PS
Price: €28,495
Why? I was completely
bowled over by the Ioniq as
it delivered a real ‘wow’
factor for me. Prior to
driving it, I thought electric
vehicles were a niche choice
that probably wouldn’t suit
me. After a week I was
completely converted. It is
just a pleasure to drive and
with a range of around
280km I could do my week’s
commute to work on a
single charge.
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BUSINESS PLUS
PHOTO: STUART McNAMARA
WHAT KIND OF A YEAR HAS HYUNDAI HAD?
Excellent. We are market leaders in
passenger car sales for 2016 with a
market share of 10.6%. Our sales are up
35% compared with the overall market
growth of just under 18%.
WHAT HAS BEEN HYUNDAI’S BIGGEST SELLING
which will be in showrooms the week
before Christmas. The i30 is spacious
and stylish and comes with an excellent
specification. The new model is bigger
than its predecessor and is very much
positioned in the executive segment
with all of the comfort and equipment
expected at this level. There will also be
an estate version around July 2017.
MODEL IN 2016?
WHAT’S THE BEST HYUNDAI FAMILY BUY?
The Tucson, which went to number one in
sales within its first year, which is quite an
endorsement. The i30 was our second
biggest seller with the i20 in third.
WHAT’S THE BEST HYUNDAI EXECUTIVE BUY?
That would have to be the new i30,
DECEMBER 2016/JANUARY 2017
The Tucson. It delivers everything a
family could want in terms of
practicality and space and is a
phenomenally good-looking car. People
buy with their eyes and the styling of
the Tucson has been a real hit. What’s
interesting is that although we have
four trim levels on Tucson, the majority
of sales are of the higher spec
Executive version. People could drive
the entry model for a lot less, but they
are willing to pay for the betterequipped option.
WHAT’S YOUR BEST FLEET BUY?
The i40, mainly due to its combination
of space, comfort and five-year
unlimited mileage warranty. This
extended warranty really strikes a
chord with fleet buyers as high
mileage cars can typically run into
maintenance issues after a number of
years, and the bills can be substantial.
Being able to offer five years unlimited
mileage has drawn a lot of new
business.
WHAT NEW REVISED MODELS ARE ON THE WAY
IN 2017?
The Ioniq is essentially a 2017 car for
us and is available as an EV or a full
hybrid now, with a plug-in hybrid to
come in July. We are expecting sales
to be 60:40 in favour of the EV
version. We will also have the new i30
and the new Ni30 coming later in 2017.
It is a high performance 4-door
fastback with 180bhp.
WHAT LEVEL OF CONNECTIVITY DO HYUNDAI
CARS OFFER?
The Ioniq and new i30 have Apple
CarPlay and Android Auto, as does the
new spec i40 executive plus. The
BUSINESS PLUS
intention is to roll it out on all models
over time. Virtually all models have
Bluetooth as standard.
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
There is an element of uncertainty but
the fundamentals are still strong. I
think we may see a particularly good
second half in 2017 if some of these
uncertainties are resolved. If not, we’re
possibly looking at a market size of
around the same as this year. We are
now seeing those who bought new
before the crash returning to the
market and PCP finance is working
well for them, as they have the deposit
in their trade-in and can drive away in
a new car.
DECEMBER 2016/JANUARY 2017
97
Top Cars
2017
WHAT KIND OF YEAR HAS CITROËN HAD?
To say very busy would be an
understatement. Since taking over Citroën
Motors Ireland from PSA/Peugeot-Citroën
group in October 2015, we have introduced
new systems both internally and to our
dealers and have employed and trained 15
new Irish team members. We have replaced
all the previous owner’s UK-based staff
with Irish people, something we think is
very important, and have increased our
team to 25 people. We’ve also sold and
registered 3,000 vehicles through our
dealer network.
WHAT NEW MODELS HAS CITROËN LAUNCHED
RECENTLY?
The new DS4 and DS4 Crossback models,
the new DS3, the new Dispatch van and the
new Space Tourer. We have also facelifted
the Picasso and Grand C4 Picasso and
introduced the limited edition Cactus
RipCurl. We have also completely
repositioned our LCV pricing policy.
WHAT’S THE BEST CITROËN FAMILY BUY?
THE WAY?
The Grand C4 Picasso, which offers
unrivalled levels of comfort to every
passenger thanks to Citroën’s
Advanced Comfort system.
WHAT HAS BEEN CITROËN’S BIGGEST SELLING
MODEL IN 2016?
WHAT’S THE BEST CITROËN FLEET BUY?
The Grand C4 Picasso, Ireland’s bestselling
MPV with a segment share of 19%.
At commercial fleet level it is our
superior range of Berlingo LCVs, with
a range of payloads from 600kg to
850kg. Low running costs, low fuel
consumption, the ability to fit two
Euro pallets in the cargo area and
carry items up to three metres in
length makes the Berlingo an ideal
choice for SMEs. The vehicles are
available in SWB, LWB and crew van
versions with single or double side
doors and, most importantly, three
front seats.
WHAT’S THE BEST CITROËN EXECUTIVE BUY?
During 2016 the DS4, but DS5 is gaining
traction and is ideal for anyone looking
for a distinctively styled and refined
executive car.
WHAT NEW AND REVISED MODELS ARE ON
The new C3 launch crosses over the
end of 2016 and the beginning of
2017. The C3’s launch is one of the
most important launches for Citroën
in 2017 and we have high
expectations for this model. During
2017 we are expecting a further two
launches, one each from Citroën and
DS.
WHAT LEVEL OF CONNECTIVITY DO CITROËN
CARS OFFER?
Our cars provide the latest
technology with the Mirror Screen
function now spreading across the
range. This function lets you mirror
your smartphone with Apple CarPlay
and Android Auto. On the new C3,
the Connected Cam brings things to
the next level by offering drivers the
possibility of taking pictures and
video on the road and sharing it with
their friends.
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
Since we introduced our 5-year
warranty, customer perception of
Citroën and DS has improved
dramatically. Year on year web
enquiry levels are 85% higher, giving
us confidence that we have
fundamentally changed people’s
perceptions and we are looking
forward to a great 2017.
Chris Graham, Managing Director,
Citroën and DS Ireland, says the
marque’s 5-year warranty has
fundamentally changed customer
perceptions
CHRIS’S
CHOICE
Citroën Grand C4
Picasso
Engine: 1.6 Diesel
Price: €32,445
Why? The Grand C4
Picasso has many
attributes that work well in
an executive environment.
Comfortable seating,
intuitive and useful
technology, excellent fuel
efficiency, low CO2
emissions, plenty of space
for passengers and luggage
all wrapped up in stylish
good looks with a five-star
NCAP safety rating.
PHOTO: CONOR McCABE
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BUSINESS PLUS
DECEMBER 2016/JANUARY 2017
Top Cars
2017
Renault has the
youngest model
line-up in the Irish
market, driving
sales up by 30%,
says Patrick Magee,
Country Operations
Manager, Renault
Group
PATRICK’S
CHOICE
Renault Mégane
Grand Coupé
Dynamique Nav
Engine: 1.5 dCi 110
Price: €24,490
Why? The all-new Renault
Mégane Grand Coupé is a
really spacious family car
and looks fantastic. I’ve
chosen the Dynamique Nav
over more upmarket
versions because it’s got a
fantastic spec for the price,
with touchscreen
navigation, cruise control,
hands-free keycard, parking
sensors and lane departure
warning. With CO2
emissions of just 95g/km,
its running costs are also
really low.
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BUSINESS PLUS
PHOTO: CONOR McCABE
WHAT KIND OF A YEAR HAS RENAULT HAD?
WHAT ARE RENAULT’S BEST EXECUTIVE AND
FLEET BUYS?
It’s been another great year for the
motor trade, with the overall market up
18% and Renault Group up 30%. This is
the third year in a row that our growth
has exceeded the market.
WHAT HAS BEEN RENAULT’S BESTSELLER IN 2016?
The new Kadjar has had a very
successful first year in Ireland with over
2,500 units sold. It’s been a strong
driver for our growth this year along
with our other core models, the Clio and
Captur. The Dacia brand also continues
to go from strength to strength and is
now in 12th position in the market ahead
of established brands that have been
here for 40 years.
DECEMBER 2016/JANUARY 2017
For me, it has to be the Kadjar Signature
and the Grand Coupé. They both have all
the technology, space and comfort a
busy executive needs.
In terms of toys, they’ve got everything
from touchscreen multimedia navigation,
to top of the range sound systems. The
only difficulty is choosing between the
powerful dCi 130 and the smooth-shifting
auto gearbox in the dCi 110 EDC.
WHAT’S RENAULT’S BEST FAMILY CAR?
The stunning new Scenic and Grand
Scénic 7-seater. You’ll be amazed at the
lengths Renault has gone to to protect
your family, with some incredible
active safety equipment as standard.
WHAT LEVEL OF CONNECTIVITY DO RENAULT
CARS OFFER?
Most of our cars have R-Link, which
combines touchscreen navigation and
integrated Bluetooth that allows you
to make and receive calls directly from
the car’s screen, or play direct from
your phone’s music player. The latest
version will read your text messages
aloud and features an array of
applications to make your journey
easier, such as TomTom Live traffic
services.
WHAT IS THE MOST ECONOMICAL RENAULT
MODEL?
Our most economical models are from
our electric vehicle range, which
includes Twizy, ZOE and Kangoo ZE. In
Q1 2017, we are launching the new,
long-range ZOE, which has a 400km
range, the longest of any mainstream
electric vehicle. Of our diesel variants,
the Clio dCi 90 Ecoleader is the most
economical.
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
We’re launching six new models in
2017, which will make our line-up the
youngest in the Irish market. We
BUSINESS PLUS
launched the all-new Mégane in July
and the all-new Mégane Sport Tourer
has just arrived. Customers can also
check out the replacement for our
popular Fluence, the Mégane Grand
Coupé. From December we’re bringing
style back to the MPV segment with
the all-new Renault Scénic.
WHAT’S YOUR PERCEPTION OF MARKET
SENTIMENT?
The cost of ownership is the key for
buyers, which is why our 171 offer has
reduced 3% APR finance with three
year’s servicing and a 5-year warranty.
On Dacia we continue our ‘Smart Buy’
message with our zero-depositrequired offer, no matter what you
have to trade in.
DECEMBER 2016/JANUARY 2017
101
Top Cars
2017
JOHN’S
CHOICE
The Superb and
Octavia have been
selling well for
SKODA, and on the
way in 2017 is the
Kodiaq SUV, says
John Donegan,
Director of SKODA
Ireland
SKODA Superb
L&K
Engine: 2.0 TDI 190bhp
Price: €42,595
Why? The Superb L&K has
the perfect balance of value
for money, performance,
spaciousness and
practicality. I would
challenge any business
buyer to find a car with as
much rear interior space
combined with so much
luggage capacity. The estate
version is as popular as the
saloon and is offered with
4x4 technology.
WHAT KIND OF A YEAR HAS SKODA HAD?
Fantastic! We’ve grown our volume to
over 9,500 new cars, increased our
market share and all our dealer partners
have completed their showroom upgrade
projects in the last 12 months.
WHAT HAS BEEN SKODA’S BESTSELLING MODEL
IN 2016?
The Octavia. It is the fourth bestselling
car in Ireland and accounts for nearly
50% of our volume each year. Its
popularity is down to great pricing,
specifications, build quality, residual
values and spaciousness. Within the
range, there is so much choice
including 4x4 and DSG Automatic
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PHOTO: CONOR McCABE
transmissions, spacious estates and
sporty RS models.
WHAT’S THE BEST SKODA EXECUTIVE BUY?
The Superb L&K has an unrivalled level
of standard specification and represents
excellent value for money. Based on
value for money and performance
criteria there is no other car on the
market that can compare to the Octavia
RS. With 184bhp from a 2.0 TDI engine
you might expect this car to be both
expensive and costly to run. On the
contrary, it delivers 62mpg while
providing an exhilarating and
entertaining ride and retailing at just
€33,495.
BUSINESS PLUS DECEMBER 2016/JANUARY 2017
WHAT’S THE BEST SKODA FAMILY BUY?
The Octavia Combi has the biggest boot in
its class, with 610 litres of luggage space.
WHAT’S YOUR BEST FLEET BUY?
The all-new Superb Style, the largest car
in its class. Fleet managers continue to
be impressed by the low running costs
and high residual value associated with
SKODA vehicles.
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
2017 will see the arrival of the facelifted
Octavia, with state-of-the-art driver
assistance solutions, infotainment and
connectivity, as well as new equipment.
We also a launched 1.0 TSI, 115bhp petrol
engine in the Octavia and it is impressive. Small engines in big cars are not the
norm, but this is not a normal engine.
Our most exciting launch in 2017 will be
Skoda’s entry into the large SUV market
with the Kodiaq. It will be the largest
and most modern car amongst its peers
and will offer a choice of five or seven
seats. It’s luggage capacity and
spaciousness will be best-in-class.
WHAT LEVEL OF CONNECTIVITY DO SKODA CARS
OFFER?
systems can pair with your smartphone
via Bluetooth or the SmartLink
interface.
WHAT IS HAPPENING IN YOUR DEALER
NETWORK?
In the past year the face of the SKODA
dealer network has changed completely.
SKODA now has one of the most
modern showroom facilities of any car
brand in Ireland. Customers can
experience our products in comfortable
environments and our dealers have
invested heavily in property,
construction and personnel.
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
The recent Brexit vote is a challenge for
the Irish market. However, the
fundamentals of the economy are
strong. I believe it is key that people
looking to buy a new car purchase it
from a reputable Irish franchise dealer
that can offer the support and
assurance that is so important when
buying a new or used car.
SmartLink is offered on the SKODA
range and all of our infotainment
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103
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2017
Neil O'Sullivan, Sales Director,
Windsor Motor Group, reveals
what’s on the way from Nissan,
Opel, Peugeot and Mazda
NEIL’S
CHOICE
PHOTO: JASON CLARKE
WHAT KIND OF A YEAR HAS IT BEEN FOR
WINDSOR MOTOR GROUP?
A very successful one. Passenger
sales are up 18% this year but the
most significant growth has come
from commercial sales. We have also
benefited from a successful aftersales
year, plus we have seen a greater
penetration rate of customers availing
of finance. Our growth can be credited
to a number of factors, including
dedicated employees and loyal
customers. Our multi-dealership
network also offers a diverse and
competitively priced product range,
meaning we can offer more choice to
our customers.
104
WHAT HAS BEEN YOUR BIGGEST SELLING
MODEL IN 2016?
As a multi-dealership network we have
several! Our best-selling Nissan model
is the Qashqai. Within our Opel range
it’s the Astra, the 2016 Car of the Year.
Within our Peugeot range, it’s the 2008
and within our Mazda range both the
Mazda6 and Mazda CX-5 have been
incredible sellers this year.
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
There will be a completely new Nissan
Micra in April and upgraded
specifications options on the way for
BUSINESS PLUS DECEMBER 2016/JANUARY 2017
the Note, Pulsar and Juke. Within the
Nissan Commercial space, the new
Nissan NV300 was launched in
November, replacing the Primastar.
For Peugeot, we will see the
introduction of the all-new 3008 and
5008, and for Mazda we will have the
MX-5 RF Retractable Fastback, and an
upgraded Mazda 3 from January.
Within our Opel range there will be a
number of new models, including the
new Insignia, which will be a lighter,
more dynamic and agile drive. Opel
will also launch two completely new
SUVs, the Opel Crossland X and the
Grandland X. Both combine the
coolness of a SUV with a high level of
driving dynamics.
WHAT’S YOUR BEST EXECUTIVE BUY?
WHAT’S YOUR PERCEPTION OF BUYER
SENTIMENT?
Within our Nissan range, the X-Trail
SVE – it continues to set the standard
for innovation, class-leading
technology and remarkable safety
features. Within our Opel range, it has
to be the Insignia. For Peugeot, it’s
the 508 and within our Mazda range
it’s the Mazda6.
WHAT’S YOUR BEST FLEET BUY?
The Qashqai and X-Trail both give fleet
customers a real alternative to the
traditional standard four-door saloon
that has traditionally performed
strongly in this segment.
As the economy recovers and with the
increased availability of competitive
finance options, particularly PCP and
Hire Purchase, there is a definite shift
towards new cars. Another important
factor is that consumers want value
for money, efficiency, and a vehicle
that fits their lifestyle and their
individual needs. Within the Windsor
Motor Group, our focus has always
been on providing a great customer
experience.
BUSINESS PLUS
Nissan X-Trail
SVE
Engine: 1.6 Diesel
Price: €40,150
Why? The Nissan X-Trail is
one of the top-selling SUV
models in its segment and
‘Big Brother’ to the king of
the crossover, the Nissan
Qashqai. Sculpted for style,
space and efficiency, it is
packed with class-leading
technology and remarkable
safety features. For me, the
Nissan X-Trail embodies
everything exceptional
Nissan has to offer.
DECEMBER 2016/JANUARY 2017
105
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2017
WHAT KIND OF A YEAR HAS TOYOTA HAD?
WHAT ABOUT YOUR HYBRID SALES?
WHAT’S TOYOTA’S BEST FAMILY BUY?
We are satisfied with our year, as we have
had strong demand across our entire
model range and we are number one in the
retail market. We are continuing to perform
well in all the core segments, and with the
arrival of the new Toyota C-HR SUV we will
now have two models in the fastestgrowing segment of the Irish market. Lexus
has also had a good year, with the new RX
and RC being very well received.
Demand for our hybrid vehicles continues
to grow, accounting for over 12% of our
total sales. For models such as the Yaris
and Auris, the hybrid uptake is even higher
and accounts for over 20% of sales. Hybrid
is now available in six of our models and
with the arrival of the Toyota C-HR we
expect that our overall sales mix of hybrid
vehicles will account for a significant 28%
of our volume in 2017.
WHAT WAS TOYOTA’S BESTSELLING MODEL IN 2016?
WHAT’S THE BEST TOYOTA EXECUTIVE BUY?
Our new C-HR C-SUV is already
attracting a lot of interest from
families even though it has just been
launched. As the eye-catching
design is a radical departure for
Toyota, it is also attracting a new
customer base. With a competitive
price of €26,895 and comprehensive
specification levels across the
different grades, the C-HR has
definitely struck a chord with that
family audience.
The Toyota Corolla continues to be our
bestselling model and we expect that to
remain the case in 2017 with the
introduction of the new Corolla. It features
a new exterior design, a new interior and
additional specification.
The new 2017 Lexus IS300 is a superb
choice, with its new striking looks and
interior design improvements. It offers
peerless levels of comfort and we have
also added complimentary luxury packs
with a host of additional features.
now offer business customers within
the Proace range.
WHAT NEW AND REVISED MODELS ARE ON
and state-of-the-art technology
including, Google points of interest
satellite navigation, app connectivity,
handy 3D mapping and Bluetooth.
THE WAY IN 2017?
WHAT’S YOUR PERCEPTION OF BUYER
In addition to the 2017 Corolla we will
launch the plug-in Prius, which will
be the most fuel-efficient plug-in
hybrid vehicle on the market, with
just 1.4L/100km and 32g/CO2. For
Lexus, the new LC500, IS300 and LS
are all arriving in 2017, with the
Lexus LC500 in particular generating
a lot of excitement.
SENTIMENT?
We are optimistic that consumer
sentiment on the whole will remain
positive, and with the new models
arriving next year from both Toyota
and Lexus, we expect to continue to
experience strong demand across our
ranges for both brands.
WHAT’S TOYOTA’S BEST FLEET BUY?
Toyota is back in the medium size
van market with the new Proace,
which also includes compact and
passenger versions. Early indications
are for very positive growth for next
year, given the level of choice we can
WHAT LEVEL OF CONNECTIVITY DO TOYOTA
CARS OFFER?
We have Toyota Touch & Go available
on several models, featuring an
intuitive in-car entertainment system
Steve Tormey, Chief Executive of
Toyota Ireland, expects hybrid
vehicles to account for over a
quarter of sales volume in 2017
STEVE’S
CHOICE
Toyota
C-HR SOL
Engine: Full Hybrid
Price: €32,950
Why? It is a stunning
looking car and sure to
shake things up in the fastgrowing crossover SUV
segment. It comes with the
option of responsive and
engaging hybrid drive or
a petrol powertrain, and is
packed with the latest
hi-tech and comfort
features. The dramatic
sculptured styling is
drawing rave reviews.
PHOTO: CONOR McCABE
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2017
The Ford range will have a new year
fillip with the latest ST Line models,
and Ciarán McMahon, Chairman and
Managing Director of Ford Ireland,
is looking forward to the new ‘mega’
Fiesta later in 2017
PHOTO: JOHN SHEEHAN
WHAT KIND OF A YEAR HAS IT BEEN FOR FORD?
CIARÁN’S
CHOICE
Ford Kuga
ST Line
Engine: 1.5 litre 120 PS
TDCi diesel
Price: €36,145
Why? With a high driving
position and great driving
dynamics, the Kuga has
been a real hit with fleet
managers. And the new
Kuga ST Line adds really
eye-catching sporty looks,
with a full body styling kit
and a powerful but efficient
new 1.5 litre diesel engine.
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WHAT HAS BEEN FORD’S BIGGEST SELLING
WHAT IS FORD’S BEST FAMILY BUY?
MODEL IN 2016?
Very successful. Overall, our share and
sales volumes are up on 2015 figures
and we are set to claim the title of topselling automotive brand in the
combined passenger and commercial
vehicle markets, which is very
heartening. We have had several
important new product launches, not
least of which was the arrival of the
new Mustang. We throw around the
term ‘iconic’ a lot in our industry, but
for once it is truly an apt description for
the Mustang, which was voted Irish
Performance Car of the Year for 2017.
BUSINESS PLUS DECEMBER 2016/JANUARY 2017
WHAT LEVEL OF CONNECTIVITY DO FORD CARS
OFFER?
The perennial family favourite, the Ford
Focus, continues to drive our volume
and with the arrival of the sporty new
ST Line Focus, just in time for the
January sales period, we predict that
2017 will be another strong year for this
model.
The Focus continues to be a strong
favourite with Irish families and our
new Focus ST Line, with its more
powerful engines and sleek sporty
design, is sure to keep Focus at the top
of the sales chart. The new Focus ST
Line is available from €23,090 with
0% finance and a seven-year warranty.
WHAT IS FORD’S BEST EXECUTIVE BUY?
WHAT IS FORD’S BEST FLEET BUY?
The majority of the new Ford range
now offers SYNC 3 as standard. This is
the latest version of Ford’s interactive
entertainment and communications
system, which incorporates AppLink,
giving direct access to a range of apps
on the driver’s phone.
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
The new Ford Kuga Titanium+ featuring
partial leather trim, Ford SYNC 3 with
8-inch touchscreen, hands-free tailgate,
keyless entry/start, rear parking
sensors and power-fold mirrors, all for
just €29,955.
That has to be the latest version of our
award-winning Mondeo. The new
Mondeo ST Line, similar to its sibling,
the Focus ST Line, offers higher output
powertrains and more sporty design,
with such premium touches as sports
suspension, sports seats with red
stitching, sports pedals and an eyecatching body styling kit.
Our ST Line models will be here for
the new year and the new Kuga will
also be a popular choice with January
buyers. The real launch event of the
year for us will be the arrival of the
all-new Ford Fiesta during the summer.
We are very excited about the
BUSINESS PLUS
transformation of Ireland’s and indeed
Europe’s favourite small car into a
‘mega’ Fiesta, and we eagerly await
its arrival.
HOW IS THE NEW CAR MARKET LOOKING FOR
2017?
Without a doubt, uncertainty over the
effects of Brexit has had an impact on
customer sentiment. However, in spite
of that we are seeing a robust level of
showroom traffic and we are receiving
reports of significant numbers of
customers laying down deposits for
their new 171 cars.
D E C E M B E R 2 0 1 6 / J A N U A RY 2 0 1 7
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Top Cars
2017
VW has a strong contender in the
compact SUV segment with the
new Tiguan. For 2017, Gerrit
Heimberg, Brand Director of
Volkswagen Ireland, is looking
forward to the new Arteon
GERRIT’S
CHOICE
PHOTO: PAUL SHERWOOD
Volkswagen
Tiguan
WHAT KIND OF A YEAR HAS VOLKSWAGEN HAD?
Engine: 2.0 TDI 115bhp
Price: From €30,985
Why? The New Tiguan
(pictured) is a compact SUV,
and this is Ireland’s
strongest growing segment,
with a 20% share of the
total market. There is
obviously high interest in
SUVs from consumers and
the Tiguan TDI 115 is the
perfect answer to this
demand. It is a top quality,
well-established SUV with
very high equipment levels,
all at a very affordable
price, plus great PCP
finance offers too.
We had a challenging year after the
diesel issue in late 2015. However, now
that the technical solutions are
available, and the service campaign is
running, we can start to win back
customers’ trust. We know there is still
hard work ahead of us, but the brand at
OEM, importer and retailer level are all
fully committed. At the same time, we
see very positive signs for the 171
campaign.
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BUSINESS PLUS
WHAT HAS BEEN VW’S BESTSELLING MODEL
IN 2016?
The Golf remains our biggest selling
model and we will have sold more than
DECEMBER 2016/JANUARY 2017
5,000 units by the end of the year.
However, due to the shift towards SUVs
and the arrival of the all-new Tiguan,
we expect it to become our second
biggest sales pillar in the compact
size segment.
WHAT’S THE BEST VOLKSWAGEN EXECUTIVE
BUY?
The Passat is our bestselling car in the
saloon segment. For fleet buyers, the
Passat Highline Business Edition is now
offered with 0% PCP Finance. However,
regarding an all-new executive buy the
Arteon will be our flagship model.
It will arrive before the 172 plate. We
have had a preview on this car and it
is an exciting and beautifully finished
fastback.
WHAT’S THE BEST VW FAMILY BUY?
Without doubt the Touran, because it
has seven seats, is top quality and,
crucially, it drives well. There are some
outstanding offers on the car at the
moment, including a Deposit
Contribution, 1.9% APR offers and lowcost service packages. Some drivers
want their MPV to look a little sexier
and we now have R-Line styling
packages for half-price on Touran.
During Q2 we will have a new Golf and
a new model called the Arteon, which
will replace the current CC and
position Volkswagen as a premium
volume brand. This will be followed by
the Tiguan long-wheelbase, which will
come with seven seats, the new Polo
and a brand new small SUV below the
Tiguan. Both of these will come in Q4
2017.
routes and maps and monitor service
intervals from an online portal. The
new Tiguan also comes with Security
& Service that allows you to remotely
lock the doors of your car from an app
on your phone. Also, in the event of a
crash, the emergency services will be
notified for you. This feature will be on
the rest of the range in 2017.
WHAT’S YOUR PERCEPTION OF BUYER
WHAT LEVEL OF CONNECTIVITY DO
SENTIMENT?
VOLKSWAGEN CARS OFFER?
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
We have an incredibly busy year
ahead. The new Up! and the new
Beetle have just arrived – both of
these offer strong model updates.
All Innovation Packs have Apple
CarPlay and Android Auto. We think
this is very exciting technology. We
also offer Car-Net, which enables
Volkswagen drivers to stream RSS
news feeds to their cars, download
BUSINESS PLUS
Obviously Brexit has created
uncertainty but sterling exchange
rates have improved and there is a
strong Irish economy. For Volkswagen,
we see a strong response to our 171
offers and feel there is positive buyer
sentiment among our customers.
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2017
The latest 5 Series is the BMW bestseller
and Paulo Alves, Managing Director of
BMW Group Ireland, is also enthused
about the marque’s i3 electric vehicle
PAULO’S
CHOICE
BMW 5 Series
Saloon
Engine: 520d M Sport
Price (RRP): €55,340
Why? The BMW 5 Series is
our bestselling model in
Ireland and is right at the
core of the BMW brand. It
has been at the top of its
segment since 1972 when
it was first launched and in
2017 we are launching the
seventh generation. This
all-new model sets new
standards as the most
innovative car in its class.
PHOTO: MAXWELL PHOTOGRAPHY
WHAT KIND OF YEAR HAS BMW HAD?
WHAT IS BMW’S BEST EXECUTIVE BUY?
A robust 2016 with sales up by 15%
across MINI and BMW brands. We are
delighted that the new 7 Series has hit
number one position in the large
luxury saloon segment of the market,
while our motorbike division, BMW
Motorrad, continues to dominate the
segment over 500ccs in Ireland.
The 7 Series (740Le) with BMW’s
EfficientDynamics technology, eDrive.
A plug-in hybrid, this car brings
together the best of driving dynamics,
efficiency and performance.
WHAT HAS BEEN YOUR BIGGEST SELLING
MODEL IN 2016?
The BMW 5 Series. With a perfect
blend of economy, low emissions and
driving dynamics, it continues to be
much loved by our customers.
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BUSINESS PLUS
WHAT’S YOUR BEST FAMILY BUY?
The 2 Series Gran Tourer (218i), as it
has plenty of space, with a third row of
seats for up to seven people. It has
been a great success for us.
Depending on what you need to
transport, you can quickly change the
configuration to get additional luggage
space. The wide-opening tailgate and
the hands-free contactless opening is
DECEMBER 2016/JANUARY 2017
perfect if your hands are full with
shopping, a baby buggy or all the
other items that mums and dads have
to move about in daily life.
WHAT IS BMW’S BEST FLEET BUY?
The 520d. A powerful engine, firstclass handling and agility make driving
it on long journeys a pleasure. It offers
excellent connectivity options,
including inductive phone charging
and a WiFi hotspot with high-speed
internet connection for up to ten
devices. BMW is also the first
carmaker to integrate Apple CarPlay
without any cables.
WHAT LEVEL OF CONNECTIVITY DO YOUR CARS
OFFER?
Satnav, traffic updates, hands-free
calling, music streaming and in-car
apps are all standard. One of BMW’s
most important connected
technologies is our ‘SOS’ call, which
helps our customers in an emergency
or crash situation.
WHAT NEW AND REVISED MODELS ARE ON THE
WAY IN 2017?
2017 is the year of the BMW 5 Series,
which has the most advanced
technologies we’ve launched to date.
This includes advanced driver
assistance systems, such as dynamic
and active cruise control, lane control
assistance and priority warning.
There’s also optional Remote Control
Parking and Parking Assistant while
Gesture Control is another great
innovation designed to reduce driver
distraction.
from a motor industry perspective, we
believe that larger ticket item
customers are finding better value and
peace of mind from buying locally.
WHAT’S YOUR PERCEPTION OF BUYING
Why not? The BMW i3 is a truly
mould-breaking car designed from the
ground up to be an electric car with
sustainability at its heart. The BMW i3
suits most people’s driving needs,
and with the new larger capacity
battery that’s truer than ever before.
Nothing beats the feeling of driving an
electric car. I strongly recommend
readers of Business Plus to take one
for a test drive.
SENTIMENT?
Customer sentiment has bounced back
from the immediate post-Brexit
referendum period. The economy is
still basically strong and the forecasts
by the experts seem to indicate that it
will remain so. There is some
uncertainty and consumers are a little
distracted by the short-term value of
small-ticket sterling purchases. But
WHY SHOULD PEOPLE PUT THE I3 EV ON THEIR
NEW CAR SHORTLIST?
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2017
WHAT KIND OF A YEAR HAS IT BEEN FOR VOLVO?
WHAT’S THE BEST VOLVO EXECUTIVE BUY?
WHAT’S VOLVO’S BEST FLEET BUY?
Our volume is up 30% year on year and we
launched our new executive saloon, the
Volvo S90, along with its estate variants, the
Volvo V90 and V90 Cross Country. We are
also going through a redevelopment of our
dealer showrooms, the first of which
customers will be able to see in Dublin
towards the end of 2016.
Undoubtedly the new Volvo S90 which is
available in D3 (150PS) manual format from
€43,900. It comes with Pilot Assist as
standard and this is an amazing system that
brings us closer to our 2020 vision that
nobody will be killed or injured whilst driving a
new Volvo. The interior styling is the epitome
of Scandinavian design and all trim levels
come with a 9-inch touchscreen that allows
ease of access to all the systems in the car.
The S60 SE is an ideal fleet car. It is
available in a range of diesel and
petrol engines offering fantastic fuel
economy of 74 mpg, or 3.8L/100km.
The SE is priced from €35,995 and
offers three years free service as
standard. You also get Sensus
connect high performance sound,
including navigation and Bluetooth,
which enables drivers to connect to
the internet and download their
favourite apps to their car. The S60
also benefits from City Safety
(collision prevention system), Rear
Park Assist and has leather
upholstery.
WHAT HAS BEEN VOLVO’S BESTSELLING MODEL IN 2016?
The Volvo V40 has been our bestselling
model for the past number of years. It is one
of the safest cars on the market winning the
coveted 5* Euro NCAP award when it was
launched in 2011. The V40 is priced from
€28,245 for the D2 Momentum or at €299
per month on PCP.
WHAT’S THE BEST VOLVO FAMILY CAR?
The XC60 (150ps) from €39,995 with a free
style pack worth €2,000. It is the perfect car
for families giving flexibility of space and
seating whilst keeping the road tax in the
€170/180 bracket. For a limited time it comes
with free front and rear park assist, and a rear
parking camera and digital information display.
WHAT NEW AND REVISED MODELS ARE ON
WHAT LEVEL OF CONNECTIVITY DO VOLVO
THE WAY FROM VOLVO IN 2017?
CARS OFFER?
Volvo has gone through a huge
transformation in the last number of
years, not only in terms of the visual
design of its cars but also the
development of its own engines and
platforms. In the last 18 months, we
have launched four new models and
there are plans to launch another six
cars between now and 2020. In 2017,
we will launch the new Volvo XC60 in
the second half of the year.
We offer Volvo Sensus Connect as
standard on all our models from the
SE/Momentum trim level upwards
and from Inscription on V40.
WHAT’S YOUR PERCEPTION OF CONSUMER
SENTIMENT?
I think there is generally a positive
feeling out there. In 2017, we will
start to see a lot more concern about
the impact of Brexit and sterling, but
at the moment the mood is still one
of confidence in the economy.
The Volvo S90 launched this year is a
serious contender in the luxury executive
segment, says Patricia Greene, Head of
Communications, Volvo Car Ireland
PATRICIA’S
CHOICE
Volvo S90
Engine: D4, 190 bhp
Price: €48,400
Why? The S90 is a car
that redefines the luxury
executive sedan. With the
best of Scandinavian
design and intuitive
technologies, the S90
offers a new standard of
luxury driving.
PHOTO: CONOR McCABE
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2017
Kia has entered the
hybrid EV market
with the Kia Niro,
while the Sportage
is still the brand’s
bestseller, says
James Brooks,
Managing Director,
Kia Ireland
JAMES’S
CHOICE
Kia Niro
Engine: 1.6gdi
Price: €30,595
Why? This is our first
hybrid model for the Irish
market and we launched it
in October 2016. It is a
dedicated petrol hybrid car
and we believe that just
because you care about the
environment you shouldn’t
have to compromise on
style and practicality. Niro
is the first step by Kia
Motors Ireland into hybrid
electric vehicles and we will
continue to increase our
presence in this market.
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BUSINESS PLUS
PHOTO: CONOR McCABE
WHAT KIND OF A YEAR HAS IT BEEN FOR KIA?
A year of two halves. We have had a
brilliant year in terms of sales and the
launch of new models. The second half
of the year was brought into focus with
the Brexit decision, which brings
uncertainty to the market.
WHAT WAS KIA’S BESTSELLER IN 2016?
The Sportage, which is a vehicle
‘conceived for urban adventure’. It is
offered with 2WD or 4WD to suit
people’s needs and it comes well
equipped with very good cabin space
and of course Kia’s seven-year warranty.
The Sportage is offered with three trim
levels, with pricing starting at €27,995
DECEMBER 2016/JANUARY 2017
for the LX. Of most appeal to Irish
buyers is the 1.7 litre (115bhp) diesel
engine option, which has road tax of
just €200.
WHAT’S THE BEST KIA EXECUTIVE BUY?
Optima has always been a favourite due
to its styling and great spec. We have
also just launched a new Optima wagon
that offers extra storage capacity and
great comfort, two very important
considerations for business and other
high-mileage customers. The Wagon
comes in two specification options, SW
and EX, and prices start at €29,950.
WHAT IS THE BEST KIA FAMILY BUY?
WHAT LEVEL OF CONNECTIVITY DO KIA CARS
conditions. It is also our most
economical car, with CO2 emissions as
low as 88g/km and consumption of 3.8
litres per 100km. In 2017, we will also
launch new versions of our familiar Rio
and Picanto models, along with a
completely new entrant in the B CUV
segment and a new GT performance
model in Q4.
OFFER?
For the environmentally conscious
family, then the Niro is the obvious
choice. The Optima wagon with 552
litres of bootspace is ideal for families
that want plenty of carrying capacity,
while the Sportage is a versatile
and practical SUV with 491 litres of
storage space.
WHAT IS KIA’S BEST FLEET BUY?
We don’t have a clear winner. It is a
close tie between Sportage, Optima
and Sorento.
Kia Connected Services (powered by
TomTom) with Android Auto are
available on Optima, Sportage and
Niro models at the moment and will
shortly be added on Sorento. Apple
Car Play will also be added to these
models in the new year. The Niro and
Optima automatic models also come
with wireless mobile charging.
WHAT’S YOUR PERCEPTION OF MARKET
SENTIMENT?
WHAT NEW CARS ARE ON THE WAY IN 2017?
The Niro is essentially a 2017 car so we
have that to kick-start our year. The
Niro is very well equipped, with systems
such as predictive driving assistance
that maximizes efficiency in all driving
BUSINESS PLUS
Our website stats are showing a very
large increase in traffic and obviously
we see that as a positive trend for Kia.
We have a finance calculator on the
website and people are spending time
on this, so car buyers are being careful
with regard to affordability.
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