Now printed in Wales …
Yn cael eu hargraffu yng
Nghymru …
Investment in Research
Buddsoddi mewn
ymchwil
• Western Mail & Echo has spent a record £650k in the last three years
researching our products in Wales.
• We commission regular focus groups to gather reader opinion and
shape the content of our titles.
• The success of the compact Western Mail has been driven by
improving the product to satisfy the needs of our readers.
• Intensive research on the Daily Post led to the creation of a separate
Welsh edition in March 2003.
• In 2005 we commissioned 4970 home
interviews into media consumption in Wales
- the largest of its type ever conducted.
Western Mail Family based
on Brand DNA
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Investment in Product Development:
Buddsoddiad mewn datblygu:
Investment in the compact Western Mail:
The creation of the compact Western Mail saw
further content development in response to
feedback from reader research across Wales:
• Extra space for reader letters and opinion
on the big issues affecting Wales, plus a
daily reader poll
• Increased space given to coverage of arts
and entertainments in Wales and the UK
• A new six-page Health Wales section every
Monday
• The introduction of a daily three-page coffee
break section
• A new daily four-page TV Guide
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Investment in Business Products
Buddsodiad mewn nwyddau
busnes
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Investment in Consumer Products Buddsodiad mewn nwyddau
defnyddwyr
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Buddsoddiad mewn
digwyddiadau
Investment in Events
Welsh Woman of the Year
Western Mail Business Awards
Daily Post Achievement Wales
South Wales Echo
Community Champion
Awards
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Investment in Digital
Buddsoddiad digidol
•
E-edition of the Western Mail
launched November 2005 allowing
readers to see facsimile pages from
6am anywhere in the world!
•
E-editions of the South Wales Echo,
Wales on Sunday, and Celtic weekly
newspapers will follow in 2006.
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Investment in People
Buddsoddi mewn pobl
• Investors in People: Western Mail and Echo and Trinity Mirror North Wales
hold Investors in People status.
• Training in 2005 included:
External: IT Skills - wide range of externally recognised courses - we are an
OCR registered examination centre • Sales skills • Administration • Project
management • Stress management • Employment Law • Editorial Law •
Personal Coaching • Shorthand • Photoshop
Internal: Newspaper Sales Management • Sales skills • General
Management • Fork Lift driving • First Aid • ‘Deconfrontation’ training •
Editorial Skills • Editorial Systems training • Editorial
Sponsorship: Business courses • Degree Courses • Higher degree courses
• Welsh • Various European Languages
• Journalism Qualifications: 50 young people have
been sponsored through professional Journalism
qualifications in the last five years.
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“The absence of a strong,
agenda-setting set of
“Mae’r absenoldeb papurau
cryf sy’n gosod yr agenda yn
newspapers is often contrasted
wahanol i’r Alban, ble mae
with Scotland, where over 85% of
dros 85 y cant o’r papurau
papers that are produced there
are consumed there. In Wales
sy’n cael eu darllen yno hefyd
yn cael eu cynhyrchu yno.
the situation is the complete
Yng Nghymru mae’r sefyllfa
reverse, in that over 85% of daily
yn hollol wahanol, gyda 85 y
morning papers consumed in
Wales are produced in England.”
Source: NUJ report ‘The Regional and Local Media in
Wales’ Dr James Thomas, Jan 2006
cant o’r papurau boreol yn
cael eu cynhyrchu yn Lloegr.”
Tarddiad: Adroddiad NUJ ‘Y cyfryngau rhanbarthol a
lleol yng Nghymru’ Dr James Thomas, Ion 2006
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Why does Wales consume a greater proportion of newspapers
produced in England than is the case in Scotland?
•
The Sun produces a Scottish edition printed in Scotland, but not
a Welsh edition printed in Wales!
•
The Daily Mail produces a Scottish edition printed in Scotland,
but not a Welsh edition printed in Wales!
•
The Daily Mirror produces a Scottish edition printed in
Scotland, but not a Welsh edition printed in Wales!
•
The Daily Star produces a Scottish edition printed in Scotland,
but not a Welsh edition printed in Wales!
•
The Daily Express produces a Scottish edition printed in
Scotland, but not a Welsh edition printed in Wales!
Pam fod y Cymry yn darllen cyfran mwy o bapurau
o Loegr na’r Albanwyr?
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Are you sure of your facts?
Ydych chi’n siwr o’ch ffeithiau?
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Commitment to Wales
by investing in Wales
Trinity Mirror has invested more money in
Western Mail & Echo Limited over the last four
years than has ever happened in the whole
history of the company.
Ymrwymiad i Gymru drwy
fuddsoddi yng Nghymru
Mae Trinity Mirror wedi buddsoddi mwy o arian
yn Western Mail & Echo Limited dros y bedair
mlynedd ddiwethaf nag erioed o’r blaen yn holl
hanes y cwmni.
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