SUPPORTING
CANADIAN
STUDENTS
U.S.
APPLYING TO THE
High school guidance counsellors are among the most influential figures in the Canadian
secondary school system. Both advocate and advisor, today’s counsellors not only assist
students through a variety of issues, they help them make informed choices about their
education and career goals that will ultimately shape the course of their lives.
Canada Wide Distribution, 3500 print and 6000 electronic copies.
Crossing Borders magazine, will be co-packaged with the highly respected Canadian School Counsellor magazine and
mailed directly to virtually every high school guidance counsellor in Canada. In addition, the magazine will be delivered
electronically to over 6000 career and resource professionals in it’s fully interactive, digital format. Crossing Borders will
also be distributed by EducationUSA at various career fairs throughout the recruitment season.
Canadian high school graduates are keenly interested in pursuing higher education in the United States because of
the superb quality of it’s institutions, and the diversity of options available to them. The information contained within
Crossing Borders publication will provide vital information to Canadian high school guidance counsellors about the
specifics involved in applying to and attending college in the United States.
Editorial Content
Spanning the country and reaching a national audience, the editorial content of Crossing Borders is provided by our
media partners; expert views and advice from the individuals and organizations who are most knowledgeable and
experienced in assisting high school students across Canada with the transition to the US post-secondary education
system. Crossing Borders will highlight the distinct opportunities and options available to Canadian students that are
considering studies in the United States and provide up-to-date information about the requirements to do so.
Media Partners
2016 - 2017 Production Schedule
Issue
Material Deadline Distribution Date
Winter
January 12, 2017
January 20, 2017
Spring
February 5, 2017
February 21, 2017
Summer May 12, 2017
Fall
August 19, 2017
May 26, 2017
September 4, 2017
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
177 McDermot Avenue, Suite 200
Winnipeg, Manitoba R3B 0S1
T: 1-888-634-5556 x103
F: 204-515-1185
E: [email protected]
www.marketzone.ca
Net Full Colour Advertising Rates* Per Issue
1X
2X3X
4X
Double Page Spread
$3900
$3750
$3600
$3400
Outside Back Cover
$3200
$3075
$2950
$2775
Inside Front Cover
$2900
$2800
$2700
$2550
Opposite Inside Front Cover
$2900
$2800
$2700
$2550
Opposite Table of Contents
$2900
$2800
$2700
$2550
Inside Back Cover
$2700
$2600
$2500
$2375
Full page
$2525
$2425
$2325
$2200
2/3 page
$2100
$2020
$1940
$1840
1/2 page Vertical Island
$1850
$1775
$1700
$1600
1/2 page
$1650
$1580
$1500
$1400
1/3 page $1150
$1090
$1030
$950
1/4 page
$900
$850
$800
$725
1/6 page
$650 $620
$590
$540
*Rates expressed in U.S. dollars
Technical specifications
Magazine specifications
Crossing Borders is printed to superior offset printing standards on quality
certified recycled stock, saddle stitched and trimmed to 8.5” x 11” dimensions.
Artwork requirements
For optimum reproduction all digital colour files should be supplied in CMYK mode
at 300 dpi resolution. Grayscale artwork should be provided at 300 dpi, and line art
should be at 600 dpi. Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG.
All fonts should be embedded in the file. Full bleed ads should have no less than a .5”
or 3p0 interior margin on all sides.
Upload instructions
Upload your press-ready material or your high-resolution images and logos as well as desired text to:
https://dropbox.hightail.com/file-and-document-upload
Design & print services
The publisher offers professional ad design and printing services for magazine and direct mail advertisers.
Magazine Dimensions: Trim size: 8.5” x 11”
Live area: 8” x 10.5”
Size
WidthHeight
Size
WidthHeight
Double Page Spread Bleed
Full Page No Bleed
Full Page Bleed
2/3 Page Horizontal
1/2 Page Horizontal
17.25"
7"
8.75"
7"
7"
1/2 Page Vertical
1/2 Page Vertical Island
1/3 Page Horizontal
1/4 Page Vertical
1/6 square
3.416”
4.583”
7”
3.416”
3.416”
Double Page
Spread Bleed
Full Page
No Bleed
Full Page
Bleed
11.25"
9.5"
11.25"
6.33"
4.556"
2/3 Page
Horizontal
1/2 Page
Horizontal
1/2 Page
Vertical
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
177 McDermot Avenue, Suite 200
Winnipeg, Manitoba R3B 0S1
T: 1-888-634-5556 x103
F: 204-515-1185
E: [email protected]
www.marketzone.ca
1/2 Page
Vertical
Island
1/3 Page
Horizontal
1/4 Page
Vertical
9.5”
7”
3”
4.556”
3”
1/6
square
Are you looking to share your customized piece with a targeted audience?
Let us “address” your direct-mail piece!
Showcase your organization or product by outserting your brochure, poster, DVD or other unique promotional piece
within the protective polybag that Crossing Borders magazine is mailed in; either nationally, or more specifically to a
defined, geographic region that you are targeting.
Distribute multi-page promotional pieces and cost-effectively communicate a greater amount of information to
your customers that typically could be done with a conventional magazine display ad. Also by taking advantage
of this service, you will reduce internal mail preparation time and expenses plus the associated postage costs of a
direct mailing. Our distribution lists are current and regularly maintained so that you are guaranteed delivery to the
individuals you wish to reach.
You invest a lot of time and money tailoring your products to meet the needs of your clients ~ Market Zone
Productions realizes the importance of insuring your marketing piece reaches it’s intended recipient.
Ask your account executive for a quote on your customized mailing!
Canadian Distribution by Province:
14
26
31
Yukon
Nunavut
Northwest
Territories
498
133
426
232
Alberta
British Columbia
345
Manitoba
NL
595
1009
Saskatchewan
3529
Quebec
91
12
Ontario
NB 114
NS
TOTAL
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
177 McDermot Avenue, Suite 200
Winnipeg, Manitoba R3B 0S1
T: 1-888-634-5556 x103
F: 204-515-1185
E: [email protected]
www.marketzone.ca
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