EVENT PARTICIPATION OPPORTUNITY
AUSTRALIA FUTURE UNLIMITED: RUSSIAN
EDUCATION MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
15-21 SEPTEMBER 2017
Registrations open for the Australia Future
Unlimited Russian Education Mission to be
held in September 2017, in Moscow, St
Petersburg, Novosibirsk and Tomsk.
About this event
The mission and the Begin Education Fairs follow
immediately after the 29th Annual EAIE
Conference, which runs from 12–15 September
2017, in Seville, Spain. The mission will visit
Moscow, St Petersburg, as well as Siberia-based
Novosibirsk and Tomsk.
Austrade offers Australian institutions a costeffective way to build or increase their presence in
this emerging market. The mission will enable
participants to supplement their recruitment
activities with institutional linkages.
Austrade will offer an extensive marketing
campaign, agent seminars, additional dedicated
Australia-focused pre-fair student seminars and
support during the events in four cities.
Individual tailored programs will be provided for
institutions that would like to extend their market
visit programs.
Austrade will run the activities in cooperation with
the Begin Group, one of the leading specialist
education fairs organisers in Russia/CIS.
Begin Group will manage logistics for recruitment
events and offer a dedicated Australia-focused
marketing campaign for Australian institutions that
are Austrade partners.
Why you should participate
 Benefit from a cost-effective and value-added
package that supplements recruitment activities
with the opportunity to expand your agent and
professional networks, including engagement
with the Russian Presidential Scholarship
“Global Education” Program operator and its
partners, and key stakeholders.
 Promote your institution in four major cities of
Russia, including Novosibirsk and Tomsk
underpinned by rich natural resources and
major education and research establishments.
 Benefit from Austrade’s additional promotional
activities to an extensive database of local
agents, institutions and students.
 Develop a first-hand understanding of the
market.
 Receive on-the-ground assistance and market
advice from Austrade.
 Potential to link your activities to another event
in Europe (after the 29th Annual EAIE
Conference, which runs from 12–15 September
2017, in Seville, Spain).
 Austrade is also able to organise an extended
service offering for any institution wishing to
further maximise the benefit of their time in the
market.
Important information
Date: 15-21 September 2017
Location: Moscow, St Petersburg, Novosibirsk
and Tomsk – Russia
Refer to event page for application deadline
Apply now at www.austrade.gov.au/russiaedumission2017
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AUSTRALIA FUTURE UNLIMITED: RUSSIAN EDUCATION
MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
Who should attend?
Australian providers of:
 Higher education
 VET.
Register now at www.austrade.gov.au/russianedumission2017
Market insights
 Russia remains one of the wealthiest countries in the Central and Eastern Europe region. GDP (PPP)
remains one of the highest in Europe, estimated to reach US$24,285 by Q4, 2017 (Trading Economics,
April, 2017)
 The Russian economy is projected to expand by 1.5 per cent in 2017 (World Bank) with the Russian
rouble gaining 2.5 per cent against the US dollar in April 2017, on the back of higher oil prices.
 The Russian Presidential scholarship “Global Education” program has been extended to 2025 and
remains a priority for the Government with Australia ranked second by total number of applications,
behind only the UK.
 The “5-100” program, focused on bringing at least five Russian universities in the TOP-100 of three world
rankings (THE, QS and ARWU) by 2020, received the Government support with the total budget of 10.3
billion roubles (about $243 million Australian dollars) allocated against 21 universities in 2017. Extended
until 2020, the program is pursuing a strategy of diversifying cooperation with Western and Eastern
academic communities with participants investing more in developing relations with the Asia Pacific
education institutions.
 Tomsk, the Russia’s student capital with a “well-diversified service-oriented economy influenced by
academic and research educational institutions” (Fitch Ratings), is a home to eight universities, 20 higher
research institutes, the Technical Innovation Special Economic Zone, Scientific Center of Siberian branch
of Russian Academy of Sciences and many specialist colleges and schools. With over 85 thousand
students, every fourth resident is a student, a researcher, a university teacher or an employee of the
Russian Academy of Sciences.
 The Tomsk Region is rich in natural resources driven by the industrial sector, as well as by rapidly
developing nanotechnology, biotechnology, information technology. Due to expected further economic
growth, the Tomsk region will need more qualified graduates with English-language, hospitality, business,
agriculture, mining and oil and gas skills. Among some highly demanded academic programs remain
management and commerce, engineering, creative arts, medicine and science.
 Tomsk Polytechnic and Tomsk State universities are considered academic and research leaders due to
attractive, dynamic and innovative education programs attracting local and international students,
especially in such areas as natural resources, power engineering, cybernetics, physics, technology, and
non-destructive testing.
 Novosibirsk is one of Siberia’s largest industrial, transport, scientific and cultural centres and home to
National Research Novosibirsk State University (NSU) and Novosibirsk Technical Universities. These
research and innovation centres with close ties to the Russian Academy of Sciences are working closely
with business on increasing the region’s potential across a range of industries and ensuring quality
human capital.
Apply now at www.austrade.gov.au/russiaedumission2017
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AUSTRALIA FUTURE UNLIMITED: RUSSIAN EDUCATION
MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
 Russian agents demonstrate an increased interest in Australia as a study destination with programs to be
highly competitive compared to the UK and the US. This reflects on a steadily growing demand in
diversified academic programs, including in the VET sector, for both private businesses and state-owned
companies find the lack of skills to be one of the barriers on their growth despite the high level of formal
education of workers.
Market Information Package (MIP)
Visit the Russia education market profile for more insights, news, opportunities and detailed student data.
The MIP is Austrade’s online market intelligence service for the Australian international education sector.
Information on how to subscribe is available on the Austrade website.
Event program
Below is a brief overview of the program. A detailed version will be provided in the Event Participation Kit.
Date
Location
Activity
Individual arrivals in Moscow
Friday
15 September
Moscow
Pre-fair Austrade recruitment and networking activities
 Austrade in-market briefing and orientation
 Student and agent seminars
 Meeting leading local education institution/s and
industry stakeholders. Targeted audience:
international affairs departments, academic staff,
agents (subject to further discussion with interested
individual institutions)
Saturday
16 September
Moscow
Pre-fair networking activity
 11.30-12.30 – Pre-fair Australia-dedicated general
audience seminar on Australian education
Event
 12.00-16.00 - Education fair arranged by Begin
Group (separate registration required with – see
below). Austrade support at the event
Depart for St Petersburg (overnight train/fast
train/flight options available)
Saturday 16 or
Sunday 17 September
Sunday
17 September
St Petersburg
Pre-fair networking activity
 11.30-12.30– Pre-fair Australia-dedicated general
audience seminar on Australian education
Event
 12.00-16.00 - Education fair arranged by Begin
Group (separate registration required – see below)
Sunday 17 or
St Petersburg -
Transfer to Novosibirsk (directly from
Apply now at www.austrade.gov.au/russiaedumission2017
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AUSTRALIA FUTURE UNLIMITED: RUSSIAN EDUCATION
MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
Monday 18 September
Novosibirsk
St Petersburg or via Moscow by flight)
Tuesday
19 September
Novosibirsk
Pre-fair networking activities
 AM – Meeting leading local education institution/s
and key stakeholders. Targeted audience:
international affairs departments, academic staff,
students (subject to further discussion with
individual institutions)
Seminar
15.30-16.30 – Pre-fair Australia-dedicated general
audience seminar on Australian education
Event
 16.00-20.00 - Education fair arranged by Begin
Group (separate registration required – see below)
Depart for Tomsk by fast train
Wednesday
20 September
Thursday
21 September
Tomsk
Pre-fair networking activities
 AM – Meeting leading local education institution/s
and key stakeholders. Targeted audience:
international affairs departments, academic staff,
students (subject to further discussion with
interested individual institutions)
Seminar
 15.30-16.30 – Pre-fair Australia-dedicated general
audience seminar on Australian education
Event
 16.00-20.00 - Education fair arranged by Begin
Group (separate registration required – see below)
Friday
22 September
Individual departures
The organiser of the education recruitment fairs in Moscow, St Petersburg, Novosibirsk and Tomsk on 16,
17, 19 and 21 September 2017 has provided a reduced rate for education providers that are working with
Austrade. To participate in the fair and secure a place in the national pavilion, you will need to register and
pay the Begin Group directly. More information can be found in the Begin Group information package to
Australian providers and on Begin Group registration page.
Note: The costs for the Begin Group education recruitment fairs together with Austrade’s services fee form
part of the total package. Education providers are asked to first register with Austrade for the service
package. Once your registration is received, Begin Group will then be in contact with you to arrange your
registration and payment for the recruitment fairs.
Apply now at www.austrade.gov.au/russiaedumission2017
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AUSTRALIA FUTURE UNLIMITED: RUSSIAN EDUCATION
MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
Your participation options
You can choose the level of participation that suits your marketing needs and budget.
Note: A discount will be offered to institutions participating in the Austrade annual marketing campaign 2017.
Option(s)
Two cities:
Moscow and
St Petersburg
Direct cost:
Education recruitment fairs – to be
paid directly to the Begin Group
Austrade service fee
EUR2,500 includes:
 exhibitor table
A$1,375 (5 hours @ A$275 per hour)
includes:
 institution’s profile on the Begin
Group’s website
 project management of the national
Australia pavilion
 airport transfers
 managing recruitment and networking
activities with key local education
stakeholders eg. meetings with local
education providers, agents and industry
representatives
 visa support
 tea and coffee during the exhibition
 freight advice.
Promotional activities for Australian
education providers:
 on the official education recruitment
fair websites
 promotion of participating Australian
education provider.
 extensive marketing campaign before,
during and after the mission, includes
direct e-marketing to a targeted list of
education providers, stakeholders and
students
 promoting institution profiles and
presentations through direct e-marketing
and advertising on the
http://www.studyinaustralia.gov.au/russia
 market briefing on arrival
 on-ground support from Austrade during
the education recruitment fairs and
networking activities.
Three cities:
Moscow,
St Petersburg,
Novosibirsk or
Tomsk
EURO3,600
Four cities:
Moscow,
St Petersburg,
Novosibirsk and
Tomsk
EURO4,500
(as above)
A$1,925 (7 hours @ A$275 per hour)
includes:
(as above)
(as above)
A$2,475 (9 hours @ A$275 per hour)
includes:
(as above)

DEPOSIT: Austrade requires a non-refundable 50% deposit for all international events where the value of package
is over $2,500. The payment term for the deposit is 7 days from invoice date. Payment of the deposit reserves your
place on the event, but your place is not fully secured until the entire fee is paid.

Please refer to the event Terms & Conditions for further detail. Non-payment of the deposit or full payment by the
Apply now at www.austrade.gov.au/russiaedumission2017
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AUSTRALIA FUTURE UNLIMITED: RUSSIAN EDUCATION
MISSION - BEGIN EDU FAIRS - 2017
MOSCOW, ST PETERSBURG, NOVOSIBIRSK AND TOMSK - RUSSIA
applied deadline will result in the forfeit of your reserved place on the event. For package of $2,500 or less, full
payment is required with payment terms as per the invoice provided.

The direct cost and Austrade service fee form part of the total package and you cannot purchase one without the
other.

You may also be eligible to claim some of your marketing and promotion costs associated with this mission through
the Export Market Development Grant scheme. For more information visit www.austrade.gov.au or call 13 28 78.
Apply online
Apply online at www.austrade.gov.au/russianedumission2017 and our country and industry specialists will
review your application. If your application is successful, we will send you an Event Participation Kit to give
you all the information you need to prepare. In order to provide the highest level of service to delegates,
places are strictly limited.
If you are considering attending this event, Austrade recommends that you consult ‘Smartraveller’, the
Australian Government’s travel advisory service, which is available at www.smartraveller.gov.au. Travel
advice is updated regularly on this site.
Your institution may need to be CRICOS-registered before you can participate in this exhibition. To
determine your requirements, please visit cricos.education.gov.au or contact Natalia Konovalova.
Please note that Austrade will work only with clients that maintain appropriate business ethics and
demonstrate a commitment to legal obligations, including anti-bribery laws, both in Australia and overseas.
Key Austrade contacts
If you would like to discuss participating in this event, please contact:
Natalia Konovalova
Business Development Manager
Austrade Russia
T: +7 495 23 13615
Email: [email protected]
Other events of interest
For more information about upcoming Austrade education events please visit the Education Events
Homepage.
Future Unlimited brand
The Future Unlimited brand has been created for organisations whose core business is Australian education
and training or the international marketing and promotion thereof. It is a marketing tool to raise the profile of
and increase the preference for Australian education.
For further information on how to use the brand, visit www.austrade.gov.au/FutureUnlimited.
Apply now at www.austrade.gov.au/russiaedumission2017
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