SIRHA 2015 REPORT
SIRHA 2015
REPORT
SIRHA 2015 REPORT
Sixième Sens space
SIRHA 2015 REPORT
Contents
Foreword and Exhibitors testimonials
2
An exhaustive and varied 360° offering
3
The meeting point for all players in the
Food Service industry
4
A springboard for export
6
A living laboratory for tomorrow’s catering
7
Sirha, creating and detecting trends
8
Contests: bringing trends to life
9
A multichannel media plan to
mobilise all the targets
10
Don’t miss the coming events in 2015-2016
12
1
2
SIRHA 2015 REPORT
Sirha:
A success for you, and
thanks to you
We are pleased to share this post-show
report of Sirha 2015 with you.
It attests to a very successful edition
and we are very proud.
Marie-Odile FONDEUR
Managing Director of Sirha
Thanks to the involvement of the exhibitors, partners, and visitors,
the worldwide Food Service industry experienced 5 exceptional
days packed with business opportunities, exchanges, conviviality
and emotions!
These values are important to us and
will definitely be at the heart of the next edition.
See you soon in January 2017!
Marie-Odile FONDEUR and Jérôme BOCUSE
Jérôme BOCUSE
President of Sirha
Exhibitors’ testimonials
e were pleased to welcome
W
quality visitors to our stand
and noted an increase in
the number of international
professional visitors."
Christophe BROUSSE
Délices des Bois
Agrofood products
e made many contacts both
W
in France and internationally.
The Sirha Innovation Award was
a great help to my company
in terms of visibility with the
visitors before, during and after
the show."
Caroline COCHET
CD Fruits
Agrofood products
Sirha is a fantastic showcase
in France and on the
international scene. It is really
important for us to have this
visibility with our clients."
Jean-Luc PEROT
Adventys
Equipment
It had been 4 years since we
last participated, so this edition
allowed us to consolidate
our customer relations and
also to do some prospecting.
The show is a great source of
information on clients, trends,
fundamentals, innovations."
Jeanne-Emilie PERUGI
Aubret
Agrofood products
irha is a wonderful opportunity
S
to present our product ranges
to the users and consolidate
our relationships with our
clients."
Anna KOZIAREK
Ohaus Europe GMBH (Germany)
Bakery equipment
irha is a wonderful event. It’s
S
well organised and attracts
many clients that have
concrete projects."
Pascal SCHLEHUBER
Fours Fringand
Pastry equipment
T his was the first time we
exhibited at Sirha and we
stocked up on client contacts
and potential suppliers. It is a
splendid show that associates
conviviality and business."
e appreciated the
W
impeccable organisation and
the presence of international
purchasers."
Sandrine MARAIS
Tiki Tourtes
Luca GALDIOLO
Laped (Italy)
Agrofood products
Pastry products
Thank you for your warm participation at #Sirha 2015.
Your success is also ours.
SIRHA 2015 REPORT
3
An
exhaustive
and varied
360° offering
AN EVENT THAT BRINGS TOGETHER
ALL THE ESSENTIAL PRODUCTS, SERVICES AND EQUIPMENT
FOR PROFESSIONALS IN THE FOOD SERVICE, HOTEL AND CATERING SECTORS
3,045
EXHIBITORS
& BRANDS
EXHIBITOR DISTRIBUTION
PER SECTOR
11
SECTORS
Restaurant
Hotel equipment
New technologies
8.9 %
INCLUDING
486
INTERNATIONAL
+16
%
vs 2013
Source: Sirha 2015
Cafeteria bar brasserie
5.5 %
Services
9,4 %
COVERING
130,000
m2
Agrofood
products
Bakery
Pastry
Confectionery
51.8 %
9.8 %
Kitchen &
annexe equipment
14.6 %
19
international
pavilions
13 THEMED TRAILS TO
GUIDE THE PROFESSIONALS
NEW
Number of exhibitors per themed trail
22
regional pavilions
representing all parts of France
1,600
demonstrations
per day
777 Mass catering
638 Supermarkets Retail
630 Snacking
505 Delicatessen
253 Time saving
188 Health-nutrition
169 Intermediate food products
164 Sustainable development
164 Bio/Organic
151 Official marks and signs for quality / Guaranteed French origin
134 Halal / Kosher
133 Wine & Beverages
128 Non-processed foods
4
SIRHA 2015 REPORT
Meeting point
for all players
in the Food
Service
industry
SIRHA WELCOMES ALL PROFESSIONALS FROM ALL TYPES OF CATERING
USERS, DECISION MAKERS AND PURCHASERS ON THE LOOKOUT FOR INNOVATIONS
189,028
PROFESSIONALS
25,450
INTERNATIONAL
VISITORS
89 %
VISITORS
SATISFIED
WITH THEIR VISIT*
FROM
135
COUNTRIES
+9 %
vs 2013
THEY CAME
TO VISIT SIRHA
TOP 10
VISITING COUNTRIES
ACCOR
ALAIN DUCASSE ENTREPRISE
AUTOGRILL
CARREFOUR
COSTO CANADA
ELIOR
GROUPE LE DUFF
KOMPASS
MIGROS
NICHIFUTSU SHOJI
SODEXO
...
SWITZERLAND
ITALY
SPAIN
BELGIUM
JAPAN
NORWAY
GERMANY
UNITED KINGDOM
USA
SWEDEN
VISITORS
SATISFACTION
W.R.T.
THEIR OBJECTIVES
"FINDING NEW SUPPLIERS"
63.33 %
"FINDING ADVICES, IDEAS
AND SOLUTIONS"
69.27 %
Brilliant Sirha 2015, encounters, exchanges, intense experience…
* Source: Sirha 2015 visitors survey
SIRHA 2015 REPORT
VISITORS PER SECTOR
19,715
CHEFS
VISITORS’ TESTIMONIALS
I come to Sirha every
2 years to keep in touch with
practices and such in my
trade. I’m on the lookout for
innovations and products we
can offer our clients, for pastry
and catering."
Pastry chef - Chocolate-Maker
Source: Sirha 2015
27.44 % Commercial Food Service
15.40 % Bakery – Pastry
11.08 % Training – Education
8.45 % Distributors – Wholesale
7.83 % Equipment fitters and manufacturers
7.37 % Food industry
7.15 % Food Trade
7.00 % Mass catering
4.81 % Misc. services
1.78 % Architects – decorators
1.68 % Hospitality
VISITORS PER FUNCTION
40.6 %
29.4 %
14.8 %
11.6%
3.7 %
MANAGEMENT
USERS
CHEFS
PURCHASING
DECISION MAKERS
R&D
QUALITY
Switzerland
I’m really looking for
interesting and innovative
solutions for snacking; for next
year, to present products that
enhance my clients’ image."
Restaurateur
Fast food catering
Ile-de-France
For me, Sirha rhymes with
discovery, new products, and
innovations. Today catering
is a fast moving sector. Sirha
enables me to keep ahead of
the competition."
Distributor of
delicatessen products
Manche
5
7 EXPERT SECTIONS
These expert sections helped hundreds of visitors to optimise their visit by
proposing tailored or themed trails.
NUTRIMARKETING
ISARA
School of Agronomy,
Food and Environment
PAVILLON CHIC
French Council
of Interior Designers
BUSINESS FRANCE
RESTAU’CO
FCSI
Food Service
Consultant
Society International
Food Service Vision also proposed
exclusive visits dedicated to Sirha new products
A great event and wonderful encounters, as usual!
URGENT
RESTAURATION
HÔTELLERIE
6
SIRHA 2015 REPORT
A
springboard
for export
Business France export encounters
486
INTERNATIONAL
EXHIBITORS
Sirha opens
the doors to
international
markets with
Business
France
25,450
INTERNATIONAL
VISITORS
FROM
135
19
COUNTRIES
+9 %
vs 2013
international pavilions
Italy, Morocco, Spain,
USA, Japan, Belgium,...
1,012
exhibitors
report they export towards
2
countries or more
TOP 10
EXPORT DESTINATIONS
FOR SIRHA
EXHIBITORS
GERMANY
UNITED KINGDOM
BELGIUM
USA
FRANCE
SPAIN
SWITZERLAND
ITALY
JAPAN
CHINA
FOCUS ON
INTERNATIONAL
VISITORS
21 %
WHOLESALE, SUPERMARKETS,
IMPORTERS, PURCHASING
DEPARTMENTS
14 %
DIRECTORS, PURCHASERS
DECISION-MAKERS
95
qualified appointments
with
60
companies
ranging from SMEs to major groups
25
23
purchasers
from
EXHIBITOR TESTIMONIAL
There is a real
international dimension.
We met many foreign visitors."
Laure BERTRAND
Boncolac
Agrofood products
countries
welcomed by Business France
SIRHA 2015 REPORT
7
A
living
laboratory
for tomorrow’s
catering
Food Studio
EXHIBITOR TESTIMONIAL
Thanks to Sirha we really
boosted our French innovation
- NDMAC - on the international
scene. Our stand, the Sirha
Innovation Award we won, and
our contribution at the Sirha
TV conference enabled us to
meet an amazing number of
decision makers, clients…"
83 %
of satisfied visitors
W.R.T. their objectives of
finding new products and
innovations and
discovering the latest trends
in their sector.
3,240
professionals in
Marketing and R&D
incl.
601
international
came to find ideas at Sirha.
Jean-François ISTIN
NDMAC Systems
Equipment
New products section
Demonstration of equipment
THE PERFECT PLACE TO LAUNCH A NEW PRODUCT ON THE MARKET
725
NEW PRODUCTS
INCLUDING
367
PREMIERES
+15
%
vs 2013
83 %
of innovations presented
are still on the market
one year after launch*.
2
1
New products booklets
sent to the media
dedicated area at the
venue and on the website
*S
ource: Review of Sirha 2009 > 2013
new products by Food Service Vision
THE SIRHA NEW PRODUCTS REPORT
was compiled by Food Service Vision
To order, please contact: [email protected]
11
SIRHA
INNOVATION
AWARDS
1
SPECIAL
& PRIZE
(259 dossiers
submitted)
List of winners on
www.sirha.com
8
SIRHA 2015 REPORT
Sirha,
creating
and
detecting
trends
Sixième Sens space
FROM "META-TREND" TO PRACTICAL APPLICATION:
COME AND MEET YOUR FUTURE
PROSPECTIVE
Exceptional exchanges
among experts at the
heart of Sirha
450
35
participants
APPLICATION
4
more
than
concept restaurants
1,000
meals
served
R&D
43
demonstrations
over
5
days
over 5 days
contributors
With
With
With
FOOD FOR THOUGHT
Trends & Ideas Book
TO ORDER THE TRENDS & IDEAS BOOK
OR A REPORT BY WORLD CUISINE SUMMIT,
contact: [email protected]
SIRHA 2015 REPORT
9
Contests:
bringing
trends to life
Bocuse d’Or 2015
CONTESTS OF EXCELLENCE AND PASSION,
THAT CREATE ENTHUSIASM AND GENERATE BUSINESS
19
> Illustrating trends,
new techniques
> A national and international
network of excellence
>S
ources of inspiration
> A showcase of quality
for the partners
> Promotional tools
for a trade, a country
> Popular events that
mobilise chefs and the media
CONTESTS
245
PARTNERS
Events that are
famous worldwide
Contests
for each trade
Bocuse d’Or,
Coupe du Monde de la Pâtisserie,
International Catering Cup...
Mass catering,
Commercial catering,
Food services,
Bakery, Pastry, Coffee, Wine.
ALL THE CONTEST RESULTS ON
WWW.SIRHA.COM/CONTESTS-RESULTS
361
CANDIDATES
FROM
38
COUNTRIES
Team USA, Bocuse d’Or 2015
PARTNER TESTIMONIAL
For me, the Bocuse d’Or is
the Olympic Games of cuisine
contests in the world; it’s really
the very best."
François HOUPERT
President of ENODIS France
87 %
agree that
of visitors
contests, events and demonstrations
add value to Sirha
10
SIRHA 2015 REPORT
A
multichannel
media plan
to mobilise all
the targets
INTERNATIONAL MEDIA PLAN
222
16
PRESS
VISITORS
E-MAILING
INSERTS
CAMPAIGNS
& WEB BANNERS
IN
117
More than
730,000
INVITATIONS SENT
INCLUDING
TARGETING
more than
228,231
REVIEWS
276,000
PROFESSIONAL
& DIGITAL MEDIA
BY EXHIBITORS
CONTACTS
IN MORE THAN 25
COUNTRIES
A WORLDWIDE AUDIENCE
992
586 406
PRESS SPIN-OFF
journalists
as at 15 March 2015
63
including
&
French
14
International
audio-visual themes
i.e. 2.50
hrs of broadcast
46 TV channels
including France 2,
France 3, M6,
and in Japan,
in Sweden...
press kits
and releases
SIRHA 2015, un encuentro con el futuro
Del 24 al 28 de enero la feria fue una fuente inigualable donde descubrir
las tendencias e innovaciones del mañana
17 radio themes
France Info, RTL...
La ciudad de Lyon -Patrimonio Mundial de la Humanidad- ha reconfirmado su estatus, no menos
conocido, de Patrimonio Gastronómico. Lo hizo a través de su nueva edición de SIRHA, la feria que
convoca a todo el mundo de la hotelería, restauración y oficios gastronómicos. En un marco excep-
2
cional, la presencia de profesionales de todas las áreas de las industrias de restauración, hostelería
new products
booklets
y servicios de alimentos, no sólo de Francia sino también del exterior, fue una de las claves del éxito
de este encuentro.
Cuando decimos “a todo el mundo” tomamos la palabra en
su dimensión real. El primer impacto de “todo el mundo”
yendo a SIRHA lo percibimos en la gran congestión de la
ruta que lleva de la ciudad de Lyon al centro de exposiciones. Claro que la larga marcha valía la pena, ya que al llegar nos aguardaba una feria impactante, rica en novedades, concursos, demostraciones y sorpresas. No es por
nada que, del 24 al 28 de enero, 189.028 profesionales
visitaron la feria donde se presentaban productos de 3045
expositores en una superficie de 130.000 m2. Más de
25.000 visitantes provenían de 135 países. Es que ningún
profesional gastronómico quería faltar a este encuentro
con el futuro, ya que Sirha no es sólo una muestra de productos y equipamientos, sino un escenario con infinidad
de podios, como el Food Studio, la exposición
Streetonomie “Danger de Mordre” (peligro de mordida),
Sixième Sens Scènes de Tables (sexto sentido escenas de
mesa), el World Cuisine Summit (Cumbre Mundial de la
Cocina), la International Catering Cup (Copa Internacional
del Catering), la Copa del Mundo de la Pastelería, el
Bocuse d’Or, los Grandes Premios SIRHA a la Innovación, el
Espacio Innovaciones y Novedades, entre otros numerosos
eventos y concursos
nacionales. Panadería
Magazine
Heladería
Latinoamericana N° 233
13-pages paper on Sirha 2015 and Contests
10
press conferences
France and
international
>
8 [ Heladería Panadería Latinoamericana Nº 233 ] 2015
2,967
press articles
about Sirha, more than 600 in
international press
17,000
More than
footfall on social media
SIRHA 2015 REPORT
11
Canadian supporters, Bocuse d’Or 2015
EXPONENTIAL DIGITAL VISIBILITY (period: January 2015)
6.4 million
PAGES VIEWED
ON WWW.SIRHA.COM
+68.82
vs 2013
%
16,923 FANS
(+37% in one week)
more than 8,000
12,770
DOWNLOADS OF
THE MOBILE APP
LIKES, COMMENTS and SHARES
more than
By more than
272,800
USERS
3,860 FOLLOWERS
1,400 RETWEETS
1 million
PAGES VIEWED
ON THE MOBILE APP
36 % FOR THE
EXHIBITOR LIST
INCL. 42,000
INTERNATIONAL
32,000 VIDEOS VIEWED
SIRHA TV AT THE HEART OF THE FOOD STUDIO
> A rich and varied programme
> For all types of catering
> Hosted live by Carinne
Teyssandier and 3 hosts
> Major contributors:
chefs, experts, media,
Sirha exhibitors and partners
> 180 contributors on the set of
TV-conferences
> 65 demonstrations, interviews,
roundtables, conferences
Sirha TV set
> 103,000 videos viewed on Sirha TV
THE SIRHA TV PROGAMME IS AVAILABLE ON WWW.SIRHA-TV.COM
and 35,180 on youtube
12
SIRHA 2015 REPORT
Next events
2015-2016
Sirha Istanbul 2014
GL EVENTS EXHIBITIONS FOOD SERVICE DIVISION
OFFERS SUPPORT ON YOUR MARKETS IN FRANCE AND INTERNATIONALLY
2015
2016
JUNE
12-13
JANUARY
24-26
Bocuse d’Or Russia, Moscow
14
Coupe du Monde de la Pâtisserie Russia, Moscow
18-20
Sirha Genève
24
European selection for the
Coupe du Monde de la Pâtisserie, Geneva
Omnivore World Tour, Shanghai
National selection for the Bocuse d’Or, Geneva
AUGUST
20-24
FEBRUARY
5-9
Omnivore World Tour, Montreal
Europain & Intersuc, Paris
SEPTEMBER
10-13
Sirha Mexico
Omnivore World Tour, London
21-22
Bocuse d’Or France, Paris
10-12
10
Copa Maya, Latin American selection for the
Coupe du Monde de la Pâtisserie, Mexico
11-12
Bocuse d’Or Latin America, Mexico
OCTOBER
10-13
Omnivore World Tour, Sydney
14-16
Sirha Rio
14
Coupe du Monde de la Pâtisserie Brazil, Rio
15-16
Bocuse d’Or Brazil, Rio
15-17
Omnivore World Tour, Rio
NOVEMBER
26-28
Sirha Istanbul
10-12
Omnivore World Tour, Mexico
MARCH
6-8
Omnivore Paris
Pending dates and venue
Bocuse d’Or USA
APRIL
Pending dates and venue
Bocuse d’Or Asia Pacific
MAY
9-11
27-28
Sirha Budapest
26
Bocuse d’Or Europe, Budapest
Bocuse d’Or Turkey, Istanbul
Coupe du Monde de la Pâtisserie Turkey, Istanbul
26-28
Omnivore World Tour, Istanbul
DECEMBER
14-15
Omnivore World Tour, New York
10-11
WWW.SIRHA.COM/INTERNATIONAL-NETWORK
FOR FURTHER INFORMATION
contact [email protected]
Programme as at May 15, 2015, subject to modifications
SIRHA 2015 REPORT
13
Your next events
at Lyon
DON’T MISS SIRHA AND B.I.G.
(BIENNALE INTERNATIONALE DU GOÛT AND ‘SIRHA OFF’)
21-25 JANUARY 2017 AT LYON
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SIRHA 2015 CLIP
on
www.sirha.com and youtube
SIRHA 2015 PHOTOS
on
www.sirha.com/the-show/multimedia
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SIRHA 2015 REPORT
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NEXT EDITION
21-25
JANUARY
2017
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www.sirha.com
CONTACT: Audrey DENOYER,
+ 33 (0)4 78 176 312 - [email protected]
Partner
Non contractual document - RCS 380 552 976 – Photo credits: F. Mainard; T. Caron; E. Rull; Le Fotographe; Saby Maviel; Hüseyin Gümüşs
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