An In-depth Look at
Footwear Retail YTD
The U.S. Footwear Industry
Market Drivers
12 months ending Jun ‘15
Prepared for FDRA members
September 2015
Copyright 2015. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary
and Confidential and may not be disclosed in any manner, in whole or in part, to any third
party without the express written consent of NPD.
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Introduction
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Highlights
The total footwear market is estimated at $64B for the 12 months ending (ME) Jun’15 and
grew +5% YOY. Footwear has benefited from consumers’ increased spending on health
and wellness categories, driving the comfort and athletic markets.
■
■
■
■
■
Women’s footwear represents the largest wearer segment, and generated an
absolute dollar gain around +$1.3B. Men’s footwear also contributed over +$1B in
incremental sales.
Millennials drove industry dollar growth, particularly ages 25-34. This segment
increased +37%. But still keep watch on 65+ consumers which increased +14%,
generating over +$500MM in growth volume.
Online footwear sales totaled $15 billion, up +13% in dollar sales. 23% of total
footwear dollar sales are generated online.
Performance footwear contributed the largest dollar volume growth of about +$2B.
Outdoor footwear also increased at a similar pace (+10%), generating almost
+$500MM in incremental sales as consumers gravitate towards styles that facilitate
an active lifestyle (or make them feel/look like they have one).
The South Region contributed dollar growth volume of about +$1.5B. The region
increased +7%. Most of the growth came from South Atlantic region, which drove
almost half of the South’s growth.
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Footwear Market Sales Drivers 12ME Jun’15
The total footwear market is estimated
at $64B for 12ME Jun’15, up +5% YOY.
Total
■
Women’s
Women’s and men’s footwear both
generated over +$1MM in
incremental sales vs. LY. However,
children’s footwear increased at the
fastest rate of +8%.
Men’s
Children’s
$75
$50
$25
$0
0%
Dollar Volume
($ Billions)
Millions
5%
10%
Dollar Sales % Change
Dollar Distribution
Total Footwear by Method
of Purchase
■
Online footwear sales
continued to drive total
market growth with an
increase of +13%, or about
+$1.7B in growth dollars.
Online sales contributed
over half the growth in total
footwear.
100%
Total
74%
Store
23%
Website
3%
Other
$75
$50
$25
$0
-4%
Dollar Volume ($ Billions)
0%
4%
8%
12%
Dollar Sales % Change
Source: The NPD Group/Consumer Tracking Service
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Footwear Market Sales Drivers 12ME Jun’15
Total Footwear by Category
Casual
■
Performance
Performance footwear is the
second largest category, and
contributed the largest dollar
volume growth of about +$2B.
Although a much smaller
category, outdoor footwear also
increased at a similar pace
generating almost +$500MM in
incremental sales.
Dress/Evening
Sport Leisure
Outdoor
Work/Safety
$30
$20
$10
$0
0%
Dollar Volume ($ Billions)
5%
10%
15%
Dollar Sales % Change
Total Footwear by Type
■
Sneaker
Sneakers continued to increase
(up +6%), driving almost 40% of
footwear’s overall growth. Both
boots and sandals increased +8%
vs LY, together contributing nearly
+$2B to total footwear sales.
Shoe
Boot
Sandal
$30
$20
$10
$0
0%
Dollar Volume ($ Billions)
5%
10%
Dollar Sales % Change
Source: The NPD Group/Consumer Tracking Service
The NPD Group, Inc. | Proprietary and Confidential
5
Footwear Market Sales Drivers 12ME Jun’15
Total Footwear by Age of Wearer
■
Growth in the footwear market
is being driven primarily by the
older Millennial segment (ages
25-34), generating over +$1B in
growth volume. 65+ consumers
are also a notable driver, with a
dollar increase of +14%.
Under 13
13-17
18-24
25-34
35-44
45-54
55-64
65+
20%
10%
0%
Dollar Share %
Total Footwear by Income
■
■
-10%
0%
10%
20%
Dollar Sales % Change
Under $25K
Spending among $75-$100K
households increased +15%
generating the most
incremental dollar sales of all
the segments (+$1B).
$25K-$50K
$200K+ consumers’
footwear spend continued to
rise and outpace the rest,
with an increase of +36%.
$200K+
$50K-$75K
$75K-$100K
$100K-$150K
$150K-$200K
30%
20%
10%
Dollar Share %
0%
-40% -20%
0%
20% 40%
Dollar Sales % Change
Source: The NPD Group/Consumer Tracking Service
The NPD Group, Inc. | Proprietary and Confidential
6
Footwear Market Sales Drivers 12ME Jun’15
Total Footwear by Ethnicity
■
White
Hispanic
Growth in the footwear market
came from White consumers,
Black
who generated over +$1.6B in
growth dollars. Hispanic
Asian
consumers’ dollar sales growth
Other
outpaced the rest of the market,
increasing +9%. This increase
$40
$20
$0
contributed about +$1.2B in
Dollar Volume ($ Billions)
incremental sales.
Total Footwear by Region
■
The South Region
generated the largest
dollar growth volume of
about +$1.5B. The region
increased +7%. All subregions grew, but the
greatest incremental sales
came from the South
Atlantic (+$700MM).
-5%
0%
5%
10% 15%
Dollar Sales % Change
New England
Middle Atlantic
East North Central
West North Central
South Atlantic
East South Central
West South Central
Mountain
Pacific
100%
Central
South
West
$20
$10
$0
-10%
Dollar VolumeMillions
($ Billions)
0%
10%
20%
Dollar Sales % Change
Source: The NPD Group/Consumer Tracking Service
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